Building the Premier Accounting Firm

Roger Knecht

A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Client On-boarding, Client Relations & Retention, etc. This podcast will help you become an Accountrepreneur, to work ON your business with advice from the experts.

  1. 3 天前

    Get More Clients Using Your Google My Business Profile w/ James Donovan

    Roger Knecht and Nine-Two Media founder James Donovan discuss powerful marketing strategies for accounting firms, from optimizing online visibility with SEO and Google Business Profiles to positioning yourself as an authority, on the latest episode of Building the Premier Accounting Firm. Join us to learn practical steps to attract clients, improve sales conversations, and scale your business beyond referrals, all while maintaining a flexible lifestyle. In This Episode: 00:00 Welcome and Guest Introduction 02:08 The Importance of Writing a Book 04:53 Transitioning to Outsourced Marketing 07:07 Unlocking SEO for Your Firm 11:10 Leveraging Google Business Listings 14:47 Consistency of Information 17:46 Local Service Ads and Content 21:46 Positioning as an Authority 27:27 Leveraging LinkedIn for Growth 30:10 Marketing and Sales Struggles 33:04 Value of Mastermind Groups 36:40 Living and Working Remotely 38:41 Key Takeaways and Final Advice 43:20 Outro and Resources Key Takeaways: Establish authority and increase trust by publishing a book and consistently providing valuable content. Optimize your online presence with Search Engine Optimization (SEO) and a complete Google Business Profile to be found by prospective clients. Leverage Local Service Ads for highly qualified, pay-per-call leads, especially in less competitive accounting markets. Refine your sales approach by asking discovery questions, focusing on client outcomes rather than technical processes. Join a mastermind group to gain mentorship, avoid common business pitfalls, and contribute to a supportive community. Featured Quotes: “If this is how good their free stuff is, what is their paid stuff going to look like?” — James Donovan “You want to speak of the what’s and the whys and have them pay you for the how.” — Roger Knecht “You get to determine the narrative of your message.” — James Donovan Behind the Story: This episode delves into the practical side of marketing for accounting firms, moving beyond the traditional reliance on referrals. Donovan, an expert in helping accountants attract their ideal clients, shares insights from his newly published book, “Book Solid.”  Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Our offer is as follows: Helping firms offering Fractional CFO/Tax Plans generate exclusive leads & qualify those leads for quality appointments. We charge a flat fee of $2k/m, and conservatively generate 8-12 leads per account on a monthly basis.    https://ninetwomedia.com/linkedinagreement-2108   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don’t want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It’s here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

    45 分鐘
  2. 9月27日

    Rewind : The Paranoia Starting The Business w/ Bob Wheeler

    Join us as we revisit this conversation from 2021! Have you ever wondered if your clients would come back to you?  Do you ask yourself if they understand and see value in the services you offer? Wouldn’t it be nice to have a client say you’re not charging enough? These are the questions Bob would ask himself but then one day it changed. Listen as Bob tells his story, gives great advice and shares the time a CPA, one of his mentors, pulled him aside to give him some clear instruction of what not to lose. All of this happens as Roger and Bob have a great conversation with a hint of comedy in the episode. Enjoy. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Robert (Bob) Wheeler, CPA As a man of true integrity with infectious energy, Bob Wheeler’s crusade for personal growth has cross-pollinated with his accounting practice to create a new approach to personal finances. His passion is to help others gain insights about how their emotions trigger financial decisions. Combining finances with behaviors, Bob explores his personal concept of creating a healthy relationship with money in his recent book, The Money Nerve. While strengthening his accounting practice, Bob has simultaneously pursued his love of satire and ventured into the realm of standup comedy. From his thirty years of helping clients, Bob has distilled a concoction of warmth, humor, information, motivation and budgeting directives that he offers to anyone with financial concerns. He is also currently the CFO for The World Famous Comedy Store. Bob’s world travels have led him to high altitudes. He has climbed Mt. Kilimanjaro, ascended to the Mount Everest Base Camp, and hiked several smaller mountains in between. With charm and humor, his experiences on the road, in the office, or running a Greek marathon, feed his wit as a stand-up comic and financial motivator. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Wouldn’t it be nice to worry less about money and focus more on financial freedom?  A healthy relationship with money is freedom. It’s time to become aware of your personal decision-making process in order to create the new financial you.   How emotions underpin our relationship with money (and how that relationship, in turn, affects all aspects of our lives) is the basis of The Money Nerve.     Reconciling your relationship with money allows you to make wiser choices throughout your life.  While you reconcile your relationship with money, you may also discover unexpected benefits in other aspects of your life. Discover Your Money Nerve Embrace your story; own your story. Be willing to accept that you might be partially responsible for your current state of affairs. Acknowledge your goals and make a commitment to go for it. Your Money Nerve may be keeping you from attaining your specific financial goals. As you become more adept at recognizing when your Money Nerve begins to surface, you will become more conscious of its existence. Becoming more aware, you can start to take control and empower your financial life. - https://themoneynerve.com/   Get a FREE copy of each of these books that all accounting professionals should use to work on their business and become profitable.  These are a must have addition to every accountant’s library to provide to have the premier accounting business today: “in the BLACK, nine principles to make your business profitable” – e-book “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals   For Additional FREE Resources for accounting professionals check out this collection HERE!   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

