Dominate Your Market

Michael Pedersen

Do you want to grow your business revenues, build an amazing company, and have a life that you have aimed for? You’ll hear from the top leaders and business professionals who will get your business and YOU unstuck and growing. Guests include leaders in industries, CEOs, business owners, personal development as well as mindset experts, as well as health and business development experts. Listen as they share their nuggets of wisdom that can take your business and life to the next level. The goal of my podcast is for you to take action on what you hear and let me know how it turned out for you

  1. Leaders in Management: Identify Your Blindspots and Triggers With Joshua Miller

    2023/03/23

    Leaders in Management: Identify Your Blindspots and Triggers With Joshua Miller

    What mindset do successful people have? You may wonder what successful people have for them to achieve success. Looking at them, the most common trait they have in similarity is their mindset, precisely the mentality of being intentional. Having this mindset means visualizing and speaking the things you want and acting to mold that visualization into reality. So if you want to be successful, practice having the mindset of intentionality. Tune in Dominate Your Market Podcast as Joshua Miller shares what leaders should shift their focus on with the current problems in the industry. Understand how the law of intentionality will create a path toward a successful life. Summary: Being a leader is indeed a challenging task. Therefore, maintaining a healthy mentality and well-being is required. Also, having the right mindset is crucial to obtain success, so what mindset do you need in order to do so? Discover how having an intentional mindset will be one of the formulas to attain success. Joshua Miller, a master certified executive, personal coach, and thought leader, learned that successful people all have the mindset of being intentional, wherein you need to imagine, speak, and take action on the things you are interested in. So now is the time to reflect on yourself and shift to a mindset towards success. Quotes: “Being 40 so far has been amazing because you get to enjoy the benefits of what you've worked on your whole life. And as a coach working with leaders, you draw on your wisdom from your experiences.” “Take care of your well-being, and maintain a healthy mentality and wellness.” “There are four quadrants of life we all are challenged with: our wellness, our career, our finances, and our relationship to self and others.” “The common thread to the successes of people I’ve worked with has been their mindset, specifically about having a vision and a focus. You could call it to mind mapping, or you can call it a mantra, but it is about visualizing and speaking into existence what you want.” “Fear can be motivating, or it can be paralyzing. And so it will stop you in your tracks, or it will move you forward.” Takeaway: The longer your experience is, the bigger your pool of knowledge will be. So just enjoy your life and accumulate experience as much as possible. With the current problems leaders have to deal with, such as the great resignation, they must prioritize giving attention to their mental health and well-being. It doesn’t matter who you are, everybody will be challenged based on the four quadrants of life. All successful people, like athletes and singers, have the mindset of being intentional. But this is not just about writing it down and speaking it. You have to take action. Fear can either motivate or paralyze you. So take control of your fear, and use that as motivation to keep you moving forward. Timeline: 10:34 – Joshua Miller Background 17:15 – What Leaders Should Focus On Currently 20:50 – Four Quadrants of Life 22:44 – CEO’s Fitness and Nutrition 26:10 – Mindset of a Good Leader 30:59 – What Holds People Back 33:41– Red Carpet 35:37 – Get in touch with Joshua   Resources: Joshua Miller Website: https://joshhmiller.com/ Joshua’s Linkedin: https://www.linkedin.com/in/joshuahmiller/

    28 分钟
  2. Developing Leadership Accountability and Transform Mindsets with Sam Silverstein

