Giants Helping Giants

Lois Wyant
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Giants Helping Giants is a podcast for home service business owners who want to grow smarter, attract better customers, and build stronger companies. Hosted by Lois Wyant, each episode features conversations with entrepreneurs, coaches, and industry experts who help local businesses succeed. The show focuses on practical strategies that HVAC companies, plumbers, electricians, pest control businesses, roofers, solar installers, and other service professionals can use to generate more leads, improve their marketing, and scale their operations. Running a home service business is demanding. Owners are often balancing service calls, managing employees, handling customer expectations, and trying to keep their marketing working at the same time. Giants Helping Giants brings together experienced voices who share proven ideas, systems, and insights that can help contractors grow their businesses with more clarity and less chaos. Episodes explore topics such as contractor marketing strategies, lead generation for service companies, local SEO, automation tools, business systems, customer experience, and leadership for growing teams. The mission of the podcast is simple. Connect local business owners with the people, programs, and strategies that can help them build something bigger. If you run or work in a home service business and want practical ideas that actually work in the real world, this podcast is for you. Learn more at GiantsHelpingGiants.com.

  1. Home Service Sales Strategies That Win More Customers

    EPISODE 1

    Home Service Sales Strategies That Win More Customers

    If you run a home service business, your sales process matters more than you think. In this episode of Giants Helping Giants, home service business owners, HVAC companies, plumbing companies, electricians, contractors, and other local service businesses will learn how to improve sales conversations, build trust faster, and close more jobs without sounding pushy. Lois Wyant sits down with Steve Brossman, a sales strategist and business growth expert who has helped business owners stand out in crowded markets, improve the way they sell, and create stronger buyer relationships. Steve shares powerful insights on why people still want human connection, how contractors can use better sales questions, and why selling results matters more than selling services. In this episode, you will learn how to avoid the brown box syndrome, how to create a more human customer journey, how to use the four understands, and how the ISQC framework can improve your sales process. Steve also explains why most prospects say they need to think about it, and how business owners can guide better buying decisions. If you want better contractor lead conversion, stronger local business sales systems, and smarter ways to grow your service business, this episode is for you. Learn more at GiantsHelpingGiants.com Subscribe on YouTube https://www.youtube.com/@GiantsHelpingGiants?sub_confirmation=1 Watch this episode here https://youtu.be/iJ6sX6TLhiw Learn more about the Profitable Leads System https://profitableleadssystem.com Contact: https://www.linkedin.com/in/stevebrossman/ steve@stevebrossman.com stevebrossman.com 00:00 Why contractors need to hear this sales advice 00:32 Introduction to Steve Brossman 01:02 How Steve helps business owners stand out and sell better 03:13 What local businesses should focus on right now 04:02 How AI is changing sales for home service businesses 04:44 Why customers still prefer human connection 05:12 How contractors can stand out from competitors 06:05 The customer journey that builds trust faster 06:59 Why authenticity matters more than perfect marketing 08:34 How video follow-up helps close more sales calls 09:48 How to position your service business differently 10:35 Selling the result instead of the service 13:24 Why prospects say they need to think about it 15:30 The four understands that improve sales conversations 16:05 How to uncover the real problem behind customer symptoms 17:50 How to explain the real value of your service 19:19 How to market the outcome instead of the process 20:45 The best opening sales question for contractors 23:38 Why most sales calls start the wrong way 24:52 Cost of inaction versus return on investment 25:05 Why you should stop calling it a discovery call 27:57 The ISQC sales framework for better conversions 29:41 How to connect results to what customers really want 31:36 How to remove the I need to think about it objection 32:59 Final sales advice for local business owners 33:27 How testimonials reveal what customers value most

    35 min
  2. The Sales Strategy Smart Business Owners Use to Attract Clients Without Pressure

