Good Enough Isn't

Patrick Patterson & Myles Biggs
  • 5.0 (4)
  • Marketing

Good Enough Isn't is a podcast for marketing leaders who own the number. If you run growth for a brand in a complex, high-consideration market, this show was built for you. Each episode digs into what's actually driving results right now: how AI is changing media buying and creative, what marketing leaders are doing differently this year, and where the conventional playbook is quietly failing. No hype, no theory. Just plainspoken conversations with the people accountable for growth. From Level Agency, the digital marketing agency behind growth programs for brands that expect more. Because in a world moving this fast, good enough isn't. New episodes every other Tuesday.

  1. Sep 8

    Intent Is the New Code: Artem Koren on Why the Next 100 Years Belong to Communicators, Not Engineers

    Send us Fan Mail Intent Is the New Code: Artem Koren on Why the Next 100 Years Belong to Communicators, Not Engineers Featuring Artem Koren, Co-Founder and Chief Product Officer of Sembly AI, with hosts Myles Biggs and Patrick Patterson Episode Summary AI is great at information. It still can't meet you for coffee. That tension sits at the center of this conversation with Artem Koren, whose path to Sembly AI runs through a childhood chess obsession, a management consulting exit, a too-early 2009 machine learning startup, and a 2019 moment in his uncle's spare room when a transformer running on a single GPU summarized a news article and convinced him the technology had finally arrived. Myles Biggs and Patrick Patterson dig into what changed between that moment and now. Artem argues the last century of progress belonged to STEM and the next belongs to whoever can shape intent most sharply, information technology giving way to what he calls intent technology. They trace what that means for a team of skilled engineers who couldn't make the leap to large language models on their first attempt, why the flawless investment-bank PowerPoint was always a trust signal rather than the point, and what happens to that signal once anyone can generate a polished deck in minutes. The back half turns to Sembly itself. Artem walks through Sembly 3.0 and the new Studio product, where meetings become just one data source among many and the real interface is a stated intent: name the client, name the goal, get back a branded, sourced, client-ready deck or document. He closes on the career pyramid reshaping into something closer to medicine, junior work still needed but the middle thinning, and why taste and judgment stay human longer than most people expect. What You'll Learn Why "intent technology" is replacing information technology as the core skill of the next era, and what a loosely specified intent actually costs youHow the OpenAI to Hugging Face agent swarm incident illustrates the risk of underspecified intent at scaleWhy a team of strong classical engineers failed to adapt to large language models in their first year, and what mindset shift actually workedWhat the perfect PowerPoint really signaled for consulting firms and investment banks, and what happens to that signal once AI can produce one in minutesWhy the career pyramid is warping into something closer to an Eiffel Tower, with junior work intact but the middle getting thinnerWhat Sembly 3.0's Studio does differently from Gamma, Claude, or ChatGPT: never starting from scratch, and deriving a client's branding and tone automaticallyWhere taste, judgment, and real-world endpoints still sit outside what AI can fully absorb, at least for nowResources Mentioned Sembly AI: sembly.aiConnect With Artem LinkedIn: linkedin.com/in/akorenConnect With the Show Myles Biggs' LinkedIn: linkedin.com/in/mylesjbiggsPatrick Patterson's LinkedIn: linkedin.com/in/pattersonworkHow to Support the Show Subscribe so you never miss an episode.Share this one with someone thinking about AI and the future of work.Rate and review if it brings you value. It helps more listeners find us.

  2. Aug 11

    AI Search and Student Enrollment: Steph Gallo on Closing Higher Ed's Visibility Gap

