11 episodes

Getting to YES boils down to two things: Saying the right things and saying those things consistently. What if you could spend time with leaders from all walks of life, ask them about their successes, mistakes, and lessons learned in influence, persuasion, and getting others to say ”yes” -- and then take an insight or two to help you achieve greater things? That’s what we do here on the Getting To YES podcast. Brought to you by Dr. Uli Iserloh, a marketing strategist (and former scientist), Uli invites you to the most thought-provoking and insightful conversations on persuasion, influence and how the brain makes decisions so you can get the highest buy-in from those around you and soar far beyond your goals.

Getting To YES Uli Iserloh

    • Business
    • 5.0 • 2 Ratings

Getting to YES boils down to two things: Saying the right things and saying those things consistently. What if you could spend time with leaders from all walks of life, ask them about their successes, mistakes, and lessons learned in influence, persuasion, and getting others to say ”yes” -- and then take an insight or two to help you achieve greater things? That’s what we do here on the Getting To YES podcast. Brought to you by Dr. Uli Iserloh, a marketing strategist (and former scientist), Uli invites you to the most thought-provoking and insightful conversations on persuasion, influence and how the brain makes decisions so you can get the highest buy-in from those around you and soar far beyond your goals.

    010: Conversations That Convert With Mary Kathryn Johnson

    010: Conversations That Convert With Mary Kathryn Johnson

    “One conversation seriously can help you leap forward in your business,” explains Mary Kathryn Johnson, owner of Bot Academy and host of the CEO M.I.S.C.H.I.E.F. Maker Podcast. 
    When meeting with potential clients or making a sale, it’s critical to make the other person feel comfortable and heard. Through having real conversations, you can easily connect to who you are talking to while understanding their issues and how you can help. Whether chatting in person or through a chat bot online, you can be others’ solution to everyday problems.
    “We have an opportunity as business owners and marketers to create a world that is not as spammy as email marketing is right now.”
    Mary Kathryn’s goal is to help entrepreneurs create massive impact and profits through her Mischief Success Path and in this episode, she shares how to leverage more one-on-conversations through chat bots and her LEAP framework.
     
    Quotes
    “One conversation seriously can help you leap forward in your business.” (4:54-4:59 | Mary Kathryn) 
    “If you can take your email and translate it using specific parameters, you can create a conversation in an automated way.” (21:07-21:16 | Mary Kathryn) 
    “You need to stay congruent with your roadway. The end needs to be congruent with the beginning.” (24:59-25:06 | Mary Kathryn) 
    “We have an opportunity as business owners and marketers to create a world that is not as spammy as email marketing is right now.” (31:34-31:45 | Mary Kathryn)
    “The power that you have with one conversation is not just to leap your business forward, but to also transform someone's life and leap their business forward. The power of that one conversation is in your hands.” (34:40-34:57 | Mary Kathryn)  
     
    Links
    For business owners looking to understand the power of conversational design: 
    https://chatbotmom.com   
     
    For agency owners or freelancers to learn how to create conversational marketing flows: https://botacademy.com/learn 
     
    Connect with Mary Kathryn Johnson
    Website: https://callmemkj.com 
    Podcast: https://podcasts.apple.com/us/podcast/ceo-m-i-s-c-h-i-e-f-maker/id1633768855 
    Facebook: https://www.facebook.com/CallMeMKJ/ 
    Instagram: https://www.instagram.com/callmemkj/ 

    ==== 
     
    Thank You For Listening!
    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
     
    Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
     
    Connect With Uli
    Website: https://uliiserloh.com
    Facebook: https://facebook.com/uliiserloh  
    Instagram: https://instagram.com/uliiserloh
    Youtube: https://youtube.com/uliiserloh 
    Tiktok: https://tiktok.com/@uliiserloh 
    Linkedin: https://linkedin.com/in/uliiserloh/
    If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

