GOOD Awaits

Josie Major
GOOD Awaits

Under the shadow of the global pandemic and climate crisis, tourism is facing unprecedented uncertainty. But in this time of adaptation and resilience comes an extraordinary opportunity to reset and reimagine - returning to business as usual is no longer an option. Join Debbie Clarke and Josie Major as we set out on a journey to discover what reimagining tourism looks like in NZ and globally, unpack the nuances of sustainable, responsible, community-led and conscious tourism, and move towards the mindset shift that is regenerative tourism. We offer this platform of collective discovery for operators, travellers, and communities to share their stories, and we invite you to join us on this journey. goodawaits.substack.com

  1. Tourism’s Interconnectedness: Regenerative Food Systems - Part 3 with Nate Smith

    01/03/2023

    Tourism’s Interconnectedness: Regenerative Food Systems - Part 3 with Nate Smith

    In our third episode of three exploring how tourism can support regenerative food systems, we’re thrilled to bring you our conversation with Nate Smith of Gravity Fishing, a man who is a force of nature! Nate was concerned that no one else was doing anything about the extractive fishing industry in Aotearoa and took action to transform the industry, while also using food tourism to reconnect his guests with nature.    Nate speaks to many of the topics we’ve discussed this second season of GOOD Awaits: the power of stories in reshaping our guiding narrative, returning to old ways of knowing, connecting to place through food, educating guests by reconnecting them with the wild, redefining growth, using technology in new and innovative ways, thinking and acting at a systems level, and perhaps most importantly, believing that ‘a small guy’ can change a whole system.    We can all be inspired by Nate, and ask ourselves, “What won’t happen if you don’t step up and do it?”   Show Notes: Join the conversation Join our LinkedIn network of like minded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.   Thanks to  Nate Smith - Owner Gravity Fishing   Show notes and links https://gravityfishing.co.nz/    Want to explore what regenerative tourism could look like in practice? Join our GOOD Awaits Aotearoa New Zealand Experience in March 2023.  https://www.good-travel.org/good-trips/good-awaits-new-zealand    Credits GOOD Awaits is hosted by Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin.    Contact us  josie@good-travel.org debbie@good-travel.org    Special Thanks to NZ National Commission for UNESCO for supporting this 2nd season of our podcast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com

    41 min
  2. Tourism’s Interconnectedness: Regenerative Food Systems Part 2 - with Amie Young and Kaai Silbery

    12/06/2022

    Tourism’s Interconnectedness: Regenerative Food Systems Part 2 - with Amie Young and Kaai Silbery

    As we continue to explore tourism’s purpose in a VUCA world, and how tourism can add value and capability to other systems, this is the second of three episodes exploring how tourism can support regenerative food systems, local food resiliency, and help shape local food stories. Both guests in this episode work at a systems level - utilising food related stories and experiences to deepen visitors’ connections to place, whilst adding value to local food and biodiversity systems.  We speak to Amie Young, Destination Development Manager at Great South, the Regional Development Agency for Southland in New Zealand, who provides a regional perspective on how tourism and food intersect. Amie describes the development of SouthlandNZ’s Food Tourism Strategy that recognises food as a key part of the Southland story. We spoke to Amie about the plan’s goals to strengthen local food networks and support tourism entities in enabling visitors to understand the uniqueness of Southland through food related experiences.  We also speak to Kaai Silbery, founder of Go Wild Apiary on the Chatham Islands, who gives us a local food producer and tourism operator perspective of how tourism can support apiculture and biodiversity protection. Kaai is passionate about wild food, endemic plant species, and her bees. She is a beautiful example of how one person can affect change in the systems they are part of by working across sectors and using tourism to tell local stories about the biodiversity and natural ecosystems of her place.   Join the conversation Join our LinkedIn network of like minded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.   Thanks to  Amie Young - Destination Development Manager Great South Kaai Silbery - Owner Go Wild Apiary   Show notes and links Southland NZ (Regional Tourism Organisation) - Southland Regional Tourism Organisation Southland Murihiku Food Tourism Strategy Go Wild Apiary   Glossary (Our guests will often use words from Te Reo Māori, New Zealand's indigenous language, in their interviews. We welcome and celebrate this, and for listeners outside of New Zealand for whom these may be unfamiliar, we offer an interpretation here to aid your understanding. For more detail, you can reference https://maoridictionary.co.nz/. We also offer explanations of acronyms and other industry terminology used in hope of making GOOD Awaits more accessible.)   Aotearoa - New Zealand Rakiura - Stewart Island Kaimoana - seafood, shellfish Rēkohu - Chatham Islands   Want to explore what regenerative tourism could look like in practice? Join our GOOD Awaits Aotearoa New Zealand Experience in March 2023.  https://www.good-travel.org/good-trips/good-awaits-new-zealand    Credits GOOD Awaits is hosted by Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin.    Contact us  josie@good-travel.org  debbie@good-travel.org   Special Thanks to NZ National Commission for UNESCO for supporting this 2nd season of our podcast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com

