GOOD THINKING

Chris Danton & Kirsten Ludwig | IN GOOD CO
  • 5,0 (3)
  • AFFAIRES
  • CHAQUE SEMAINE

This podcast will dive a little deeper into bit of our weekly GOOD THINKING letter. Not a recap or a reading, just chatting more, unpacking, giving more insights—the fun stuff. Like the letter, the lens is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands. ingoodco.substack.com

  1. -1 J

    Milan Design Week unpacked

    This week, we unpack the marathon essay that was this week’s Sunday letter about Salone (Milan Design Week). We hit 15+ experiences across four days: Marimekko, Dior, Gucci, Veuve Clicquot, Hermès, IKEA, H&M x Kelly Wearstler, USM, La Double J, Marni, and more. What worked, what missed, and the formula we’d hand every brand team heading there next year. Enjoy! Hit the links to skip to the bits you fancy 00:01 — MILAN DESIGN WEEK // What Salone is, why Fuori is where the brand action really happens, and why this is bigger than Cannes. 05:03 — CLAUDE SAVES THE DAY // 1,000 photos, a personal crisis, and solving it with Claude Code. 09:18 — SPECTACLE FOR SPECTACLE’S SAKE // Corso Como and Gentle Monster. Beautiful for the drone, a little underwhelming in person. 14:44 — MARIMEKKO // A 45-minute walk to a hidden garden. Very worth it. 22:43 — IKEA // Meatball chupa chups, design collabs, and why the Milan public might completely change your strategy. 30:20 — THE PHOTO PROBLEM // Mosca’s pink labyrinth and guaranteeing “the shot.” 32:37 — H&M x KELLY WEARSTLER + USM x SNØHETTA // Turning furniture into the art. 38:19 — DIOR + GUCCI // One was a memory. One had unexplained soda cans. 44:10 — VEUVE x YINKA ILORI // Chasing the Sun: five minutes, one room, both of us near tears. 48:53 — HERMÈS, SKODA, NIKE // Understated and refined, formulaic but cool, artistic but not an ‘experience’. 54:14 — LA DOUBLE J + MARNI + THE BEST PARTY // A transformative gong, a two-month café takeover, and Honey Dijon confirming that partying is, in fact, not dead. 01:02:14 — THE FORMULA // Photo ops, brand ambassadors, spectacle that makes a memory, setting the course for the future and PS. Please put yourself on Google Maps. The full write up ABOUT Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning. Chris writes a weekly newsletter for +17K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands | Follow her on Substack PS. Find us on Apple, Spotify, and YouTube. And if you’d like to sponsor the pod, please reach out to hello@weareingoodco.com. Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

    1 h 11 min

  2. 22 AVR.

    Bama Rush, NIL, and student influencers

    This week, we have one of our favorite agency partners and favorite humans, Ben Varquez, to talk all things college marketing. We discuss Bama Rush, what NIL actually opened up for brands, Alphas, and what many brands get wrong when they show up on campus. Enjoy! Meet Ben Varquez Ben Varquez is the Managing Director of Youth Marketing Connection (YMC), one of the leading youth marketing agencies in the US. He’s spent 15+ years connecting brands to college students, campus ambassadors, and the next generation of consumers. We’ve worked together for over a decade, and I can personally say, you’ll never meet a better team for the job. Hit the links to skip to the bits you fancy 04:39 — THREE WAVES // Red Bull to now. 09:13 — ALL THINGS BAMA RUSH // Bama Rush has exploded. But now it’s saturated. Now, standing out is the actual work. 11:02 — NIL CHANGED THE GAME // Student athletes can finally get paid, and that’s opened up integrated campaigns that didn’t exist before. Co-branding versus sponsored posts is where things are going. 15:33 — WHAT POPPI IS DOING RIGHT // Always-on ambassadors across hundreds of campuses. Social content layer. Pop-up moments. Brand-to-brand partnerships. And an in-house team that knows campus. 17:53 — YOU CAN’T JUST ROLL IN // Campus administrators aren’t professional marketers. Food contracts are no joke. Most brands find that out the hard way. 19:55 — THE THREE RULES // Build relationships before you show up. Do the pre-work. Don’t disappear after your pop-up. 24:55 — THE COLLEGE CALENDAR // If you want to activate in Fall, start in April. Ben walks the full year: back to school, rush, football, holiday, spring break, and more. 29:25 — WHAT KILLED SPRING BREAK // Panama City Beach was the spring break capital of America. 350,000 students. Tens of millions in brand spend. Then one city passed a law. And it all collapsed. 34:16 — BUILDING A STUDENT SUB-BRAND // If your brand can’t naturally speak to 18-25 year olds, no campus spend will fix it. Ben’s analogy: don’t build the walls until you have the foundation. 37:57 — THE ALPHAS ARE COMING // They’re building content creator careers in high school. Their parents are submitting them to agency rosters. And they’ve decided doom and gloom is out. Hope is back in. 41:30 — QUICKFIRE // Three things every brand should do. The trend Ben is most excited about. And the mistake that kills most campus programs. Thank you to Ben for coming on. Reach out to him via YMC at youthmarketing.com or find him on LinkedIn. And if you’d like to sponsor the pod, please reach out to hello@weareingoodco.com. That’s all, folx. – Chris If you listened or read this and liked it, that little heart is there for that. The algo and I appreciate it. PS — Find us on Apple, Spotify, and YouTube. Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