    • 36 min
    009: The Keys To Conversational Selling With Tom Jackobs

    009: The Keys To Conversational Selling With Tom Jackobs

    “You have to have a real conversation with customers, so it won't feel like you're trying to sell them anything, and they won't feel like they're being sold something either,” explains Tom Jackobs, Serial Entrepreneur. Something that all business owners fear is coming off as pushy to potential customers. Today, Tom shares his insight to help others learn the art of conversational selling.
    Tom initially believed he wouldn’t be good at sales because he is introverted by nature. He later realized anyone could succeed at selling because it’s a learned skill just like anything else. If you focus on having honest conversations with potential clients by asking them the right questions, you can determine what they want and how you can help. With this strategy, you won’t feel pushy or “salesy,” but helpful as you fulfill the needs of others and grow your business.
    If you want to sell your product or service, you have to understand what your customers want. Learn more about Tom’s essential sales questions, his entrepreneurial journey, and mastering the pre-discovery call.
    Quotes
    • “You have to have a real conversation with customers, so it won't feel like you're trying to sell them anything, and they won't feel like they're being sold something either.” (3:30-3:39) | Tom)
    • “As an introvert, sales didn't come naturally to me. And really, sales doesn’t come naturally to anybody. It is a learned skill, and anybody can do it.” (5:49-5:59) | Tom)
    • “When you're following up with leads that have already expressed interest, it's critical to call them within 20 minutes of them filling out that online form.” (13:44-13:55) | Tom)
    • “On the discovery call, we go through the rapport building, the questioning phase, and then present the solution.” (20:42-20:49) | Tom)
    • “Have a conversation with somebody and help them realize what the next step is, and how to take that next step easily with you.” (23:26-23:33) | Tom) 
     
    Links
    Download Tom’s special guide with the 3 keys to doubling your sales: https://tomjackobs.com/3keys/
    Connect with Tom Jackobs
    Website: https://BusinessLeadMaximizer.com
    Website: https://tomjackobs.com/
    Facebook: https://www.facebook.com/ImpactPilot
    Instagram: https://www.instagram.com/impactpilot/
    LinkedIn: https://www.linkedin.com/in/trainertom/
    YouTube: https://www.youtube.com/channel/UCZgzqH2MiIMHQbLoJXvA5_Q
     
    ==== 
     
    Thank You For Listening!
    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
     
    Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
     
     
    Connect With Uli
    Website: https://uliiserloh.com
    Facebook: https://facebook.com/uliiserloh  
    Instagram: https://instagram.com/uliiserloh
    Youtube: https://youtube.com/uliiserloh 
    Tiktok: https://tiktok.com/@uliiserloh 
    Linkedin: https://linkedin.com/in/uliiserloh/
    If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

    • 26 min
    008: The Future Of Medicine With Dr. Meghan Walker

    008: The Future Of Medicine With Dr. Meghan Walker

    “We have this group of patients who are released into the world, believing that the standard of health they should be moving into is simply “fine,” explains Dr. Meghan Walker, entrepologist, business strategist and founder of Clinician Business Labs.
    Meghan focuses on health and business optimization for clinician entrepreneurs while promoting changes in our medical system – introducing a much more sustainable and unrivaled approach to healthcare in her book “Impact Medicine”. In this episode, Meghan shares what she sees as the future of medicine.
    In our traditional health system, we believe, as patients, that the best we can hope for concerning our health is to be “fine.” We may struggle with inflammation or autoimmune diseases, but if our blood work seems adequate, we do not receive practical next steps for optimizing our health. 
    To rectify this, Meghan encourages a very different approach to delivering care… one that’s patient-centric and meets the patient where they’re at – so learn more about what should be on the other side of the “line of fine”! 
    Quotes
    • “We have this group of patients who are released into the world, believing that the standard of health they should be moving into is simply “fine.” Fine is the standard with which we are working.” (3:57-4:10 | Meghan)
    • "You can't shift a system and change society unless you create buy-in from the people on the ground.” (5:41-5:48 | Meghan)
    • “We have a whole spectrum of practitioners who have never been taught how to manage people looking at health optimization, health potential, or the possibility of health.” (10:49-11:02 | Meghan)
    • “People are empowered and excited for the first time because they're starting to see some shifts in their health that they control.” (13:47-13:53 | Meghan) 
    • “Imagine a society where we move people closer to their potential. That’s what I'm excited to see.” (20:08-20:13 | Meghan)
     
    Links
     
    Join Meghan for Impact Live: https://bigboost.marketing/impactlives
    Use coupon code IL22YES for a free GA ticket or $99 discount off any ticket type  
     
    Get Meghan Walker’s book Impact Medicine: https://bigboost.marketing/impactmedicine

    Connect with Dr. Meghan Walker
    Website: https://meghanwalker.com/
    Podcast: https://podcasts.apple.com/us/podcast/impact/id1212507113?mt=2
    Facebook: https://www.facebook.com/drmeghanwalker/
    Instagram: https://www.instagram.com/drmeghanwalker/
    Facebook Group: Impact Money Club https://www.facebook.com/groups/impactmoneyclub
    TikTok: https://www.tiktok.com/@drmeghanwalker
     
    ==== 
     
    Thank You For Listening!
    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
     
    Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
     
     
    Connect With Uli
    Website: https://uliiserloh.com
    Facebook: https://facebook.com/uliiserloh  
    Instagram: https://instagram.com/uliiserloh
    Youtube: https://youtube.com/uliiserloh 
    Tiktok: https://tiktok.com/@uliiserloh 
    Linkedin: https://linkedin.com/in/uliiserloh/

    If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

    • 29 min
    007: How To Get Booked On Podcasts with Jeremy Ryan Slate

    007: How To Get Booked On Podcasts with Jeremy Ryan Slate

    “Podcasting is how people can speak directly to their audience,” explains Jeremy Slate, host of the Create Your Own Life Show and author of “Unremarkable To Extraordinary”.
    Jeremy understands the podcast industry inside and out as a highly respected podcast host. Today, he shares how entrepreneurs can get booked on podcasts to share their stories.
    If you’re an entrepreneur, reaching your audience and potential clients is vital. With its long-form formats and open conversations, podcasting has become a fantastic marketing tool where you can build your brand and showcase your strengths. Essentially a public relations vehicle where people can learn about you and trust you, Jeremy recommends uncovering your niche and getting in touch with shows that fit your business.
    If you want to get your message out to the world, getting booked on podcasts will be incredibly valuable. Learn more about the benefits of the podcast format, getting in touch with hosts, and defining your story pitch.
    Quotes
    • “Podcasting is still this open format where you can talk.” (3:46-3:49 | Jeremy)
    • “Podcasting is essentially a PR action for people getting to know you, like you, and trust you.” (9:19-9:24 | Jeremy)
    • “As a guest, your job is to talk about what you want to talk about through the eyes that the person wants to hear it from.” (18:16-18:24 | Jeremy)
    • “We're helping people with powerful messages speak directly to the people who need to hear them.” (21:07-21:11 | Jeremy) 
    • “Podcasting is how people can speak directly to their audience.” (25:02-25:06 | Jeremy)
     
    Links
     
    Resources
    Download “The Seven Reasons For Not Getting Featured In Your Favorite Podcast” whitepaper: https://crushitonpodcasts.com 
     
    https://warmupinbox.com - helps to keep your emails out of  spam and promotional folders
    https://hunter.io - helps you find professional email addresses in seconds
    https://rephonic.com/ - shows you listener stats on 2.5M+ podcasts

    Connect with Jeremy Slate
    Website: https://www.jeremyryanslate.com/
    Command Your Brand: https://commandyourbrand.com/
    Book: https://getextraordinarybook.com/
    Podcast:https://podcasts.apple.com/us/podcast/the-create-your-own-life-show/id1059619918 
    Facebook: https://www.facebook.com/Jeremyryanslate/
    Instagram: https://www.instagram.com/jeremyryanslate
    LinkedIn: https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a
    Tiktok: https://www.tiktok.com/@jeremyryanslate
    YouTube: https://www.youtube.com/c/jeremyryanslatebiz
     
    ==== 
     
    Thank You For Listening!
    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
     
    Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
     
     
    Connect With Uli
    Website: https://uliiserloh.com
    Facebook: https://facebook.com/uliiserloh  
    Instagram: https://instagram.com/uliiserloh
    Youtube: https://youtube.com/uliiserloh 
    Tiktok: https://tiktok.com/@uliiserloh 
    Linkedin: https://linkedin.com/in/uliiserloh/

