39 episodes

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

Getting Granular Granular

    • Technology
    • 3.9 • 7 Ratings

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

    A Deep Dive into Programmatic - Part V Audio Advertising)

    A Deep Dive into Programmatic - Part V Audio Advertising)

    At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

    We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. For Part V, Chris and Anna wrap up the series by touching on all things audio-related. Yes, it’s a podcast about podcast advertising + more!

    • 27 min
    A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting)

    A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting)

    At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

    We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part IV, Chris and Anna grab their road maps to discuss what exactly the differences are between geotargeting, geofencing, geoframing.

    • 16 min
    A Deep Dive into Programmatic - Part III (OOH)

    A Deep Dive into Programmatic - Part III (OOH)

    At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

    We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part III we venture outside and take a closer look at Out-Of-Home (OOH) advertisement in the Programmatic space.

    • 14 min
    A Deep Dive into Programmatic - Part II (KPIs)

    A Deep Dive into Programmatic - Part II (KPIs)

    At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

    We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part II, Anna and Chris closely examine Key Performance Indicators (KPIs) and discuss the specifics of how they differ based on the channel.

    • 15 min
    A Deep Dive into Programmatic - Part I (CTV, OTT)

    A Deep Dive into Programmatic - Part I (CTV, OTT)

    At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

    We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. This week is our maiden voyage, Part I, as Chris and Anna take a closer look at all things CTV & OTT.

    • 24 min
    PPC Origins - Mike Schuerman

    PPC Origins - Mike Schuerman

    Is journalism really dead? We don’t think so, but for Mike Schuerman it is. In episode 33 of Getting Granular, we learn how one of our Sr. Paid Media Managers took David Bowie's “Changes” to heart by dashing his own dreams of working as a music journalist to become a richer, different, paid media man.

    • 38 min

Customer Reviews

3.9 out of 5
7 Ratings

7 Ratings

jjpackee ,

Solid for people interested in paid media

I’ve only listened to the first two episodes so far, but if you are interested in how paid media works and general marketing insights, this podcast is worth the listen.

Terrance34 ,

Great Search Marketing Insights

High quality content from the members of Granular along with the guests they bring on

MatthewJFre ,

PPC Experts with real insights

The guys at Granular are true experts. These episodes add tons of value for digital marketers.

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