Good Till Canceled

Good Till Canceled
  • 5.0 (4)
  • Marketing
  • Updated Weekly

A podcast for Financial Advisors, Asset Managers, and those interested in a behind-the-scenes look at the industry. Nic Nielsen's a financial advisor, Corey Keating provides marketing for financial advisors. They’re both fired up about the current opportunities in the industry, growing their businesses, attracting more clients, creating better marketing programs on top of their shared desire to talk basketball, sports cards, fitness, family, and bunch of other random topics. **Ideal for those looking to grow**

  1. 5d ago

    Financial Plan: North Star or Useless, The Marketing Flywheel, Vibes vs Systems, The Most Common Clients — 058

    You can feel it when a business is running on vibes instead of execution and it shows up fast in both marketing and money decisions. We talk through what it really takes to build a financial advisor marketing engine that compounds: Not one-off tactics, not a couple posts when you feel inspired, but a full system you can sustain long enough to hit the tipping point where referrals and inbound leads start stacking on themselves. We get tactical on how to create content that does not sound like everyone else. The simplest move is also the most overlooked: document the exact questions your clients ask and the exact problems you solve, then use that as the backbone for your newsletter strategy, LinkedIn content, website copy, and videos. We also draw a bright line on AI for financial advisors. AI is powerful for polishing, brainstorming subject lines, and summarizing transcripts, but it hurts you when it starts choosing your topics or writing in a generic voice that flattens your brand. Then we shift into the financial planning conversations the KMP team are having every week: High earners in their mid-40s who are financially independent and trying to decide what “next” looks like, how to think about RSUs and employer stock concentration, and why low-cost diversified portfolios win the multi-decade game. We also tackle housing decisions in a high-rate world, including the “love the rate, hate the home” trap, renovation financing, and the blended-rate math that can make moving more reasonable than it feels. If you want clearer marketing, better planning decisions, and fewer unforced errors, hit play. Subscribe, share this with a friend who is building, and leave a review with the one idea you are going to execute this week. We hope you enjoy! Thanks for listening! --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📄 Dollars & Diagrams Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📃 Marketing Notes Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nic on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Know My Plan - YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on YouTube⁠

    1h 13m

  2. Jun 4

    How To Grow If LinkedIn Stops Working? — 057

    We lay out a realistic marketing plan for financial advisors as LinkedIn reach fades, using Instagram, short-form video, and email to stay top of mind and drive referrals. We also connect the same compounding mindset from investing to content, business margins, and the confidence it takes to stand out in a world full of AI-generated sameness.  • Shifting from LinkedIn-first to a distribution mix  • Using email newsletters as the hub that compounds trust  • Choosing depth with fewer clients over spreading thin  • Committing to the creative cost and letting marketing compound for years  • Building business margin • Creating story-based content around real client questions  • Separating decisions from outcomes in investing and client behavior  • Planning with multiple wealth buckets for taxes and early retirement  • Housing choices, cash drag, job risk after 50, stock options, and tax planning  We hope you enjoy! Thanks for listening! --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📄 Dollars & Diagrams Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📃 Marketing Notes Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nic on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Know My Plan - YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on YouTube⁠

    1h 2m

  3. May 20

    The Future for KMP, Why Most Advisors Plateau, Growing in the Bank Channel, Content That Converts — 056

    What actually grows an advisory business: Reps, relationships, and content that makes the right people feel understood.  Also why clients finally reach out, how lifestyle creep hides in plain sight, and why “education-only” marketing often fails to generate productive conversations.  • Paying dues before giving financial advice and why the soft skills  • Marketing biz: Deciding between replacing a lost client or expanding current client offerings  • Using Ig feed posts and YouTube Shorts to build trust faster  • Why curated advisor groups are hard to run and easy to derail  • Corporate speak versus independent reality and why the worlds rarely mix  • Banks as both inefficient institutions and powerful prospecting engines  • Warm calls from bank data and how new bank advisors can build real AUM  • Lifestyle creep math and why save-first always beats budget-policing  • Financial independence at 55 as the goal clients rally around  • Marketing flywheels, reinvesting in growth, and making a midweek note work  • Why storytelling and accountability outperform pure education content • What the future holds for Know My Plan We hope you enjoy! Thanks for listening! --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📄 Dollars & Diagrams Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📃 Marketing Notes Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nic on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Know My Plan - YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on YouTube⁠

    1h 9m

  4. May 4

    Why Most Advisors Stay Ignorable, AI Won’t Save Your Marketing–Probably Making it Worse, What Actually Drives Growth — 055

