50 episodes

Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.

Good Business Illana Burk: Business and Leadership Coach

    • Business
    • 5.0 • 15 Ratings

Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.

    Offer Design Part 4: What does done look like? | GB49

    Offer Design Part 4: What does done look like? | GB49

    This episode is part four of the Offer Design series. And today's topic is: What does done look like? What does the end of a client relationship look and feel like? And how do you know when you get there?  
    And are you even designing one with an ending?  
    First, we will look at how you think about this right from the jump. How do you think about finishing when you haven't even started? And is that going to be different for every client? Or do you want an open-ended loop? Are you more interested in having an open-ended client relationship?  
    We're going to look at two different things. The first is, what does your offer look like and what suits you and your work best? An open-ended or close ended client relationship? And then second, assuming you're looking at a close-ended one, how do you know when you're there? How do you know what finished looks like? And how do you know when to walk away in service of both you and your client?  

    Listen now. Subscribe. And stay tuned for the next episode on offer design coming soon.


    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 11 min
    Offer Design Part 3: Delivery on your terms | GB48

    Offer Design Part 3: Delivery on your terms | GB48

    In part 3 of the Offer Design Series, we talk about delivery.
    How you deliver is as important as what you deliver. Helping your clients or customers doesn't always mean doing it their way. Be the leader and make the choices that best serve. I use as an example how I have clients communicate with me between sessions. I used to let them choose the method, but that created more obstacles to doing good work. I had to change the way I delivered in order to keep my promises to clients.


    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 10 min
    Offer Design Part 2: Good scheduling is good leading | GB47

    Offer Design Part 2: Good scheduling is good leading | GB47

    Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this ties in with keeping your promises from Offer Design Part 1.
    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 11 min
    Offer Design Part 1: Know your promise | GB46

    Offer Design Part 1: Know your promise | GB46

    Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It doesn't really matter. Offer design begins with a promise. What is the promise that you're making? And do you know if you can keep it?


    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 9 min
    How to do AMAZING consults - Part 3 | GB45

    How to do AMAZING consults - Part 3 | GB45

    Today, we're going to talk about how to bring it all home. This is a pretty straightforward closing.
    The kicker here, and this is really important, is to tell them no. Listen in to find out why and how to close your consults.
    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 9 min
    How to do AMAZING consults - Part 2 | GB44

    How to do AMAZING consults - Part 2 | GB44

    This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to anything from doing a job interview to interviewing a new assistant to starting any kind of relationship.

    The meaty part in the middle of a consult has to be where you show the best of yourself. How do you ask the right questions, make it a meaningful interaction, keep track of time, think about emotional capacity, and learn what you need to learn in just one consult or interview? 
    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 8 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

conseler ,

Learned so much from this podcast

Gotten such valuable advice from people I could never afford. Love this content, and the HIST is such a great listen!

Amy McGeachy ,

Honest, Candid, Thought Provoking all packaged for bite sized consumption

Illana exudes a ’tell it like it is’ confidence along with her wise business perspective leaving me wanting to listen to more episodes of her bite sized podcast.

Jen Vertanen ,

Refreshingly candid and thought-provoking advice

Let's be honest - there's no shortage of (really bad) business advice out there and with Good Business, Illana cuts through the fluff and tells it like it is. I find myself re-listening to certain episodes because there are so many good nuggets in each one. This is for anyone either starting OR has been in business for a while and things are jamming quite like you'd want them to.

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