Ghetto CEO

Marketing By Monrae
  • 5.0 (189)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Ghetto CEO is a podcast hosted by Marketing By Monrae that takes a raw, unfiltered look at the realities of being a CEO. From the highs to the lows, this podcast explores the true weight of running a business and being at the helm of a company. Monrae and her guests share their personal stories, both good and bad, about the challenges and triumphs of being a CEO. Whether you're a seasoned business owner or just starting out, Ghetto CEO provides an honest, relatable look at the ups and downs of entrepreneurship.

  1. 12H AGO

    Ep. 5 Soft Life CEO: Jammyra Weekly on Imposter Syndrome, Faith, and Trusting God in Your Next Season

    In this episode of the Ghetto CEO Podcast, Monrae sits down with Jammyra Weekly, CEO of Prestige Media Co., to talk about what it really looks like to keep showing up when life is heavy, business is demanding, and motherhood never pauses. Jammyra opens up about imposter syndrome at new levels, learning how to pivot without quitting, and why “ease” is a real prayer when you’ve been in survival mode for too long. They discuss faith, identity shifts, kingdom assignment, and the pressure of being the one everyone depends on while still trying to stay emotionally grounded. This conversation is for the CEO who’s building something big while holding life together, especially the woman who’s tired, still getting up anyway, and ready to trust God with the next season. Support this podcast at — https://redcircle.com/ghettoceo/donations Advertising Inquiries: https://redcircle.com/brands

    25 min

  2. FEB 6

    Ep 4. How to Pivot with Faith After Losing Everything as a CEO

    In this episode of the Ghetto CEO Podcast, Monrae sits down with Jacqueline “Jaque M,” the ultimate pivot queen and proof that purpose is often hidden inside disruption. From losing a six-figure corporate job to building multiple successful businesses across fashion, real estate, and experiential brands, Jaque shares how faith, obedience, and execution carried her through every reinvention. This conversation breaks down what it really looks like to trust God when the plan disappears, how to rebuild confidence after identity loss, and why mindset, relationships, and obedience matter more than money. If you’re navigating a pivot, grieving a former version of yourself, or standing at the edge of a new season, this episode is your reminder that you don’t fall — you’re pushed forward. Support this podcast at — https://redcircle.com/ghettoceo/donations Advertising Inquiries: https://redcircle.com/brands

    27 min

  3. JAN 30

    Ep. 3 How SKIMS Built a Billion Dollar Brand by Creating a Category

    What if your brand isn’t struggling because of your product — but because of your positioning? In this solo episode of the Ghetto CEO Podcast, Monrae breaks down how SKIMS didn’t just sell shapewear — they created an entirely new category and turned stretch fabric into a billion-dollar brand. Before SKIMS, shapewear was stiff, outdated, and designed to hide women’s bodies. But Kim Kardashian rebranded the industry by shifting the language from “compression” to “solutions,” focusing on comfort, confidence, inclusivity, and everyday wearability. This episode breaks down: Why the best brands sell transformations, not productsHow language and naming alone can change perception and conversionWhy category creation beats competing in crowded marketsHow SKIMS balanced luxury branding with accessible pricingHow entrepreneurs can rename and reposition their offers for immediate clarity and demandIf you’re tired of selling “another course,” “another program,” or “another offer,” this episode will change how you think about branding forever. Support this podcast at — https://redcircle.com/ghettoceo/donations Advertising Inquiries: https://redcircle.com/brands

    5 min

  4. JAN 23

    Ep. 2 Why CEOs Get No Sympathy (And What It Costs Women in Business)

    What happens when your business explodes… but your body starts sounding the alarm? In this episode of the Ghetto CEO Podcast, Monrae sits down with Shaquana “Ms. Business” Brooks — CPA, CEO of Brooks Alliance, and luxury-living tax strategist — for one of the most honest conversations of Season 6. Shaquana opens up about scaling her firm from 100 clients to over 2,000, the moment her chest tightened and she thought she was having a heart attack, and the brutal reality that CEOs don’t get sympathy — even when life is falling apart. From navigating breakups while still running meetings and webinars, to setting hard boundaries with her team, to redefining luxury as support, delegation, and ownership of time, this episode breaks down what Main Character Energy really looks like behind the scenes. This is not soft life aesthetics. This is about systems, sacrifice, and surviving the grind long enough to build the life you actually want. Support this podcast at — https://redcircle.com/ghettoceo/donations Advertising Inquiries: https://redcircle.com/brands

    29 min

  5. JAN 16

    Ep. 1 How to Avoid Burnout as a CEO and Mom | Faith, Schedule, and Main Character Energy

    Burnout doesn’t mean you’re broken. It might mean your schedule is. In Season 6 of the Ghetto CEO Podcast, Monrae sits down with Cassandra Moore (Think Less, Create More) to talk faith, motherhood, obedience, and how authentic storytelling builds community—and income. In this episode, Cassandra opens up about transitioning into full-time entrepreneurship, navigating burnout, and realizing she couldn’t sustain success without God at the center. She shares how learning her creative rhythm, building a schedule that honors motherhood, and leaning into her gift transformed her life and business. You’ll hear real talk about burnout patterns, setting boundaries, social media pressure, delayed obedience, and trusting God when the next step doesn’t make sense yet. New episodes drop every Thursday at 7 PM EST. Support this podcast at — https://redcircle.com/ghettoceo/donations Advertising Inquiries: https://redcircle.com/brands

