Get Personal with Loyalty

Annex Cloud
  • 5.0 (5)
  • MARKETING

Coming through the digital transformation era, we're now equipped to deliver the experiences our customers desire.  Listen in to this podcast to learn from the experts and practitioners elevating customer experiences by leveraging loyalty strategy, data and technology.

  1. Live from Shoptalk

    03/31/2025 · VIDEO

    Live from Shoptalk

    Erin Raese and Alex Tavera discuss insights from Shoptalk 2025.

    10 min
  2. Key Metrics and KPIs for Successful Gamification (ft. Aaron Lobliner)

    04/11/2024 · VIDEO

    Key Metrics and KPIs for Successful Gamification (ft. Aaron Lobliner)

    For our conversations about gamification, we had a meeting with Aaron Lobliner, Chief Client Officer at CataBoom. This conversation revealed the top metrics brands track with gamification, along with tips on aligning games to your brand, crafting games for all ages, and seamlessly integrating them into campaigns. Learn the golden rule of gamification success to win!

    35 min
  3. Crafting Experiences Through Gamification (ft. Glenn Gillis)

    03/26/2024 · VIDEO

    Crafting Experiences Through Gamification (ft. Glenn Gillis)

    This episode dives deep into the loyalty game with Glenn Gillis, Co-founder and CEO of Sea Monster Entertainment. This episode builds on our gamification discussions, as we discover the methods of creating authentic experiences by gamifying your program. We also speak on the importance of utilizing loyalty data for gamification.

    32 min
  4. Reset the Way You Approach Gamification (ft. Barry Kirk)

    03/19/2024 · VIDEO

    Reset the Way You Approach Gamification (ft. Barry Kirk)

    This episode dives deep into the loyalty game with Barry Kirk, Principal Consultant/CX Practice Leader at Chapman & Co. Prepare to walk away with a whole new mindset on how to approach gamification, know where to look for inspiration, understand how B2B brands can leverage it, hear where most companies miss the mark and find out some simple ways to get started—the right way.

    32 min
  5. Optimizing Loyalty for the Bottom Line (ft. Alex Tavera)

    03/12/2024 · VIDEO

    Optimizing Loyalty for the Bottom Line (ft. Alex Tavera)

    In this episode we speak with Alex Tavera, Head of Strategy Marketing at Annex Cloud, who shares insights on designing programs that foster enhanced customer engagement and drive measurable business outcomes. Tune in to learn how loyalty programs can become a cornerstone of your growth strategy.

    31 min
  6. From Tracking Points to Delivering Value (ft. Phil Shelper)

    03/05/2024 · VIDEO

    From Tracking Points to Delivering Value (ft. Phil Shelper)

    In the premiere of season three, we speak with Phil Shelper, CEO of Loyalty & Reward Co. With over 13 years of industry expertise, Phil sheds light on shifting loyalty programs from marketing tools to business growth engines and the key business outcomes that loyalty can deliver. We explore how to strategically design programs that drive customer retention, increase revenue, and elevate your brand in the competitive landscape.

    28 min
  7. Crafting Personalized Omnichannel Engagement (ft. Kelsey Jones)

    12/05/2023 · VIDEO

    Crafting Personalized Omnichannel Engagement (ft. Kelsey Jones)

    In this episode, we dive into omnichannel customer engagement with Kelsey Jones, Global Head of Product Marketing at Emarsys. Tune in to learn how your brand can connect with your customers on an individual level, creating personalized communications that resonate to inspire action and engagement.

    34 min
  8. Using Loyalty to Strategically Grow Your Business (ft. Amanda Cromhout)

    11/28/2023 · VIDEO

    Using Loyalty to Strategically Grow Your Business (ft. Amanda Cromhout)

    In this episode, we are joined by Amanda Cromhout, the CEO of Truth and the author of the acclaimed book 'Blind Loyalty: 101 Loyalty Concepts Radically Simplified'. Together, we delve into the strategic decisions that executives are making today to leverage powerful loyalty programs as catalysts for business growth. Tune in to hear an exclusive interview about the creation of Amanda's book "Blind Loyalty".

    33 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

Coming through the digital transformation era, we're now equipped to deliver the experiences our customers desire.  Listen in to this podcast to learn from the experts and practitioners elevating customer experiences by leveraging loyalty strategy, data and technology.

Information

  • Creator
    Annex Cloud
  • Years Active
    2023 - 2025
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Annex Cloud, 2023
  • Show Website
    Get Personal with Loyalty