    Send us Fan Mail AI Search and Student Enrollment: Steph Gallo on Closing Higher Ed's Visibility Gap Featuring Steph Gallo, Corporate Director of Marketing at Pima Medical Institute, with guest host Brad Stephenson, SVP of Marketing at Level Agency, and Stacey Heubeck, AVP of SEO at Level Agency. Episode Summary Google didn't change the rules. Students did. That's the premise behind this conversation with Steph Gallo, who brings three decades of marketing and brand development across healthcare, CPG, manufacturing, and higher education to a problem every enrollment marketer is now facing: prospective students are doing the bulk of their research before they ever touch your website, and most of that research is happening inside LLMs, on Reddit, and in third-party content that schools have never invested in. Brad Stephenson and Stacey Heubeck join Steph to unpack what that shift actually demands. They dig into the 59-point gap between branded and non-branded AI visibility, why schools show up fine when someone searches their name and vanish in program comparison questions, and how to make the case to a CFO who only wants to talk about last-click cost per enrollment. Steph gets specific about the internal work required, including the case she made to compliance and academics for publishing tuition, financial aid detail, and certification information that institutions have historically kept behind an admissions conversation. The back half turns operational. Stacey breaks down SEO versus GEO in plain terms and names the three metrics her team actually tracks. Brad walks through where paid and organic overlap turns into waste, and how a holdout test surfaces it without tanking performance. Steph closes on first-party data, the 90-day learning curve on value-based bidding, and why so many marketers abandon ship two weeks in. This one is built for career education and higher ed marketing leaders, but the playbook travels to any category where the buying decision starts long before the site visit. What You'll Learn Why branded AI visibility looks healthy while non-branded visibility collapses, and what that gap costs you in students you never knew were searchingThe three metrics to track for AI visibility (visibility rate, citation rate, brand mention and share of voice), plus the direct-traffic signal that reinforces the story for your CFOSEO versus GEO in plain language, and why brand consistency, entity recognition, and answer-first content now matter more than exact-match phrasingHow to build the internal case with compliance, academics, and leadership for publishing tuition, financial aid, and certification content you used to hold backWhy neutral, one-size-fits-all program content makes you invisible, and what program-level and state-level specificity looks like in practiceHow to audit branded and non-branded keyword overlap, run a holdout test, and redeploy wasted spend without hurting paid or organic performanceWhat it takes to get clean first-party enrollment data into value-based bidding, and why the first 90 days feel like failure before they start workingResources Mentioned 2026 Career Education Benchmarks Report from Level Agency: info.level.agency/career-education-benchmarks-2026Level Agency: https://www.level.agencyPima Medical Institute: https://pmi.eduConnect With Steph LinkedIn: linkedin.com/in/stephanie-galloConnect With the Show Brad Stephenson's LinkedIn: linkedin.com/in/bradpstephensonStacey Heubeck's LinkedIn: linkedin.com/in/sheubeckHow to Support the Show Subscribe so you never miss an episode.Share this one with an enrollment or higher ed marketing leader.Rate and review if it brings you value. It helps more listeners find us.

  3. Jul 28

    Awesome at boring: the unglamorous habits that fund real growth, with Jon Morris

    Send us Fan Mail Episode summary Most marketing leaders can walk into a room and defend their channels, their campaigns, and their creative. Far fewer can walk into the CFO's office and defend their budget in the language that office actually speaks. In this episode, Jon Morris makes the case that this gap is the single biggest thing holding marketing leaders back, and he hands over the benchmarks and mental models to close it. Jon turned a $10,000 business plan prize into Rise Interactive, one of the largest independent digital marketing agencies in the world, at nearly $40 million in revenue and a nine time Inc. 5000 run, before an impressive exit. He now runs Fiscal Advocate and Engine BI, building the financial infrastructure marketing organizations too often fly blind without. The heart of the conversation is a simple, uncomfortable truth: you will not grow faster than your competition if you spend less on sales and marketing as a percentage of revenue than they do. Jon lays out the benchmarks he coaches leaders to, walks through the only three ways to actually grow revenue, and explains why marketing that can't connect to one of those levers has a short shelf life. He also gets into "difficult is good," his framework for finding a real differentiator and then investing behind it until it becomes a moat, including the two question test that exposes whether your "we're data driven" positioning means anything at all. Threaded through it all is Jon's philosophy of being "awesome at boring," the process discipline and data driven management that compound quietly over years, and a grounded take on AI: not a replacement for marketers, but a multiplier for the ones who bring human taste, judgment, and orchestration to the tools. For any marketing leader or founder trying to fund growth, prove impact, and build enterprise value rather than just revenue, this one is a masterclass. What you'll learn The three KPIs that actually matter and the only three ways to grow revenue: retain existing customers, upsell them, or win new businessWhy marketing that can't be tied to a measurable business outcome struggles to earn a seat at the leadership tableThe benchmarks Jon coaches to: roughly 20% organic growth, 20% EBITDA, and an 8% of revenue average spend on sales and marketing, and why growth leaders sit on the "spend more" side of that lineHow to build the case for a bigger marketing investment when your CFO doesn't already share that philosophyThe "difficult is good" approach to differentiation and the two question test that separates real positioning from cookie cutter claimsWhat "awesome at boring" looks like in practice, and why data driven management is the unglamorous engine behind durable growthA realistic view of AI in marketing: where human taste and judgment stay irreplaceable, and how orchestration becomes its own differentiatorThe mindset shift from running a revenue business to building enterprise value, and why that changes the bets you make Featured guest Jon Morris is the founder of Rise Interactive, which he grew from a $10,000 business plan prize into one of the largest independent digital marketing agencies in the world, reaching nearly $40 million in revenue, around 250 people, and nine appearances on the Inc. 5000 before its acquisition. He stepped down as CEO in March 2020. Today he is the founder and CEO of Fiscal Advocate and Engine BI, where he functions as an outsourced finance department and data infrastructure partner for marketing agencies and services businesses, helping leaders make better decisions with better numbers. A self described student of business and champion of being "awesome at boring," Jon is a frequent voice on agency economics, growth strategy, and the financial side of marketing leadership. Connect with Jon Website: fiscaladvocate.comLinkedIn: linkedin.com/in/jonmorrisramsayinnovations Connect with the show Level Agency: level.agencyPatrick Patterson on LinkedIn: linkedin.com/in/pattersonworkBrad Stephenson on LinkedIn: linkedin.com/in/bradpstephensonMeet our CRO, Howard Diamond Episode How to support the show If this episode was useful, here is how you can help more marketing leaders find it: Subscribe to Good Enough Isn't wherever you listenShare this episode with a colleague who owns a marketing budgetRate and review the show, it genuinely helps others discover it

