84 episodes

Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.

Google Ads Strategy with Kyle Sulerud Kyle Sulerud

    • Marketing
    • 5.0, 10 Ratings

Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.

    Make Each Click Count Using Google Shopping with Andy Splichal

    Make Each Click Count Using Google Shopping with Andy Splichal

    In this episode, Kyle talks to Andy Splichal,  the founder of True Online Presence. He's also the founder of a membership training platform called the Academy of Internet Marketing and the author of a new book: Make Each Click Count using Google Shopping. He is going to answer:
    What are some of the main things that Google Ads managers should consider? What should they be doing in order to have the best chance for success with their Google ads? Are there certain types of products or certain price points that work better with Google Shopping? What are some of the biggest mistakes people make when they run Google Ads on their own? Episode notes and transcript: https://googleadsstrategy.com/make-each-click-count-using-google-shopping/

    • 27 min
    Google Ads for Nonprofits with Tim Tompkins

    Google Ads for Nonprofits with Tim Tompkins

    In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions:
    What is Google Ad Grants? How much are Google Ad Grants? Are there restrictions on Google Ad Grants? How can nonprofit organizations benefit from Google Ad Grants? Where does Cause Inspired Media find nonprofit organizations as clients? What are the requirements that nonprofits must meet if they are using Google Ad Grant money? What are the bidding strategies that should be implemented? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-nonprofits/

    • 18 min
    YouTube Ads for Brick & Mortar Businesses with Nicholas Ayers

    YouTube Ads for Brick & Mortar Businesses with Nicholas Ayers

    In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing), shares the advantages of video marketing and Youtube ads, along with great advice about copywriting.

    • 53 min
    Best Ways To Scale Google Shopping Campaigns

    Best Ways To Scale Google Shopping Campaigns

    In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns.
    Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-scale-google-shopping-campaigns/

    • 6 min
    Why Not Target My Competitors' Names?

    Why Not Target My Competitors' Names?

    In this episode, Kyle answers the question:
    What are the advantages and disadvantages of targeting competitors' names when running Google ads?
    Episode notes and transcript: https://googleadsstrategy.com/why-not-target-my-competitors-names/

    • 9 min
    Google Ads for Locksmiths with David Edwards

    Google Ads for Locksmiths with David Edwards

    In this episode, Kyle’s guest, David Edwards, answers the questions:
    What kind of Google ads campaign is the biggest mistake for locksmiths? What is “Google Guaranteed” and how does it affect campaigns for locksmiths? Is click fraud a real concern for locksmiths? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-locksmiths/

    • 17 min

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