    25 min
  6. Ep. 11 Ghetto CEO News: Topicals - How Gen Z Made Skincare Go Viral

    07/11/2025

    Ep. 11 Ghetto CEO News: Topicals - How Gen Z Made Skincare Go Viral

    How did a Gen Z-founded skincare brand disrupt a billion-dollar beauty industry? In this episode of Mini Marketing, we’re breaking down the rise of Topicals—a brand that turned mental health, meme culture, and skin acceptance into a viral movement. From packaging that feels like pop art to campaigns that prioritize real people over perfection, Topicals didn’t just launch products—they launched conversations. We’ll explore how Topicals built a cult-like community, shifted the narrative around beauty standards, and used cultural intelligence to dominate social media. Plus: What YOUR brand can learn from their playbook — and one action item to apply today. This concludes Season 5 of the Ghetto CEO® Podcast. Thank you for growing with us. Season 6 is dropping soon so be sure to stay locked in. Follow us on Instagram @ghettoceopodcast Need help building a brand that breaks the internet and the rules? Visit RareNecessity.com. Support this podcast at — https://redcircle.com/ghettoceo/donations Advertising Inquiries: https://redcircle.com/brands

    10 min
  7. Ep. 10 Reinventing Gocha: From Hair to Hospitality and Building a Cultural Culinary Brand

    07/04/2025

    Ep. 10 Reinventing Gocha: From Hair to Hospitality and Building a Cultural Culinary Brand

    What happens when a celebrity hairstylist trades the salon chair for a chef’s apron? In this episode of the Ghetto CEO Podcast, host Monrae sits down with Gocha Hawkins, Atlanta-based entrepreneur, author, and CEO behind a growing hospitality brand—including multiple restaurant locations, a viral gourmet product line, and a retail footprint with major expansion plans. Gocha opens up about: • Going from 30 years in cosmetology to launching in the restaurant industry • The hard lessons she learned transitioning industries from scratch • The moment she went into “Album Mode”—cutting off distractions to master her new craft • Building company culture and team retention in the high-turnover hospitality space • Creating a product line to monetize her brand beyond the kitchen You’ll also hear real talk about: ✅ Payroll stress and profit margins ✅ Learning business systems through trial and error ✅ Leading as a hands-on CEO and wife ✅ Scaling with strategy, discernment, and divine timing Whether you’re pivoting industries or scaling your brand, this episode is a blueprint for reinvention and longevity in business. If you’re in your own album mode—this one's for you. Subscribe for more raw CEO conversations every Thursday at 7PM EST 🔗Need a campaign that actually converts? Visit RareNecessity.com 🛠 Want to market faster with custom GPT tools? Go to MarketingByMonrae.com #GhettoCEOPodcast #GochaHawkins #FromSalonToStartup #HospitalityEntrepreneur #BlackWomenInBusiness #ChefCEO #MarketingWithMonrae #AtlantaBusiness #EntrepreneurJourney #AlbumMode #RareNecessity Support this podcast at — https://redcircle.com/ghettoceo/donations Advertising Inquiries: https://redcircle.com/brands

    29 min
  8. Ep. 9 Faith and Millions with Dr. Darnyelle Jervey Harmon

    06/26/2025

    Ep. 9 Faith and Millions with Dr. Darnyelle Jervey Harmon

    What does it look like to truly build a spiritually aligned, scalable business — and still protect your peace? On this episode of the Ghetto CEO Podcast, host Monrae sits down with Dr. Darnyelle Jervey Harmon, powerhouse CEO of Incredible One Enterprises, transformational speaker, and marketing strategist behind over $1.3 Billion in client results. In this vulnerable and power-packed episode, Dr. Darnyelle shares how she: • Rebounded from bankruptcy and built an 8-figure brand • Combines divine alignment with high-level strategy • Sets boundaries and protects her nervous system as a leader • Scales with systems and team—without grinding herself into the ground • Navigates betrayal and business breakdowns with integrity and wisdom You’ll also hear real talk about: ✅ Managing team setbacks ✅ Operating in your own economy (not the world’s) ✅ The difference between being a “church girl” and a “God girl” ✅ Replacing grind with grace through infrastructure Whether you're an entrepreneur in burnout or a CEO in alignment, this episode is your blueprint to scaling with faith, systems, and soul. Whether you’re hustling in Album Mode or building a legacy, this episode will shift your mindset and protect your mission. Tap in. New episodes drop every Thursday at 7 PM EST! Listen on the go: Apple Podcasts: https://podcasts.apple.com/us/podcast...  Spotify Playlist: https://open.spotify.com/playlist/3BS...   🚀 Powered by Rare Necessity Digital Agency 🎯 Grab your execution bundles + ChatGPTs: marketingbymonrae.com 📲 Follow us on IG: @ghettoceo Support this podcast at — https://redcircle.com/ghettoceo/donations Advertising Inquiries: https://redcircle.com/brands

    31 min
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5
out of 5
189 Ratings

About

Ghetto CEO is a podcast hosted by Marketing By Monrae that takes a raw, unfiltered look at the realities of being a CEO. From the highs to the lows, this podcast explores the true weight of running a business and being at the helm of a company. Monrae and her guests share their personal stories, both good and bad, about the challenges and triumphs of being a CEO. Whether you're a seasoned business owner or just starting out, Ghetto CEO provides an honest, relatable look at the ups and downs of entrepreneurship.

Information

  • Creator
    Marketing By Monrae
  • Years Active
    2023 - 2026
  • Episodes
    110
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    Ghetto CEO

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