    45 min

  3. 16 AVR.

    Brand naming Rule #1: Get uncomfortable

    We’ve been name-dropping Nina Beckhardt on this podcast since its inception. Every time naming comes up, she comes up. And she kindly agreed to make it much more official and come on to discuss all things brand naming. We get into what brands get wrong with naming, how to do it right, why it’s a fantastic positioning tool, the placeholder trap, why dropping vowels doesn’t fool trademark law, AND why the right name should make you a little uncomfortable. And unsurprisingly, it goes way beyond naming. Enjoy! Meet Nina Backhardt Nina Beckhardt is the founder of The Naming Group, an LA-based naming agency that has named things you own, have tasted, and have touched. Think Chevy Sonic, Reebok footwear, hiring software, butt wipes, and everything in between. She specializes not just in individual names but in naming systems, naming architecture, and building naming practices inside major organizations. In short: she’s a powerhouse. And the partner we always turn to when tackling the hairy beast that is naming. Hit the links to skip to the bits you fancy 03:39 — GIVE IT A JOB DESCRIPTION // Question #1: Does the name do its job? Not just “does it sound nice.” 06:01 — THE WHITE SPACE // How to find the open territory. 06:39 — LIKABLE ≠ MEMORABLE // Research from master namer Anthony Shore: the most likable taglines and names aren’t always the most memorable. The same is true for naming. 15:46 — THE TIGER IN THE WOODS // The most underestimated mistake in naming: showing the final name to a decision-maker who’s never been in the room. 17:38 — SYSTEM 1, SYSTEM 2 // Daniel Kahneman’s Thinking Fast and Slow, applied to naming. 22:58 — THE PLACEHOLDER PROBLEM // The danger of codenames. Familiarity breeds affinity. Even when it really, really shouldn’t. 27:28 — THE NAMING CRITERIA FRAMEWORK // Nina walks through the full framework on building a name that can grow and change over decades. 31:10 — VOWEL-DROPPING IS SILLY // Dropping letters is not just lazy, it might even hurt trust. And it certainly doesn’t always help with a trademark. 36:21 — AI IN NAMING // How to use AI to do naming right. If you must. 41:42 — QUICKFIRE // Poetic words and hiring people with “naming” in their title. Thank you to Nina for coming on. Reach out to her via The Naming Group, follow her on LinkedIn, and read her very excellent Substack @NamingAtScale. And if you’d like to sponsor the pod, please reach out to hello@weareingoodco.com. ABOUT Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning. Chris writes a weekly newsletter for +17K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands | Follow her on Substack Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

    45 min

  4. 8 AVR.

    Brand generosity is working. Better than ever.