    If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

    • 26 min
    006: The Neuroscience Of Decision Making With Dr. Eugene Choi

    006: The Neuroscience Of Decision Making With Dr. Eugene Choi

    “When we're in the survival state for 70% of our adult life, on average, it's fight, flight, freeze, fight, flight, freeze all the time,” explains Dr. Eugene Choi, Pharm D. BCPS, Filmmaker, Author, and Podcaster. A sought-after transformational mindset coach, Dr. Eugene is on a mission to help leaders operate at their highest levels. Today, Dr. Eugene shares the neuroscience behind decision-making and how to activate the executive part of our brains.
    Whether we suffer from habitual fight, flight, or freeze responses – every person is somewhat impaired due to our reactive nature. Although we may subconsciously believe we are consistently in danger and want to protect ourselves, we simultaneously hinder our ability to get what we want. By training our brains to remain calm and learning to step back and view our situations objectively, we can access more creativity and successful decision-making skills.
    The possibilities are endless when we can get ourselves out of survival mode. Learn more about how our minds process stress, common mentality mistakes of business leaders, and why we need to take ownership of our outside responses.
    Quotes
    • “Our brain is in this reactive mode without thinking. Not because your life is in danger, but because of the number of emotions we experience daily that are frankly uncomfortable.” (4:21-4:33 | Dr. Eugene)
    • “If we're in the survival state for more or less about 70% of our adult life, on average, it's fight, flight, freeze, fight, flight, freeze all the time.” (9:14-9:22 | Dr. Eugene)
    • “The good news is just how you can go to the gym and get stronger with your muscles, we can exercise our brains to improve and rewire the parts that are not serving us.” (18:36-18:47 | Dr. Eugene) 
    • “Once you're willing, then you're willing to take ownership. And when you're willing to take ownership, you're willing to get yourself the very thing you need to get to where you need to go.” (21:21-21:34 | Dr. Eugene)
    • “When you enter an executive state, you're going to look at both the outside and inside. But in survival mode, you're only stuck on the outside, and that's disempowering.” (25:59-26:06 | Dr. Eugene)
     
    FREE TRAINING: How to Activate Your Brain’s Superpowers
    A science-backed approach to discover your passion, find your purpose and transform your life:https://destinyhacks.co/
     
    Connect with Dr. Eugene Choi
    Website: https://destinyhacks.co/ 
    Instagram: https://www.instagram.com/eugenekchoi/ 
    LinkedIn: https://www.linkedin.com/in/eugenekchoi/ 
     
    ==== 
     
    Thank You For Listening!
    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
     
    Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
     
    Connect With Uli
    Website: https://uliiserloh.com
    Facebook: https://facebook.com/uliiserloh  
    Instagram: https://instagram.com/uliiserloh
    Youtube: https://youtube.com/uliiserloh 
    Tiktok: https://tiktok.com/@uliiserloh 
    Linkedin: https://linkedin.com/in/uliiserloh/
    If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

    • 33 min
    005: How To Create More Compelling Videos With Ryan Koral

    005: How To Create More Compelling Videos With Ryan Koral

    “When you get somebody to share their deepest desires and their “why,” that's powerful,” explains Ryan Koral, documentary filmmaker, podcaster, and educator. As the prolific founder of Tell Studios, Ryan understands the importance of video storytelling. In today’s episode, Ryan shares his insights into what others can do to tell more compelling stories and get the “yes” they are looking to get from their audience.
     
    Ryan understands it’s challenging to get in front of a camera and share your passions. However, your story will differentiate you from others. If you can get out of your comfort zone and stand by your message, you will get the clients you need to succeed. Although it’s hard to market yourself and potentially get a “no,” it’s about finding the people who say YES will help you achieve your goals.
     
    With any business, learning to create gripping videos is critical. Learn more about what makes a narrative powerful, why your message matters, and how to get out of your own way.
     
    Quotes
    • “When you get somebody sharing their deepest desires and their “why,” that's powerful and super compelling.” (3:59-4:06 | Ryan)
    •  “Wherever I go, I'm selling something… because I believe in many different things.” (6:26-6:30 | Ryan) 
    • “Moral of the story is that we just care too much about ourselves, we forget about the importance of our message.” (7:41-7:49 | Ryan) 
    • “Your story is incredibly important. That's your differentiator. That's the piece that’s authentically you.” (12:03-12:08 | Ryan)
    • “When you're selling something, you’ve got your sales funnel. You've got the top of the funnel, middle of the funnel, and bottom of the funnel. And there’s a place for videos in each step.” (16:31-16:40 | Ryan)
     
    Links
     
    Download Resource
    Download the Secret Formula to Sales-Boosting Short FAQ Videos
     
    Connect With Ryan Koral
    Facebook: https://facebook.com/ryankoral   
    Instagram: https://instagram.com/ryankoral
    Linkedin: https://linkedin.com/in/ryankoral
    Youtube: https://www.youtube.com/c/GrowYourVideoBusiness
     
    Tell Studios:
    Website: https://www.tellstudios.com/
    Facebook: https://facebook.com/tellstudios
    Instagram: https://instagram.com/tellstudios
    Youtube: https://www.youtube.com/c/StudioSherpas
    ==== 
     
    Thank You For Listening!
    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
     
    Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
     
     
    Connect With Uli
    Website: https://uliiserloh.com
    Facebook: https://facebook.com/uliiserloh  
    Instagram: https://instagram.com/uliiserloh
    Youtube: https://youtube.com/uliiserloh 
    Tiktok: https://tiktok.com/@uliiserloh 
    Linkedin: https://linkedin.com/in/uliiserloh/
    If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

    • 28 min

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