Getting to Market

Cody Bernard
  • 5.0 (28)
  • BUSINESS

Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.

  1. 02/25/2021

    Episode #14: Ryan MacInnis, Product Marketing Lead at LinkedIn

    In this episode, Ryan and I go deep into the launch of LinkdedIn product pages, what it's like launching a new product in a remote world, and more.

    44 min

  2. 01/15/2021

    Episode #13: Julia Szatar, Senior Product Marketing Manager at Loom

    In this episode, Julia and I go deep on one of the most important parts of any launch -- pricing and packaging.

    35 min

  3. 01/08/2021

    Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit

    In this episode, Yannick and I go deep into all aspects of the product launch process including how Payfit runs their launch tiering committee.

    33 min

  4. 12/23/2020

    Episode #11: Matthew Kobach, Director of Marketing at Fast

    In this episode, Matt and I go deep on what it takes to generate buzz before launch and the concept of building in public.

    22 min

  5. 12/17/2020

    Episode #10: Marcus Andrews, PMM Group Lead at HubSpot

    In this episode, Marcus and I go deep into how narrative design can play a major role in your launch strategy.

    49 min

  6. 12/11/2020

    Episode #9: Priyanka Srinivasan, Head of GTM at Gainsight

    In this episode, Priyanka and I go deep on building for the customer, defining launch goals, staying tight with product, and more.

    32 min

  7. 12/03/2020

    Episode #8: David Tibbitts, Product Marketing Manager at Notion

    In this episode, David and I go deep on one of Notion's most complex launches to date and how they leveraged their community of super fans to help.

    38 min

  8. 11/19/2020

    Episode #7: Lauren Barraco, Sr. Director of Product Marketing at Sendoso

    In this episode, Lauren and I go deep on the process of working with integration partners (including her favorite Cameo artist she got to work with).

    29 min
See All (14)

5
out of 5
28 Ratings

About

Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.

Information

  • Creator
    Cody Bernard
  • Years Active
    2020 - 2021
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Cody Bernard
  • Show Website
    Getting to Market