Growing Ecommerce – The Retail Growth Podcast

Smarter Ecommerce
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Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.

  1. Google Email Leak Explained: What’s coming next to Google Ads?

    -5 ДН.

    Google Email Leak Explained: What’s coming next to Google Ads?

    In this solo episode, host Mike Ryan tackles the opaqueness of the digital advertising industry. He then reveals a previously confidential email from two senior Google executives. This internal communication confirms that Google’s “PMAXification” phase is over. While their old approach was to push Performance Max as the end-all solution, their new strategy is a broader, more complex one centered around a “holy trinity” of campaigns called the PowerPack. Mike breaks down the roles of the three campaign types in the PowerPack—Performance Max (conversions), Demand Gen (consideration), and AI Max for Search (expansion). He then provides a critical look at how these technologies work together in reality, exposing the redundancies and potential for self-competition that could make a “hygienic, well-organized” account harder to manage than ever before. This is a must-watch for anyone who wants to look behind Google’s curtain and understand where your ad spend is really going. About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

    37 мин.
  2. Google AI’s Secret Plan: The BIGGEST THREAT to Your Retail Business Yet?

    30 СЕНТ.

    Google AI’s Secret Plan: The BIGGEST THREAT to Your Retail Business Yet?

    Will Google's new AI strategy kill ecommerce as you know it? In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmueller dissect the biggest news from DMEXCO 2025 in Cologne, Germany, and reveal their bold take on the future of paid search and online retail. Chris shares his on-the-ground insights from the conference, including his talk on a major stage in front of over 600 people. He and Mike dive deep into why Google Search is still an unstoppable "money printing machine" despite new competitors like ChatGPT and Perplexity.  They discuss staggering online search stats, like the 5.8 trillion search queries that happen globally each year, with over 90% of them going through Google. But here's the twist: They explore how new AI products like AI Overviews (AIOs) are already creating "zero-click events", which could massively disrupt the classic e-commerce funnel.  Could Google's "buy on Google" feature make a comeback? And if it does, what does it mean for retailers who could become just a "warehouse for Google"? This episode isn't just about what's happening; it's about what's coming. Don't miss this crucial conversation on how to adapt to the future of e-commerce. About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

    31 мин.
  3. Google's A/I Max & The Temu Takeover: Navigating the E-commerce Future

    23 СЕНТ.

    Google's A/I Max & The Temu Takeover: Navigating the E-commerce Future

    Welcome to Episode 10 of Growing ecommerce! Get ready to cut through the noise with your hosts Mike and Chris, as they tackle the real-world implications of three massive forces in the market. First, they take on Google's newest AI-powered ad product, A/I Max. While Google promises performance, Mike and Chris reveal how it can lead to chaotic bidding on competitor terms and the low-quality Search Partner Network. The hosts also discuss why an "old school" strategy called search query sculpting is more relevant than ever to regain control and maximize your ad spend. Then, the focus shifts to the critical, yet often overlooked, topic of conversion lag and latency. The hosts explain how this natural consumer behavior creates discrepancies between your ad platform data and your backend sales reports, and why it's a key metric for both marketing managers and business leaders. Finally, they reveal the latest data on Temu’s staggering growth across Europe. With fresh numbers in hand, the hosts reveal which countries are feeling the most pressure from this new market giant and what this means for local retailers struggling to compete. This episode is packed with the insights you need to navigate the ever-changing world of ecommerce. Tune in and get ready to level up your ad strategy. About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

    29 мин.
  4. AI's Reality Check: Financial Bubble or Foundation for the Future?

    16 СЕНТ.

    AI's Reality Check: Financial Bubble or Foundation for the Future?

    Welcome to Episode 9 of Growing Ecommerce! In a world buzzing with AI hype, we're cutting through the noise to ask the big question: Is this the next dot-com bubble, or a long-term, foundational shift for the future of business? Join hosts Mike and Chris as they debate the financial health of the tech giants driving the AI revolution and challenge the notion that AI has delivered on its promised productivity gains. They'll also reveal some mind-blowing data on Google Shopping's mysterious lack of market shock when Amazon's ads disappeared, and expose the "hellscape" of Google Merchant Center account suspensions. Tune in to get the full picture behind the headlines and learn what’s truly happening in the world of ecommerce. About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

    29 мин.
  5. Google vs. Amazon vs. TikTok vs. Meta: Welcome to the AI Ad Wars

    9 СЕНТ.