    2023/03/21

    Developing Leadership Accountability and Transform Mindsets with Sam Silverstein

    Accountability in leadership is critical to company success, yet many leadership teams recognize that they have much potential for improvement in this area. Why is leadership accountability so crucial in business, and why do so many leaders struggle to keep it? Tune in Dominate Your Market Podcast as Sam Silverstein shares how businesses should have a leader that knows accountability. Witness how you will have a better understanding of customer motivation and avoid some common pitfalls. Understand how accountability sets the tone for your company’s organization. Summary: In business, taking accountability builds trust and respect and models a behavior of accountability in your employees and team. Find out how to improve personal accountability and the culture of accountability at your organization. Sam Silverstein, Accountability Keynote Speaker, empowers people to live accountable lives, transform how they do business, and thrive at extraordinary levels. By challenging leaders to shift priorities, cultivating an organizational culture based on accountability, and inspiring individuals and teams to take ownership in fresh and results-producing ways – he is helping companies dramatically increase productivity, profitability, and growth. It’s time to learn that accountability is the highest form of leadership. Quotes: “Action follows belief. If the leader believes that you are important as a human being, that person would never let you down.” “Accountability is the foundation for building anything we want in our life or business.” “Leadership is supposed to create an environment that inspires people to choose to be accountable and their best.” “The leader that trusts their people right from the get-go creates a different environment.” “We're responsible for things, and we're accountable to people.” Takeaway: Accountability is essential in every aspect of life, especially in a workspace. Organizations that master the relational commitments, the relational side of the business, then what happens is they create a workplace environment. A culture that inspires people to be accountable and to be their best.   Timeline: 3:35 – Sam Silverstein’s Background 5:32 – Personal Accountability 10:17 – Leadership Accountability 12:33– Trust in the Workspace 15:27 – Accountability and Responsibility 26:42 – Commitment 34:35 – Contributions 37:58 – Building Accountability 40:41 – Get in touch with Sam   Resources: Sam Silverstein Website: Sam Silverstein Inc

    39 分钟
  3. Hire Better! Build The Right Team For Your High-Growth Business: Personality Profiles, Entrepreneurial Traits, and Professional Approaches With Kurt Wilkin

    2023/02/23

    Hire Better! Build The Right Team For Your High-Growth Business: Personality Profiles, Entrepreneurial Traits, and Professional Approaches With Kurt Wilkin

    Having the right people for the right job is key to running a very successful business. But what if you are inexperienced in what you should be looking for in the employees you hire for your business? Tune in to the Dominate Your Market Podcast as Kurt Wilkin talks about his book—Who’s Your Mike?, improving your chances in job-hunting opportunities, good traits that entrepreneurs need to have, professional hiring approaches, and most importantly, how you can be able to hire better people to keep up with your business that’s on the rise! Summary: Business expansion is challenging. Entrepreneurs typically begin by assembling a group of self-starters who are eager to work really hard for the business. Those tenacious teams are ideal for your startup environment. But what happens when your income hits $20 million, $40 million, or $50 million—and those same devoted employees are preventing you from moving forward? Kurt Wilkin, Best-Selling Author, Entrepreneur, and Co-Founder of HireBetter knows how to deal with such a predicament by diagnosing issues before they arise and making those challenging people decisions that are holding you back. After all, anything great comes with an equally great sacrifice. Quotes: “I don't want you to just go find a job, I want you to find something that calls you.” “As an employer, I want you to give me everything you got as a person and as a human being.” “You want a professional approach when people find you. The first thing they're going to do when they hear your name as a candidate is go to your LinkedIn page.” “We pride ourselves on really what you don't need just as much as what you do need.” “As long as we're having fun, we're just going to keep going.” Takeaway: Finding something you enjoy and earning a living from it is everyone’s dream. Do that and you will never have to work a day in your life. Every employer wants the best for their business and that includes the best employees as well. A professional appearance is always a good thing to have to have a good impression on potential employers. Knowing what you do and don’t need is a good way to focus on what is important. The most important thing in anything you do is to have fun. If it’s not fun, why bother? Timeline: 6:52 – Kurt Wilkins Background 7:59 – Writing a Book 11:33 – Traits Entrepreneurs Should Have 13:07 – Personality Profiles 15:05 – Looking for a Stable Job 17:24 – LinkedIn and Professional Approaches 22:26 – The Difference 24:24 – Consultations 27:47 – Get in touch with Kurt Resources: Kurt Wilkin’s Website: https://www.kurtwilkin.com/ Kurt’s Twitter: https://twitter.com/KurtWilkin Kurt’s LinkedIn: https://www.linkedin.com/in/kurt-wilkin-7345255/ Who’s Your Mike? Book Website: https://whosyourmike.com/ HireBetter’s Website: https://hirebetter.com/