    EPISODE 2

    The Sales Strategy Smart Business Owners Use to Attract Clients Without Pressure

    Many local business owners struggle with marketing because they don't understand the role each piece plays. Branding, marketing, and sales are often treated as separate activities, but when they work together, they create a powerful system that attracts the right customers and makes selling easier. In this episode of Giants Helping Giants, Lois Wyant talks with Daniel Ruke, a branding, marketing, and sales strategist who helps entrepreneurs and business owners build systems that connect their message, attract the right audience, and create sales conversations that feel natural instead of forced. Daniel shares how businesses can stop relying on random marketing tactics and instead create a strategy where branding sets the experience, marketing attracts attention, and sales becomes a natural outcome of trust. You will also learn how AI tools are changing the way businesses research prospects, personalize conversations, and identify customers who are ready to buy. If you run a home service business or a locally owned company and want more consistent clients, this episode will help you rethink how marketing and sales should actually work together. Watch the full episode to learn how to create marketing that builds relationships and turns conversations into customers. https://www.linkedin.com/in/danielruke/ruke@ruke.comblinkStyle.comRUKEink.comGameChangersClub.com Learn more about Profitable Leads System https://profitableleadssystem.com/ Visit https://GiantsHelpingGiants.com Subscribe to Giants Helping Giants https://www.youtube.com/@GiantsHelpingGiants 00:00 Welcome to Giants Helping Giants and the goal of the podcast 00:36 Introduction to Daniel Ruke and his role as a business coach 01:20 Daniel explains how he helps businesses with branding marketing and sales 02:07 Why marketing fails when branding marketing and sales are disconnected 02:48 The real purpose of branding marketing and sales in business growth 03:18 Why like trust know is outdated and what works better today 04:05 Why many local business owners do not understand what marketing should do 04:39 How marketing should portray the lifestyle of your customer 05:10 Simple social media strategies that build customer loyalty 05:29 Why responding to social media comments matters more than most businesses realize 06:19 The power of reaching out and supporting your customers online 07:19 Why people buy from brands they genuinely like 07:32 Where AI can help businesses improve sales and research prospects 08:11 Using AI to identify homeowners who need services right now 09:04 Why sales conversations improve when you know your customer first 10:06 How AI helps you focus on the person instead of the sales process 11:09 How AI can provide industry insights before a sales conversation 12:26 Why ethical businesses benefit the most from AI sales tools 14:08 What to expect in a consultation call with Daniel Ruke 15:41 Daniel shares the advice from his mother that shaped his career 16:01 Do what you love and figure out how to make money with it

    17 min
  3. How to Use Your Strengths to Build a Business No One Can Copy

    EPISODE 3

    How to Use Your Strengths to Build a Business No One Can Copy

    What if the key to growing your business is not becoming more like everyone else, but fully embracing how God uniquely designed you? In this episode of Giants Helping Giants, Lois Wyant talks with Eddie Villa, online marketing coach and author, about how understanding your strengths can change the way you build your business, hire team members, create offers, and even relate to your family. Eddie shares how being fired twice led him to discover a different path, how Gallup strengths changed the way he coaches, and why business owners often struggle when they try to build in ways that do not fit who they really are. This conversation is especially valuable for local business owners, home service businesses, coaches, consultants, and entrepreneurs who want to stand out instead of competing on price. In this episode, you will learn: Why your strengths are not randomHow to stop forcing yourself into someone else’s business modelWhy hiring people with different strengths can help you grow fasterHow your uniqueness can become your competitive advantageHow strengths can help you better understand your spouse, children, and team If you have ever felt like the usual way of doing business does not fit you, this episode will help you see that your difference may actually be your greatest advantage. Watch more episodes at GiantsHelpingGiants.com Learn more about the Profitable Leads System at ProfitableLeadsSystem.com Connect with Eddie Villa through the links below. eddie@unleashyourstrengths.com 0:00 Introduction to Eddie Villa 1:04 How Eddie helps people use their strengths to grow a business 1:21 Getting fired twice and realizing he was built differently 2:10 From network marketing success to discovering personal uniqueness 3:11 How Eddie helps people find out who they really are 3:57 The Gallup strengths presentation that changed everything 4:30 Why coaching through strengths works better than using your own filter 5:13 Helping people love who they are and build from that place 5:45 Lois shares what she learned about her own strengths 6:46 Examples of strengths and how they show up in real life 7:05 Why every person’s strengths profile is incredibly unique 8:13 Lois’s strengths in structure, routine, and organization 9:00 Why your strengths are often what others need most from you 10:25 How fear and self-doubt try to make people hide who they are 10:46 Eddie explains his own strengths and how they differ from Lois 11:37 Why developing your strengths matters more than fixing weaknesses 12:32 Using strengths to understand spouses, children, and relationships 13:20 Helping children discover and develop how God made them 15:37 Eddie’s story of feeling rejected for being different 16:34 How strengths connect directly to building a better business 16:50 Competing on price versus building something no one can duplicate 18:04 Becoming your own blue ocean in business 19:16 Why partnerships work better when people bring different strengths 20:12 How to connect your strengths to the way you do business 20:31 Joy and results in business growth 21:50 Why niching down starts with knowing yourself 22:36 Building your business in your own style and bringing in others for support 23:20 Examples of how different strengths shape different business models 24:43 Why building with different people is smarter than building with similar people 25:32 Using strengths to scale a business 27:31 Eddie shares the story behind his books 28:49 What Unleash Your Strengths helps people do 29:20 Why some people struggle to believe their strengths are valuable 29:58 The story behind his second book Unleashed 31:18 Why simple, readable books matter 32:12 Who should connect with Eddie 32:40 Eddie’s closing message that the world needs you

