Getting Real with Bossy: For Women Who Own Business

Kelly Metras & Kelly Bush

The Real Raw and Honest podcast about small business ownership hosted by Kelly Bush + Kelly Metras, co-owners of BOSSY ROC, a support group for business owners. With our experience, nine businesses in over 25 years, we continue to bear it all and share what we wish we had known. We move past the must-be-nices and start getting real. Come along as we interview other business owners and get the true story. New episodes every 2nd and 4th Monday of the month. www.BossyRoc.com

  1. How Art, Identity, and Community Power Stronger Businesses

    6D AGO

    How Art, Identity, and Community Power Stronger Businesses

    A Conversation with Photographer & Author Adam Eaton Art doesn’t live in a vacuum. It shapes identity, strengthens communities, and fuels entrepreneurship. In this episode, we explore the powerful intersection of creativity and leadership with Adam Eaton, Rochester-based photographer, artist, and author of the book Black Is Beautiful. Adam’s work captures more than images; it tells stories that invite connection, reflection, and belonging. Through photography and community engagement, he demonstrates how art can be a catalyst for personal growth and social change, particularly within Rochester’s creative landscape. At a time when artists often struggle for recognition and resources, this conversation highlights why investing in the arts isn’t optional- it’s essential to a thriving community. Art as Connection, Healing, and AdvocacyThroughout the episode, Adam shares how his creative journey has deepened his connection to Rochester and the people who call it home. His book, Black Is Beautiful, celebrates identity while creating space for dialogue, representation, and pride. Art, as Adam explains, has the unique ability to: Foster emotional healingStrengthen community bondsElevate voices that deserve to be seen and heard His story is a reminder that creativity isn’t just expression, it’s advocacy. Entrepreneurship, Vulnerability, and the Power of CommunityHosts Kelly Bush and Kelly Metras expand the conversation to include the realities of entrepreneurship in 2026. From managing teams to navigating personal challenges- including recovery from surgery- they speak openly about what it takes to keep a business moving forward while honoring personal well-being. Key insights include: Why no business owner succeeds aloneHow vulnerability builds trust and resilienceThe importance of leaning on your team during hard seasons This candid perspective reframes leadership as a shared experience, not a solo act. Links & ResourcesAdam Eaton: adameaton.comBlack Is Beautiful Book: adameaton.com/black-is-beautifulInstagram: @adameatonartGeva Theatre: gevatheatre.orgBossy: bossyroc@gmail.com | bossyroc.comCity of Rochester: cityofrochester.gov Organizations MentionedFlower City Arts, Black Is Beautiful, Caribago Design, Geva Theatre, City of Rochester, Coco Ray, David, Erika J., Deja Colon Listen, Share, and Take ActionListen to the full episode to hear Adam Eaton’s story in his own words.Share this episode with an artist, entrepreneur,...

    44 min
  2. Turn the Storm Into a Snow Globe – Using the Slow Season to Strengthen Your Business

    FEB 2

    Turn the Storm Into a Snow Globe – Using the Slow Season to Strengthen Your Business

    Winter has a way of forcing us to slow down. In this episode of Getting Real with BOSSY, Kelly Bush and Kelly Metras remind us that “slow” doesn’t mean stuck. It means intentional. It means restoration. It means opportunity. Inspired by the Danish concept of hygge (cozy, calm, restoration), this conversation invites business owners to take the cold, quiet season and use it to transform chaos into clarity. The storm doesn’t have to control your business. You get to turn it into a snow globe- beautiful, contained, and intentional. This episode is a powerful reminder that showing up, even when life is messy (or you’ve got nine screws and a plate in your ankle), is what leadership really looks like. You’ll hear how to: Cut the waste in your business: subscriptions, unused tools, over-ordering, and overschedulingDeclutter your physical space so your mind can think more clearlyPrepare your business to be “ready to sell,” even if you never plan toKnow your numbers so you can make confident, informed decisionsBuild systems that support you when life throws unexpected stormsDelegate without guilt and trust your teamSet real goals and build daily, weekly, and monthly steps toward themUse the slow season to plan marketing, content, and strategy aheadStep away from social media chaos and lean into email marketing that actually reaches your peopleBuild relationships with business owners who are doing what you want to doStop scrolling, start leading, and become the main character in your business story This episode isn’t about hustle. It’s about alignment. It’s about letting go of what no longer serves you. It’s about decluttering, restoring, and focusing on what truly matters. Action Steps from This Episode: Cancel one subscription you’re not usingClean one space in your businessReview your P&L or ask your accountant to walk you through itWrite down your top 3 numbers you need to track monthlyIdentify one task you can delegateReach out to one business owner you admire and ask them for coffeePick one past episode of Getting Real with BOSSY and revisit itStart building your marketing plan 3–4 months aheadPut your phone down and create something real This is your reminder: You don’t need to fix everything today. You just need to take one focused step. Turn your storm

