Glow On

Develope Academy
  • 5.0 (4)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Glow On is a podcast for wedding pros who want to grow their business and refine their craft. Hosted by Charla Storey & Jennefer Wilson, each episode dives into what’s REALLY happening in the wedding industry—what’s working, what’s not, and what no one’s saying out loud. From creative burnout to business growth to the behind-the-scenes realities of running a wedding brand, nothing’s off-limits. Brought to you by Develope Academy, this podcast is designed to help you think differently, create better, and build a business that lasts. Contact us at glowon@developeacademy.com

  1. MAR 20

    What Wedding Planners REALLY Think About Photography Pricing Right Now

    If you’ve ever wondered why wedding photography pricing feels all over the place right now… you’re not alone. In this episode, we’re sitting down with wedding planner Elizabeth Flake to unpack what’s actually happening behind the scenes of the wedding industry—from photographers doubling (or even tripling) their prices to the ripple effect it’s having on bookings, trust, and client relationships. We’re talking about: Why photography pricing has skyrocketed since COVID The difference between raising your prices strategically vs. reacting emotionally What happens when vendors stop “reading the room” How inconsistent pricing is impacting client trust (and bookings) A smarter way to think about pricing in a shifting market If you’re a photographer, videographer, or wedding vendor trying to book more clients without undercharging—or overpricing yourself out of the market—this conversation is one you need to hear. Because pricing isn’t just about numbers.It’s about perception, positioning, and understanding the market you’re selling in. LINKS: Get this month's Glowup of the Month for just $99Save 20% on The Storey Collection from Kindred Presets with code GLOWKINDREDSave 15% on The Pricing Glowup with code GLOWON

    35 min

  2. MAR 18

    Why Clients Don’t Trust Wedding Photographers Anymore (and How to Fix Your Inquiry Process)

    If your inquiries feel slower, inconsistent, or like they’re going nowhere, you’re not imagining it. In this episode of Glow On, we’re breaking down what’s actually changed in the wedding industry—and why the inquiry process isn’t working the way it used to. Here’s the truth: the wedding industry has a trust problem. And today’s couples are coming into your inbox more skeptical, more informed, and far less willing to jump through hoops just to get basic information. So if you’re getting ghosted, losing leads, or wondering why your usual process isn’t converting… this is the conversation we need to have. Inside this episode, we cover: What modern couples expect before they ever inquire Why hidden pricing is quietly killing your conversions The real reason your inquiry flow feels harder than it used to Why traditional sales tactics (like multiple calls) are creating friction How Gen Z is reshaping the way wedding vendors need to sell Whether you’re a wedding photographer, planner, or creative vendor, this episode will help you understand what your clients are actually thinking—and how to adjust your process so it feels easier, more transparent, and way more effective. Because the rules didn’t disappear, they changed. And once you understand how buyers think now, everything gets clearer. LINKS: The Pricing Glowup (on sale for $99 through the end of March 2026)See the Glowup of the MonthSave 15% on a new website template from Tonic Site Shop with code GLOWEDUP

    37 min

  3. 07/25/2025

    The not-so-secret society for wedding creatives

    Second shooters, wild timelines, planner expectations, and actual friendship forged through wedding-day chaos? We’re covering all of it in this convo with Jimmy Lick of Second Society—the platform that’s making it way easier to find second shooters you can actually trust. We talk about the (very relatable) mistakes we made early on, why second shooting is way more than backup coverage, and how approaching your team like a strategy, not an afterthought, can completely shift your brand, your galleries, and your stress level. Also: blushing, British accents, and a story about hiring a friend that might just change how you build your team forever.

    32 min

  4. 05/19/2025

    Everything Everywhere All at Once… But Make It Wedding Details

    Hot take: Details are dramatic. Whether it’s planners begging photographers to straighten a spoon or TikTok coming for our flat lays, the group chat has officially spilled onto the podcast. Charla and Jennefer talk about what clients really want, what vendors actually need, and why shooting beautiful details is still worth your time (and then some). Consider this your permission slip to stop overthinking and start storytelling.

    40 min

  5. 04/16/2025

    The shift from perfect to personal: How detail shots are evolving with Sarah Schreiber

