Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow

Stephanie Smith
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Whether you're looking to boost your profits or simply gain a clearer understanding what drives business success, "Getting to the Bottom Line" is your ultimate guide to unlocking the strategies and secrets behind sustainable growth and the financial freedom you deserve. Tune in and discover how to turn your business goals into tangible results, one insightful conversation at a time.

  1. E32: How Clean Books Drive Profitable Growth with Stacey Szynkowski

    9월 26일

    E32: How Clean Books Drive Profitable Growth with Stacey Szynkowski

    Welcome to Getting to the Bottom Line, where I’m your host Stephanie Smith (New Light Financial Solutions). In this episode, I sit down with Stacey Szynkowski of S Squared Ledger to dig deep into one of the foundational pillars of any scaling business: bookkeeping and payroll. If you’ve ever felt uneasy looking at your profit & loss, questioned whether your revenue really supports growth, or wondered whether AI can “just handle” your finances — this conversation is for you. Stacey and I talk about: • Common bookkeeping mistakes that sabotage clarity • Why clean books are essential for hiring, investing, and decision making • The limits of AI in financial management • The cost savings you unlock when your books are organized • When you should bring in a bookkeeper (or upgrade your current one) • How she helps her clients with both bookkeeping and payroll systems By the end of this episode, you’ll see why bookkeeping is not just about being “up to date” — it’s a strategic advantage. Tune in if you want to move from “I hope my books are okay” to “I know exactly where my money is going.” 🔗 Connect with Stacey on LinkedIn: https://www.linkedin.com/in/ssquaredledger/ We want to hear from you! Send us a message. --- My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/ Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/ Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

    23분
  2. The 5 Profit Drivers Every Entrepreneur Must Know with Stephanie Smith

    9월 12일

    The 5 Profit Drivers Every Entrepreneur Must Know with Stephanie Smith

    In this solo episode of Getting to the Bottom Line, host Stephanie Smith, founder of New Light Financial Solutions, dives deep into a problem many high-earning entrepreneurs face: “Why don’t I have more profit even though I’m making sales?” Stephanie breaks down the 5 key profit drivers—Cost of Goods Sold, Payroll, Marketing, Operating Expenses, and Other Income/Expenses—and reveals how each one can either make or break your bottom line. From actionable vendor negotiation tips to understanding your margins, Stephanie arms you with the insights you need to stop guessing and start optimizing. Whether you're overwhelmed by your P&L or just looking to find a few extra percentage points of profit, this episode will help you Think Like a CFO and make smarter business decisions starting today. Grab Stephanie’s free Think Like a CFO worksheet linked in the description to start mapping your profit strategy right now. 👉 https://newlightfs.com/cfoworksheet/ We want to hear from you! Send us a message. --- My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/ Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/ Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

    10분
  3. Building Your Million Dollar Network Without Cold Calling with Devin Sizemore

    8월 29일

    Building Your Million Dollar Network Without Cold Calling with Devin Sizemore

    In this episode of Getting to the Bottom Line, host Stephanie Smith is joined by serial entrepreneur and networking strategist Devin Sizemore to unpack the real value of relationships in business. Forget the outdated, transactional approach to networking — Devin shares a refreshing, practical system for building a network that doesn’t just generate leads but solves business problems, reduces costs, and opens doors to strategic partnerships, podcast appearances, speaking opportunities, and more. Devin walks us through his Connection Expansion System, his ACES Connection Group, and the mindset shift every entrepreneur needs to turn simple conversations into long-term, high-value connections. You’ll hear stories of real business owners who’ve implemented his system to create six-figure pipelines and uncover growth through generosity and smart follow-up. If you’ve ever collected business cards only to let them collect dust, this episode is your wake-up call. Learn how to follow up strategically, manage your time wisely, and create a network that works for you — not the other way around. Learn more about Devin at: 🔗 connectionexpansion.com 📘 Connection Expansion (available on Amazon + audiobook) 📱 @dpsizemore on all social platforms We want to hear from you! Send us a message. --- My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/ Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/ Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

    24분
  4. Unlocking Profit Through Podcasting with Kim Parkinson

    8월 1일

    Unlocking Profit Through Podcasting with Kim Parkinson

    Tired of posting episodes that never seem to move the revenue needle? In this episode of Getting to the Bottom Line, host Stephanie Smith, founder of New Light Financial Solutions, sits down with Kim Parkinson, certified Podcast Growth Coach and host of Podcasting for Spiritual Women, to unpack the real drivers behind a profitable show. Kim’s journey from running a 60-hour-a-week craft store (complete with local TV segments) to building her own production agency is jam-packed with lessons on pivoting, niching down, and owning your authority. She reveals: • The #1 mistake most shows make (spoiler: it’s consistency) • Why a simple newsletter CTA usually outperforms social links • How short, authority-focused solo episodes convert lurkers into clients • Tactical tweaks like titles, SEO-rich descriptions, guest cadence that doubled downloads for her clients Whether you’re just dreaming about a mic or already sitting on 100 episodes, this conversation shows you exactly how to turn your podcast into a bottom-line growth engine. Links & Resources • Book Kim’s free 20-min Growth Clarity Call → http://kpcreativemedia.com/growth-clarity-call • Get Stephanie’s cash-flow insights → https://newlightfs.com/newsletter/ Hit ★ Subscribe, leave a review, and share this with a friend who needs a profitable podcast! We want to hear from you! Send us a message. --- My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/ Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/ Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

