Be Everything And More

Kaitlin Anthony

Be Everything And More is the sales podcast for women coaches and creatives who refuse to sell like everyone else. Hosted by sales coach Kaitlin Anthony, this show is for women building coaching, service, or creative businesses who are done with the fake guru tactics, bro marketing, and cookie cutter strategies that dominate the online business world. If you want consistent clients, clear messaging, and real revenue without pretending to be someone you are not, you are in the right place. Kaitlin is an ICF certified coach, former celebrity stylist, Ironman finisher, and creator of The BEAM Sales Method, a 4 step approach that blends business strategy, identity work, and embodied sales so women can build businesses that actually work in real life. Inside the podcast you will learn how to - Attract premium clients with messaging that finally clicks - Sell your coaching or creative services with confidence instead of pressure - Build consistent 8K to 10K months without burning out - Create offers that people actually want to buy - Grow a business that supports your life, your creativity, and your nervous system This show is for the woman who knows she is capable of more but is tired of the performative nonsense in the coaching industry. You want real clients. Real money. Real momentum. Not another strategy that makes you feel like you are doing business wrong. If you are a coach, service provider, or creative entrepreneur who wants aligned sales, sustainable growth, and a business that actually feels like you, welcome. New episodes every Wednesday.

  1. You Know Enough. So Why Are You Still Stuck?

    5d ago

    You Know Enough. So Why Are You Still Stuck?

    Grab Your Spot for The BEAM OFFLINE Retreat Schedule and "Is Coaching for Me?" Call Here You have listened to the podcasts, attended the free masterclasses, downloaded the guides, and filled your Notes app with ideas. So why are you still staring at your business wondering what to do next? In this episode, Kaitlin unpacks the uncomfortable truth about information overload and why learning more can quietly become the thing keeping you stuck. Because having more strategies is not the same as knowing which strategy your business actually needs. Kaitlin explores what happens when you try to self-diagnose your business problems, follow advice designed for someone else, and tackle twelve different ideas at once. That Instagram strategy, new offer, or lead generation plan might sound brilliant, but is it solving the real problem? This episode is for the ambitious business owner who knows she is capable of more but cannot seem to turn everything she knows into consistent action, clients, or revenue. Kaitlin reveals what may be missing between consuming the information and creating the result, plus why the right environment, support, and community can change what becomes possible. She also shares how the BEAM Offline Retreat helps women step away from the noise, identify what their business truly needs, and leave with a plan built specifically for them. IN THIS EPISODE: Information overload and decision fatigue Why more business strategy may not be the answer The hidden risk of self-diagnosing your business Lead generation, offer clarity, and messaging Turning knowledge into aligned action Business coaching, mentorship, and community Why high-achieving women resist support Escaping busy work and identifying your real next step Creating a personalized business growth plan If you enjoyed this episode, share it with a business bestie and subscribe so more women building bold businesses can find the show: Please subscribe to the podcast on Apple Podcasts, Youtube, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @thebeamlife on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

    15 min
  2. Confident Coaches Don't Take Summers Off: Here's Why

    Jun 17

    Confident Coaches Don't Take Summers Off: Here's Why

    Schedule and "Is Coaching for Me?" Call Here Summer has a sneaky way of making even the most ambitious business owner mentally check out. The kids are home, the calendar feels weird, everyone online is claiming sales are slow, and suddenly "I'll pick this back up in August" starts sounding very reasonable. But what if that exact thought is the thing quietly costing you momentum? In this episode of Be Everything And More, Kaitlin is calling out the difference between true rest and business abandonment. Inspired by a powerful quote from Jalen Brunson about confidence, work ethic, and the unseen summer reps, this episode is a loving but firm reminder that confidence is not something you wait to feel. It is something you build in the seasons when no one is clapping yet. This is not a hustle harder episode. This is not about ruining your summer, ignoring your family, or posting three times a day until your nervous system taps out. This is about choosing the right reps, staying connected to the business you said you wanted, and using this season to become the version of you who does not need perfect conditions to keep going. Key Highlights: Summer brain and why business owners mentally check out The difference between rest and abandoning your goals Why "sales are slow in summer" can become a dangerous assumption Confidence, work ethic, and the reps nobody sees What Jalen Brunson's mindset can teach entrepreneurs Building business momentum during quieter seasons Needle movers, visibility, follow-up, and sales conversations How to multiply without burnout or boss babe chaos Identity, consistency, and becoming the business owner you say you want to be Why summer can reveal what is really holding your business together If you enjoyed this episode, share it with a business bestie and subscribe so more women building bold businesses can find the show: Please subscribe to the podcast on Apple Podcasts, Youtube, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @thebeamlife on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

