15 episodes

Welcome! Good Stories brings you inside the world of Sow Good, a family-founded snack and smoothie company launched during the pandemic when jobs were needed most. As any good story does, the stories of our guests, founders, and employees will make you laugh, cry, and hopefully, be inspired to take a small step today to change our world for the better. Our guests come from all fields health, sustainability, and entrepreneurship. New stories brought to you every first and third Monday of the month!
Do you or some you know have a good story to share? Contact us at goodstories@sowginc.com!

Good Stories Sow Good

    • Business
    • 5.0 • 3 Ratings

Welcome! Good Stories brings you inside the world of Sow Good, a family-founded snack and smoothie company launched during the pandemic when jobs were needed most. As any good story does, the stories of our guests, founders, and employees will make you laugh, cry, and hopefully, be inspired to take a small step today to change our world for the better. Our guests come from all fields health, sustainability, and entrepreneurship. New stories brought to you every first and third Monday of the month!
Do you or some you know have a good story to share? Contact us at goodstories@sowginc.com!

    What’s New, Sow Good? | Our Big Conflict ft. CEO Claudia Goldfarb

    What’s New, Sow Good? | Our Big Conflict ft. CEO Claudia Goldfarb

    “If we aren’t going to be transparent, then why are we doing this? How are we helping anyone listening?” Claudia is BACK on the mic and maybe we shouldn’t be as honest and open as we are in this episode about our growth strategy … but oh well! These are the real conversations start-ups have.

    We spill all the insight into one of our biggest internal management conflicts: should we pursue co-manufacturing? [Co-manufacturing = making product for other brands.] Not only do we have our own Sow Good brand, we also have a sister brand, Sustain Us, positioned towards the outdoors/survivalists/prepper communities! Plus, we have top brands asking us to freeze dry their product for them. With our 2nd and 3rd freeze driers turning on in a matter of a few months, we will have capacity to work with other brands ... but should we? Or should we focus solely on our own brands?

    These are the 3 “kids” vying for our team’s attention at all times. Lexie has pushed for Sow Good to be the only focus … “Why help other brands before we’ve established our own? Especially the ones that are our competitors?” But Lexie shares the revelation she had and how helping our competitors can actually help Sow Good perform in the market.

    Lexie’s Note:

    Stubbornness is a strength in my family, but in business it can be the death of a start-up. I have learned a lot these last few months about compromise and the difference between determination and obstinance. As my mother surmised, one of the most important lessons for a start-up is embracing pivots. Stay true to your mission, while being adaptable and weathering unexpected hiccups, and you just might be one of the start-ups that makes it! We’re learning a lot and hope you are too — and if you're another brand working through the same struggles, don't hesitate to reach out, we're always happy to help :)

    Host: Lexie Gutierrez-Goldfarb

    Guest: Claudia Goldfarb

    Do you know someone who has a good story to share on the show? Let us know at goodstories@sowginc.com!

    Watch on Youtube

    Shop our Goods, use code FIRSTBITE25 for 25% OFF: https://thisissowgood.com

    • 40 min
    Dylan's Story: Building Confidence, Positive Exercise, Co-Founding Vizer, CPG Investing + The Bachelor | Dylan Barbour | Vizer App

    Dylan's Story: Building Confidence, Positive Exercise, Co-Founding Vizer, CPG Investing + The Bachelor | Dylan Barbour | Vizer App

    Meet Vizer's co-founder, CPG-aficionado, TV personality, and Sow Good's brand advisor Dylan Barbour! You might know Dylan from either your TV screen, where he met his fiancee and first grew a public following, or phone screen through the wellness app Vizer that he co-founded with his cousin, Sam Pantazopolous (see previous episode!). Vizer converts your workouts into meal donations sponsored by food and wellness brands across the nation. You can then redeem your meal donation points for FREE rewards (like snacks from Sow Good)! Dylan and Lexie dive into a lot you might not know about him, so let's dive in! 