  4. Jul 15

    Irreplaceably Human: What Cannes Lions 2026 Means for Creative, AI, and Marketing

    Send us Fan Mail Featuring: Patrick Patterson (CEO, LE), Howard Diamond (CRO), and Pat Van Gorder (Chief Partnerships Officer) of Level Agency Host: Myles Biggs Episode Summary Level sent three leaders, CEO Patrick Patterson, CRO Howard Diamond, and Chief Partnerships Officer Pat Van Gorder, to Cannes Lions this year, and this episode is their debrief. Rather than a straight recap of the world's biggest creativity festival, the conversation centers on a question every marketing leader is quietly asking right now: as AI absorbs more of the work, what actually stays human, and what does that mean for how brands should be building their teams, their agency relationships, and their creative? The panel keeps returning to one phrase: irreplaceably human. It surfaced constantly at Cannes this year as agencies, brands, and platforms all tried to name what AI genuinely cannot replicate: taste, judgment, curiosity, and one-to-one connection. The group unpacks the split they saw play out at the festival itself, a creative side focused on craft and human insight, and a media and technology side focused on scale and automation, and argues the two are only getting more valuable when they're built together rather than treated as separate disciplines. From there the conversation turns practical. The panel discusses why creative is becoming the clearest competitive differentiator in a market where every brand has access to similar AI tooling, how client conversations about AI have shifted in six months from "are you using it" to "how are you proving ROI with it," and why award-winning creative work correlates with measurable business outcomes rather than existing as a vanity exercise. They also make the case for indie and scaled independent agencies having a real moment at Cannes this year, not just attending, but presenting, partnering, and winning. What You'll Learn Why "irreplaceably human" became the unofficial theme of Cannes Lions 2026, and how the panel defines what that actually means (taste, judgment, curiosity, and relationship, not just craft)Why creative is becoming the differentiator that separates brands when everyone has access to the same AI and algorithmic toolsHow client expectations around AI have matured in just six months, from proving you use it to proving it drives value and ROIWhy award-winning creative work correlates with real business impact, not just recognition, and what that means for how brands should evaluate creative investmentThe rise of "brandformance," the blending of creativity, media, and performance into a single discipline instead of three separate onesWhy scaled independent agencies had a breakout year at Cannes, from panel stages to award shortlists, and what that signals for brands evaluating agency partnersA practical framework for evaluating new AI tools and models (their own internal evaluation process, covering discovery, testing, safety, and measurable outcomes)Why the next frontier for brands isn't just AI content, but conversational and agent-facing brand experiences (business messaging agents across Google, Meta, and TikTok)Why "permission" to put creative back at the center of strategy, not as an afterthought to lead volume and cost per lead, was a real takeaway for how the panel is changing their own approach Featured Panelists Patrick Patterson is CEO of Level Agency, where he leads the agency's overall strategy and its approach to applying AI across marketing operations and client work. Howard Diamond is Chief Revenue Officer at Level Agency, leading the agency's sales and client growth strategy. Pat Van Gorder is Chief Partnerships Officer at Level Agency, leading the agency's strategic partnerships across technology, media, and platform relationships. Connect With Our Panelists Patrick Patterson: linkedin.com/in/pattersonworkHoward Diamond: linkedin.com/in/howarddiamondPat Van Gorder: linkedin.com/in/patrick-vangorder Connect With the Show Level Agency: level.agencyMyles Biggs on LinkedIn: linkedin.com/in/mylesjbiggs How to Support the Show If you enjoyed this episode, subscribe to Good Enough Isn't wherever you get your podcasts, share it with a colleague who's thinking about creative and AI, and leave a rating and review. It helps more marketing leaders find the show

