Navy Nuclear Engineer-turned-software developer Troy Broussard shows you how to play into the sexiness of email copywriting, marketing, & automation… while slapping the complexity completely out of it.
Stupid Email Metrics Goo-roos Love to Brag About
In today's episode, you will get the low down on email metrics (and the misconceptions surrounding them). Join us as Troy shares his insights on why reducing email effectiveness to a scientific formula is simply not possible.
We'll explore the unquantifiable aspects that have a greater impact on sales and business success, such as building relationships and creating trust with your audience. Troy also highlights the importance of focusing on meaningful results, not just click rates and open rates.
Get ready for a mind-blowing conversation that challenges traditional thinking and offers a refreshing perspective on email marketing.
The drama and misconception surrounding email metrics [1:20] The unquantifiable factors that affect sales (and why you should really pay attention to these) [3:23] How an older, engaged list can be a valuable asset [6:49] How you should be evaluating the success of promotions [8:20]
Drop Email Writers Block Like a Bad Habit
In today's episode, we discuss the top three best practices that will revolutionize your approach to email marketing.
Troy shares his wealth of knowledge and expertise gained from years of consulting in marketing automation and email. Get ready to discover the power of consistency, the importance of thinking long-term, and the secrets to captivating your audience with daily emails.
So buckle up, because this episode will challenge you to think differently, test differently, and ultimately transform your email marketing strategy.
Balancing the desire for "sexy" marketing tactics with the focus on making money [2:43] The misconception of business being boring and the importance of focusing on business first [3:35] The myth of needing to mail at the same time every day [4:50] How the concept of "inconsistent consistency" keeps subscribers engaged and anticipating the next email [6:50] Why emailing daily can lead to lower opt outs [10:50]
Nuke Dropped on Email Marketing Industry
Do you feel like your current email software is outdated and leaving you frustrated? In this episode, Troy dives deep into the dark secrets of the industry. Unfortunately most email platforms have lost their way.
Discover why Troy and his business partner, Ben Settle, decided to create a platform that truly serves the needs of marketers, unlike the profit-driven competitors.
Troy spills insider knowledge on the developer mindset and the critical importance of user-friendly software. Get ready to rethink everything you know about email marketing as you join us for this eye opening episode.
This is not a retirement plan [00:02:50] Crucial lesson most developers NEVER learn [00:06:15] Discover the toughest challenge for programmers [00:07:16] Prioritizing profits and investors over customer satisfaction? [00:11:29] Why you don’t need to include images in email [00:16:14] This platform transforms email marketing effortlessly [00:19:03] The secret to making money easy - No more broccoli! [00:20:44]
Why Social Media is For Amateurs
In this episode, Troy exposes the harsh truth behind social media platforms and why they should never be considered as your primary business foundation. Whether it's Facebook, TikTok, or even podcasting, they reveal how these platforms are just that—a platform!
Troy shares his strategy for leveraging these platforms effectively while keeping your email list as the ultimate driver of your success. With unique insights from his own email software platform, Berserker Mail, he also sheds light on how to ensure the safety of your contacts and how to navigate the ever-changing landscape of email marketing responsibly.
Buckle up and get ready to go berserk with email. Don't miss out on this eye-opening conversation that will change the way you approach your marketing strategy. Tune in now!
Tapping into power platforms and drawing people into your own asset [00:02:26] Pitfalls when it comes to relying on social media platforms for your business [00:03:37] Not all email service providers are created equal [00:04:30] The crucial mistake you can make with email [00:08:01] How to get the perfect email list [00:12:15] Don’t be needy and get valuable buyer leads [00:13:12] Boring Stuff That Makes a Fortune [00:18:01] How to use social media to your advantage and build an asset [00:21:45] How to cancel proof your business [00:23:30]
Unlocking the Secret to Email Dominance
In this episode, Troy reveals the ultimate secret to increasing your influence and making more sales. Discover the power of daily consistent frequency when it comes to email marketing and how it can change your life.
Find out why email mastery is the key to success and why thousands of iterations are necessary for true expertise.
Are you ready to revolutionize your email game?
Stay tuned for all the juicy details on this episode of Go Berserk With Email.
Master Tai Chi: Thousands of Iterations to Achieve Mastery [00:02:35] The Secret to Success: Are You a Master? [00:04:57] Maximize email efficiency with these 7 tips [00:10:00] How to Sound Like Your Client [00:12:30] Want results? Embrace consistent mediocrity to win [00:16:54] How mediocrity can add 10 years to your life! [00:17:54] To get a free BerserkerMail test drive with no credit card required go to https://StartMyTestDrive.com.
Simple Sophistication: How to Bake Best Practices into Your Product
Former Navy nuclear engineer-turned-email automation specialist Troy Broussard started to feel like he was in the movie Groundhog’s Day…
He could teach email marketing best practices to a company one day, then wake up the next morning and teach the same material.
The consulting money was good, but the problems were always the same…
And he had to teach them over and over (even multiple times to the same company) because their email service provider wasn’t user friendly.
Finally, enough was enough. Troy decided to bypass the need for consulting by building email marketing best practices right into his own platform: BerserkerMail.
The same platform more small businesses like yours are turning to for powerful, effective email marketing without headaches and confusion.
In this episode, Troy shares his thinking behind building best practices into the software itself. And gives practical examples of how BerserkerMail “bakes in” these best practices to empower its users.
Whether you’re looking for the best email marketing software available, or want to learn the principles Troy used so you can apply them to your own products and services, this episode is for you!
How BerserkerMail uses visual cues (like stop signs) to slam the brakes on email marketing mistakes before they happen. (9:01) Steve Jobs’ “Simple Sophistication” doctrine that creates fanatical customers. (12:12) How other email service providers accidentally produce angry subscribers and make you look “250 times stupid” (and how BerserkerMail saves you from humiliation). (5:21) Two key questions to build and refine a product or service customers love. And you can use them as much as you want without ever losing their effectiveness. (13:30) To get a free BerserkerMail test drive with no credit card required go to https://StartMyTestDrive.com.
Just a Thank You
There’s no other platform I need. As a programmer and somewhat-a-marketer myself, I can easily tell a product that is designed FOR users. Keep doing amazing job, guys. I’m grateful. Let the podcast thrive
No flaws no nonsense finally some thing uncensored
I love this show and I’m a Players subscriber so I had an idea that this would be a great podcast. I love how real and no nonsense Troy is and the length of the podcast is perfect. It’s now at the top of my very short podcast list.