    27분
  5. Five Ways to Boost Revenue with New Light Financial Solutions

    7월 18일

    Five Ways to Boost Revenue with New Light Financial Solutions

    In this episode of Getting to the Bottom Line, host Stephanie Smith of New Light Financial Solutions is joined by her husband and business partner, Kris Smith, for a practical breakdown of five key revenue drivers that every business owner should understand. While many entrepreneurs believe increasing sales volume is the only path to more profit, Stephanie and Kris reveal smarter, more strategic levers that can dramatically impact your bottom line—without always needing more customers. From improving lead generation and conversion rates to maximizing customer retention, purchase frequency, and transaction value, they explain how minor tweaks in these areas can lead to significant gains in revenue, profit, and cash flow. With relatable examples and actionable advice, this episode is your guide to unlocking hidden value already present in your business. Whether you’re just starting out or looking to scale more efficiently, this conversation will help you get clear on what really moves the needle financially—and how to track it. We want to hear from you! Send us a message. --- My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/ Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/ Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

    13분
  6. Exit Ready from Day One with Pete Mohr

    7월 4일

    Exit Ready from Day One with Pete Mohr

    Thinking about selling your business someday—whether that day is next year or 10 years out? In this episode of Getting to the Bottom Line, Stephanie Smith sits down with lifelong entrepreneur and exit-planning coach Pete Mohr to unpack what “exit ready” really means. Pete explains why the right time to plan your exit is now and how the daily pursuit of creating value sets you up for the highest possible payout when you finally step away. You’ll hear real-world stories of owners blindsided by forced exits, the shocking ups-and-downs of business valuations, and the critical role clean books and well-documented processes play in boosting your multiple. Pete also shares his 6P framework—Promise, Product, Process, People, Promotion, Profit—and how shifting from operator to owner frees your time, your cash flow, and ultimately your legacy. Whether you dream of handing the reins to family, selling to employees, or courting private equity, this conversation gives you the mindset, metrics, and milestones to start building an exit-ready business today. Connect with Pete: - Book a call with Pete: speaktopete.com - Free Exit-Ready Assessment: https://theexitreadybusiness.com/ We want to hear from you! Send us a message. --- My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/ Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/ Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

    27분
  7. Invisible Businesses Don't Get Paid

    6월 20일

    Invisible Businesses Don't Get Paid

    In this solo episode of Getting to the Bottom Line, host Stephanie Smith shares a childhood story about a lemonade stand gone wrong—and how it perfectly mirrors what many business owners experience today. No leads. No conversions. No revenue. Stephanie breaks down two essential financial drivers every business owner must understand: leads and conversion rates. Through simple examples and real-world stories, she helps demystify how you can attract more of the right people and turn them into paying customers. Whether you're just starting out or looking to boost revenue, this episode offers practical, actionable advice to move your business forward—without overcomplicating the math. We want to hear from you! Send us a message. --- My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/ Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/ Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

    9분
  8. Boost Your Revenue with Qualified Leads with Janine Hayden

    6월 6일

    Boost Your Revenue with Qualified Leads with Janine Hayden

    In this episode of Getting to the Bottom Line, Stephanie Smith sits down with Janine Hayden—owner of Hayden Digital Group and lead-qualification expert—to uncover exactly how smart funnels and interactive quizzes can turn cold prospects into paying customers. Janine shares her journey from self-taught coder to sales-enablement strategist, and explains why asking the right questions up front not only filters out unqualified leads but also educates potential clients and keeps everyone engaged. Together, Stephanie and Janine dive into the “Core 4” framework for gathering high-quality leads: collecting the right data, optimizing existing lists, raising awareness of all your offerings, and eliminating mismatches. You’ll learn why even small tweaks—like adding micro “yeses” or using AI-powered text-based quizzes—can have a massive impact on your conversion rates, your time investment, and ultimately your bottom line. Whether you’re running a service-based business or managing a larger team, these actionable insights will help you make more strategic, data-driven decisions so you can generate more revenue without constantly chasing new traffic. Get Janine's Lead Flow Fix: https://leadflowfix.com Connect with Janine online through LinkedIn at linkedin.com/in/janinehayden or IG: @streamlinedcoach We want to hear from you! Send us a message. --- My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/ Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/ Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

    24분
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Whether you're looking to boost your profits or simply gain a clearer understanding what drives business success, "Getting to the Bottom Line" is your ultimate guide to unlocking the strategies and secrets behind sustainable growth and the financial freedom you deserve. Tune in and discover how to turn your business goals into tangible results, one insightful conversation at a time.

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