  5. Jul 1

    The Power of Story: What AI Can't Replace

    Send us Fan Mail The Power of Story: What AI Can't Replace Featuring LaQuita Cleare, Founder of Clear Communication Academy Episode Summary In a world where AI can generate content on demand, the ability to tell a genuine, human story has never mattered more. LaQuita Cleare, founder of Clear Communication Academy and a communication coach who has worked with leaders across more than 50 countries, joins Myles and Patrick to make the case that storytelling has moved from important to essential. The conversation opens with a sharp observation: AI has leveled the playing field on information, which means the only thing that separates a forgettable leader from a memorable one is the stories they tell and how well they tell them. LaQuita traces her path from an eight-year-old rejection outside a Chicago theater workshop all the way through years in Hollywood as an actress and producer, and explains how those experiences shaped the framework she now teaches executives. She unpacks what she calls the Engagement Code, connection plus content plus delivery equals engagement, and walks through why most leaders skip the connection piece entirely and wonder why their teams, prospects, and audiences are not moved. The Hollywood analogy runs throughout: leaders who do not know who they are outside of their title cannot tell a compelling story, and audiences can feel that immediately. The episode closes with a nuanced take on AI in the storytelling space. LaQuita draws a clear line between using AI as a ghostwriter (reductive, often damaging) and using it as a thought partner to mine your own experiences and find the stories worth telling (genuinely powerful). Patrick shares how he extracted years of meeting transcripts to surface the stories he was already telling without realizing it, and LaQuita ties it all back to what AI cannot replace: presence, authenticity, and the willingness to fully commit to your own story. What You'll Learn Why LaQuita says storytelling went from "important" to "essential" in the age of AIThe lesson she took from her first rejection at age eight and how it still shapes her approach todayWhat Hollywood taught her about separating personal identity from professional outcomes, and why more leaders need to make that separationHow the Engagement Code (Connection + Content + Delivery = Engagement) applies to everything from sales calls to company town hallsWhy small, everyday stories are often more powerful than blockbuster moments, and how the belief you have in your own story determines how others receive itThe right way and the wrong way to use AI in your communication and storytelling practiceWhy every leader needs their own value story, not just the company's version of itFeatured Guest LaQuita Cleare is the founder of Clear Communication Academy and the creator of the Engagement Code framework. She has coached CEOs, politicians, royal families, and Fortune 500 leaders on the stages and in the boardrooms of more than 50 countries. Before building her academy, LaQuita spent years in Hollywood as an actress and producer, where she learned the mechanics of storytelling from the inside out. She holds a master's degree in psychology and brings together the science of human behavior and the art of performance to help leaders communicate in ways that inspire action, not just understanding. Her work is rooted in a simple conviction: brilliant people lose the room every day because they lead with logic and skip the connection. Connect With LaQuita LinkedInClear Communication Academylaquitacleare.comConnect With the Show Follow Good Enough Isn'tConnect with Myles Biggs on LinkedInConnect with Patrick Patterson on LinkedInHow to Support the Show If this episode hit, the best thing you can do is leave a review and share it with one person who needs to hear it. It helps more people find the show, and it means the world to the team.