    34 min
  4. How Local Businesses Can Get Clients From YouTube Without Being Influencers

    EPISODE 4

    How Local Businesses Can Get Clients From YouTube Without Being Influencers

    Most local businesses think YouTube is only for influencers or entertainers. That’s simply not true. In this episode of Giants Helping Giants, Lois Wyant shares the simple YouTube strategy that helps service businesses attract clients, build authority, and create long-term visibility online. If you're an electrician, HVAC contractor, plumber, roofer, or any local service professional, this episode explains how YouTube can work as a 24/7 marketing asset for your business. Lois walks through five powerful YouTube secrets that help business owners generate leads without fancy equipment, expensive ads, or becoming a full-time content creator. You’ll learn how to create videos that get found in search, build trust before customers call, and shorten your sales cycle by educating prospects ahead of time. Instead of chasing leads, you’ll discover how to build a system where clients come to you already confident in your expertise. If you want predictable leads, stronger authority in your market, and marketing that keeps working for years, this episode will show you how to start. Learn more about the Profitable Leads System here: https://profitableleadssystem.com/ Explore the podcast and more resources: https://GiantsHelpingGiants.com Subscribe to the channel for more conversations designed to help business owners grow smarter. 0:00 Introduction to the YouTube lead generation system 0:48 Why traditional marketing is failing local businesses 1:26 The roadmap for building a YouTube client pipeline 2:28 Who this YouTube strategy works best for 3:27 Lois Wyant’s marketing background and experience 4:23 Why many great businesses lose to companies with better visibility 5:14 Why YouTube is one of the most powerful marketing tools today 6:42 Secret #1 – Why clients find service providers on YouTube 7:39 How educational videos build trust with potential clients 8:44 How storytelling converts viewers into paying customers 9:24 Educational vs entertaining YouTube content 10:43 Secret #2 – You don’t need to become a full-time YouTuber 11:28 Using AI to organize your expertise and create videos faster 11:58 The power of batching your video production 12:48 Secret #3 – You don’t need fancy equipment 13:34 Why the right viewers matter more than viral views 13:58 Secret #4 – Clients want trust, not influencers 14:49 Secret #5 – Your niche isn’t crowded on YouTube 15:47 The perfect YouTube video script formula 16:36 Why you only need the right viewers, not millions 17:15 Common fears about starting a YouTube channel 18:38 Why it’s not too late to start using YouTube 19:10 How the Profitable Leads System helps business owners 20:16 Why marketing should feel predictable and strategic 21:13 How to get started with the Profitable Leads System

    22 min
  5. Smart PR Strategies That Help Local Businesses Grow

    EPISODE 5

    Smart PR Strategies That Help Local Businesses Grow

    How can a local business stand out when everyone seems to offer the same thing? In this episode of Giants Helping Giants, Lois Wyant talks with Rob Lange about how local business owners can use press and media to build authority, attract attention, and create marketing that feels different from the competition. Rob shares how business owners can turn what they already do into stories the media actually wants to cover. You’ll hear how one dry cleaner used seasonal themes, educational marketing, and media coverage to stop competing only on price and start becoming known as the trusted expert in his market. In this episode, you’ll learn: why press and media can be a powerful business toolhow to make your business more newsworthyways to create seasonal campaigns that stand outhow media builds authority and trustwhat to say and not say when the media contacts youhow to reuse media features in your email and social content If you serve a local market and want more visibility, more credibility, and better positioning, this episode will give you a fresh way to think about marketing. Watch the full episode here: https://youtu.be/_Do913RNB88 info@theexpertexpert.com https://theexpertexpert.com/ Learn more at: GiantsHelpingGiants.com 0:00 Why this conversation matters for local businesses 0:33 Introduction to Rob Lange 1:10 What Rob does and how he helps business owners stand out 2:35 The 11-pillar system and why press and media matter 3:13 Why there is more media opportunity now than ever before 4:10 The dry cleaner example that changed everything 6:07 Why small business owners fear doing the wrong thing 7:03 Stop seeing yourself as the same as your competitors 8:08 How to make your message interesting to the media 9:09 Using seasonal angles to create newsworthy marketing 10:43 Turning cleaning services into health and wellness stories 12:27 Why education works better than hard selling 13:42 Framing promotions as community-serving media stories 14:19 How media visibility builds trust and conversation 16:10 What a first meeting with Rob looks like 17:13 Why press and media can become a forever skill 18:03 Making marketing more fun and less tedious 18:54 What Rob covers in his course 20:08 The Oprah exercise to clarify your message 21:19 The six modules in Rob’s program 23:06 Why customer service still matters in a tech-driven world 24:36 What to do when the media reaches out 25:24 How follow-up leads to return bookings 26:21 How to reuse media coverage on social media and email 27:07 Forty ways to monetize and benefit from media exposure 28:13 Creating community promotions and cause-based campaigns 29:16 How to connect with Rob 30:48 Final thoughts and wrap-up