    49 min
  3. Tourism’s Interconnectedness: Regenerative Food Systems - Part One with Angela Clifford

    11/23/2022

    Tourism’s Interconnectedness: Regenerative Food Systems - Part One with Angela Clifford

    As we continue to explore tourism’s purpose in a VUCA world, and how tourism can add value and capability to other systems, this is the first of 3 episodes exploring how tourism can support regenerative food systems, local food resiliency, and help shape local food stories. We interview guests who are in both the food and tourism sectors, who think about systems level impact, and who exemplify the potential tourism has to interact with and add value to food systems in particular.    Angela Clifford is the CEO of Eat NZ, an Aotearoa food collective which spans all aspects of our food system. Angela is a passionate advocate for food as a way to deepen our connections to people and to places, to understand other cultures, and to find our way back to food stories that heal us and the planet. Angela co-owns The Food Farm, a regenerative permaculture property, and has deep wisdom about living systems and regeneration. Angela provides tangible examples for how tourism can help guests discover culture through food and build and strengthen networks between food producers, growers, and hospitality businesses to support community resilience.  Our multi-day regenerative tourism experience, GOOD Awaits Aotearoa New Zealand, visits Angela on The Food Farm. This is a unique opportunity to spend time with this inspiring woman who is working at a systems level to create change.  Learn more about this trip here.   Join the conversation Join our LinkedIn network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.   Get in touch with Angela:  LinkedIn: Angela Clifford The Food Farm    Show notes and links Eat New Zealand NZ Food Waste Champion  Mana Kai Initiative Feast Matariki   Want to explore what regenerative tourism looks like in practice? Join our GOOD Awaits multi-day Aotearoa New Zealand Experience in March 2023 https://www.good-travel.org/good-trips/good-awaits-new-zealand    Credits: GOOD Awaits is hosted by Debbie Clarke and Josie Major. Audio production and music is by Clarrie Macklin.   Contact us:  Josie Major - josie@good-travel.org Debbie Clarke - debbie@good-travel.org   Special Thanks to NZ National Commission for UNESCO for supporting this 2nd season of our podcast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com

    45 min
  4. Technology Innovations in Tourism - with Michael Nees

    11/09/2022

    Technology Innovations in Tourism - with Michael Nees

    As we continue to challenge our current mindset about the definition of tourism, and what it has the potential to be, we seek guests who have boldly taken action in new and exciting directions to explore alternative tourism models. In this episode we talk with Michael Nees, an inbound tour operator who is exploring the possibilities and potential of technology to create innovative and immersive tourism experiences. Michael has developed a range of Virtual Journeys that are so much more than just a video - they are an immersive experience for the senses and the closest thing to really being there.  Michael’s infinitely curious nature, his ‘imagine this’ approach and long-term thinking place him as an innovative leader in our sector. Michael shares his concerns for the climate challenges we will face, and our need to be adaptive and resilient. He recognises the urgent need to think differently about tourism models, and has a deep desire not to go back to business as usual, but instead to start shifting his mindset to think about how tourism can be different. He asks how tourism can reduce its carbon footprint, and still serve travellers through immersive storytelling.  This episode is not an in depth exploration of the various types of technology (virtual, augmented, extended reality) but rather an invitation for listeners to challenge their perceptions of what tourism is, to take a long-term view of our sector, consider the potential that technological innovations offer tourism, and to open our minds to new ways forward for our sector.     Join the conversation:  Join our LinkedIn network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.   Get in touch with Michael:  LinkedIn: https://www.linkedin.com/in/michaelnees/  Email: vrjourneysnz@gmail.com    Show notes and links Virtual Journeys NZ - Michael’s business  Alex Honnold “The Soloist” free-climbing VR Experience Research from Jeremy Bailenson and other Standford Researchers  New Zealand Nature Highlights - Arthur Chin’s online farm tour  “Journey into the deep sea” -  National Geographic virtual experience showing fragile coral ecosystems    Want to explore what regenerative tourism looks like in practice? Join our GOOD Awaits multi-day Aotearoa New Zealand Experience in March 2023 https://www.good-travel.org/good-trips/good-awaits-new-zealand    Credits: GOOD Awaits is hosted by Debbie Clarke and Josie Major. Audio production and music is by Clarrie Macklin.   Contact us:  Josie Major - josie@good-travel.org Debbie Clarke - debbie@good-travel.org   Special Thanks to NZ National Commission for UNESCO for supporting this 2nd season of our podcast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com