    28 min
  3. Brewing a Legacy: How John Urlaub Changed Rochester One Pint at a Time

    JAN 19

    Brewing a Legacy: How John Urlaub Changed Rochester One Pint at a Time

    From Kodak to Craft Beer Legend: The John Urlaub Story What happens when passion meets purpose? You get a legacy that changes a city. In this inspiring episode, we sit down with John Urlaub, founder of Rohrbach Brewing Company and the visionary behind Rochester’s very first craft brewery. John takes us on a journey from his corporate career at Kodak to building a brewery that would become a cornerstone of the local craft beer community. Alongside his wife Patty, he didn’t just create a business—he built a culture rooted in quality, mentorship, and connection. We dive into how travel, tradition, and curiosity sparked his love for brewing, and how Rohrbach Brewing has stayed authentic since opening its doors in 1991. This episode is a celebration of craftsmanship, community, and what’s possible when you follow where your passion leads. Whether you love craft beer, entrepreneurship, or stories of bold leaps of faith, this conversation will leave you inspired. In This Episode, You’ll Hear About: How John’s corporate career laid the foundation for his entrepreneurial leapWhy Rochester was the perfect place for its first craft breweryThe importance of protecting quality and tradition in a fast-changing industryHow community and mentorship shape long-term successWhat keeps Rohrbach Brewing innovative and relevant decades later Key Takeaways: Following your passion can lead to extraordinary impactRohrbach Brewing Company helped define Rochester’s craft beer sceneLeadership is about lifting others and building communityQuality and authenticity never go out of styleInnovation, like limited releases, keeps tradition fresh and exciting Companies Mentioned: Rohrbach Brewing CompanyKodakAnchor SteamManhattan BreweryWegmansGenesee Brewing CompanyAthletic Brewing CompanyGo BrewingBOSSY Raise a glass to legacy, leadership, and local impact. This episode is a tribute to the pioneers who take risks, build community, and leave things better than they found them. Mentioned in this episode: Lunchador Podcast Network Check out all of the shows on the Lunchador Network at...

    52 min
  4. No Resolutions, Just Real: Living Intentionally in 2026

    JAN 5

    No Resolutions, Just Real: Living Intentionally in 2026

    As we step into 2026, hosts Kelly Bush and Kelly Metras are throwing out the rulebook on New Year’s resolutions and are inviting you to do the same. In this episode, we talk about what it really means to live intentionally, without the pressure of outside expectations or performative “new year, new me” energy. Instead of chasing perfection, we explore the power of self-acceptance, authenticity, and choosing goals that actually align with who you are. Kelly and Kelly break down a refreshing framework for the year ahead: -one meaningful annual goal -supportive quarterly intentions -plenty of mini-adventures that bring joy, balance, and well-being This conversation is your reminder that real transformation doesn’t come from hustle culture or social pressure, it comes from honoring your values, setting achievable goals, and living as your honest self. If you’re craving a calmer, more aligned way to approach the new year, this episode is for you. Key TakeawaysYou don’t need to change to be worthy. Self-acceptance is the foundation of growth. Ditch overwhelming resolutions in favor of realistic, incremental goals. Identifying and releasing unnecessary pressure creates space for clarity and peace. Intentional living means balancing ambition with self-care and joy. Regular self-reflection helps align your actions with your true desires. Supportive relationships and environments are essential for personal and professional growth. Listener ChallengeBefore setting any goals for 2026, ask yourself: What do I truly want, and what am I ready to release? Start with one intention, and let the rest unfold from there. Links & ResourcesWebsite: www.bossyroc.com Mentioned in this episode: Lunchador Podcast Network Check out all of the shows on the Lunchador Network at lunchador.org! Joe Bean Roasters Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com

    29 min
  5. Reflecting, Resetting & Rolling into the New Year

    12/08/2025

    Reflecting, Resetting & Rolling into the New Year

    In this candid, cozy, and surprisingly laugh-filled episode, Kelly Bush and Kelly Metras settle into their favorite library nook to get real about the past year of entrepreneurship- the wins, the worries, the wild turns, and the lessons that hit harder than expected. From money mindset breakthroughs to navigating the political chaos that impacts small businesses, the Kellys peel back the curtain on what it truly means to build and run a business with intention, courage, and community. What We Talk AboutGetting Comfortable with Money (Even When It’s Uncomfortable)The Kellys open up about their journey toward financial literacy: what felt scary, what finally clicked, and why transparency around money is one of the greatest tools entrepreneurs can give each other. If talking finances makes you sweat, this convo is for you. Politics, Policy & the Business Roller CoasterNo, this isn’t a political rant, but it is a real conversation about how shifts in the political landscape impact small businesses. The hosts break down why staying informed matters, and how industry groups help owners stay ahead of industry changes. Goals That Don’t Make You Want to Hide Under Your DeskForget giant, intimidating resolutions. The Kellys make a strong case for tiny, joyful, achievable goals- the kind that build confidence and momentum. Think: celebrating your wins like a kid who just learned to ride a bike. A puppy making it outside. The Magic of Community & GratitudeAs they look toward the new year, we reflect on the power of showing up, investing in relationships, and remembering that no business grows in isolation. Gratitude, connection, and mutual support? That’s the real strategy. Key TakeawaysMaintaining a positive mindset in tough seasons is a superpower.Set goals that feel human, doable, and worth celebrating.Talking openly about finances builds confidence and clarity.Understanding political shifts helps small businesses stay resilient.Community engagement fuels both business growth and personal fulfillment.Self-care isn’t optional—it’s strategic. Companies & Organizations Mentionedbossyroc.com Mentioned in this episode: Lunchador Podcast Network Check out all of the shows on the Lunchador Network at lunchador.org! Joe Bean Roasters Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com

