Get Vertical! With Mike McCalley

MarketScale
  • 5.0 (1)
  • BUSINESS

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  1. MAR 20

    Building a Business with Grit and Revolutionizing Workplace Safety

    Wally Steidley is the founder of Indigo Compliance and Co-Founder of The Safety Sherpa, bringing over 25 years of expertise in workplace safety. His consulting firm provides high-touch, hands-on safety solutions that protect workers and reduce workplace incidents. Meanwhile, The Safety Sherpa provides the world's first fully mobile-friendly safety training platform to bring safety training to the workforce regardless of location. A business builder, innovator, and safety advocate, Wally’s mission is to keep people safe while driving operational excellence. In this episode of Get Vertical!, Wally Steidley shares his entrepreneurial journey, from building Indigo Compliance to launching Safety Sherpa, a mobile-first safety training platform. He discusses the importance of embedding safety into company culture, how to drive real change in organizations, and what it takes to scale a business in a tough industry. Wally also dives into lessons learned from business challenges, the role of technology in workplace safety, and the grit required to keep going when things get tough. Memorable quotes from the episode: 1. "How many people are you willing to hurt to make your product? If the answer isn’t zero, we’ve got a problem." 2. "We’re the phone call you make after 911. That’s when safety gets real." 3. "A good safety program doesn’t just prevent injuries—it makes everything about your business better." 4. "I don’t quit. I may rethink, I may adjust, but I don’t quit." 5. "Culture changes slowly, but when leadership buys in, the impact is transformational."

    45 min

  2. MAR 20 · VIDEO

    Building a Business with Grit and Revolutionizing Workplace Safety

    Wally Steidley is the founder of Indigo Compliance and Co-Founder of The Safety Sherpa, bringing over 25 years of expertise in workplace safety. His consulting firm provides high-touch, hands-on safety solutions that protect workers and reduce workplace incidents. Meanwhile, The Safety Sherpa provides the world's first fully mobile-friendly safety training platform to bring safety training to the workforce regardless of location. A business builder, innovator, and safety advocate, Wally’s mission is to keep people safe while driving operational excellence. In this episode of Get Vertical!, Wally Steidley shares his entrepreneurial journey, from building Indigo Compliance to launching Safety Sherpa, a mobile-first safety training platform. He discusses the importance of embedding safety into company culture, how to drive real change in organizations, and what it takes to scale a business in a tough industry. Wally also dives into lessons learned from business challenges, the role of technology in workplace safety, and the grit required to keep going when things get tough. Memorable quotes from the episode: 1. "How many people are you willing to hurt to make your product? If the answer isn’t zero, we’ve got a problem." 2. "We’re the phone call you make after 911. That’s when safety gets real." 3. "A good safety program doesn’t just prevent injuries—it makes everything about your business better." 4. "I don’t quit. I may rethink, I may adjust, but I don’t quit." 5. "Culture changes slowly, but when leadership buys in, the impact is transformational."

    45 min

  3. MAR 18

    Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder

    Trisha Hendrickson is the founder and CEO of Moxie360 Marketing, a full-service marketing agency that has grown from a solo venture to a 14-person team. With 35 years of experience, Trisha specializes in digital marketing, brand strategy, and AI-driven innovation to help businesses grow and adapt in a changing landscape. In this episode of Get Vertical!, Trisha Hendrickson shares her journey from corporate marketing executive to founder of Moxie360 Marketing. She discusses the rapid evolution of AI in marketing, the importance of balancing digital automation with human connection, and how businesses can optimize their marketing strategies for 2025. She also provides insights on industry trends, customer behavior shifts, and the power of effective leadership in a growing business. Memorable quotes from the episode: 1. “AI is a tool, not a replacement—brands that forget the human element will get left behind.” 2. “Your best marketers aren’t just your ads—they’re your people. Market to them first.” 3. “Maximizing isn’t always the answer. The right mix of strategy and execution is key.” 4. “The best way to scale? Know when to step aside and let the experts lead.” 5. “Don’t fear automation—embrace it wisely. It’s about doing more of the right work.”

    58 min

  4. 12/04/2024

    Building Resilient Leadership and Success Through Perseverance, Faith, and Values: Tim Maitland’s Story

    MarketScale’s innovative and resilient approach to B2B marketing has disrupted traditional models, empowering companies to engage their communities through organic and scalable content creation. By adapting to challenges like the pandemic and fostering client independence in content production, MarketScale demonstrates how innovation and values-driven leadership can redefine industry standards. As organizations face growing pressure to stay relevant and connected, how can they transform challenges into opportunities for growth? What strategies allow businesses to embrace disruption and empower their clients while staying aligned with their values? On Get Vertical, host Mike McCalley interviews Tim Maitland, co-founder of MarketScale, about the company’s evolution and its mission to empower businesses through scalable community engagement. They discuss how MarketScale adapted during the pandemic, the importance of staying true to core principles, and the role of resilient leadership in fostering a culture of innovation. Key Highlights Adapting During Crisis: Maitland shares how MarketScale pivoted during the pandemic, turning challenges into opportunities by introducing virtual content solutions and enhancing its value proposition.Empowering Clients: The conversation highlights MarketScale’s approach to enabling businesses to produce their own content, leveraging internal expertise to strengthen community engagement.Values-Driven Leadership: Maitland discusses the influence of faith and core values on his leadership style, shaping the company’s mission and approach to disruption.Tim Maitland co-founded MarketScale, a platform designed to empower B2B companies to engage their communities and scale their impact. A former collegiate baseball player at the University of Texas, Maitland transitioned into sales before co-founding MarketScale with his brother. Known for his innovative approach and values-driven leadership, he has guided the company to partner with global brands like Intel, Johnson Controls, and Verizon while supporting smaller family-owned businesses.

