How is AI rewriting go-to-market playbooks—and where do humans still have the edge? In the 61st episode of Glasp Talk, we sit down with Maja Voje, a bestselling author and one of the world’s leading go-to-market strategists. Maja has helped over 10,000 companies develop repeatable GTM systems, worked with giants like Tesla, IBM, and Microsoft, and authored the Amazon bestseller Go-To-Market Strategist. She also founded Growth Lab, where she builds AI-powered GTM systems and has trained over 8,500 professionals worldwide. In this conversation, we cover: The three stages every startup must navigate: problem-solution fit, product-market fit, and GTM + scalingHow AI is reshaping go-to-market motions—from inbound and outbound to paid, community, ABM, and PLGThe new reality of Generative Engine Optimization (GEO) and how startups can win traffic in the AI-first eraWhy distribution is now “the queen” and how audience-first strategies are reshaping startup growthWhere human marketers still matter most: taste-making, stakeholder management, and trust-building If you’re a founder, marketer, or growth leader navigating the AI era, this episode offers practical frameworks and hard-earned insights on building GTM strategies that actually work today. —— 📚 Reference Videos: Was the Sean Ellis Test already in place at Dropbox?Is the AI project in Reid Hoffman’s office intended only for internal use, or will it be launched externally?Do startup founders still need human co-founders now that AI agents can act as virtual CTOs, COOs, or CBOs? —— 🎥 Watch more episodes of Glasp Talk: Glasp Talk - Product LeadersGlasp Talk About Glasp Talk Glasp Talk is a conversation series where we explore the minds of leading thinkers, builders, and lifelong learners. Each episode dives into the guest’s personal journey, learning habits, knowledge systems, and philosophies—offering a rare glimpse into how they think, grow, and create impact. 🌟 Past guests include: Sean Ellis (Growth hacking pioneer)Gary Rivlin (Pulitzer Prize-winning journalist, author of AI Valley) Julian Treasure (Five-time TED speaker with over 100M views)Bozena Pajak (VP of Learning at Duolingo)Jason Feifer (Editor-in-Chief of Entrepreneur Magazine) 📌 Subscribe for upcoming interviews: Glasp —— Follow Maja Voje on social XLinkedInWebsiteYouTubeNewsletterBook, "Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit" —— 🔎 Resources from this episode: 📄 Transcript —— 📚 Learn more about Glasp Glasp is a social web highlighter & learning platform used by 1M+ learners worldwide. 👉 Highlight on the web, YouTube, PDFs, and import Kindle notes. Save, organize, and share your learning with like-minded people. ▶ Tutorials Playlist ▶ Try YouTube Summary with ChatGPT & Claude 🎥 YouTube Summary Tutorial Video