    On this episode of GTC, we cover what actually drives growth for financial advisors and where most are getting it wrong. We start with a candid conversation around AI in the advisory space. While many advisors are trying to use it as a shortcut for marketing, we explain why that approach is making content easier to ignore and harder to recover from.  The conversation then shifts to client planning. Nic breaks down what he’s seeing across high-income professionals, including why most people don’t actually have a real plan, how “the number” should be built, and the growing gap between lifestyle and savings rates. They also explore the balance between under-saving and over-saving, and why the real goal is getting clients into the right zone—not chasing perfection. They also touch on:  Why consistency beats viral content in advisor marketing  How small adjustments (like timing and content rotation) can improve engagement  What separates advisors who grow from those who stay stuck  Why staying “on the path” matters more than any single investment decision If you’re an advisor trying to grow your business, improve your messaging, and better serve high-performing clients, this episode is packed with practical insight you can apply immediately. We hope you enjoy! Thanks for listening! --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📄 Dollars & Diagrams Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📃 Marketing Notes Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nic on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Know My Plan - YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on YouTube⁠

    1h 6m

  5. Apr 22

    Building a Successful Advisory Firm: What It Takes, The People And Process — 054

    We catch up on life and pop culture before turning to a real question: We discuss what actually drives advisory firm growth. • Homeland finale takeaways and why great shows stick  • Picking the next series • The claim that $250K-ready investors get turned down? • Why accumulation clients—higher lifetime value  • The K-shaped advisor economy • Lessons from a major custodian and firm transition  • Integrating new partners and protecting client experience  • Pivotal growth moves • How AI is killing your marketing and flattening differentiation  • Designing content that stops the scroll  • Algorithm reality and the urgency to build owned channels  • Newsletter strategy, high open rates, and keeping it human  • Ending on NBA plans plus protecting trading card value with insurance riders  We hope you enjoy! Thanks for listening! --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📄 Dollars & Diagrams Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📃 Marketing Notes Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nic on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Know My Plan - YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on YouTube⁠

    1h 14m

  6. Mar 30

    Headlines Won't Change Your Financial Plan Unless You Let Them — 053

    We talk about why Know My Plan keeps attracting high-achieving clients in their late 30s and 40s—what really drives their anxiety even when their finances look great on paper? We dig into headline pressure, bonus season behavior, and the simple discipline and marketing habits that quietly compound into long-term wealth and referral-driven growth.  • KMPs core client demographic and why it keeps trending younger  • The sandwich generation stress and why asking for help early matters  • Headline fear vs reality • Bonus checks and the moment plans fall apart  • Brokerage accounts as the true litmus test of discipline  • How & why high achievers feel off track • The non-secret content framework that will grow your business We hope you enjoy! Thanks for listening! --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📄 Dollars & Diagrams Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📃 Marketing Notes Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nic on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Know My Plan - YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on YouTube⁠

    52 min

  7. Mar 4

    How to Encourage and Trust Others on Your Team to Create Marketing Content — 052

    Can you hand the mic to your team without risking the brand?  Blueprint for advisor-led content that grows business without turning your feed into a vanity project.  Our take: Advisors SHOULD build personal channels, set simple guardrails for quality and compliance, and obsess over the messages that matter: Who we help, how we help, and how to work with us—on repeat. Chasing likes on LinkedIn, Ig, and TikTok rarely equals new clients, and how repeating core topics is smart, not stale.  People don’t see you every day; they notice you the week their pain peaks.  We hope you enjoy! Thanks for listening! --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📄 Dollars & Diagrams Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📃 Marketing Notes Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nic on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Know My Plan - YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on YouTube⁠

    1h 9m

  8. Feb 19

    Growth Isn’t Complicated - Advisors Just Make It That Way, Advisor Transitions — 051

    In this episode, we unpack one of the biggest topics in the advisory industry: firm transitions and what actually matters to clients. Nic shares lessons from a recent move, including how technology expectations are reshaping client experience and why modern transitions are far smoother than advisors assume. The conversation expands beyond transitions into advisor growth, marketing patience, and the real drivers behind client decisions. They discuss why clients follow relationships rather than firms, how life events and financial complexity attract prospects, and the importance of building a planning philosophy that includes tax diversification across pre-tax, brokerage, and Roth accounts. Corey and Nic also explore advisor marketing realities, including the danger of chasing shiny objects, the power of consistency, and why “playing in the middle” produces the worst outcomes. The episode closes with reflections on practice growth, client alignment, and the long-game mindset required to build a durable advisory business. We hope you enjoy! Thanks for listening! --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📄 Dollars & Diagrams Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📃 Marketing Notes Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nic on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Know My Plan - YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey on YouTube⁠

    1h 9m
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Ratings & Reviews

5
out of 5
4 Ratings

About

A podcast for Financial Advisors, Asset Managers, and those interested in a behind-the-scenes look at the industry. Nic Nielsen's a financial advisor, Corey Keating provides marketing for financial advisors. They’re both fired up about the current opportunities in the industry, growing their businesses, attracting more clients, creating better marketing programs on top of their shared desire to talk basketball, sports cards, fitness, family, and bunch of other random topics. **Ideal for those looking to grow**

Information

  • Creator
    Good Till Canceled
  • Years Active
    2022 - 2026
  • Episodes
    57
  • Rating
    Explicit
  • Copyright
    © 2026 Good Till Canceled
  • Show Website
    Good Till Canceled

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