    In this episode, we sit down with Sarah Schreiber, former digital editor at Martha Stewart Weddings and Brides, to discuss how wedding detail photography has evolved from pristine perfection to authentic storytelling. Sarah shares insights from reviewing thousands of real weddings and offers practical advice for photographers looking to refresh their approach to detail shots. Learn how to: Balance technical precision with authentic storytellingCapture details in context rather than isolationUse guests and movement to add life to your detail shotsExperiment with light, shadow, and unique perspectivesAdapt your detail photography to meet modern couples' expectations 📸 FREE DOWNLOAD: The Tablescapes Checklist - Your Cheat Sheet for Capturing Gorgeous Tablescape Photos: https://developeacademy.com/tablescapes-checklist // RESOURCES:FREE Ideal Buyer Type Quiz for Photographers ➡️ https://develope.academy/buyer-type-quiz FREE Masterclass: The Photographer's Guide to Abundance ➡️ https://develope.academy/money-mindset 📷 For all our best photography tips, luxury wedding insights, & business growth ➡️ https://developeacademy.com/ 📚 Our Photography Courses + Digital Guides ➡️ https://developeacademy.com/shop 💌 Get our weekly newsletter for more tips ➡️ https://developeacademy.com/newsletter 🎙️ Listen to our weekly podcast ➡️ https://shopdevelopeacademy.com/podcast 📲 Follow along on Instagram ➡️ https://instagram.com/developeacademy #developeacademy #weddingphotography #detailshots #tablescapephotography #weddingdetails #storytelling #photographytips #weddingphotographer #luxuryweddings #photographyeducation // BUSINESS TOOLS WE RECOMMEND:🖥️ The BEST website design templates from Tonic Site Shop: The templates we use for all our businesses! Use code GLOWEDUP for 20% off ➡️ https://tonicsiteshop.com/?ref=5812📸 Our favorite Lightroom editing presets from Kindred Presets:https://kindredpresets.com/the-storey-collection ⚖️ Get a rock-solid contract template from The Artist's Lawyer: Save 15% with code GLOWUP ➡️ https://bit.ly/4eexnbS🤖 Speed up your editing workflow with Imagen.ai: Get 1500 free edits ➡️ https://imagen-ai.com/?ref_id=385718032📽️ The FASTEST way to make IG Reels with trending audio with Social Templates: Get your first month free with code DEVELOPE: https://socialtemplates.co/develope✏️ Write your website copy with the best copywriting templates: The Copy Bar by Ashlyn Writes: https://thecopy.bar/?rfsn=7670039.93fbbb📖 Design beautiful albums (FAST!) for your clients with Smart Albums: Get 15% off with code GLOWON: https://www.pixellu.com/smartalbums/🎨 Elevate your flat lays with Chasing Stone's styling mats & backdrops: Get 15% off with code GLOWGANG: https://www.chasingstone.com/// READY TO GLOWUP YOUR PHOTOGRAPHY & BUSINESS?Level up, stand out, and charge your worth—all while having a blast! 🌟 When you're ready, start here: 1️⃣ Join our mastermind group, In The Glow!In The Glow is an exclusive community of photographers & solopreneurs who are learning and growing together. Learn more right here: https://developeacademy.com/in-the-glow 2️⃣ Get our signature course, The Skin Tones Glowup, and learn how to get gorgeous, glowing skin tones for ALL your clients—from location scouting to editing—and never doubt yourself again.https://developeacademy.com/skin-tones DISCLAIMER: This video and description contain affiliate links, meaning I'll receive a small commission if you click on one of the product links. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

    42 min

  6. 04/07/2025

    ADHD brains, high standards, and zero time: we make it work

    Real talk on motherhood, ambition, and creating structure when life’s a little... nonlinear What happens when you're a solo parent, living with ADHD, running a business—and you've got exactly 15 hours a week to do it all? You get extremely good at using your time wisely. Or, as this week’s guest would put it: “If I have 15 hours, it’ll take 15 hours.” In this unfiltered (and wildly relatable) conversation, we’re joined by Sara Noel—founder of BTL Copy, master of personality-packed storytelling, and living proof that self-awareness is a business strategy. We talk about: Life and business after divorce Raising kids with ADHD while living with ADHD Creating structure when your brain and schedule want to do anything but Choosing excellence—and refusing to settle The real reason 40-hour workweeks are unnecessary (and honestly, a little absurd) Whether you're neurodivergent, a single parent, or just tired of feeling like you’re drowning in your to-do list, this episode is your permission slip to do it differently—and still win. 📍Also mentioned: Doechii, Derek Shepherd, Grey’s Anatomy, and the exact ADHD brain hacks that actually help.

    50 min

  7. 11/08/2024

    Glowchella 2024: Your backstage pass to luxury success

    Get ready to dive deep into the essence of Glowchella 2024 with Jenn, Charla, and special guest Alison Heffington. In this episode, we’re peeling back the layers on how Glowchella is shaking up the luxury wedding industry with high-level business conversations, expert-led panels, and networking opportunities like no other. You'll hear the backstory behind this unique virtual summit, get insider details on must-see sessions, and find out exactly how Glowchella can be your ticket to elevating both your business and mindset. From lifetime access to this year's all-star speaker lineup, they explain why Glowchella is a game-changer for any wedding professional ready to up their game in 2024. Plus, exclusive insights on pre-sale perks, so you don’t miss a beat (or a discount!). Ready to glow up? ⭐️ https://glowchella.developeacademy.com/ ⭐️

    19 min

  8. 11/01/2024

    Balancing Act Unplugged with Erich McVey

    Erich McVey—known for his soulful work and sharp wit—joins us to share the ups and downs of balancing wedding photography with family life. Whether it’s setting boundaries or finding a unique rhythm to his work, Eric reminds us why less hustle, more heart, is the true path to success ⭐️ https://glowchella.developeacademy.com/ ⭐️

    1 hr
See All (20)

Ratings & Reviews

5
out of 5
4 Ratings

About

Glow On is a podcast for wedding pros who want to grow their business and refine their craft. Hosted by Charla Storey & Jennefer Wilson, each episode dives into what’s REALLY happening in the wedding industry—what’s working, what’s not, and what no one’s saying out loud. From creative burnout to business growth to the behind-the-scenes realities of running a wedding brand, nothing’s off-limits. Brought to you by Develope Academy, this podcast is designed to help you think differently, create better, and build a business that lasts. Contact us at glowon@developeacademy.com

Information

  • Creator
    Develope Academy
  • Years Active
    2024 - 2026
  • Episodes
    20
  • Rating
    Explicit
  • Copyright
    © Develope Academy
  • Show Website
    Glow On

You Might Also Like