    47 min
  5. Destination Management for Regenerative Tourism - Part 2

    10/26/2022

    Destination Management for Regenerative Tourism - Part 2

    This episode is the second in a two part mini series, with this episode focusing on two regions who share the community engagement processes they’re going through to develop their destination management plans.  As destinations globally are starting to think about a regenerative approach to destination management, we’re honoured to share the journey that Aotearoa New Zealand’s 31 Regional Tourism Organisations (RTOs) initiated during the pause of the pandemic. At the request of the NZ government, and with the support of government funding, New Zealand’s RTOs have engaged in destination management planning and many have begun the journey towards a  regenerative approach to tourism.  We speak first with Tim Barke, General Manager at Lake Wanaka Tourism. Tim describes the opportunity tourism has now to ‘get it right’ for future generations and also for the industry to remain viable in the future. Tim encourages everyone to get involved in their community, and he’s leading by example, volunteering for multiple organisations across his community, demonstrating his commitment, both personally and professionally, to his place.  We also speak with Tania Burt, General Manager at Northland Inc who describes the importance of taking engagement on the road into communities for a highly localised process that results in more authentic, place-specific feedback from residents. Tania also speaks of how Northland’s destination management plan is a living document, part of a living process, that requires regular reviews and iterations in order to be fully committed to both people and living ecosystems.  Tania is deeply involved in her place and stresses the importance that we all work towards net good, “because it’s what the world needs of us right now.”   Join the conversation Join our LinkedIn network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.   Thanks to: Tim Barke - General Manager at Lake Wanaka Tourism Tania Burt - General Manager at Northland Inc   Show notes and links Lake Wanaka Tourism Lake Wanaka Regenerative Tourism by 2030 Taitokerau Northland Destination Management Plan Wao Summit   Glossary: (Our guests will often use words from Te Reo Māori, New Zealand's indigenous language, in their interviews. We welcome and celebrate this, and for listeners outside of New Zealand for whom these may be unfamiliar, we offer an interpretation here to aid your understanding. For more detail, you can reference https://maoridictionary.co.nz/. We also offer explanations of acronyms and other industry terminology used in hope of making GOOD Awaits more accessible.) Aotearoa - New Zealand Taonga - treasure, socially or cultural valuable objects, resources, phenomenon, ideas and techniques Taoka - treasure, anything prized Mana - prestige, authority, control, power, influence, status, spiritual power, charisma - mana is a supernatural force in a person, place or object. Mauri - life force, vital essence Kaupapa - purpose, policy or values Ngāi Tahu - tribal group of the South Island, sometimes called Kāi Tahu Whakapapa – genealogy, lineage Te Ao Māori - The Māori world Tangata Whenua - “people of the land”, Māori people local to a particular area Mana Whenua - Māori people who have historic and territorial rights over the land Iwi - tribe, people Hapu - kinship group, clan, subtribe Mahi - work ____________ Want to explore what regenerative tourism could look like in practice? Join our GOOD Awaits Aotearoa New Zealand Experience in March 2023.  Find out more here: https://www.good-travel.org/good-trips/good-awaits-new-zealand  ____________ Credits GOOD Awaits is hosted by Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin.  Contact us:  josie@good-travel.org debbie@good-travel.org    Special Thanks to NZ National Commission for UNESCO for supporting this 2nd season of our podcast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com