    We’re back with another edition of GOOD SIGNS — a monthly round-up of 4 letters, looking at what’s bubbling up. These aren’t trends (yet!). These are signals, patterns, counter-trends. Stuff that’s emerging, continuing, sticking out, or simply what we’re finding interesting in the last month. Enjoy! And let us know what you think in the comments. Hit the links to skip to the bits you fancy 1. 00:00 — THE SOCIAL PRODUCT[ION] // More brands are building around gathering itself. Not “community” as a fluffy brand word. Actual tools, rituals, and systems for getting people together, keeping them together, and making that worth paying for. Places it’s showing up: * Rodeo, built by Hinge’s ex-CPO and COO, wants to “wrangle” scattered plans and simplify group hangs. * Posh raised $37M to become infrastructure for the people to monetize their ability to gather. * Dick’s is pulling serious revenue from GameChanger, turning youth sports stats, livestreaming, and coordination into a business of its own. Pendulum Swing → You could also just skip the coordination and build for gathering. Swig is winning because kids want somewhere to go. And brands like Princess Polly, Edikted, and Altar’d State are redesigning stores with bigger fitting rooms and hangout spaces built for content creation. Same need. Different answer. 2. 00:00 — PRESENCE IS A FLEX // In a world of booking bots and blue-light glow, actual presence is a premium. The strongest hospitality moves right now are creating conditions where you actually have to be there, pay attention, and actually enjoy the moment. Places it’s showing up: * People’s is by-referral-only bar and restaurant built as a “tonic” to bot bookings. * Chick-fil-A is rewarding people with free ice cream for putting their phones down. * Pinterest’s phone-free Coachella pop-up. Pendulum Swing → Amex’s new lounge concept, Sidecar, is built specifically for travelers with less than 90 minutes before boarding. Less “linger” and more “make the most.” 3. 00:00 — FUND THE FRINGE // Some of the most interesting businesses right now are being built in places that used to be treated as too niche, too taboo, or too specific. Turns out, many of those spaces were just too ignored. Places it’s showing up: * Polari Labs released A-balls, a solution for anal douching, and sold 1,000 units per minute in the first hour. * EYWA is building a lab-grown psilocybin supply to reduce the cost of treatment for resistant depression. * Lucille is going after Ensure’s lane with a complete nutrition shake designed specifically for seniors. Pendulum Swing → “Do what’s working” is still working. For example, we’re nowhere near peak protein. And in the pet space, “human-grade” is the new “organic.” A must-have, even if it might not mean much. 4. TRAINING DATA IS A BRAND DECISION // AI is no longer just about what the model can do. It’s about what it’s fed. Training is becoming a strategy. And a brand asset. Places it’s showing up: * Oura is building women’s health AI trained on better sources. * PharmAIcy is selling “psychotropics” for LLMs to get enlightened answers. * The truth is, the Age of Authorship means we can all build. What we build and what we build on matters more than ever. Pendulum Swing → Stagwell’s CEO is talking about AI as a way to make cheaper content and better targeting. A temporary reality at best, but a popular one. 5. 00:00 — THE GIFT SHOP // Not everything is a hard sell. Brands are building softer, stranger, more specific ways in. Not the hero product. The adjacent offer that gets you close enough to care. But still investing in what matters. Places it’s showing up: * Bilt is opening a Neighborhood Café. Not new. What is: the member’s club vibe. * Gymshark rewarded London Hyrox finishers with a jacket potato pop-up. No gym apparel in sight. * REFY launched a community hotline for product development. Pendulum Swing → April Fool’s fake products and fake collabs have become an actual joke. The comment sections wants what you are putting down. But most aren’t delivering. Except for Claude Code. Letters and episodes referenced: * Hermes tents? Yes, pls. * Welcome to the Age of Authorship * Disney is making people cry * Coach is charming everyone * Gymshark made a potato pop-up * All things Expo West! * Pets are in their biohacker era ABOUTChris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning. Chris writes a weekly newsletter for +17K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands | Follow her on Substack Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

    47 min

  5. 2 AVR.

