GigCX Decoded

Limitless

The GigCX Decoded podcast delves into the world of gig-based customer service. Hear from customer experience (CX) leaders at the forefront of GigCX. You’ll learn about key trends, its impact on the customer experience, and success stories from the brands leveraging its power today.

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    Experience Management within a GigCX Model, with Aimee Lucas

    In this episode of the GigCX Decoded podcast, we speak with Aimee Lucas, Director of Client Experience at Moss Adams. Aimee has over two decades of experience improving service delivery and transforming customer experiences through employee engagement and customer-centric process improvement initiatives. She is an experienced global public speaker and trainer, and regularly writes on a variety of experience management topics on LinkedIn, CustomerThink, CXPA blog, and XM Institute blog. In this interview, Aimee shares what Experience Management is, how it differs from CX, and how organizations can leverage it to improve the overall customer experience. She also shares her view how how Experience Management fits into the GigCX model, and how companies can activate promoters to become active participants in the customer journey. She highlights several benefits of leveraging brand advocates in a GigCX model, including, gaining amazing learning opportunities from your most loyal customer advocates. Finally, she shares why it's important for companies to be thinking about how they can bring to brand advocates the information they need so they can demonstrate the right behaviors to create more customers like them. This includes helping them feel valued and important, preparing them appropriately to handle various customer service situations, and rewarding them fairly for the work they do.

    Experience Management within a GigCX Model, with Aimee Lucas
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    Creating and sustaining a focus on customer experience, with Ian Golding

    In this episode of the GigCX Decoded podcast, we speak with Ian Golding, CEO and Founder of Customer Experience Consultancy. Ian is a Certified Customer Experience Professional and Customer Experience Specialist. A certified Lean Six Sigma Master Black Belt, Ian has spent over twenty years in business improvement, working hard to ensure that the businesses he works – businesses like BT, Pfizer, Thomson Reuters and Cisco – for are as customer focused as possible He was recognized in 2021 as Customer Experience Magazine's Top CX Influencer. A founder and inaugural board member of the Customer Experience Professionals Association (CXPA), he is an Executive Director and Ambassador for The Customer Institute and the Director for The Chartered Institute of Marketing (CIM)'s course on customer experience management. In this interview, Ian shares what it means for an organization to be focused on the customer experience, and claims that most companies haven't truly changed their mindset from being product-focused to customer-focused. Ian talks about the difference between customer service and customer experience, claiming that service is just one element of the experience you deliver to customers, and that customer experience is the representation of everything a company does for customers. He also discusses the role of technology (including AI) in the customer experience, and how companies can leverage it in the right way to improve the customer experience. He shares how brand advocates can play a role in developing longer, deeper, human relationships with customers over time.

    Creating and sustaining a focus on customer experience, with Ian Golding

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The GigCX Decoded podcast delves into the world of gig-based customer service. Hear from customer experience (CX) leaders at the forefront of GigCX. You’ll learn about key trends, its impact on the customer experience, and success stories from the brands leveraging its power today.