    32 min
  6. How to Simplify GoHighLevel for Local Business Marketing

    EPISODE 6

    How to Simplify GoHighLevel for Local Business Marketing

    If you have ever opened GoHighLevel and thought, Where do I even start? you are not alone. In this episode of Giants Helping Giants, Lois Wyant talks with Colleen Stubbs, founder of Simplified CEO Systems. Colleen helps entrepreneurs strip GoHighLevel down to the essentials so they can actually use the platform without feeling overwhelmed. Instead of trying to master thousands of templates and tools, Colleen shows how to simplify your system so you only focus on what matters most for your business. From landing pages and websites to automations and booking systems, she helps business owners create a clean, easy-to-manage backend that keeps everything connected. If you are a local service business owner or entrepreneur who wants automation without the complexity, this conversation will help you understand how to turn GoHighLevel into a powerful but simple system. In this episode you will learn • How to simplify GoHighLevel so it actually works for your business • Why most entrepreneurs only need a simple one-page website system • How cloning pages saves hours of work and keeps your branding consistent • How automations quietly work in the background to support your business • Why Loom videos make it easy to learn and duplicate your marketing systems Colleen’s approach is designed so business owners can manage their own systems without constantly paying someone to build every new page or campaign. Coleen@SimplifiedCEOSystems.com https://www.linkedin.com/in/coleen-stubbs-simplified-ceo-systems/ www.simplifiedceosystems.com Watch the full episode here https://youtu.be/dd8Mkzyofpc Learn more about the Giants Helping Giants community https://GiantsHelpingGiants.com Subscribe for more interviews with experts who help local businesses grow. 0:00 Introduction to the episode 0:09 Why GoHighLevel can feel overwhelming for business owners 0:30 Meet Colleen Stubbs and Simplified CEO Systems 0:48 How Colleen simplifies GoHighLevel for entrepreneurs 1:06 Creating a business system that runs automatically 1:34 Why GoHighLevel is powerful but confusing 2:06 The importance of duplication and cloning pages 2:19 Why most service businesses only need a simple website system 2:50 Maintaining branding consistency across marketing pages 3:03 Why GoHighLevel can overwhelm trades and service businesses 3:35 Removing unnecessary tools from the platform 3:50 Using Loom videos to teach clients how to use their systems 4:22 How cloning newsletters and campaigns saves time 4:52 Making systems simple so business owners can manage them 5:27 Creating new opt-in pages quickly with duplication 6:06 Customizing calendars and scheduling pages 6:24 Providing chatbot and human support for users 6:46 Helping entrepreneurs succeed with simple systems 7:00 How to connect with Colleen Stubbs