    Pets are in their biohacker era

    We’re back with Fred Hart. But this time, with all things Pet Expo. Think: Human-grade food you’d happily eat, Doritos and acai bowls for dogs, and cats finally getting their due. Oh, and wolf fecal probiotics. And as a bonus, Michael Abata, our fave retail expert who also happens to work for Chewy, shared some inside expertise and questions to help guide us along. It’s a fun episode. Enjoy! Enjoy! Hit the links to skip to the bits you fancy 02:37 — “HUMAN-GRADE” GIMMICK // It means the food was made in a facility that also makes human food. That’s it. Basically, it’s all just marketing. 05:30 — PROCESSING AS MARKETING // Freeze-dried, air-dried, cold-pressed, gently cooked. It’s all about how it’s made. 07:34 — 80% AUTOSHIP // Pet parents are reliable, creatures of habits. And they love a subscription. 08:38 — FORBIDDEN FLAVORS // Dorito-shaped kibble. Alfredo for cats. Acai bowls for dogs. And a bit of psychology on the side. 13:17 — PROTEIN PARADOX // Chicken and beef are the most common allergens for pets. There’s a reason. And it’s driving the rise of bison, elk, venison, and kangaroo. Though kangaroo and California aren’t friends apparently. 14:50 — CATS FINALLY GET A CHAPTER // Dog ownership has plateaued. Cat ownership keeps climbing. And brands are just now catching up. 19:52 — FOREVER YOUNG // Longevity supplements, immunity toppers, hydration powders. Pets are in their biohacker era, too. 26:58 — SHIFTS WORTH NOTING // From photography to illustration, ancestral/organ meats, and wolf fecal probiotics. Fred tried to explain it. We are still processing. If you love Fred, you’ll want to catch this episode about Expo West if you missed it. Huge thanks to Fred for the download — and for coming back. If you’re building in CPG and want the sharpest eye in the room on your brand, find Fred on LinkedIn. And reach out! chris@weareingoodco.com ABOUT Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning. Chris writes a weekly newsletter for +17K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands | Follow her on Substack Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

    36 min

  6. 26 MARS

    The problem isn’t AI. It’s mattering.

    This week on the pod, we unpack the letter that was eating me alive for 4 weeks. We talk about entering the Age of Authorship, what it means for you, what it means for brands, and why it’s way more impactful than the dawn of the internet, and much more akin to the creation of electricity. It’s a meaty one. Enjoy! Skip to the bits you fancy 01:20 — THE ESSAY IS BORN // Why we’re here. 04:36 — THE GENIE PORTAL // Building a peptide app opened Pandora’s box. 07:52 — THE MINDSET SHIFT // The barrier to entry went from an HBS degree and a technical co-founder to $200. But the bigger point is the mindset shift. 09:04 — THE EXISTENTIAL CRISIS HITS // Day 4 or 5. It happens to everyone. And then you get to the other side. 14:00 — NOT INTERNET. ELECTRICITY. // Claude Code isn’t a tool. It’s infrastructure that will change everything. 14:34 —MATTERING WILL BE ALL THAT MATTERS // When anyone can build anything, features aren’t a differentiator. Belonging, trust, inspiration — that’s what’s left. You need to build a brand 16:22 — TASTE VS. VISION // Taste will matter. But it won’t be the gamechanger. Vision will be. 25:01 — ABUNDANCE FATIGUE // The pendulum: we’ll crave human-scale, unscalable experiences. 36:37 — CHOOSE YOUR ADVENTURE // Eileen Gu on neuroplasticity. Toni Morrison on surrender. Change is coming. You get to decide what comes next. Give the full thing a read here. Want us to unpack this for your team or at your next offsite? Reply or email chris@weareingoodco.com ABOUT Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning. Chris writes a weekly newsletter for +17K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands | Follow her on Substack Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

    40 min

  7. 12 MARS

    All things Expo West!

