Google’s Helpful Content & Core Updates

Experts initially cited the Helpful Content Update as Google’s biggest update for over a decade since the original Panda update in early 2011. Was it the “bigger panda”? But the initial rollout seemed a bit of a non-event and people began to wonder what all the fuss was about.

Then Google announced that its next core update was rolling out. Was the Helpful Content Update simply a change in the algorithm that required the Core update to implement?

On this podcast we discussed:

• What happened (or didn’t!) with Google’s initial rollout of the Helpful Content Update?
• What does Google’s Core update mean in conjunction with the Helpful Content Update?
• Where should content marketers and good SEOs be focusing their attention now?
• Which sites have shown movement in the SERPs as a result of recent changes?
• Examples of site and content that will likely be penalized from these updates.

We discuss much of what you need to know about Google’s Helpful Content update.

Join Dave Snyder, CEO of content marketing experts CopyPress and an expert in content and SEO, along with Brian Chappell Founder, Adapt Marketing, and an expert on SEO, and Jeremy Rivera, SEO from Hive Digital, and an expert on SEO, plus David Cross, Marketing Director of CopyPress, and a direct response marketer for over 30 years.