    STORY BITES 


    Struggling with Food and Exercise Growing Up: For years, Dylan was overweight, until he made a radical change in college, losing a lot of weight quickly from working out fanatically and eating insufficiently. Now, Dylan is at his happiest and healthiest and shares what helped him develop a healthy relationship with wellness, and what struggles were hardest to shake. 
    Entrepreneur + Influencer: Balancing his life in the public eye and professional world, and how Dylan has grown comfortable merging the two. Vizer was a grounding force for Dylan coming off of TV, inspiring him to forgo some influencer opportunities early on to build a long-lasting business. 
    Confidence 101 How to be Confident, not Cocky: Dylan comes off really confident, able to walk in the room and build relationships with anyone, but he's still down-to-earth and genuine; it's a fine line to walk and he gives insight on how he walks it—and how he lacked it going on TV. 
    Investing! One of Dylan's passions is investing in the CPG space — one of the reasons he knows EVERYONE in the industry. And let's not forget his brief stint as a finance bro at the tiny bank called Morgan Stanley before leaving to start Vizer with Sam. 

    Lexie's Note: Dylan has walked a lot of paths in life and I loved unfolding those layers! He was an English major, investment banker in NYC, The Bachelor tv star, and now co-founder of a really impactful business. Dylan was one of the first people I met in the wellness space when I joined Sow Good and has consistently been so supportive, genuine, and a reminder that this industry is Fun!  

    Host: Lexie Gutierrez   

    Guest: Dylan Barbour   

    Watch our interview on Youtube!   

    Start converting your workouts to meals for FREE: Vizer App   

    Follow Vizer on all the socials @Vizerapp  

    Follow Dylan: @dylanbarbour  

    SOW GOOD: Use code goodstories25 for 25% off fruit + veggie snacks, smoothies, and granola at Sow Good! 

    • 33 min
    Sam's Story: Vizer Founder, Recovering Perfectionist, and Vision Board Extraordinaire | Vizer App | Sam Pantazopoulos

    Sam's Story: Vizer Founder, Recovering Perfectionist, and Vision Board Extraordinaire | Vizer App | Sam Pantazopoulos

    Sam Pantazopoulos was given an assignment during her study abroad program to conceptualize a wellness company. So in typical Sam fashion, she conceptualized — then became a CEO straight from college and built an app that lets you convert your workouts into meal donations with a click of a button, then redeem donation points for free products from food and wellness brands. Fast-forward 5 years and she and her cousin, Dylan Barbour, have brought that vision to life, running an app that has converted over 3 MILLION meal donations, worked with top brands, and created an ecosystem focused on making exercise fun and rewarding. 

    Sam and Lexie have a candid conversation about 


    Their struggles with unhealthy food and exercise habits before starting Vizer and Sow Good
    Being "recovering perfectionists" — perfectionism can create a hyperfocus on monitoring weight, diet, and exercise metrics; Sam shares how Vizer changed this for her, coping methods, and how to succeed in the workplace
    The benefits and obstacles of being young females in the wellness industry
    Tying your self-worth to your company — and how not to do that (Lexie!). Hint: get hobbies. Figure out who you are outside of work, what you love, the people you value

    Lexie's Note:

    Sam is like an older sister in this episode, sharing the wisdom she's gained as a young female CEO with 5 years of experience in the industry. Sam is a trailblazer, idea-maker, leader, and so mature, well-spoken, admirable ... Is there anything she can't do? I love the Vizer family, how Vizer helps make exercise fun, and learning more about Sam. I know you will too! 



    Watch our interview on Youtube!

    Host: Lexie Gutierrez, Sow Good

    Guest: Sam Pantazopoulos, Vizer

    Start sweating and start donating! Vizer

    Follow Vizer on Instagram, FB, and TikTok @vizerapp

    Follow Sam on Instagram @sampantazopoulos

    Get 25% OFF Sow Good with code goodstories25

    • 45 min
    What's New, Sow Good? Welcome to Claudia and Lexie's Therapy Session | Claudia Goldfarb | Good Stories

    What's New, Sow Good? Welcome to Claudia and Lexie's Therapy Session | Claudia Goldfarb | Good Stories

    Welcome back to another Sow Good update—and to Claudia and Lexie's therapy session! As Lexie discusses her personal doubts and anxieties with work, Claudia, in typical mother and CEO fashion, steps in to stop Lexie's spiral and reframe the conversation from negative self-talk to a positive pep-talk. Join along as Claudia breathes life back into Lexie and reminds us all that good things take time and there is no shortcut to excellence.

    Lexie explains her struggles with always moving onto the next challenge rather than being proud of her wins; juggling creating quality content to stay connected with our costumers; and feeling what most entrepreneurs have felt at some point: I'm not doing enough.

