GoodGeist

DNS

A podcast on sustainability, hosted by Damla Özlüer and Steve Connor,  brought to you by the DNS Network. Looking at sustainability issues, communications, and featuring global guests from a wide variety of sectors such as business, NGOs and government. 

  1. 2025 - a GoodGeist Retrospective

    12/24/2025

    2025 - a GoodGeist Retrospective

    Send us a text It's time for some GoodGeist year-end reflections from our co-host Damla and Steve. We take you across 2025’s most revealing sustainability moments, from radical listening that halted deforestation by focusing on community health, via an off-grid box turning sunlight into clean water within hours, to city-scale transport fixes that make streets safer, air cleaner, and commutes saner.  It's 25 minutes of practical optimism, gathering stories that prove change is built locally and scaled through trust, clarity, and good design. Our tour spans continents and disciplines. We revisit the ethnography of behaviour change, new money concepts and sustainable finance, and the thorny dilemmas of philanthropy and concentrated wealth. Guests challenged language itself: when “sustainability” feels poisoned by greenwash, how do we reframe for honesty and impact? From “belly’s not bins” to cocoa that respects farmers and forests, food became a lens for agency at home and accountability in supply chains.  We also dig into retrofit and property innovation, the unglamorous but essential work of upgrading what we’ve already built to cut carbon, bills, and cold homes. And the closing truth we carry into 2026? No-one can be sustainable alone.  Hold the line with us, share this conversation, and if it moved you, subscribe, rate, and leave a review so more people can find it. Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.

    27 min
  2. The Creative Truth, with Steve Mayer

    12/17/2025

    The Creative Truth, with Steve Mayer

    Send us a text Want a sustainability claim that inspires without inviting a regulator into your inbox? We sit down with Steve Meyer, director of Carbon Blue Solutions, to explore how.  From mangrove forests and seagrass meadows to desert halophytes, Steve first of all explains why blue carbon stores CO2 for millennia and how that changes the maths on offsets, resilience, and coastal protection. Then we shift to the communications frontier and EcoApprase, an AI-assisted tool that scores green claims on clarity, evidence, scope, and risk. It flags risky phrases like planet-friendly and net zero without boundaries, offers practical rewrites, and stays current with fast-moving case law so marketers can publish with confidence. We talk with Steve about how, across the UK, EU, US, Canada, Australia, New Zealand, and India, we see the same pattern: bold sustainability stories need proof, baselines, and clear KPIs. India’s rapid enforcement and real-world pollution pressures are accelerating adoption, while “recyclable” claims face a tougher test when local facilities don’t exist. The message is simple: creativity thrives under discipline, and defensible claims help teams avoid both greenwashing and greenhushing.  And along the way, Steve shares what keeps him motivated—watching genuine builders get the backing to scale solutions that matter. Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.

    30 min
  3. The Italian Take, with Filippo Nani

    11/06/2025

    The Italian Take, with Filippo Nani

    Send us a text Direct (sort of) from the bustling floor of Ecomondo in Rimini we have a great  conversation with Filippo Nani, president of FERPI in Italy and veteran strategist in public relations.  Together with Filippo we explore how credible communications can unlock real progress on sustainability, from major strategic decisions to building stakeholder trust, with the stories that inspire action across industries. Filippo traces his path from journalism and government spokesperson to agency leadership, revealing how narrative craft and public accountability shape the green economy. We unpack the persistent “green vs growth” myth and examine why investors, banks, and customers increasingly reward companies that commit to measurable, transparent climate strategies. The theme is clarity over hype: no easy fixes, but real momentum where incentives, proof, and purpose align. We also dive into the changing craft of communications. How AI, used well, gives practitioners more time for strategy and better tools for research and analysis. Anchored by FERPI’s Venice Pledge, Filippo argues for ethical AI practices, disclosure to stakeholders, and keeping humans at the centre of every decision. Listen in to a great conversation about the future of communications - and sustainability - in Europe.  Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.

    9 min
  4. Sustainability is Bullsh*t, with Kasper Bjørkskov

    10/29/2025

    Sustainability is Bullsh*t, with Kasper Bjørkskov

    Send us a text In this episode we chat with activist and former architect Kasper Benjamin Reimer Bjørkskov as he shares his journey from major architecture studios to founding No Objectives, a nonprofit using design, marketing, and policy interventions to turn 'minority rights into majority action'. We dig into playbooks that move the needle: a municipal carbon budget calculator that treats emissions like money, so councils can plan within science‑based limits; Denmark’s (beautifully designed!) Reduction Roadmap, which rallied companies to demand binding caps aligned with the Paris Agreement; and a new method to quantify offsite biodiversity loss in supply chains, paired with obligations to restore the areas harmed.  Along the way, Casper makes the cultural case for aesthetics as strategy. If the next economy looks worse, people will resist it. If it looks and feels better, the centre follows. The heart of the conversation challenges language that has lost meaning. In a degenerative system breaching planetary boundaries, nothing is “sustainable” in isolation. Sustainability is an outcome, not a pathway. Regeneration is the work: restoring living systems while deepening democracy and shifting power over production.  Listen in and if this episode sparked new thinking, follow the show, share it with a friend who cares about climate and culture, and leave a review to help others find us!  Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.

    28 min

About

A podcast on sustainability, hosted by Damla Özlüer and Steve Connor,  brought to you by the DNS Network. Looking at sustainability issues, communications, and featuring global guests from a wide variety of sectors such as business, NGOs and government.