    1h 16m
  6. Destination Management for Regenerative Tourism - Part 1

    10/11/2022

    Destination Management for Regenerative Tourism - Part 1

    As destinations globally are starting to think about a regenerative approach to destination management, we’re honoured to share the journey that Aotearoa New Zealand’s 31 Regional Tourism Organisations (RTOs) initiated during the pause of the pandemic. At the request of the NZ government, and with the support of government funding, New Zealand’s RTOs have engaged in destination management planning and many have begun the journey towards a  regenerative approach to tourism.    This episode is the first in a two part mini series, with this episode focusing on a national perspective, and the next episode focusing on a regional perspective.    We speak first with Kiri Goulter, of Regional Tourism New Zealand (RTNZ), a membership based and funded organisation representing the interests of all Regional Tourism Organisations throughout the country. Kiri describes the destination management planning process all 31 RTOs are engaging in, the various stages of planning and implementation across the regions, and the challenges in transitioning to a regenerative approach to destination management planning.   We also speak with Susan Houge Mackenzie, an Associate Professor of Tourism in the University of Otago School of Business, who is working alongside the RTOs researching the process the regions are going through. Susan brings an academic lens to this process and highlights the commitment of all regions to enhancing their communities, the challenges the varying structures of RTOS creates, ongoing funding needs, developing indicators for success, and the need for a long term evolving approach as capabilities develop. Corrections: Kiri Goulter's role with TNZ was supporting the industry to deliver on the 100% PURE brand, not developing it.  The destination management funding provided by the NZ government was in two tranche's - June/July 2020 and June/July 2021.     Join the conversation Join our LinkedIn network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.   Thanks to: Kiri Goulter, Director - Destination Management, Regional Tourism New Zealand Dr Susan Houge Mackenzie, Associate Professor at University of Otago   Show notes and links Regional Tourism New Zealand New Zealand Tourism Sustainability Commitment Te Ūnga Mai Professional Development Programme  New Zealand Aotearoa Government Tourism Strategy 2019 NZ Ministry of Business, Innovation, and Employment Destination Management Guidelines New Zealand Treasury Four Capitals Framework Indicators Aotearoa New Zealand – Ngā Tūtohu Aotearoa   Glossary: (Our guests will often use words from Te Reo Māori, New Zealand's indigenous language, in their interviews. We welcome and celebrate this, and for listeners outside of New Zealand for whom these may be unfamiliar, we offer an interpretation here to aid your understanding. For more detail, you can reference https://maoridictionary.co.nz/. We also offer explanations of acronyms and other industry terminology used in hope of making GOOD Awaits more accessible.) Aotearoa - New Zealand Te Ao Māori - The Māori world Tangata Whenua - “people of the land”, Māori people local to a particular area Mana Whenua - Māori people who have historic and territorial rights over the land Iwi - tribe, people Mahi - work ____________ Want to explore what regenerative tourism could look like in practice? Join our GOOD Awaits Aotearoa New Zealand Experience in March 2023.  Find out more here: https://www.good-travel.org/good-trips/good-awaits-new-zealand  ____________ Credits GOOD Awaits is hosted by Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin.  Contact us:  josie@good-travel.org debbie@good-travel.org    Special Thanks to NZ National Commission for UNESCO for supporting this 2nd season of our podcast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com

    1h 16m
  7. Designing the Future of Hospitality - with The Regeneration Collection

    09/27/2022

    Designing the Future of Hospitality - with The Regeneration Collection

    In these urgent times, we need courage and new thinking to explore tourism’s potential to regenerate places. The Regeneration Collection, founded by Christiaan Uittenbosch and Peter Heule in Amsterdam, is an exciting international event for Bachelors students in Hospitality, Conservation & Architecture that focuses on regenerative design for hospitality concepts. A core purpose of The Regeneration Collection is to encourage, support, and stimulate young people to become changemakers.  We spoke with Christiaan and the two teams who participated in the 2022 pilot event. The enthusiasm, energy, and fresh ideas these cross-disciplinary teams brought to their design projects is inspiring, in a time when we’re all experimenting and learning together how tourism can support regenerating places and systems.  The universities who bravely jumped into this new and experimental event were Toronto Metropolitan University and NHL Stenden University of Applied Sciences. We commend their support of this new project and hope more universities globally will join this exciting and innovative programme for 2023 - Deadline to join is November 25th. See links below for more information about joining.   Thanks to: Christiaan Uittenbosch and Peter Heule - Founders of The Smart Travel Lab and The Regeneration Collection Jonny Braun, Lucia Duarte, Olivia Howell, Meredith Davis, Nicolas Burbano Diaz Toronto Metropolitan University (previously Reyerson University) Adam Somerville, Nele Presuhn, Demi Peters, Marisa van Belzen, Aliisa Niittyla NHL Stenden University of Applied Sciences ________________ Interested in joining the next round of this innovative programme? Contact: peter@smarttravellab.com _______________ Show notes and links The Regeneration Collection Toronto Metropolitan University  Jonny Braun Lucia Duarte Olivia Howell Meredith Davis Nicolas Burbano Diaz NHL Stenden University of Applied Sciences Regeneration Collection - Evenwicht Project 2022 Adam Somerville Nele Presuhn Demi Peters Marisa van Belzen Aliisa Niittyla ____________ Want to explore what regenerative tourism could look like in practice? Join our GOOD Awaits Aotearoa New Zealand Experience in March 2023.  Find out more here: https://www.good-travel.org/good-trips/good-awaits-new-zealand  ____________ Credits GOOD Awaits is hosted by Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin.  Contact us:  josie@good-travel.org debbie@good-travel.org  Special Thanks to NZ National Commission for UNESCO for supporting this 2nd season of our podcast.      This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com

    1h 12m
5
out of 5
3 Ratings

About

Under the shadow of the global pandemic and climate crisis, tourism is facing unprecedented uncertainty. But in this time of adaptation and resilience comes an extraordinary opportunity to reset and reimagine - returning to business as usual is no longer an option. Join Debbie Clarke and Josie Major as we set out on a journey to discover what reimagining tourism looks like in NZ and globally, unpack the nuances of sustainable, responsible, community-led and conscious tourism, and move towards the mindset shift that is regenerative tourism. We offer this platform of collective discovery for operators, travellers, and communities to share their stories, and we invite you to join us on this journey. goodawaits.substack.com

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