Master B2B Friday 15

Master B2B
  • 5,0 (3)
  • Technologies
  • Chaque semaine

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

  1. -3 j

    Are B2B and B2C eCommerce Becoming One in the Same?

    This week, Andy and Brian talk about the convergence of B2B and B2C eCommerce.  When they look at what customers of each type expect - and the way that B2B companies (and B2C) have responded to those needs, they wonder whether they're 2 different worlds anymore. And they announce that Master B2B has partnered with Shoptalk Fall to bring B2B programming to the B2C-focused event. For more information visit Shoptalk Fall's website.

    24 min

  2. 19 juin

    Getting Your Catalog Data Under Control

    This week...TWO special guest stars on the pod (well, one special guest star and one other Master B2B person stepping in for Andy while he's out). Elastic Path CEO Bryan House joins Brian and Master B2B's Jared Blank to talk about getting a grip on your product data.  We chat about where to start, who needs to lead product data initiatives, and why homegrown systems may actually set you up for success (sometimes).

    22 min

  3. 12 juin

    Who will your next hire be?

    This week, Andy & Brian talk about the state of hiring in B2B.  We seem to be in a "no hire, no fire" environment where we aren't seeing massive headcount reductions (outside of some tech companies) and we aren't seeing people leave their jobs on their own. So where does that leave companies that want to make sure their teams are optimized for the skills needed to use new AI technology?  Should their next "hires" be technology or people?  And how do you decide?

    23 min

  4. 5 juin

    Are AI Token Costs Getting Out of Control

    Andy and Brian talk about the anonymous company that allegedly spent - wait for it - $500 million in one month on Claude tokens, and wonder whether we've hit an inflection point where CFOs will put the breaks on token spending. Then they discuss whether the expected drop in token costs in the coming years will be offset by massive increases in token usage.  It's just a matter of time before your company is having this conversation internally.

    23 min

  5. 29 mai

    Maximizing the Tech Investments You've Already Made

    Andy and Brian are joined by Dale Edman, Lipton Teas and Infusions' VP of eCommerce & Shopper Marketing for North America, to talk about why Gartner says that 53% of SaaS licenses held by large organizations go unused. Dale talks about how his deep partnership with procurement has helped him keep tabs on his own tech spending, and how he learns about how other parts of his organization are using their own tools.

    23 min

  6. 22 mai

    Webcast: The End of Channel Dependence

    We're off for the Memorial Day holiday, but we're sharing our recent Webcast on The End of Channel Dependence. For too long, manufacturers and distributors have handed the keys to their business over to Amazon, distributors, and retail partners and hoped for the best. The result? Margin erosion, lost customer relationships, and zero visibility into who’s actually buying your products. It’s time to take back control. In this webcast, Master B2B founders Brian Beck and Andy Hoar sit down with Graham Lubie of Cadent Commerce to tackle one of the most urgent challenges in B2B ecommerce: how manufacturers can break free from channel dependency and build a direct, durable sales strategy. You’ll walk away with a clear view of: Why channel dependence is a long-term strategic liability What leading manufacturers are doing differently right now Practical steps to take control of your customer relationships and revenue This is a candid, practitioner-level conversation built for ecommerce leaders who are done leaving growth on the table.

    29 min

  7. 15 mai

    What Can B2B Learn from B2C Merchandising?

    This week Andy and Brian speak with Denise Foley, ULE Group's EVP of eCommerce, about what B2B companies can learn about merchandising from their B2C counterparts.   Brian and Denise both have extensive B2C experience and this conversation dives into what merchandising best practices they learned in consumer businesses that they've brought over to the B2B side of the world.  And Andy questions whether any of this will matter when bots are doing all of the purchasing.

    27 min

  8. 8 mai

    A Report from 2 Fields: Chicago and Manchester

    This week, Brian and Andy (and Jared) talk about the events they attended last week.  Brian and Andy joined B2B Online in Chicago, where they heard so much (maybe too much?) about AI.  Jared headed to IR B2B eComm Conference (mouthful) in Manchester England, where he noticed some cultural differences between European and American teams.

    25 min
Tout afficher (100)

Notes et avis

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sur 5
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À propos

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

Informations

  • Création
    Master B2B
  • Années d’activité
    2023 - 2026
  • Épisodes
    100
  • Classification
    Tous publics
  • Copyright
    © Copyright 2023 All rights reserved.
  • Site web de l’émission
    Master B2B Friday 15

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