Going Deep with Plunge Games

Plunge Games
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  • Games
  • Updated Monthly

Each month, we dive into different topics that aren't being discussed enough within the world of gaming. We interview industry experts willing to 'go deep' on the stuff that really matters to the success of your game across areas of product, monetization, marketing, and more.

Episodes

  1. 03/12/2025

    Upending the Marketing Playbook & Driving a Successful Global Game Launch with Amanda Lulewicz of Muus Collective

    For our first-ever episode, we're sitting down with fashion & games marketing leader, Amanda Lulewicz of Muus Collective! We learn how Amanda upended the traditional marketing playbook in bringing Muus Collective's latest title, BELLEMINT, to the global stage, and unpack how the game is partnering with fashion retailer, REVOLVE, to drive real-world value for a different (and growing) type of audience. Amanda also explains how social, community, and inclusivity-building efforts contributed to the game's success - plus with a very special announcement for BELLEMINT players this month. Topics addressed in this episode: How Muus Collective is building for the non-traditional gamer with its latest title, BELLEMINT How Amanda’s team is approaching user monetization differently via their partnership with fashion retailer, REVOLVE Generating user value both with and outside of the game in a way that motivates players to come back  How Muus Collective is appealing to GenZ audiences and self identified ‘non-gamers’ The role of social and community in BELLEMINT’s development and ongoing growth strategy Non-traditional marketing and measurement strategies enlisted by Amanda throughout her time at Crowdstar, Glue, EA and Muus Collective The key differences between working at a AAA studio and a small games startup To get in touch with the show, click HERE To connect with Amanda, click here HERE To learn more about Muus Collective, click HERE To learn more about Plunge Games, click HERE

    Upending the Marketing Playbook & Driving a Successful Global Game Launch with Amanda Lulewicz of Muus Collective
  • 1 Episode

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Each month, we dive into different topics that aren't being discussed enough within the world of gaming. We interview industry experts willing to 'go deep' on the stuff that really matters to the success of your game across areas of product, monetization, marketing, and more.

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