    46 min

  5. 05/22/2024 · VIDEO

    The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation

    Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for innovative solutions in sales automation. How can companies revolutionize their sales processes to stay competitive and meet the rising expectations of buyers? Welcome to "Get Vertical! with Mike McCalley," where we delve into the latest trends and technologies shaping the business landscape. In this episode, host Mike McCalley sits down with Andrew Morehouse, the CEO at Talewind, to explore how his company is transforming sales processes through advanced automation tools. Main Points of Conversation: The journey from Perceptyx to Talewind and the evolution of sales technology.The importance of responsiveness and error-free proposals in winning major clients.How Talewind's tailored automation solutions improve efficiency and customer satisfaction.Andrew Morehouse, CEO of Talewind, has an extensive background in sales and marketing, having started his career as the first non-owner employee at Perceptyx. With a deep understanding of sales processes and a passion for technology, Morehouse has led Talewind to innovate and simplify complex sales workflows. He holds a degree in Business Administration and has been recognized for his contributions to sales technology.

    41 min

  6. 05/22/2024

    The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation

    Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for innovative solutions in sales automation. How can companies revolutionize their sales processes to stay competitive and meet the rising expectations of buyers? Welcome to "Get Vertical! with Mike McCalley," where we delve into the latest trends and technologies shaping the business landscape. In this episode, host Mike McCalley sits down with Andrew Morehouse, the CEO at Talewind, to explore how his company is transforming sales processes through advanced automation tools. Main Points of Conversation: The journey from Perceptyx to Talewind and the evolution of sales technology.The importance of responsiveness and error-free proposals in winning major clients.How Talewind's tailored automation solutions improve efficiency and customer satisfaction.Andrew Morehouse, CEO of Talewind, has an extensive background in sales and marketing, having started his career as the first non-owner employee at Perceptyx. With a deep understanding of sales processes and a passion for technology, Morehouse has led Talewind to innovate and simplify complex sales workflows. He holds a degree in Business Administration and has been recognized for his contributions to sales technology.

    41 min

  7. 05/17/2024

    When Human Resources Goes Global: How Multinational Corporations Can Align Company Culture Across Borders

    In the rapidly globalizing world of business, human resources (HR) play a pivotal role not just in managing personnel but in shaping corporate strategy and culture across international borders. Chuck Heaton, the Vice President of Human Resources at PERMA-PIPE, brings to light the complexities and nuances of managing HR on a global scale, drawing from his recent experiences in the Middle East and his extensive career progression. What does it take to manage human resources in a multinational corporation effectively? This is the question at the heart of the latest episode of Get Vertical! with Mike McCalley, where host Mike McCalley delves deep into the world of international HR with guest Chuck Heaton. In this episode, listeners will gain insights into:  The strategic role of HR in aligning global teams with corporate objectives. The importance of understanding the business operations to drive HR initiatives that support growth and profitability. Techniques for maintaining employee engagement and corporate culture across diverse geographical locations. Chuck Heaton, currently leading HR for PERMA-PIPE, a global engineered pipe services company, offers a wealth of knowledge from his career. He has transformed HR departments by linking HR strategies directly to business outcomes.

    59 min

  8. 05/17/2024

    From Team Building to Brand, Content and Traffic: The Secrets to Building a Successful Digital Marketing Agency

    In an era where digital marketing is pivotal for business success, entrepreneurs face the daunting task of not just navigating this complex industry, but also building and sustaining a dynamic team. Matthew Cretzman, at the helm of Stormbreaker Digital, shares his five-year journey marked by trials, learning, and unexpected hurdles—a journey resonating with many in the industry today. What does it take to build a successful digital marketing agency from the ground up? This is the core question Get Vertical! with Mike McCalley aims to explore in its latest episode featuring guest Matthew Cretzman, the entrepreneurial force behind Stormbreaker Digital. Hosted by Mike McCalley, this episode delves into the intricacies of assembling a capable team, the significance of identifying a niche, and the innovative approach of integrating Brand, Content, and Traffic (BCT) to forge ahead. Viewers can look forward to: - Insights on overcoming staffing challenges and learning from setbacks. - Discussion on the evolution of digital marketing strategies in the face of rapid technological advancements. - Exploration of how a clear brand identity can drive successful marketing outcomes. Matthew Cretzman brings a wealth of experience and a unique perspective to his field. As the founder and CEO of Stormbreaker Digital, he has pioneered strategies in outbound marketing and BCT, drawing on his extensive background in digital marketing and his early recognition as a LinkedIn influencer.

    47 min
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