    24 分钟
  4. Data-Driven Marketing Best Practices For Digital Marketing, Email Marketing, Lead Generation, And Relationship Building To Increase Your Traffic And Sales With Jay Schwedelson

    2023/02/14

    Data-Driven Marketing Best Practices For Digital Marketing, Email Marketing, Lead Generation, And Relationship Building To Increase Your Traffic And Sales With Jay Schwedelson

    Do you understand what your customers want? Do you believe your customers have faith in your products? When was the last time you noticed a customer tweeting about a product or service you offer? The way you sell your company impacts whether or not it will be successful. Email marketing tactics have evolved over time. What worked five years ago is no longer effective. However, it remains an important component of any marketing strategy. Listen to the Dominate Your Market Podcast as Jay Schwedelson discusses the possibilities for businesses to expand more through email marketing and how businesses could capitalize on it. Summary: When it comes to digital marketing, email is one of the most cost-effective and straightforward methods for maintaining relationships with current and potential customers, generating new leads, and building confidence in a company. Jay Schwedelson, the founder of SubjectLine, is a highly sought-after speaker known for presenting actionable, data-driven marketing best practices in a plain and lively manner. It’s time to implement impactful email marketing. Quotes: "When your email database expands, that is something you own. You have control over how frequently you send it and how you interact with others. "All of that work is for naught if the email is not opened." The most crucial email you send to someone is the first one. "Whatever you're trying to sell or promote, you're establishing yourself as something that will be useful to that person," she said. "Your email should have clickable links that take readers to your page." Takeaway: Invest more in generating or finding an excellent domain name rather than promoting. Because the size of the inbox is the same and only the substance of the subject line varies, the subject line of the email has an edge in capturing the consumer's interest. Give your customers everything your firm has to offer before asking for their participation in business promotion. Including and utilizing videos as a marketing tactic is useful in drawing people to your company. It is critical to know who you are emailing and what the call to action is when creating an email. Timeline: 5:24 – Jay Schwedelson’s Background 07:19 – Domain Name 10:01 – Email Marketing 12:51 – SubjectLine.com 14:06 – Email Marketing Strategy 18:20 – Lead Capture 20:36 – Video Marketing 22:34 – Email Length 25:15 – Call to Action 27:14 – Email Content 31:22 – AI Email Marketing 34:58 – Get in touch with Jay Resources: Jay Schwedelson Website: Jay Schwedelson Jay’s LinkedIn: https://www.linkedin.com/in/schwedelson

    33 分钟
  5. Go-Giver Leadership and Influence: Make a Significant Impact In Your Business Relationships, Solve Problems, And Provide Value To Make Lasting Change With Bob Burg

    2023/02/09

    Go-Giver Leadership and Influence: Make a Significant Impact In Your Business Relationships, Solve Problems, And Provide Value To Make Lasting Change With Bob Burg

    Where does your focus aim? Is it for the customers, or is it on you? Most salespeople tend to focus on themselves rather than the people, which is a blunder. If you want people to like you and earn their trust, you must give them value and aim your focus on them rather than on yourself. Tune in Dominate Your Market Podcast as Bob Burg discuss the relevance of being a go-giver to attain a business. See how you will understand human nature and how you can influence others. Summary: Business relationships with others require a lot of trusts, which is challenging. How can you get people to like you and earn their trust? Discover how relevant it is to focus on others and give them value. Bob Burg, a Hall of Fame speaker and co-author of the International Bestseller The Go-Giver, recognizes that providing value to others, such as understanding what they need, fixing their problems, and assisting them in being joyful, is the way to success for your business. Now is the time to open your eyes and focus on individuals. Quotes: “A system is simply the process of predictably achieving a goal based on a logical and specific set of how-to principles.” “Go-givers tend to sell at the much higher end of the price scale because we focus on selling at a high value, not a low price.” “It is important that we temporarily suspend our self-interest. And that's the key. When we do that, now we can go in there and focus on the other person.” “The essence of influence is to pull, as opposed to push.” “Compliance will never take you where commitment can go.” Takeaway: Personal development was at the heart of sales. And it was a matter of first constructing oneself on the inside. Understand that success can be seen on the outside, but it must first begin on the inside. When you truly desire to assist them in resolving their problems and bringing them closer to happiness, they will feel good about you, and you will be much more likely to obtain the business. One of the best ways to add value to someone when you first meet them is to let them talk about themselves. Great influencers, salespeople, and leaders refrain from pushing their ideas or will on others. They aim to have people commit rather than comply, and they accomplish this through the pull. A salesperson must always earn commitment rather than rely on any form of compliance, which is not sustainable. Timeline: 3:58 – Bob Burg’s Background 6:23 – Writing Book About Go-Giver 8:59 – Go-Giver philosophy 11:56 – Human Nature 15:49 – Creating Influence 22:53 – Giving Too Much 26:43 – Does It Make Money 37:31 – Get in touch with Bob Burg Resources: Bob Burg’s Website: https://burg.com/

