Google vs Facebook

digiCoffee
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As digital marketers, we get this question asked all too often by business owners and other entrepreneurs just starting out: Should I advertise on Google or Facebook? The short and sweet answer is: You should be doing both! BUT, it does also depend on the type of business you have, what niche you're in, what your goals are, your budget and other variables. In this 'Google or Facebook ads?' episode, we break down from our own experience and leading experts, which online advertising platform is right for your business, and what strategy you should implement for paid ads success.

Episodes

  1. Top 5 Marketing Trends Going Into 2020

    10/01/2019

    Top 5 Marketing Trends Going Into 2020

    Tik-Tok! What is your business doing NOW to stay relevant and keep up with these top 5 marketing trends going into 2020?   And in case you're not in the loop, Tik-Tok is NOT a new hip way to start a 'knock-knock' joke... 😅   Tik-Tok is the #4 online Social Media app right now with more than 500 million users. 😱   Here are our Top 5 Marketing Trends Going Into 2020.  And a few pointers on what you should be doing to adapt your marketing strategies to these trends:   1. A.I (Artificial Intelligence) with Voice Search  2. Personalization Matters  3. Content Matters Too  4. Influencers.   5. Generation Z    Our Site: https://digi.coffee/ Social Media: https://www.instagram.com/digicoffeeads/  https://www.facebook.com/digicoffeeads/  Need help with online advertising?  Schedule a 30-min Strategy Session with us here - https://appoint.ly/s/mathew_rincon/strategy Thanks for tuning in! Remember to subscribe and follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

    9 min

  2. 07/31/2019

    Ep. 9 - Generating High-Quality Leads for Financial Services - Google or Facebook

    Today, we talk about how it is possible to generate high-ticket leads for financial advisors or other finance professionals, using Google and/or Facebook Advertising.  If you're a financial advisor, legal advisor or an accountant looking for an alternative and better way of getting qualified leads and clients for your business, using the power of digital advertising. This is a must-watch! We break down the steps below and tell you what you need to know before you start running ads on Facebook or Google, what type of tools you need and more. Before investing in advertising you need: 1. Professional Website and/or Landing Pages per your Offer/s  - Credibility 2. A Sales Closer, Quality Sales Team that can close deals - The Follow up and close! 3. CRM - Client Relationship Mgmt. software (see best options below) 4. Email Marketing Campaign or partner - Nurture your leads, warm them up for the close 5. Well defined Customer Avatar written out. 6. Funnel with no breaks - Ensure conversion tracking is in place. Landing Page Tools with Free trials: https://unbounce.grsm.io/partnert0ukj9768  https://www.clickfunnels.com/ Free Email Tool: https://mailchimp.com/ Best CRM Tools: https://www.activecampaign.com/ https://keap.com/ Scheduler: https://www.oncehub.com/scheduleonce Free Marketing Tools: Facebook Pixel Helper - https://bit.ly/1XVj3f4 Google Analytics - analytics.google.com Facebook Pixel - Look inside your Facebook ads manager to locate and setup pixel (Free tracking tool provided by Facebook to measure visitor volume, events, and actions on your website or landers) Mat's LinkedIn: https://bit.ly/2K69jMY Schedule a Discovery Call with us here: https://appoint.ly/s/mathew_rincon/discovery Our Site: https://digi.coffee/  Follow us: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/  https://www.linkedin.com/company/digitalcoffee/  Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content. #LeadGeneration #MarketingforFInancialAdvisors #Facebookads

    23 min

  3. 06/27/2019

    Ep. 8 - How to Create Retargeting Ads that Work - Google vs Facebook

    You ever get those ads that seem to follow you around the internet? Yep, those are retargeting ads.  If you're not sure what they are or you do, but don't know how to create retargeting ads on Facebook or Google, enjoy the nuggets shared in the video! Some remarketing or retargeting ads are super annoying, while others are nicely timed reminders for those products we didn't purchase days or weeks before. Our Site: https://digi.coffee/  Social Media: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/  https://www.linkedin.com/company/digitalcoffee/  Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

    16 min

  4. 06/20/2019

    Facebook Libra Emergency Episode! ZuckBucks?!

    You may have heard by now that Facebook is releasing its cryptocurrency libra. ♎ Many cryptocurrency enthusiasts and Facebook pessimists are presenting DOOM and GLOOM reactions to this... 😱  "Facebook can't be trusted to know my finances!" (sorry they already do)  "Mark Zuckerberg is taking over the world with his monopoly! (why does no one ever mention Google or Amazon)  "I am deleting Facebook forever!" (Instagram and Whatsapp too?)   Take a look at this episode on the new cryptocurrency and leave your comments. I am ready to debate!!   Agency Site:  https://digi.coffee/   Social Media:  https://www.instagram.com/digicoffeeads/  https://www.facebook.com/digicoffeeads/  https://www.linkedin.com/company/digi..    Mat's Links:  https://www.linkedin.com/in/mathewrin...  https://www.instagram.com/mat.rincon/  https://www.facebook.com/mathew.rincon   Thanks for tuning in. Please remember to subscribe and turn on your notifications for more content like this, leave a comment if you have questions about our video.

