Whether you’re into opera, theatre, or rock 'n roll, going to the circus or going to a show, one thing is for real. You’ve got to book a ticket 🎟️. And it doesn’t matter how often you go out, don't you always give a little grrrr when you see the price of the ticket go up thanks to the booking fee, especially when you know it’s going to a global almost monopoly that can charge pretty much whatever it likes. In 2016 Josh Ross and Adam McCurdie decided to do something about it by founding Humantix. They still charge a booking fee because, hey, gotta stay in business, right? But it’s less than the big guys and 100% of profits go to charity. With 50,000 tickets purchased through their platform every single day, and over $16M donated to date, there’s a lot of good going on. In this episode Josh takes us through the story of: 🙇♂️ How they studied industries and business models to find one that was ripe for disruption and would generate the most profits...so they could give them away 💪 What it took to build and grow Humanitix into the #1 Australian-owned ticketing platform 🥇 The importance of building the best product if you want to attract the biggest audience 🤹 Why the arts are so important to society and should be accessible to everyone 😌 The joy of giving your staff the chance to give away the company profits to their charities of choice 🏓 Why Josh is and will always be king of the Humanitix ping-pong table We also debate whether the world needs billionaires and more, so tune in to find out more. We gave AI a listen and here's what it had to say: Booking fees have quietly turned into one of the most hated parts of going out, and the biggest players can charge almost whatever they like. So what happens when two Aussie mates decide the ticketing system should be faster, fairer, and designed to fund real-world impact rather than shareholder returns? We sit down with Josh Ross, co-founder of Humanitix, the nonprofit ticketing platform that keeps fees lower where it can and sends 100% of profits to charity. Josh shares the origin story, from a travel-made pact to escape the corporate conveyor belt through to the brutally practical decisions required to win in event tech. We get into the unglamorous details that actually move the needle for event organisers: removing forced account creation, cutting checkout friction, improving page speed, and building customer support that people genuinely rate highly. Then we tackle the hard stuff ticketing platforms often ignore because it is profitable: scalping and the broken resale market. Josh explains Humanitix’s ethical resale approach, why it reduces fraud, and why incentives matter when a platform can “clip the ticket” multiple times. We also talk nonprofit governance, what “enough money” looks like for founders, and why funding a tech charity can be harder than building a normal startup. Along the way, Josh unpacks their global expansion plans, how they choose charity partners, and the staff giving program that turns day-to-day work into direct giving. If you care about ethical ticketing, social enterprise, and how to build tech for good that can actually scale, you’ll get a lot out of this one. Subscribe, share it with an event organiser or festival mate, and leave a review if you want more conversations like this, what industry should be rebuilt with incentives that serve the public? Goodtrepreneur is the podcast about good people with good ideas for a better world. Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often. Learn more at goodtrepreneur.co