    Everyone who reads regularly knows we are huge fans of Fred Hart. Fred is one of our fave follows on LinkedIn for all things CPG. And he walks just about every tradeshow there is, so you don’t have to. He very kindly agreed to join us the second he landed back home from Expo West and told us everything you need to know. This episode is packed with new brands, new categories, emerging design trends, and millions worth of ideas. You are welcome! Enjoy! Meet Fred Hart Fred Hart is a branding consultant, creative director, and design strategist obsessed with building and studying CPG brands. Today, he consults with both brands and agencies looking to unlock the next level of success, and he spends an inordinate amount of time at trade shows so the rest of us don’t have to. He’s a must-follow on LinkedIn. You’ve already met him in our 2026 guest predictions. Basically, we’re fan girls. Hit the links to skip to the bits you fancy 02:22 — LINKEDIN’S FAVE CPG EXPERT // 15 years in CPG, 10 years running an agency, and why Fred now spends an “inordinate amount of time at trade shows” — by design. 03:52 — PROTEIN WEST // Protein has infiltrated everything: jello, pasta sauce, coffee, straws, jam, chips, ice cream, ramen. Fred’s take: We are nowhere near peak protein. Not even close. 07:01 — CHISELED DAVID // David is winning in the most crowded category at the show without shouting macros at you. And they weren’t even inside the building (for an interesting reason). But they went big. 08:34 — TWO AUDIENCES // Sturdy Sauce put 80 grams of protein in a jar of pasta sauce. First, you think ‘gym bro’. But you should also think ‘busy mom’. 11:48 — COVERING REAL FOOD BASES // Cottage cheese bases. Greek yogurt bases. The brands making protein ice cream actually taste good. And why Halo Top’s moment may have passed. 14:01 — REAL FOOD IS BACK // Seven different brands selling tallow chips. Date candy going mainstream. Frozen strawberries dipped in chocolate. And more. 15:17 — FROZEN ZONE // Roberta’s is in the freezer aisle now. Ramen, dumplings, global cuisines, and premium pizza. The frozen category is having a full renaissance. 18:25 — MILK IS COOL NOW // Moozy is a fifth-generation dairy farmer selling A2 milk in a sleek can with lots of solid flavors. Fred was a fan. 20:10 — THE UNEXPECTED FINDS // Paco Jones, aka Mexican ketchup. Loonen, a water brand so obsessed with purity that they test for 300+ contaminants and put the results on every bottle. And more. 23:48 — FUN ACTIVATIONS // Goodles did a charm bracelet hunt through the whole show floor. Chobani built a full soccer stadium booth. And more. 25:58 — EXPO WEST & BEYOND // Fred sings the praises of @snaxshot’s event. Shirtless date butlers, with QR codes on their chest. Dark rooms. Ice cream experiences. And more. So fun. 29:01 — BACKPACK FOUNDERS // The brands that are too early for a booth, just walking the floor with a product and a dream. There’s a brand opportunity here that’s waiting to happen. 30:10 — WORST IN SHOW // Dupe brands and Beyond Meat‘s new protein beverage. Yes, you read that correctly. Yikes. 32:34 — SHOW STOPPERS // Western branding is having a moment. Oil painting labels. Cream of the West cowboy grits. Fred’s got a 54-brand packaging breakdown dropping this week. Keep your eyes peeled for that. 34:08 — THE INDULGENCE PENDULUM // Sugar is back. Gluten is back. Sunshine Buns is not apologizing for anything. The clean-eating era is getting tired, and brands that lean into taste without a health claim are winning. 36:20 — WHAT ABOUT NA? // Kava. Zebra striping. The moderation movement is quietly reshaping the entire NA category. 37:33 — WHAT’S UP WITH GLP-1 // Practically absent from the show floor despite all the cultural noise. Why only the big strategics can play here right now — and what Banza is completely missing. 40:51 — CREATINE WEST // Creatine is exploding and not just for gym bros. Women’s health. Menopause. Brain health. Strength. It’s in sodas, bars, gummies, powders, and cereal. Fred’s prediction: “Next year will be Creatine West.” 43:34 — GREENS AND KETONE IQ // Grüns is on a tear. Huel cracked the RTD greens code. And Ketone IQ was originally developed for the Department of Defense, which tells you everything about where it’s going. 45:47 — MISSED OPPORTUNITY // No food brand is marketing biological performance improvement the way Whoop does for wearables. That is a massive, wide-open door. Someone should walk through it. Huge thanks to Fred for the download — and for coming back. If you’re building in CPG and want the sharpest eye in the room on your brand, find Fred on LinkedIn. And reach out! chris@weareingoodco.com That’s all, folx. – Chris If you listened/read this and liked it, that little heart is there for that. The algo and I appreciate it. PS. If you prefer Apple, Spotify, or YouTube, you can listen there too. Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