    29 分钟
  6. Social Selling Tips to Boost Your Business with Timothy Hughes

    2023/01/24

    Social Selling Tips to Boost Your Business with Timothy Hughes

    Social media has provided a platform for brands and enterprises to interact with their customers. However, you can leverage them to find and convert important leads rather than only nurturing current customer connections. Tune in to the Dominate Your Market Podcast as Timothy Hughes discusses why businesses should consider social selling and how it may help them. Consider how social media can significantly increase the effectiveness of your organization and provide you with a significant competitive advantage. Summary: You could miss out on potential advertising channels if you have not considered expanding your current social media approach. Timothy Hughes is a best-selling author, content developer, influencer, and content sales expert. Tim is the co-founder and CEO of DLA Ignite, following a 25-year career in sales and leadership roles with firms including Oracle, Fujitsu, Sysco, and others. Tim Hughes has contributed to the creative economy through his social media networks in social and digital selling, digital marketing, leadership, and management. Quotes: “We must understand what digital means and the relevance to that being. It means going back to understanding that social media is social media, which means being social or media.” “If you want to find modern buyers, stop being in the physical analogue world and move to the digital world.” “Be where your ideal customer hangs out.” “Conversations drive sales.” Takeaway: The world has dived into the digital world, so businesses have increased chances of increasing sales, finding audiences, and discovering connections if they take advantage. Knowing your target consumers and customers is also essential to determine the best platform to launch or promote a business. Use social media to establish that warm connection and convert digital friends into real-life connections. Timeline: 6:38 – Timothy Hughes’ Background 15:51 – Twitter and Digital Relevance 24:05 – Personal LinkedIn Brand 33:20 – Conversations and Sales 38:40 – Smarketing 46:18 – Get in touch with Timothy Resources: Timothy Hughes Website: DLA Ignite Social Selling: Techniques to Influence Buyers and Changemakers – On Amazon Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing – On Amazon Timothy’s LinkedIn: https://uk.linkedin.com/in/timothyhughessocialselling