  6. Jun 17

    People-First AI Transformation: Mohammad Anwar and the HUMAIN First Framework

    Send us Fan Mail People-First AI Transformation: Mohammad Anwar and the HUMAIN First Framework Featuring Mohammad Anwar, President & CEO of Softway and Culture+, and Wall Street Journal Bestselling Author Episode Summary Mohammad Anwar is the President and CEO of Softway and Culture+, a Wall Street Journal bestselling author, and one of the more honest voices in a conversation about AI that tends to be dominated by hype. Mohammad built Softway from a one-man software shop he started at 20 -- out of necessity, not ambition -- into a 300-person firm, only to nearly lose it all by 30 when the chip on his shoulder calcified into full-blown arrogance. The turnaround came from an unlikely place: a University of Houston football comeback where the coach credited love as the reason his team won. That moment launched a three-year behavioral transformation that tripled Softway's revenue, improved EBITDA margins by 43 percentage points, and eventually produced two Wall Street Journal bestselling books and an entirely new business, Culture+, built on the idea that love is not a soft concept but the most powerful strategy a leader has. In this episode, Mohammad and Myles go deep on why 78% of workers believe their jobs are not safe in the age of AI, why 90% of AI pilots are failing, and why the answer in both cases is almost never the technology -- it is the people. Mohammad walks through his HUMAIN First framework, unpacks the critical difference between efficiency and effectiveness, and makes the case that the organizations most likely to win the AI era are the ones willing to put humans at the center of the strategy first. What You'll Learn Why 90% of AI transformation initiatives fail -- and why the root cause is almost always people, not technologyHow Mohammad's HUMAIN First framework resequences AI rollouts to lead with human readiness before process and technologyThe difference between efficiency and effectiveness, and why measuring AI success through volume or token usage is the wrong metric entirelyWhy "behaviors eat culture for lunch" -- and how behavioral change, not strategy, is what actually drives organizational performanceThe concept of "choose your hard" and why the path that feels easier today almost always becomes the harder one tomorrowWhy the leaders best equipped to understand and deploy AI are those who understand humans -- because AI is, at its core, built to mimic human intelligenceHow AI, when used intentionally, can make us more human at work rather than more robotic -- and why that reframe changes everything about how you approach adoptionConnect With Mohammad Softway: https://www.softway.com/Love as a Strategy: https://www.loveasastrategy.com/Books: "Love as a Business Strategy" and "Love as a Change Strategy" -- available at Amazon, Barnes & Noble, and all major retailers in print, audio, and ebook formatsLinkedIn: https://www.linkedin.com/in/manwarsoftway/Connect With the Show Level Agency: https://www.level.agencyMyles Biggs on LinkedIn: https://www.linkedin.com/in/mylesjbiggs/How to Support the Show If this episode resonated with you, hit subscribe so you never miss another conversation. Leave us a review wherever you listen. It helps more people find the show and keeps us bringing guests like Mohammad to your feed.

  7. Jun 1

    What Google Marketing Live 2026 Really Means for Marketers

    Send us Fan Mail What Google Marketing Live 2026 Really Means for Marketers with Bill Buchanan and Nicole Jennings Google Marketing Live 2026 dropped a wave of announcements that left the marketing world buzzing. In this episode, Brad Stephenson sits down with Level Agency President Bill Buchanan and EVP of Service Delivery Nicole Jennings to explain what actually matters, what brands should do right now, and what they'll wish they had started sooner. Bill attended GML in person, including a rare behind-the-scenes session with Google's keynote team. Nicole brings her perspective from Brand Performance and her leadership over Level's full service delivery organization, which spans media, SEO, creative, and development. Together, they unpack why Google's pace of change is unprecedented even by Google's own standards, and what it signals for where search is headed. This episode was recorded just before Brad took the stage at SMX Advanced to speak on unifying the search experience. The conversation covers how AI mode is reshaping the funnel from top to bottom, why the new ad formats are less important than the foundational infrastructure beneath them, and why the brands that get the data foundation right now will have a compounding advantage heading into the back half of 2025. Bill and Nicole also walk through what CMOs in higher education, healthcare, home services, and financial services need to prioritize, and close with the one thing everyone will wish they had done sooner when they look back at this moment a year from now. What You'll Learn: Why Google's shift to AI mode is unprecedented even by its own historical standards, and what "ripping the Band-Aid" really means at this scaleThe three things Bill says every brand will wish they had done earlier: fix the data foundation, compete for AI citations, and treat SEO, paid, and content as one unified solutionWhy YouTube strategy and AI Max are the two things Nicole says to pressure test your agency on immediatelyHow AI is blurring the line between SEO and PR, and why brand mentions are the new backlinksWhat QFCs, attributed brand searches, and Meridian mean for CFOs who still believe in last-click attributionIndustry-specific takeaways for higher education, healthcare, home services, and financial servicesWhy Nicole's single highest-leverage move for a CMO this quarter is a scalable, repeatable YouTube strategyFeatured Guests: Bill Buchanan is President of Level Agency. With decades of experience in digital marketing and a front-row seat at Google Marketing Live 2026, Bill helps shape the strategic direction that guides how Level partners with clients across SEO, media, data infrastructure, and AI adoption. Nicole Jennings is EVP of Service Delivery at Level Agency, responsible for the full range of client-facing services including media, SEO, creative, and development. Nicole brings a practitioner's perspective to big-picture platform changes, translating what Google announces on stage into what brands actually need to do on Monday morning. Connect With the Guests: Bill Buchanan: https://www.linkedin.com/in/wbuchanan Nicole Jennings: https://www.linkedin.com/in/nicolejennings/ Connect With the Show: Level Agency: level.agency How to Support the Show: If you enjoyed this episode, please subscribe, leave a review, and share it with someone on your marketing team who is trying to make sense of AI search.