    Claudia shares how she's also struggled as a CEO with focusing on her flaws rather than her successes and how she reframes to a more productive and positive mindset. Claudia's wisdom will hopefully make you feel what Lexie felt: reinvigorated, reassured, and reminded that your personal growth is a key metric that you should value. 

    Lexie's personal note: I have returned to this episode 3 times when I need a little pick-me-up. I'm so glad to have this pep-talk on hand whenever I need it, and I hope you can find some comfort in my mom's words as well when you start to feel down about yourself! Happy Monday everybody :)

    Host: Lexie Gutierrez-Goldfarb

    Guest: Claudia Goldfarb

    Do you or some you know have a good story to share on the show? Contact us at goodstories@sowginc.com!  

    Watch on Youtube: https://youtu.be/xCRnAZ0ksBk

    Shop our Goods: https://thisissowgood.com/

    • 16 min
    Luke's Story: Firefighter, Vet, and CEO of Fire Dept. Coffee is Helping First Responders Heal | Luke Schneider

    Luke's Story: Firefighter, Vet, and CEO of Fire Dept. Coffee is Helping First Responders Heal | Luke Schneider

    Luke wanted to be a firefighter since he was a kid. Well, kid Luke would be happy to hear that not only did he achieve his dream, along the way he also joined the military and founded a very successful coffee company. Fire Dept. Coffee is a coffee brand taking the nation by storm with amazing coffee beans, hilarious social media content, and a charity dedicated to helping first responders seek the help they need to overcome trauma (both mental and physical) sustained through their service. 

    Story Bites:

    Joining the Navy and becoming a firefighter — how the military helped Luke start a new life path, and how the lessons he learned helped him as a businessman (6:11)

    How his wife challenged him — plus how he risked all they had to start FDC (13:35)

    What kills firefighters, and how FDC is helping first responders get the help they need (22:34)

    We're Lighthearted — the FDC's thriving social media pages are a safe haven for first responders to unwind after long day (28:15)

    We'll Be Everywhere — when FDC will be in 40% of US stores and launching their 

    A Cheers to being Authentic (32:40)



    Visit Fire Department Coffee's website and instagram! 

    https://www.firedeptcoffee.com/ 

    https://www.instagram.com/firedeptcoffee/?hl=en



    Watch on Youtube: https://youtu.be/I8-kpxrv974



    Do you or some you know have a good story to share on the show? Contact us at goodstories@sowginc.com!



    Follow us on social:  

    https://www.instagram.com/goodstoriespodcast/ 

    https://www.tiktok.com/@goodstoriespodcast



    Shop our Goods: https://thisissowgood.com/

    • 33 min
    Lyle's Story: How a Poker Hall of Famer was Expelled For Playing Poker | Lyle Berman - World Poker Tour - Good Stories

    Lyle's Story: How a Poker Hall of Famer was Expelled For Playing Poker | Lyle Berman - World Poker Tour - Good Stories

    From getting kicked out of Wharton Business School for playing poker with his friends to revolutionizing the gaming industry by co-founding the World Poker Tour, Lyle Berman isn't one to let others dictate his future. That's probably what has made him an entrepreneur extraordinaire and beloved member of Sow Good's Board of Directors. We have learned so much from Lyle's mentorship over the years, so we thought we'd share a few of his many stories and "wit and wisdoms" with you!

    In the early 2000's, producers told Lyle it couldn't be done. Televising final round poker tournaments and showing viewers the players' cards? Impossible. Naturally, Lyle did it anyway and the WPT became a multi-million dollar sensation that still thrives decades later. 

    Even if you know nothing about poker, Lyle's stories will show you how determination, creativity, and good old hard work can change your life, even if others doubt your dreams.

    Lyle has 3 World Series of Poker bracelets (meaning he's really good at poker), multiple inductions into the poker Hall of Fame, a book titled "I'm All In," and started the Rainforest Cafe chain. 

    But despite all his accomplishments, to Lexie and Sow Good's founding family, Lyle is a reliable, humble, and generous uncle-like figure who has the best sweet potatoes and banana bread, fascinating petrified wood collection, and questionable views on ignoring expiration dates. 

    Today's story is about not giving up, not forgetting where you came from, and chasing your dreams. 



    Host: Lexie Gutierrez-Goldfarb

    Guest: Lyle Berman



    Watch the interview on Youtube here.

    Use code FIRSTBITE25 for 25% off Sow Good's freeze dried snacks. 

    • 29 min

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