    47 分鐘
  3. 9月24日

    Humanizing the Numbers in Accounting w/ Paul Shrimpling

    In this episode of Building the Premier Accounting Firm, Roger Knecht is joined by Paul Shrimpling of Remarkable Practice for a discussion about humanizing the numbers in accounting. They explore strategies for accountants to build stronger client relationships, offer more value, and achieve sustainable success through genuine engagement and understanding. 🤝 In This Episode: 00:00 Introduction: Humanizing the Numbers 01:47 The Accountant’s Impact on Business 03:39 The Power of Genuine Curiosity 06:00 Curiosity, Care, and Commitment to Help 09:56 Advisory Services: Future-Focused Interpretation 14:57 Overcoming Accountant Hesitation and Pricing 19:46 Why Clients Seek New Accountants 22:20 Addressing Perceived Indifference 26:11 What It Means to Humanize Numbers 28:54 Building Trust and Valued Client Relationships 33:41 Strategic Health and Sustainable Success 37:55 Closing Thoughts and Resources Key Takeaways: Ask pointed questions to understand client opportunities and challenges. 🤔 Demonstrate genuine curiosity and care to foster client loyalty. 💖 Commit to helping clients make better decisions based on interpreted data. 💡 Track the number of client meetings to manage expectations and build stronger relationships. 🗓️ Prioritize being human (80%) over being an accountant (20%) in client interactions. 🧑‍💼 Featured Quotes: Paul Shrimpling “Accountants focus on the numbers rather than on the humans, but actually in the human space is where the magic happens.” Paul Shrimpling “Simply asking me a question is reassuring that I know you care as an accountant.” Behind the Story: Paul’s experience of feeling disconnected from his accountants during the ups and downs of running a manufacturing business inspired him to create Remarkable Practice. Now, he helps accountants build meaningful relationships with their clients by emphasizing curiosity, care, and commitment, leading to greater client loyalty and business success. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Get a copy of ‘Your Firm’s Future’ that we discussed today: https://www.remarkablepractice.com/product/your-firms-future/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It’s here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

    43 分鐘
  4. 9月20日

    Rewind : From Mother & Housewife to a Thriving Accounting Business w/ Ashley Schmitz

    Join us as we revisit this conversation from 2021! It is worth it! Ashley has some powerful words to share when building an accounting business.  First for foremost, invest in yourself, you are your greatest asset.  What do you need to do to improve your worth, the confidence and competence you need to offer quality accounting services?  Listen as Ashley shares the many ways working with a coach helped her grow her business and why you need to as well.  It’s a game changer! Roger and Ashley have a very open and honest discussion about starting and running a business.  The time it takes and the secrets to success. Enjoy the conversation. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Ashley Schmitz Ashley Schmitz, the owner of Each Penny Bookkeeping, is a United States Army veteran, married mother of four. She helps entrepreneurs who are frustrated, struggling, and behind in their bookkeeping, to work in their brilliance and not in their books, so you can stop paying your employees, taxes bills, and late fees now.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: How to add $100k to your business, schedule a time to speak with Ashley to get her advice right HERE- See what is referred to as the “Turnkey Business Plan” for accounting professionals.  This FREE course was designed to cover the 4 topics most asked when building the premier accounting firm.  Get ready to take notes and see what you can do to effectively market, sell, price and offer quality accounting services.   There are two essential elements that every coach brings to the relationship.  The ability to ask the right questions and then hold you accountable.  There is a lot in that statement.  See what coaching is available to help you build the premier accounting firm in your area.  CLICK THIS & GO HERE NOW!   Learn how to best use technology to leverage your time and get the clients you deserve.  This is the turnkey process to market and sell your services effectively.  This webinar will cover topics ranging from marketing online using Facebook, LinkedIn, Google Adwords, taking those contacts through a proven sales funnel to nurture them to the point of getting new clients.  This is a MUST ATTEND EVENT so register for this webinar and be prepared to take some great notes.       For Additional FREE Resources for accounting professionals check out this collection HERE!   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