  8. May 20

    When LLMs don't like you: Has your brand's SEO survived the search-pocalypse?

    Send us Fan Mail When LLMs Don't Like You: Has Your Brand's SEO Survived the Search-pocalypse? Featuring Matt Beaulieu, SEO Director, Level Agency Episode Summary The search engine results page has changed more in the past two years than in the entire history of SEO. In this episode, Brad Stephenson (SVP of Marketing and Sales Enablement at Level Agency) sits down with Matt Beaulieu, a 15-year SEO veteran and Level's resident expert on AI brand visibility, to unpack what is actually happening to your brand inside large language models, and why most companies have no idea. Brad and Matt break down the shift from a 10-blue-links world to one dominated by AI Overviews and zero-click environments, where informational queries are being answered without ever touching your website. That is not the real problem, though. The real problem is that LLMs are building a consensus about your brand from sources you may have forgotten existed, including outdated social profiles, Glassdoor reviews, Reddit threads, attorney websites, and Wikipedia, and the picture they are painting may be costing you business right now. The good news is that this is fixable, and the brands that move first have a real window to pull ahead. Matt walks through Level's AI Brand Consistency Audit process, the content and technical levers that actually influence how LLMs cite and recommend brands, and how to approach reputation repair in a way that is authentic and durable. Whether you are a CMO who has never thought about schema markup or an SEO practitioner trying to evolve your approach, this conversation gives you a clear place to start. What You'll Learn Why clicks from search are down 45 to 50% for many brands, and why leads can still be up if your content strategy is rightHow LLMs build a "consensus" about your brand across dozens of sources, many of which you do not controlThe most common culprits behind unflattering LLM outputs: outdated social profiles, negative reviews, regulatory mentions, fee criticism, and WikipediaWhat an AI Brand Consistency Audit looks at and what Month 1 of an engagement looks likeThe content formats LLMs love most: answer capsules, FAQs, ordered lists, tables, and simple extractable languageWhy off-site activity (backlinks, brand mentions, Reddit, UGC communities) matters more than most brands realizeThe "black hat" LLM tactics that worked briefly and got shut down, and what that means for content strategyWhy challenger brands have a real opportunity to overtake established competitors in AI-driven search right nowThe one thing Matt wants every CMO to do tomorrowFeatured Guest Matt Beaulieu is an SEO Director at Level Agency with 15 years of experience in search. He began his career at a white-label SEO company working across SMB, mid-market, and enterprise brands before joining Level three years ago, where he now specializes in higher education (with a deep focus on trade schools) and financial services. Matt leads Level's AI brand visibility practice and developed the agency's proprietary AI Brand Consistency Audit methodology. Resources Mentioned Level AgencyReddit + AI Virtual Insider Session ReplayFree AI Brand Visibility AuditConnect With the Show Brad Stephenson on LinkedInMatt Beaulieu on LinkedInHow to Support the Show If you found this episode valuable, leave us a review and share it with a marketing leader in your network. Every share helps us keep bringing you conversations that go past the surface level.

See All (24)

Ratings & Reviews

5
out of 5
4 Ratings

About

Good Enough Isn't is a podcast for marketing leaders who own the number. If you run growth for a brand in a complex, high-consideration market, this show was built for you. Each episode digs into what's actually driving results right now: how AI is changing media buying and creative, what marketing leaders are doing differently this year, and where the conventional playbook is quietly failing. No hype, no theory. Just plainspoken conversations with the people accountable for growth. From Level Agency, the digital marketing agency behind growth programs for brands that expect more. Because in a world moving this fast, good enough isn't. New episodes every other Tuesday.

Information

  • Creator
    Patrick Patterson & Myles Biggs
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © 2026 Good Enough Isn't
  • Show Website
    Good Enough Isn't