    17 min
  3. You Didn't Make Bad Financial Decisions (Here's What Actually Happened)

    Jun 10

    You Didn't Make Bad Financial Decisions (Here's What Actually Happened)

    Schedule and "Is Coaching for Me?" Call Here In this episode of Be Everything And More, Kaitlin opens up about a conversation with her coach that completely shifted the way she sees past choices, especially the ones she had been labeling as "bad decisions." What started as a vulnerable conversation around money, shame, and business quickly became something much deeper: a look at the stories we carry about who we were, what we did, and whether we are allowed to move forward without punishing ourselves forever. If you have ever looked back at a season of your life and thought, "How could I have done that?" this episode will meet you right there. Kaitlin explores the weight of regret, the pressure to be further along, and the hidden ways shame can quietly shape your decisions, your self-trust, and your ability to receive what you are building now. This is not a conversation about bypassing responsibility. It is about seeing yourself with more honesty, more compassion, and way less self-abandonment. This episode is for the woman who is tired of letting one chapter define the whole story. Kaitlin invites you into a powerful reframe around decision-making, forgiveness, business growth, and what it really means to have your own back. It is raw, personal, and exactly the kind of reminder you need when you are ready to stop dragging the past into the future you are trying to create. Key Highlights: Bad decisions, regret, and the stories we attach to past versions of ourselves Money shame, business growth, and the pressure to "be further along" How survival seasons can impact self-trust and decision-making Why forgiveness does not mean avoiding responsibility The link between shame, visibility, success, and receiving more A powerful reframe for entrepreneurs, coaches, and ambitious women Trusting the compounding effect of showing up again and again Releasing old identity stories so you can move with more confidence Personal growth, self-leadership, manifestation, and becoming the woman who knows how to do this If you enjoyed this episode, share it with a business bestie and subscribe so more women building bold businesses can find the show: Please subscribe to the podcast on Apple Podcasts, Youtube, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @thebeamlife on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

    17 min
  4. Stop Being Afraid to Give It Away: Free Offers Are Your Secret Weapon

    Jun 3

    Stop Being Afraid to Give It Away: Free Offers Are Your Secret Weapon

    Join the FREE 4-Week Sales Accelerator! Schedule and "Is Coaching for Me?" Call Here In this episode of Be Everything And More, Kaitlin is making the case for something the business world has been side-eyeing for way too long: free offers. Not the boring "download this PDF and forget it exists" kind of freebie, but the kind of free experience that lets people feel your work, your energy, and your actual ability to help them before they ever pull out a credit card. If you've been taught that giving something away for free makes you look desperate, attracts the wrong people, or competes with your paid offers, this episode is going to lovingly call BS on that. Kaitlin breaks down why free offers can be one of the most powerful trust-building tools in your business, especially if you're newer, pivoting, testing a new idea, or craving more aligned people in your world. This is a must-listen for the coach, creator, service provider, or founder who wants to build real connection instead of screaming louder on the internet. Because in a world where everyone is selling harder, the woman who serves first might just become the one people remember, trust, and eventually pay. Key Highlights: Why free offers are not a sign of desperation The difference between a lead magnet and a real client-building experience How to use free offers to build trust, connection, and community Why "try before you buy" still works in the coaching and service-based business world The role free offers can play in market research, messaging, and offer validation How free offers support long-term clients, not just quick sales The mindset shift from "people need skin in the game" to "people need safety before they buy" Why generosity can become part of your business positioning A fresh perspective for coaches, creatives, VAs, service providers, and online entrepreneurs If you enjoyed this episode, share it with a business bestie and subscribe so more women building bold businesses can find the show: Please subscribe to the podcast on Apple Podcasts, Youtube, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @thebeamlife on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

