GO4CEO

John P Andrade: Author and Founder of GO4CEO, LLC.

GO4CEO® is the podcast for founders, leaders, and entrepreneurs ready to level up. Host & Author, John P. Andrade brings raw conversations with business builders and CEOs who share real insights, mindset shifts, and strategies to help you lead, grow, and scale. Built on the book, The 4A Formula: Assess, Alignment, Accountability, Action. Subscribe and GO4CEO.

  1. 4D AGO

    How Technology Is Transforming Recovery & Mobility, MoveHx Is Redefining Independence

    In this episode of GO4CEO, John Andrade sits down with physician, operator, and innovator Dr. Nitesh Kumar (MD, MBA), CEO of MoveHx, to explore how the future of human mobility, recovery, and independence is being redefined through technology and real-world clinical insight.Dr. Nitesh’s journey is rooted in firsthand patient care, working closely with individuals recovering from stroke, paralysis, trauma, and neurological conditions. Through those experiences, he saw a gap between clinical recovery and real-life independence, which ultimately led him to build MoveHx.MoveHx is focused on creating next-generation mobility solutions, designed to improve how people move, recover, and regain confidence in everyday life.This conversation goes beyond healthcare, it’s about innovation, leadership, and solving meaningful problems at scale.In this episode, we cover:• Dr. Nitesh’s journey from practicing physician to founder and CEO• The gap between clinical outcomes and real-world quality of life• How MoveHx is building technology to improve mobility, safety, and independence• The role of innovation in rehabilitation, recovery, and aging populations• Why mobility is more than movement, it’s confidence, freedom, and identity• The future of healthcare, exoskeletons, and assistive technology• Lessons on building a mission-driven company rooted in real impactAt its core, MoveHx is driven by a powerful mission:👉 Helping people move through life with confidence, not constraintsDr. Nitesh brings a unique perspective, combining clinical expertise, business acumen, and a deep commitment to patient outcomes, to build solutions that don’t just treat conditions, but restore lives.Visit: www.movehx.com★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Visit: www.movehx.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    47 min
  2. 6D AGO

    How Coaching Translates from Basketball to Business | Matt Doherty Coaching & Executive Leadership

    In this episode of GO4CEO, John Andrade sits down with former NCAA head coach and NCAA Champion basketball player, now executive coach Matt Doherty to explore how the principles of elite coaching translate from the basketball court to the boardroom.Matt’s journey is a rare one, leading at the highest levels of college basketball, including a National Championship as a player and head coaching roles at powerhouse programs, before transitioning into executive coaching for CEOs, leaders, and high-performing teams.What makes this conversation different is the bridge between sports performance and business leadership.At the core of both?👉 Culture. Discipline. Accountability. Mindset.🧠 In this episode, we cover:• How coaching elite athletes translates directly to coaching executives• The mindset required to build high-performance teams in any industry• Why culture is the foundation of sustained success• Lessons from basketball that apply to leadership, hiring, and execution• How Matt helps leaders win through clarity, consistency, and communication• The power of daily habits through his journaling system for high performers• Why “Win the Day” is more than a phrase—it’s a systemMatt also shares insights from his journaling framework, designed to help leaders and performers focus daily, reflect intentionally, and build momentum over time.Because whether you’re:Leading a teamBuilding a businessOr developing yourself👉 Success is built one disciplined day at a time.🎯 Who This Episode Is For:• CEOs and executives leading teams• Entrepreneurs building culture and accountability• Coaches (sports or business)• Sales leaders and operators• Anyone looking to improve mindset, discipline, and performance➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    1h 3m
  3. MAY 11

    Why Most Businesses Stall & The Truth About Marketing No One Talks About

    In this episode, I sit down with Kae Wagner to unpack what it really takes to build, scale, and lead with intention in today’s business environment.We go beyond surface-level strategy and dive into how leaders can leverage marketing as a positioning tool, not just a lead generator and why writing a book is one of the most underutilized assets for establishing authority, credibility, and long-term brand equity.Kae shares her journey of building two companies from the ground up, and how her approach to educating clients not just selling to them became a core differentiator. At the center of that approach is her “5 P’s framework,” a practical lens leaders can use to bring clarity, consistency, and alignment across their organization.But where this conversation really separates itself is in the shift from ideas to execution.We break down how high-performing leaders move from vision into reality by implementing management systems that connect strategy to execution, ensuring teams aren’t just busy, but actually driving measurable outcomes.If you’re a founder, CEO, or operator looking to:Build authority through marketing and thought leadership!Turn ideas into scalable business modelsCreate alignment across your teamExecute strategy with precisionThis conversation will challenge how you think and give you a framework to operate at a higher level.Subscribe to GO4CEO for more conversations with leaders who are building, scaling, and thinking differently.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• The difference between Marketing & SalesHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    51 min
  4. MAY 9

    From Startup to Successful Med Spa, How to Build a Skincare Business with Natalie Hammoud