    17 min

  5. 06/06/2019

    Ep. 7 - What are Target Audiences? - Google vs Facebook

    So you have your product and/or service ready to be launched and marketed to the public. But have you carved out your ideal customer? Is your target audience well defined? Who is your target audience? These are just some of the questions we'll help answer on today's episode as well as giving you pointers on how to reach your target audience inside Google and Facebook ad platforms. Our Site: https://digi.coffee/  Social Media: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/  https://www.linkedin.com/company/digitalcoffee/  Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

    22 min

  6. 05/30/2019

    Ep. 6 - How to come up with a creative name for your business

    On today's episode, we chat about something many entrepreneurs struggle with - coming up with a creative and memorable name for their businesses and products. Our Site:  https://digi.coffee/  Social Media: https://www.instagram.com/digicoffeeads https://www.facebook.com/digicoffeeads/  https://www.linkedin.com/company/digitalcoffee Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content

    29 min

  7. 05/20/2019

    Ep. 5 - Advertising Your Expertise [Course] Online (Part 2) - Google vs Facebook

    Today, we kick off the week with a continuation from our last episode where we chat about how to get started advertising your course online. If you're a life coach, an expert trader, or any type of guru within your niche. Our Site:  https://digi.coffee/  Social Media: https://www.instagram.com/digicoffeeads https://www.facebook.com/digicoffeeads/  https://www.linkedin.com/company/digitalcoffee Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content

    29 min

  8. 05/13/2019

    Ep. 4 - How to Advertise Your Expertise [Course] Online - Google vs Facebook

    On Today's episode we talk about how to get started advertising your course online. If you're a life coach, an expert trader, or a guru within your niche, you'll want to give this episode a listen. Our Site:  https://digi.coffee/  Social Media: https://www.instagram.com/digicoffeeads https://www.facebook.com/digicoffeeads/  https://www.linkedin.com/company/digitalcoffee Podcast https://anchor.fm/dashboard  Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

    12 min

  9. 05/08/2019

    Ep. 3 - Marketing Automation, Chatbots and More - Google vs Facebook

    Are bots and automation bad? On our last, episode you heard us talking a bit about chatbots and A.I. and how they have been changing the way we interact with everyday society and if it's worth investing in chatbots for businesses in the digital era. Today, we dive deeper into automation within marketing and online advertising.  We also share our thoughts on the ethics, and gray area behind bot automation in social media. How they help and the different methods of automation. Our Site:  https://digi.coffee/  Social Media: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/   https://www.linkedin.com/company/digitalcoffee/   Podcast: https://anchor.fm/dashboard  Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

    10 min

  10. 04/30/2019

    Ep. 2 - Chatbots: Innovation in Marketing - Google vs Facebook

    Today we talk about the emergence of chatbots, innovation and the different types of automation within Facebook ads and marketing in general. For more Google or Facebook ad tips:   Our Site:  https://digi.coffee/  Social Media: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/  https://www.linkedin.com/company/digitalcoffee Podcast:  https://anchor.fm/dashboard  Thanks for watching our video. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

    12 min

  11. 04/11/2019

    Ep. 1 - Agricultural Products and eCommerce on Google vs Facebook

    For today's episode we talk about eCommerce products, specifically agricultural products where we have experience doing advertising online for.  We break down which platform and the type of campaigns that can work better for this type of business AND for eCommerce businesses in general. For some more Google or Facebook ad tips:   Visit us - https://digi.coffee/   Social Media  https://www.instagram.com/digicoffeeads/  https://www.facebook.com/digicoffeeads/  https://www.linkedin.com/company/digitalcoffee YouTube - http://yt.vu/+digicoffee Thanks for tuning in! Don't forget to subscribe and turn on notifications for a weekly dosage of videos about Google & Facebook ads, and digital advertising, in general, to help you grow your business with paid ads online!

    9 min

  12. 03/23/2019

    Ep. 0 - Google or Facebook Ads? - Which Platform Should I use to Advertise my Business?

    As digital marketers, we get this question asked all too often by business owners and other entrepreneurs just starting out: Should I advertise on Google or Facebook? The short and sweet answer is: You should be doing both! BUT, it does also depend on the type of business you have, what niche you're in, what your goals are, your budget, what stage your business is in etc. Check out our first episode of 'Google vs Facebook' for some cool, quirky and useful tips that can help your business prosper online in this jungle we call the digital or information era.  Our agency  - https://digi.coffee/   Automation Tool - https://espressogram.podia.com/  Follow us on social media for more Google or Facebook ad tips: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/ https://www.linkedin.com/company/digitalcoffee Thanks for tuning in! Don't forget to subscribe and turn on notifications for a weekly dosage of videos about Google & Facebook ads, and digital advertising, in general, to help you grow your business with paid ads online!

    9 min
  • 12 Episodes

About

As digital marketers, we get this question asked all too often by business owners and other entrepreneurs just starting out: Should I advertise on Google or Facebook? The short and sweet answer is: You should be doing both! BUT, it does also depend on the type of business you have, what niche you're in, what your goals are, your budget and other variables. In this 'Google or Facebook ads?' episode, we break down from our own experience and leading experts, which online advertising platform is right for your business, and what strategy you should implement for paid ads success.

Information

  • Creator
    digiCoffee
  • Years Active
    2K
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © digiCoffee
  • Show Website
    Google vs Facebook