Getting to Aha! with Darshan Mehta

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Getting to Aha! with Darshan Mehta

Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.

  1. [Greatest Hits] Unlocking Cultural Insights in Branding with Kalil Vicioso, Principal Consultant at Tiny Hat Consulting

    5 天前

    [Greatest Hits] Unlocking Cultural Insights in Branding with Kalil Vicioso, Principal Consultant at Tiny Hat Consulting

    In this Greatest Hits episode of Getting to Aha!, Darshan Mehta welcomes Kalil Vicioso, Principal Consultant at Tiny Hat Consulting, a firm dedicated to empowering brands through cultural and consumer insights. Kalil also serves as a Board Member for Insights in Color. Together, they explore Kalil's Aha! journey, his dynamic career, and his work on bilingual and multicultural projects that foster a more integrated approach to marketing by emphasizing the significance of cultural trends.

    49 分鐘
  2. Unlocking the Power of Social Insights with Maz Nadjm

    12月13日

    Unlocking the Power of Social Insights with Maz Nadjm

    In this episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape.

    26 分鐘
  3. Compassion, Critical Thinking, and Change with Hawah Kasat

    12月6日

    Compassion, Critical Thinking, and Change with Hawah Kasat

    In this episode of Getting to Aha! Host Darshan Mehta engages Hawah Kasat, a global humanitarian and co-founder of One Common Unity, in an inspiring discussion about the transformative power of moments. Hawah shares his journey, shaped by his early travels, passion for peacebuilding, and commitment to fostering connection through education and the arts. They explore themes of personal growth, critical thinking, meditation, and thriving beyond survival, offering listeners powerful insights into living with purpose and curiosity.

    42 分鐘
  4. From English Major to EdTech Leader: John Jorgenson’s Transformative Journey

    11月29日

    From English Major to EdTech Leader: John Jorgenson’s Transformative Journey

    In this episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education.

    35 分鐘
  5. [Greatest Hits] A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way

    11月22日

    [Greatest Hits] A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way

    In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers.

    46 分鐘
  6. Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown

    11月15日

    Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown

    In this episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points, and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth.

    36 分鐘
  7. [Greatest Hits] Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team

    11月8日

    [Greatest Hits] Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team

    In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta talks with Joe Lazer, Head of Marketing at A.Team. Joe shares his pivotal "aha!" moment and highlights the critical role of storytelling in marketing. He emphasizes the need to connect with audiences genuinely, especially as attention spans shorten.

    39 分鐘
  8. Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi

    11月1日

    Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi

    In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making.

    36 分鐘
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簡介

Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.

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