    48 min

  8. 4 MARS

    Biohacking is getting boo-ed

    Hi all, We’re back with another edition of GOOD SIGNS — a monthly round-up of 4 letters, looking at what’s bubbling up. These aren’t trends (yet!). These are signals, patterns, counter-trends. Stuff that’s emerging, continuing, sticking out, or simply what we’re finding interesting in the last month. Enjoy! And let us know what you think in the comments. Skip to the bits you fancy 1. 03:00 — ADDICTION HAS A NEW FRONTIER // Building has replaced bingeing. Claude Code has ushered in a new class of obsessive makers. And I’m very much among them. We unpack it in a LOT more detail on the pod. Truly, this one deserves its own letter and pod soon. Places it’s showing up: * “I replaced Netflix with Claude Code,” says Nikunj Kothari. “I lie in bed thinking about what I can spin up before I fall asleep... I still take aimless walks. The agents come with me now.” And he’s one of thousands. Soon to be millions. * Nothing released Essential Apps. Fully custom app built on your phone’s home screen in 5 minutes. * Alphas are swapping influencer dreams for fast-built entrepreneurship. A YC-backed 19-year-old raised $1.2M to build autonomous cattle-herding drones. Dreams are changing shape. Pendulum swing → When everyone can build, the question isn’t what you made. It’s whether it matters. And even outside of digital/tech, too many brands are still phoning it in. Take ChatGPT’s swag box. A company that has reshaped civilization shouldn’t be mailing logo pins and basketballs across the country for attention. Speed and access are now limitless. Taste and mattering are not. 2. 19:15 — ENTERING MEDICI 2.0 // We’ve grown tired of brands siphoning off culture. We want them to invest. Some are getting it. Patronage is becoming more popular. Places it’s showing up: * Starbucks is providing financial support to emerging designers. * Kotn opened a creative residence and private hotel in Shoreditch. Creatives stay for free. Patronage looks good on them. * Aritzia acquired Fred Segal, including the iconic Melrose lease. Their framing: stewarding a beloved brand into a new generation. Pendulum swing → Logo-ing without labor is going strong. Everyone is taking shortcuts from Carl’s Jr. to Gucci to the Olympics. 3. 29:35 — BIOHACKING IS GETTING BOO-ED // This one lived in our pendulum swings for a year. It just graduated. The backlash isn’t brewing anymore. It arrived. And loud. Places it’s showing up: * Scream circles and somatic release classes are going viral on TikTok. Fun is having a bigger moment on Substack than ever. * Diet Coke is owning its fridge cigarette moment. They refuse to apologize for being Big Soda. * Gen Zs are taking sleepcations. * Here’s the link to the Soft Biohacking article by @Nadia that I mention. Pendulum swing → Bryan Johnson opened 3 spots in his $1M/year longevity protocol. 1,500+ people applied in the first 30 hours. The optimization industrial complex is not going anywhere. Both things are true at once. Sometimes in the same person. 4. 34:30 — IT’S ALL CONNECTED, TRULY // The line between your digital and physical world has dissolved. Not blurring. Gone. Finally. Places it’s showing up: * Spotify and Bookshop.org launched Page Match. Scan a page from a physical book to sync your exact spot in the audiobook. * Alibaba’s Qwen skipped Chinese New Year red envelopes and bought everyone a free boba, customized and paid for through the LLM. * Apple is reportedly working on a camera pendant that acts as the eyes and ears of your iPhone, capturing ambient context to make Siri proactive. We are not going to be looking at screens much longer. Pendulum swing → Pure Steel‘s new coffee maker is 100% plastic-free, down to the internal piping. As the digital layer seeps into everything, the physical objects we choose are getting the same level of deliberate treatment as supplements and food have had. It’s not “clean,” it’s “pure.” 5. 45:00 — CARETAKER GENERATION NEEDS HELP // There’s a wave of caretakers joining the world soon. And it will be one of the biggest areas of growth. Start paying attention to this. Places it’s showing up: * Luffu, from the founders of FitBit, tracks health stats for the whole family. Not your metrics. Everyone’s. Built specifically for the emerging caretaker generation. * Solace Health is scaling human-centered healthcare navigation. * Sekra, backed by Travis Kalanick and Equinox’s Harvey Spevak, is building wellness apartments with sleep-optimizing circadian lighting and values-based applicant screenings. Optimizing for the community. Not just self. Pendulum swing → The self-health era is not slowing. We pay $557B out-of-pocket annually for health now. We want to be in control. Authorship is becoming a demand, not a preference. Letters referenced in this episode: * Whoop is giving wearables a good name * Erewhon is becoming a med spa * Aritzia bought Fred Segal * ChatGPT’s swag box will make you cry ABOUT Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning. Chris writes a weekly newsletter for +17K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands |Follow her on Substack Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

    54 min
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À propos

This podcast will dive a little deeper into bit of our weekly GOOD THINKING letter. Not a recap or a reading, just chatting more, unpacking, giving more insights—the fun stuff. Like the letter, the lens is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands. ingoodco.substack.com

Informations

  • Création
    Chris Danton & Kirsten Ludwig | IN GOOD CO
  • Années d’activité
    2024 - 2026
  • Épisodes
    83
  • Classification
    Contenu explicite
  • Copyright
    © IN GOOD CO
  • Site web de l’émission
    GOOD THINKING

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