    46 分鐘
  5. 9月17日

    Top Tax Tips for Real Estate Accounting w/ Eric Gordon

    In this episode of “Building the Premier Accounting Firm,” host Roger Knecht interviews Eric Gordon, Vice President of Professional Services at B10 Energy, about real estate accounting, tax strategies, and career insights. Gordon shares his journey from aspiring dentist to accounting professional, offering advice on commercial real estate acquisitions, cost segregation, and tax-saving strategies like Historically Significant Items (HSI) and Renewable Energy Tax Credits (RETC). This episode provides actionable insights for accounting professionals looking to expand their service offerings and better advise their clients. In This Episode: 00:00 Introduction to Eric Gordon 04:18 Accounting in Commercial Real Estate 10:11 Maximizing Real Estate Investments 14:55 Historically Significant Items (HSI) 19:24 Renewable Energy Tax Credits 25:19 Collaborating with Tax Professionals 30:37 Capital Gains & 1031 Exchange 37:58 Conclusion and Resources Key Takeaways: Advise clients on essential financial aspects of commercial real estate acquisitions, including income projection and vacancy rates. Utilize cost segregation studies to accelerate depreciation and maximize tax benefits for real estate owners. Explore HSI charitable giving strategies for high-income clients to preserve historical documents and save on taxes. Consider renewable energy tax credits as a transferable option for C corporations with significant tax liabilities. Build a team of experts to better serve clients and offer comprehensive tax planning and advisory services. Featured Quotes: Eric Gordon “Somehow, to 700 students, Norm made accounting seem cool.” Eric Gordon “I think cost segregation is the eighth wonder of the world. If you own real estate, you need to look at that.” Eric Gordon “Our firm exists to be an asset to CPA firms out there. We don’t do any prep and file of any tax returns for clients.” Behind the Story: Eric Gordon’s journey began with aspirations of becoming a dentist, but a single accounting class changed everything. Inspired by a professor who taught accounting for free, Eric switched his major and eventually landed at Deloitte. His audit background proved invaluable in commercial real estate, where he honed his skills in due diligence and asset acquisition. Now, as VP at B10 Energy, he helps accounting professionals leverage tax strategies like HSI and RETC to better serve their clients. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Free exclusive consultation with Eric to see what option best suits your needs. Simply visit www.b10cap.com and fill out the Contact Us form, or call 833.210.2278.   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It’s here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

    47 分鐘
  6. 9月13日

    Rewind : Earn That Trusted Spot Online As The Accounting Solution w/ Chris Siebeneck

    Join us as we revisit this conversation from 2021! Managing your online presence can be overwhelming.  Listen as Chris and Roger discuss the terms we need to know when creating an online strategy.  First understand the phrases like Search Engine Optimization (SEO) and Search Engine Marketing (SEM) but there are so many more.  Consider using LinkedIn and Google to leverage your website and be the solution your potential clients need. Learn how you can manage your online presence to get clients today offering quality accounting services.  Be the solution your clients are looking for online.  Find your prospects, get the leads you need to grow your business today. This is a conversation every owner of an accounting business needs to hear. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Chris Siebeneck Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Get a free SEO strategy session with website audit and ranking report from Chris TODAY.  https://www.seowerkz.com/chris-siebeneck/    Learn more what you can do to now manage the leads you receive and nurture them effectively to get the new engagement and clients to grow your business.  Understand how you can use technology to automate the lead generation and sales nurture process affordably.  We like numbers, let’s manage our marketing and sales efforts. Register now for this free online training today   For Additional FREE Resources for accounting professionals check out this collection HERE!   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

    42 分鐘
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簡介

A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Client On-boarding, Client Relations & Retention, etc. This podcast will help you become an Accountrepreneur, to work ON your business with advice from the experts.

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