    24 min
  6. Authenticity Sells: Why Your Copy Should Sound Like You

    11/17/2025

    Authenticity Sells: Why Your Copy Should Sound Like You

    Episode Summary In this episode, we dive into the real world of small business ownership and why authentic communication matters more than ever. From the chaos of running a business during a record-breaking heatwave to the challenge of sounding like yourself in your marketing copy, we explore what it takes to show up as a real human behind your brand. Joining us is the brilliant Rachael Johnson of RJ Creative, who brings her expertise in storytelling, copywriting, and messaging that actually connects. Together, we unpack why authenticity beats perfection, how AI can support (but not replace!) your voice, and what it really means to write like you talk. Because if your copy doesn’t sound like you? Your customers can feel it. Being Yourself in Your Business Copy We explore the fine line between vulnerability and over-vulnerability in your messaging. How much should you share? When is honesty helpful? And when does it muddy your brand? Rachael Johnson helps break it down with practical advice for writing copy that feels natural, warm, and undeniably you. The AI Conversation Sure, tools like ChatGPT and Gemini are everywhere, but Rachael explains why relying too heavily on them often leads to copy that lacks soul. We discuss how to use AI without losing your voice (or your audience). The Power of Personality Your personality is your superpower. The episode highlights why leaning into who you already are makes your marketing more memorable and your brand more magnetic. Top Takeaways Authenticity wins. Your audience can tell when you're faking it: so stop. Let your personality shine. Your quirks are your brand’s best asset.Pricing challenges are universal. You’re not alone in figuring them out. Engaging emails start with a real human voice. Your first sentence sets the tone.Professional doesn’t mean boring. You can be polished and personal. AI is a helper, not a replacement. Use it to support your voice, not overshadow it. Links Mentioned RJ Creative: rj-creative.com From Rachael: Spice Up Your Emails - Get them popping with personality in this 3-Day ChallengeThe "Just Send It" Toolkit: The First 5 Emails to Send to Your Subscribers QUIZ: Why Aren't Your Dream Clients Buying?Bossy: bossyroc.comBossy Email: bossyroc@gmail.com Mentioned in this episode: Joe Bean Roasters Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com Lunchador Podcast Network Check out all of the shows on the Lunchador Network at lunchador.org!

    50 min
  7. Holiday Marketing Magic (Without the Meltdown)

    11/03/2025

    Holiday Marketing Magic (Without the Meltdown)

    The holidays are coming — is your business ready? In this episode of Getting Real with Bossy, hosts Kelly Bush and Kelly Metras get candid about the stress, hustle, and hope that come with marketing during the busiest time of year. They’re joined by Alecia Peterson, owner and marketing maestro behind Drummergirl Marketing, who shares why now is the time to plan your holiday campaigns — before things get chaotic. From scheduling social media posts and refreshing your website to balancing business goals with much-needed downtime, Alecia breaks down the strategies that help small business owners hit the right notes this season. Expect plenty of laughs, real talk about entrepreneur guilt, and actionable advice you can use right away. What You’ll Learn: Why early planning beats last-minute panic every timeHow to find your marketing “rhythm” with lessons from drummingThe secret power of email marketing (and why it still outperforms social)Tips for hiring extra help before the holiday rushHow to stay sane and connected while your business — and life — gets busy Guest: Alecia Peterson, Drummergirl Marketing Connect with Alecia at drummergirlmarketing.com! More from Bossy: bossyroc.com Grab your peppermint latte and press play — it’s time to make your holiday marketing merry and manageable. Mentioned in this episode: Joe Bean Roasters Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com Lunchador Podcast Network Check out all of the shows on the Lunchador Network at lunchador.org!

    45 min
5
out of 5
12 Ratings

About

The Real Raw and Honest podcast about small business ownership hosted by Kelly Bush + Kelly Metras, co-owners of BOSSY ROC, a support group for business owners. With our experience, nine businesses in over 25 years, we continue to bear it all and share what we wish we had known. We move past the must-be-nices and start getting real. Come along as we interview other business owners and get the true story. New episodes every 2nd and 4th Monday of the month. www.BossyRoc.com