    Google vs. Amazon vs. TikTok vs. Meta: Welcome to the AI Ad Wars

    In this week’s show, Mike Ryan and Chris Scharmueller dive headfirst into the "PMAXification" of the advertising landscape, a term Mike coined to describe how platforms from Google to TikTok are rushing to automate your ad spend.  But just as we thought the black box was here to stay, Google is making a surprising U-turn, opening up more control and data for advertisers. We'll break down if the other platforms, like TikTok with its mandatory GMV Max campaigns and Meta with its "AI-first, no control" strategy, will follow suit. Don't go anywhere because things get even spicier. Mike starts a "crusade" against Google's Search Partner Network, exposing why some of the "partnerships" are a little unsettling and what brands need to watch out for.  And finally, in a lightning round you won't want to miss, the hosts go head-to-head on the most important question in tech right now: is AI a bubble, yes or no? One of them is a believer, and the other is a skeptic, and it's not who you think. About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

    37 мин.
  6. Is AI Shattering Google’s Fortress? Plus: Inside Amazon’s Risky Ads Test

    2 СЕНТ.

    Is AI Shattering Google’s Fortress? Plus: Inside Amazon’s Risky Ads Test

    Is AI a wolf in sheep’s clothing for Google's empire? Mike Ryan and Christian Scharmueller are back to spill the tea on the biggest players in ecommerce!  This week they're dissecting Google's "fortress" of a business and Meta's uncanny ability to sell us things we didn't even know we needed. Our hosts will also dive into the mysterious case of Amazon's Google Shopping Ads blackout and try to figure out if it was a secret negotiation tactic or just a costly mistake.  Plus: Chris and Mike are checking out how JD.com is making bold moves in Europe with unexpected partners like IKEA and Media Markt.  Grab a coffee and join the chaos! And if you don't want to miss our next unfiltered take on the industry, hit that subscribe button. About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

    40 мин.
  7. Google Marketing Live Recap: AI Overviews, PMax reporting, AI Max, and more

    5 ИЮН.

    Google Marketing Live Recap: AI Overviews, PMax reporting, AI Max, and more

    Google is positioning AI at the center of its advertising ecosystem with substantial changes to search, shopping, and campaign management. The new "PowerPack" approach combines Performance Max, Demand Gen, and AI Max for search campaigns, though questions remain about how these components will work together without cannibalizing each other. • AI Overviews and AI Mode represent massive shifts in search, with Google generating answers directly and using "query fanning" to search multiple queries behind the scenes • Ads will be integrated directly into AI Overviews and AI Mode conversations, changing how users interact with advertising • "Agentic" shopping experiences allow Google's AI to make purchases without users visiting websites, potentially transforming e-commerce • Smart Bidding Exploration allows Google to miss ROAS targets by 10-30% to explore new queries, though the benefit to advertisers remains unclear • New channel-level performance reporting for PMAX provides visibility into which channels and ad types drive results • Enhanced New Customer Acquisition features offer more granular exclusion options for existing and warm traffic • Asset Studio and Product Studio provide new creative tools for building and managing assets • Commerce Media Suite introduces retail media network capabilities, allowing retailers to make first-party audiences available • Three new AI Experts (Ads, Analytics, and Marketing Advisor) aim to provide conversational assistance for campaign management Visit smarter-ecommerce.com to access resources like our State of PMax report, our brand versus non-brand PMax script, and our new PMax script to help understand channel performance reports. About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

    46 мин.
  8. Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.

    8 МАЯ

    Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.

    We broke the news: Temu hit the brakes – hard. In this episode, Mike and Chris dig into Why Temu suddenly killed all ads in the US, and what happened nextSigns that Temu's ad spend shifted to EuropeOpenAI’s move into ecommerce, joining Amazon, Perplexity, and Microsoft in the AI shopping raceDoes Google’s silence might signal hesitation or confidence?A debate: how profit vs growth is now the defining tension in retail strategyThis one’s all about who’s advancing, who’s retreating, and who’s holding the line in a market full of shakeups. About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

    35 мин.
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Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.

Информация

  • Автор
    Smarter Ecommerce
  • Годы выхода
    2021 - 2025
  • Выпуски
    75
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2025 Growing Ecommerce – The Retail Growth Podcast
  • Сайт подкаста
    Growing Ecommerce – The Retail Growth Podcast

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