    7 min
  7. 12 Steps to Grow a Profitable Business and Scale With Freedom

    EPISODE 7

    12 Steps to Grow a Profitable Business and Scale With Freedom

    What stage of business growth are you in right now? In this episode of Giants Helping Giants, Lois Wyant talks with Joe Abru, founder of Glovisor and creator of the POP Program, a 12-step framework designed to help business owners move from startup mode to growth, scaling, and even preparing for a future sale. Joe breaks down the growth stages many business owners miss, including why you need to own your numbers, identify your most profitable customers, charge based on value, plug profit leaks, build a lead machine, strengthen your team, and create a business that can run without you. This episode is especially helpful for local business owners, home service businesses, entrepreneurs, and anyone who wants more profit, more freedom, and a business that is truly an asset instead of just a job. If you want to stop guessing and start building a business with stronger systems, better profit, and long-term value, this conversation will give you a lot to think about. Watch now and then ask yourself this question: Are you building a business or just owning a job? Connect with Joe Abru and learn more at Glovisor. 🌐 https://Glovisor.com ▶ YouTube: https://www.youtube.com/@Glovisor 💼 LinkedIn: https://www.linkedin.com/company/glovisor 📘 Facebook: https://www.facebook.com/glovisor 📺 Rumble: https://rumble.com/c/Glovisor 🎵 TikTok: https://www.tiktok.com/@glovisor Watch the full episode here: https://youtu.be/XRnTE3wAnks Learn more about Giants Helping Giants at: GiantsHelpingGiants.com 00:00 Why business growth happens in stages 00:23 Meet Joe Abru and the POP Program 01:03 Why Joe created the 12-step business growth framework 02:14 The three stages of business growth 03:17 Step 1 Own your numbers and own your future 04:33 Step 2 Know who pays you best 05:40 Step 3 Charge what you’re worth and then some 08:28 Step 4 Turn conversations into conversions 10:36 Step 5 Plug the profit leaks in your business 13:36 Step 6 Build a lead machine that doesn’t sleep 15:38 Step 7 Choose the right channels for your ideal customer 15:38 Step 8 Keep customers coming back 17:25 Step 9 Build a team that thinks like owners 20:01 Step 10 Create a business that runs without you 23:03 Step 11 See the future before it hits your wallet 24:28 Step 12 Profit, scale, or sell on your terms 27:12 How Joe helps business owners work through the process 29:20 Why business growth also involves personal development 30:28 Joe’s closing thoughts and free resources

    32 min
  8. Why Storytelling Is the Secret to Better Sales and Marketing

    EPISODE 8

    Why Storytelling Is the Secret to Better Sales and Marketing

    Why do some businesses instantly connect with customers… while others get ignored? In this episode of Giant Helping Gants, Lois Wyant talks with Sabine Kvenberg, known as the “Storytelling Dame,” about how storytelling can transform the way you communicate, market, and sell your services. If you’re a local business owner, entrepreneur, or service provider, this episode will show you how to stand out, be remembered, and build trust faster using something you already have—your stories. You’ll learn why people remember stories more than facts, how storytelling creates emotional connection, and how to use simple stories in your sales conversations, presentations, and marketing. Sabine also shares a powerful real-life example of how storytelling led to a $10,000 client from a single talk—and how you can do the same in your business. If you want more clients, stronger connections, and a better way to communicate your value, this episode is for you. sabine@sabinekvenberg.com https://www.sabinekvenberg.com/ 👉 Subscribe for more business growth strategies 👉 Want help building your lead system? https://profitableleadssystem.com/ 00:00 Why stories matter in business and sales 00:28 Meet Sabine Kvenberg 01:30 Why storytelling connects emotionally 02:26 How stories create personal connection 03:41 Every story needs a purpose 04:18 Using stories to teach, sell, and inspire 05:01 Turning speaking into revenue 05:57 How one story led to a $10,000 client 06:34 Where local businesses can use storytelling 07:33 Using local events and groups to share stories 08:09 Why boring presentations fail 08:27 Example story that sells without selling 10:00 The real lesson behind the story 11:05 How stories make you memorable 11:40 Using client stories in your business 11:59 People buy from those they know, like, and trust 12:18 How Sabine helps business owners tell better stories 12:56 Confident Speaker Accelerator program

    14 min
See All Season 1 (17)

About

Giants Helping Giants is a podcast for home service business owners who want to grow smarter, attract better customers, and build stronger companies. Hosted by Lois Wyant, each episode features conversations with entrepreneurs, coaches, and industry experts who help local businesses succeed. The show focuses on practical strategies that HVAC companies, plumbers, electricians, pest control businesses, roofers, solar installers, and other service professionals can use to generate more leads, improve their marketing, and scale their operations. Running a home service business is demanding. Owners are often balancing service calls, managing employees, handling customer expectations, and trying to keep their marketing working at the same time. Giants Helping Giants brings together experienced voices who share proven ideas, systems, and insights that can help contractors grow their businesses with more clarity and less chaos. Episodes explore topics such as contractor marketing strategies, lead generation for service companies, local SEO, automation tools, business systems, customer experience, and leadership for growing teams. The mission of the podcast is simple. Connect local business owners with the people, programs, and strategies that can help them build something bigger. If you run or work in a home service business and want practical ideas that actually work in the real world, this podcast is for you. Learn more at GiantsHelpingGiants.com.

Information

  • Creator
    Lois Wyant
  • Episodes
    17
  • Seasons
    1
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Lois Wyant
  • Show Website
    Giants Helping Giants