GH Squad Podcast

GH Squad

A podcast about horticulture and other things.

  1. Jul 27

    Ep. 31: Cultivate ’26 Post-Mortem Spectacular with Kate Terrell

    This episode, the Squad was psyched to be joined by their friend Kate Terrell (representing the Quad Cities, Wallace’s Garden Center, Boy Scouts of America and Cubs fans around the world) to recap AmericanHort’s Cultivate ’26 event in Columbus, Ohio a couple weeks ago. Kate, Mason and Bill were there—all with different goals and roles—and Seth was not. So, he asked the three of them questions and by the end felt like he didn’t miss a thing, although he’s planning to attend again in 2027. They discussed new products, strategies for getting done what needed to get done at a show that size, afterhours events, the value of networking, why in-person events are so important, reasons to attend every year and much, much more. #cultivate26 Kate brought the perspective of a garden center and greenhouse owner, attending to find new products and ideas, as well as catching up with peers and fulfilling her leadership roles. Mason discussed the value of being a vendor at the show, as well as representing affiliated groups like America In Bloom, NICH and HRI Leadership. Bill shared how he navigates the show as a media member and representative of a technical services team. Although this may sound sort of dry, the conversation was anything but! If you know these four, you can only imagine the stories shared and laughter generated! Then they spun the Plant Wheel of Excitement—landing on Peony—mentioned some important folks in Shout Outs and perhaps dropped a ruthless Hot Take (and one related to #Jimothy, the racoon.) Follow us on Instagram: @GHSquadPod

  2. Jul 6

    Ep. 29: Cultivate ‘26—Doing It Right (… plus HBD America!)

    In this episode, the Squad discusses the harsh realities of trade shows in 2026, industry relevance and strategies for maximizing your presence at iconic events like Cultivate. They also share practical tips for networking, how NOT to carry business cards and ways to get invited to post-show receptions with mini beef Wellington apps. This week’s Plant Wheel of Excitement lands on vegetative petunias and Mason shares a hot take related to AI. iLandscape Show Episode: https://youtu.be/zmErzJdoHO4 00:00 - Welcome and episode overview 01:22 - Fourth of July experiences and rain in Illinois 07:03 - Preparation for Cultivate trade show: booth setup and key activities 12:08 - How to decide which trade shows to attend—and maximizing ROI 14:03 - The role of education sessions and strategic scheduling at industry events 18:16 - The value of networking, relationship-building and event engagement strategies 22:22 - Practical tips for pre-arranging meetings and avoiding time-wasters 25:20 - Tips for choosing which sessions and speakers to prioritize at Cultivate 28:43 - Exploring new plant varieties and product displays—what's worth your time 33:33 - The significance of industry receptions, special events and how to get invited 39:41 - Best trade show appetizers and social tips for mingling 44:25 - Team dynamics at trade shows: staying connected and approachable 55:40 - Vegetative petunias: trends, pros, cons and landscape use 58:34 - Fertilizer practices for petunias and other annuals 62:14 - The hype and reality of AI in horticulture and plant breeding 64:12 - Closing thoughts: plans for Cultivate recap and upcoming episodes

Ratings & Reviews

5
out of 5
3 Ratings

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A podcast about horticulture and other things.

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