    45 分钟
  7. How To Live Life On Your Own Terms With Brian Gallagher

    2023/01/16

    How To Live Life On Your Own Terms With Brian Gallagher

    Have you ever got tired of working corporate? Do you want to enjoy life and start living it on your own terms? No one wants to slave around in a corporate setting until retirement. Every single one of us craves retirement when we are free from work responsibilities and able to do whatever we’ve always wanted. Tune into the Dominate Your Market Podcast as Brian Gallagher shares how you can be able to live a life that’s full of purpose, freedom, and flexibility. How you can be your own boss and start doing a job that you love. Summary: Living on your own terms is about choosing your terms. Not accepting them by default or doing what others want so you won’t rock the boat. It’s your life, you should do be able to do what you love and do it often. Brian Gallagher’s, self-proclaimed “Corporate Escape Artist”, own experiences in life were able to teach him how you can be free in life. He took a path everyone else did—went to college and landed corporate gigs but he ended up realizing none of it was for him. Now knows how you can leave corporate 25+ years early and help you earn doing work that you love and live on your own terms now—without having to wait for retirement. Quotes: “I was interested in doing this and helping people.” “One of my biggest tips is having enough money and being financially prepared.” “You need to figure out what you’re going to do next and how you arrive at what that thing is going to be.” “Everything that I bring with me is all things I’ve learned from different steps along the way.” “I’m not giving them ideas. I’m pulling ideas out of them.” Takeaway: Being interested in helping people is a good virtue to have. Being prepared financially is one of the biggest keys to having freedom in life. Knowing what to do is sometimes difficult. It is better to plan and think before doing anything rash. Experiences in life help us in case we need to go through a certain predicament once again or when we’re giving advice to other people. Sometimes, someone doesn’t even need to be told what to do. They usually know what must be done and only need a push or a pull to finally do something. Timeline: 2:53 – Brian’s Background 6:30 – How to Prepare Yourself 13:47 – Keeping Highly Valuable People 19:28 – Common Mistakes 26:52 – Self-Motivation 31:52 – Life’s Goals 37:11 – Being Realistic 39:07 – Get in touch with Brian 40:31 – International Trips Resources: Brian’s Simple Man Guide Website: https://www.simplemanguide.com Follow Brian on: Twitter | LinkedIn

    39 分钟
  8. Amazing Strategies to Attract and Keep Customers With Brad Pedersen

    2023/01/13

    Amazing Strategies to Attract and Keep Customers With Brad Pedersen

    Are you confident in giving an unforgettable customer experience? Entrepreneurs mostly forget how critical it is to create a remarkable customer experience and journey. Especially if you are in a direct-to-consumer business, you’ll need to look at your friction points and put a lot of value on your consumers. Tune in Dominate Your Market Podcast as Brad Pedersen discuss the value of getting the best and most talented people to your team, the game changer product Lomi, and the relevance of customer experience. Be motivated on how mistakes are needed in order to reach success and that you can turn adversities into advantages. Summary: In a direct-to-consumer business, your consumers will be your most precious things to value. How can you attract your consumers and scale? Discover how customer experience is critical in scaling your business. Brad Pedersen, CEO, and entrepreneur, understands that customers are the most valuable thing to a direct-to-consumer business. You can influence the consumers greatly and use it to market your brand. Become unique, extraordinary, and remarkable, and leave an unforgettable experience to your consumers now. Quotes: “It's up to you as the leader in painting this view of the future and how your company will create a meaningful impact that will attract talented people to get behind what it is you're trying to achieve.” “The most powerful force in marketing is word of mouth.” “In the direct-to-consumer space, the most valuable is the customer.” “Your challengers are there to build your character, and your adversities can be turned into advantages.” “We don't learn from success real well. We learned from failing.” Takeaway: Get the best talent. And if you hire the right people, they're free. Because the value they create will be so amazing that whatever you pay them doesn't matter. Putting a high-talent-density group together will attract other high-talent-density folks and get referrals from their friends. Direct-to-consumer marketing provides you with a direct interaction where you can impact consumer sentiment on an ongoing basis and have them spread your brand through word of mouth, which is extremely valuable. Mastery is found on the mountaintop of mistakes. Failing means being knocked down. Being a failure means deciding to stay down. And while the perseverance and grit required to be an entrepreneur are not for everyone, you must be willing to get back up and brush yourself off if you fail. Timeline: 07:11 – Brad Pedersen’s Background 12:43 – Pela and Lomi 15:44 – High-Performance Team 20:46 – Wonders of Lomi 23:23 – Customer Journey and Service 27:53 – Friction Points 31:18 – Utilizing Adversity 33:42 – Entrepreneurial Mindset 36:57 – Get in touch with Brad Resources: Brad Pedersen Website: https://lomi.com/ Learn More About Brad: https://www.bradpedersen.com/ Pela: https://pelacase.com/

    34 分钟
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Do you want to grow your business revenues, build an amazing company, and have a life that you have aimed for? You’ll hear from the top leaders and business professionals who will get your business and YOU unstuck and growing. Guests include leaders in industries, CEOs, business owners, personal development as well as mindset experts, as well as health and business development experts. Listen as they share their nuggets of wisdom that can take your business and life to the next level. The goal of my podcast is for you to take action on what you hear and let me know how it turned out for you