    15 min
  5. Is It Business or Busy? The Weekly Reset Every Coach Needs

    May 27

    Is It Business or Busy? The Weekly Reset Every Coach Needs

    Schedule and "Is Coaching for Me?" Call Here Join the WAITLIST for Embodied Earner  If you ended last week exhausted but still wondering, "Wait… did any of that actually move my business forward?" this episode is your loving little wake-up call. Because being busy is not the same as building momentum, and for so many coaches, the problem is not that they're lazy, inconsistent, or "bad at business." It's that their energy is being spent on the wrong things. In this episode, Kaitlin breaks down the Needle Mover Framework, the weekly planning process she uses with her clients to help them stop drowning in busy work and start identifying the actions that actually create revenue, client satisfaction, and real business growth. This is especially for the coach who has a million tabs open, a half-finished lead magnet, 14 Canva projects, and somehow still feels like nothing is converting. Girl, it's not that you need to do more. You need to know what actually matters. You'll get a behind-the-scenes look at how to plan your week in a way that protects your time, focuses your energy, and helps you stop treating your business like something you'll "fit in" after everyone else's needs are handled. This one is practical, direct, and designed to help you walk away thinking, "Okay, I know exactly what needs my attention now." In this episode, we talk about: The difference between busy work and true needle mover activities Weekly planning for coaches who want more clients without more chaos How to identify the tasks that actually support revenue growth How to choose the right business priorities for the week How to prepare for roadblocks before they derail your momentum The importance of accountability, follow-up, and support How to create a simple weekly rhythm that helps you build real business momentum If you enjoyed this episode, share it with a business bestie and subscribe so more women building bold businesses can find the show: Please subscribe to the podcast on Apple Podcasts, Youtube, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @thebeamlife on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

    12 min
  6. May 20

    The 4 Things Every New Business Owner Must Do in Year One

    💸 [JOIN THE DEPOSIT] My free weekly series for coaches and creatives who are done guessing their way to $10k months The internet has made the first year of business look way more complicated than it needs to be. Somewhere between the photo shoots, funnels, automations, mini offers, passive income dreams, and endless Canva tweaking, new business owners are skipping the actual foundation. And then wondering why everything feels chaotic, scattered, and harder than it should. In this episode of Be Everything And More, Kaitlin breaks down the four things she would focus on if she were starting over in any service-based business. Not the sexy distractions. Not the things that make you look busy online. The real stuff that turns your idea into an actual business with real clients, real conversations, and real momentum. If you're in your first year of business, restarting after a pivot, or feeling like you're doing a million things but nothing is really clicking, this episode will help you cut through the noise and get brutally clear on what actually matters. Think of this as your permission slip to stop building the skyscraper before you've poured the foundation. Key Highlights What new business owners are getting wrong in year one The difference between building a real business and building a cute online hobby The foundational business pieces most service providers skip Why sales conversations matter more than content consumption How to stop getting distracted by branding, passive income, and shiny objects What to focus on before creating a membership, course, or group program Why your messaging gets stronger when you actually listen to your clients How to create more stability before scaling The simple business foundation that supports future growth If you enjoyed this episode, share it with a business bestie and subscribe so more women building bold businesses can find the show: Please subscribe to the podcast on Apple Podcasts, Youtube, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @thebeamlife on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

