16 episodes

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.

But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?

In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself.

Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com

Join the Good is The New Community at www.goodisthenewcool.com

The podcast was produced by Natalia Rodriguez Ford and Eli Block.

Good Is The New Cool Afdhel Aziz & Bobby Jones

    • Business
    • 5.0 • 3 Ratings

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.

But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?

In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself.

Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com

Join the Good is The New Community at www.goodisthenewcool.com

The podcast was produced by Natalia Rodriguez Ford and Eli Block.

    How Dao-Yi Chow and Rachel Johnson use the power of fashion to spark social change

    How Dao-Yi Chow and Rachel Johnson use the power of fashion to spark social change

    Afdhel and Bobby are joined by Dao-Yi Chow, cofounder of iconic fashion label Public School, and Rachel Johnson, founder of Thomas Faison, to discuss how the power of fashion can spark social change.
    We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good.
    In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.

    • 33 min
    How Maya Enista Smith is making the world a kinder braver place

    How Maya Enista Smith is making the world a kinder braver place

    Making the world a kinder braver place is the professional and life goal of this week’s guest, Maya Smith. Bobby and Afdhel speak to Maya, the executive director of Lady Gaga's Born This Way foundation, about how we can maximise our chances to do good in both business and life, as well as the importance of elevating youth voices.
    We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good.
    In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.

    • 35 min
    How Robert Egger keeps having good at the center of both a business plan and life

    How Robert Egger keeps having good at the center of both a business plan and life

    In this episode we hear from the fantastic Robert Egger the nonprofit leader, speaker, activist and author of the brilliant book “Begging for Change”. Robert discusses his charitable work, proving what it means to have good at the centre of both a business plan and life.
    We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good.
    In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.

    • 35 min
    How Poppy Jamie changes the way we look after our minds using technology

    How Poppy Jamie changes the way we look after our minds using technology

    Former TV presenter and founder of the mindfulness app Happy Not Perfect, Poppy Jamie catches up with Bobby about the mental health crisis facing an entire generation and how we can change the way we look after our minds using the very technology that could be damaging them.
    We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good.
    In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.

    • 37 min
    How Jason Mayden encourages both parents and children alike, the importance of play

    How Jason Mayden encourages both parents and children alike, the importance of play

    “If you can play together, you can learn together” a phrase regularly used by Jason Mayden, Nike shoe designer, entrepreneur and kid at heart. In this episode Jason catches up with Bobby Jones on how he came to create Super Heroic, a business aimed at encouraging both parents and children alike, the importance of play.
    We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good.
    In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.

    • 37 min
    How Hank Willis Thomas and Emma Nuzzo turn traditional ad-space into provoking art pieces

    How Hank Willis Thomas and Emma Nuzzo turn traditional ad-space into provoking art pieces

    Bobby and Afdhel are joined by conceptual artist and provocateur Hank Willis Thomas with his For Freedoms colleague Emma Nuzzo. We hear how they work to turn traditional ad-space into provoking art pieces, designed to inspire civic discourse, in the hopes of uniting a polarised nation.
    We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good.
    In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.

    • 41 min

Customer Reviews

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3 Ratings

3 Ratings

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