    In this episode of GO4CEO, John Andrade sits down with entrepreneur and founder of Skin Bar & Studio, Natalie Hammoud, to break down what it really takes to launch and grow a medical spa business from the ground up.Natalie’s journey is a masterclass in startup execution, grassroots marketing, and building a loyal client base in a competitive market like Chicagoland.Before scaling into a recognized brand, Natalie leaned into guerrilla marketing strategies, including building a street team, creating local buzz, and meeting customers where they are. Instead of waiting for traffic, she went out and created demand from day one.🚀 In this episode, we cover:• How Natalie launched a med spa startup in a competitive urban market• The power of guerrilla marketing and street-level brand building• How to attract and retain clients in the beauty and skincare industry• Selecting the right top-line products that drive results and repeat business• The importance of location strategy in a retail-based service business• How collaborations and partnerships accelerate growth• Leadership lessons from building a brand, team, and client experienceNatalie also shares how she built more than just a service business, she built a community-driven brand rooted in trust, results, and consistency.Because in a business like aesthetics, it’s not just about the service!👉 It’s about the experience, relationships, and reputation you create over time.🎯 Who This Episode Is For:• Entrepreneurs starting a med spa or beauty business• Founders looking to grow through grassroots marketing strategies• Retail and service-based business owners• Anyone building a brand in a local, competitive market• Leaders focused on client experience and long-term retention➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    54 min
  5. MAY 8

    Why Intrapreneurs Win: David Horbenko on Mentorship, Culture & Career Growth

    In this episode of GO4CEO, John Andrade sits down with David Horbenko to unpack what it really means to win as an intrapreneur, building a career, a book of business, and real influence inside an organization.While much of today’s conversation focuses on entrepreneurship, David represents a powerful and often overlooked path: thinking and operating like an owner without being the owner.Through his journey, David has been able to leverage strong mentorship, operate within a high-performance culture, and consistently build a growing book of business, all while creating long-term value for both himself and the organization he represents.In this conversation, we explore:• What it means to be an intrapreneur in today’s business environment• How mentorship accelerates both personal and professional growth• The role of company culture in developing high performers• How David approached building and scaling his book of business• The mindset required to think like an owner inside an organization• Why consistency, discipline, and relationships drive long-term success• Lessons for professionals who want to grow without starting from scratchDavid’s story highlights a key principle:👉 You don’t need to start your own company to build something meaningful.By combining ownership mentality, the right environment, and strong leadership around him, he’s been able to create momentum, generate revenue, and position himself for long-term success.This episode is especially valuable for:Professionals looking to grow within their current organizationSales leaders and business developers building a book of businessFuture entrepreneurs learning how to operate before they ownAnyone who wants to maximize opportunity within the right culture➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    48 min
  6. APR 24

    Triple Your Referrals & Upsells Without Chasing Clients, Increase Profit with Client Success

    In this episode of GO4CEO, John Andrade sits down with Bradley Rausch to unpack one of the most overlooked levers in business growth: client success as a driver of profit, referrals, and scalable revenue. Bradley’s journey is rooted in working closely with coaching, consulting, and SaaS companies, where he identified a common problem, most businesses focus heavily on client acquisition, but fail to fully maximize the value of the clients they already have. That insight became his edge. Instead of chasing more leads, Bradley developed systems and strategies that help businesses increase retention, generate referrals, and unlock upsell opportunities—without constantly chasing new clients. 🚀 In this episode, we cover: • Bradley’s journey into the world of client success and growth strategy • Why most businesses struggle with client acquisition vs. client retention balance • How to increase profit through better client outcomes • The systems behind generating consistent referrals and upsells • Why chasing clients is often a symptom of a deeper business issue • The mindset shift required to move from hustle to scalable growth• How growth-stage entrepreneurs can build businesses that compound over timeAt the core of Bradley’s philosophy is a simple but powerful truth: 👉 The fastest path to growth isn’t always more clients, it’s better results for the ones you already have. By focusing on client experience, delivery, and strategic relationships, businesses can create a natural flywheel of referrals, retention, and revenue expansion. 🎯 Who This Episode Is For:• Coaches, consultants, and SaaS founders• Growth-stage entrepreneurs looking to scale sustainably• Business owners tired of constantly chasing new clients• Operators focused on increasing lifetime value and profitability• Leaders who want to build a referral-driven business model ➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★

    47 min
  7. APR 8

    Why Intrapreneurs Win: David Horbenko on Mentorship, Culture & Career Growth

    In this episode of GO4CEO, John Andrade sits down with David Horbenko to unpack what it really means to win as an intrapreneur, building a career, a book of business, and real influence inside an organization. While much of today’s conversation focuses on entrepreneurship, David represents a powerful and often overlooked path: thinking and operating like an owner without being the owner. Through his journey, David has been able to leverage strong mentorship, operate within a high-performance culture, and consistently build a growing book of business, all while creating long-term value for both himself and the organization he represents. In this conversation, we explore: • What it means to be an intrapreneur in today’s business environment • How mentorship accelerates both personal and professional growth • The role of company culture in developing high performers• How David approached building and scaling his book of business • The mindset required to think like an owner inside an organization • Why consistency, discipline, and relationships drive long-term success • Lessons for professionals who want to grow without starting from scratch David’s story highlights a key principle: 👉 You don’t need to start your own company to build something meaningful. By combining ownership mentality, the right environment, and strong leadership around him, he’s been able to create momentum, generate revenue, and position himself for long-term success. This episode is especially valuable for: Professionals looking to grow within their current organization Sales leaders and business developers building a book of business Future entrepreneurs learning how to operate before they own Anyone who wants to maximize opportunity within the right culture➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    48 min

Ratings & Reviews

About

GO4CEO® is the podcast for founders, leaders, and entrepreneurs ready to level up. Host & Author, John P. Andrade brings raw conversations with business builders and CEOs who share real insights, mindset shifts, and strategies to help you lead, grow, and scale. Built on the book, The 4A Formula: Assess, Alignment, Accountability, Action. Subscribe and GO4CEO.