    13 min
  7. May 13

    What The Devil Wears Prada Taught Me About Selling

    💸 [JOIN THE DEPOSIT] My free weekly series for coaches and creatives who are done guessing their way to $10k months I recently walked out of the new Devil Wears Prada 2 movie feeling like I had cracked open a time capsule. It brought me right back to the version of me living in New York City at 18 years old, chasing a dream that honestly felt bigger than me at the time. Before coaching, before entrepreneurship, before The BEAM Life… there was fashion. In this episode, I'm taking you behind the scenes of my years in the fashion industry and the moments that shaped me in ways I did not fully understand until now. From moving to New York alone at 18, to working with high-profile athletes and wealthy clients, to navigating luxury, pressure, identity, sales, creativity, and ambition… this chapter of my life taught me more about people, confidence, business, and self-trust than I ever realized. This conversation is part nostalgia, part reflection, and part reminder that the younger version of you still matters. The dreams you had back then were not random. They were clues. And sometimes revisiting who you were is exactly what reconnects you to who you are becoming. Key Highlights: Moving to New York City alone at 18 Behind-the-scenes realities of the fashion industry What luxury sales taught me about confidence and identity Working with NBA and NFL clients The hidden pressure behind glamorous careers The surprising connection between styling and coaching Lessons on ambition, reinvention, and self-trust Devil Wears Prada nostalgia and millennial dream culture Why your old dreams still matter Identity-led success and evolving into your next chapter If you enjoyed this episode, share it with a business bestie and subscribe so more women building bold businesses can find the show: Please subscribe to the podcast on Apple Podcasts, Youtube, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @thebeamlife on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

    20 min
  8. May 6

    The Playoff Mindset Every CEO Needs Right Now

    💸 [JOIN THE DEPOSIT] My free weekly series for coaches and creatives who are done guessing their way to $10k months This week on Be Everything And More, Kaitlin is diving into the mindset shift that separates the entrepreneurs who burn out from the ones who build something legendary. Inspired by the NBA playoffs and elite athletes, this episode explores why talent alone is never enough and what actually creates consistency, resilience, and long term success in business. Kaitlin shares a deeply personal story about how becoming a runner completely changed the way she approached challenges, discipline, identity, and leadership. From secretly jogging on a treadmill in Los Angeles to crossing finish lines she once thought were impossible, this episode pulls back the curtain on the hidden mentality behind people who actually follow through on their goals. If you've been feeling distracted, inconsistent, discouraged, or caught in the cycle of constantly questioning yourself and your next move, this conversation will hit differently. This is about learning how to think like an athlete in business, trust your training, and stop treating every setback like proof you're failing. Because the women who win are not always the loudest online. They're the ones who know how to stay in the game. ✨ In this episode, we talk about: The "Athlete CEO" mindset for entrepreneurs Identity shifts and becoming the version of yourself who can hold success Why visualization matters more than most people realize Entrepreneurship, discipline, and mental toughness The hidden work behind successful women and thriving businesses Staying focused when emotions, hype, or setbacks try to pull you off course Trusting the process even when results feel delayed Building consistency, resilience, and long term momentum Lessons from professional athletes, playoff culture, and championship mentality If you enjoyed this episode, share it with a business bestie and subscribe so more women building bold businesses can find the show: Please subscribe to the podcast on Apple Podcasts, Youtube, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @thebeamlife on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!

    15 min
4.9
out of 5
64 Ratings

About

Be Everything And More is the sales podcast for women coaches and creatives who refuse to sell like everyone else. Hosted by sales coach Kaitlin Anthony, this show is for women building coaching, service, or creative businesses who are done with the fake guru tactics, bro marketing, and cookie cutter strategies that dominate the online business world. If you want consistent clients, clear messaging, and real revenue without pretending to be someone you are not, you are in the right place. Kaitlin is an ICF certified coach, former celebrity stylist, Ironman finisher, and creator of The BEAM Sales Method, a 4 step approach that blends business strategy, identity work, and embodied sales so women can build businesses that actually work in real life. Inside the podcast you will learn how to - Attract premium clients with messaging that finally clicks - Sell your coaching or creative services with confidence instead of pressure - Build consistent 8K to 10K months without burning out - Create offers that people actually want to buy - Grow a business that supports your life, your creativity, and your nervous system This show is for the woman who knows she is capable of more but is tired of the performative nonsense in the coaching industry. You want real clients. Real money. Real momentum. Not another strategy that makes you feel like you are doing business wrong. If you are a coach, service provider, or creative entrepreneur who wants aligned sales, sustainable growth, and a business that actually feels like you, welcome. New episodes every Wednesday.