Break It. Run It. Use It. With Bruhith Indiresh

Bruhith Indiresh
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I’ve worked behind the scenes with business owners, marketers, and growing teams — launching campaigns, fixing what’s broken, and figuring out what actually drives results. Over time, I realised the real value wasn’t in the tactics, but in the thinking behind them. "Break It. Run It. Use It." is where I unpack that. The bold decisions, the hard calls, the mindset shifts — the stuff people rarely talk about. I’m not here to preach. I’m here to figure it out with you, one honest conversation at a time. If this hits you where you are, hit follow. That’s how we keep it going.

  1. TRÁILER DE LA TEMPORADA 3, EPISODIO 2

    Black Friday 2025 . Pick the Right Product Technique . Technique 2

    The Pick the Right Product Technique is one of the most misunderstood Black Friday 2025 strategies. Many Australian businesses choose the wrong product as their hero offer and end up getting little to no traction. The problem is not the discount. It is the product selection. To make Black Friday work, you must lead with the item people already want. The product that already gets attention. The one your customers recognise instantly. When the hero product is familiar and high interest, the decision to click becomes fast and natural. Most businesses try to boost slow moving products during Black Friday. That creates friction. If customers did not want the item in October, they will not suddenly want it in November unless the value is extremely clear. Picking a high demand product and placing it front and centre is what drives the most traffic. This technique is powerful for both product and service businesses in Australia. Retail, beauty, fashion, electronics, fitness, home goods, and even local services can use one hero offer to pull people into their ecosystem. The moment your hero product is something your audience already trusts, your campaign becomes stronger. Choosing the right product also helps reduce confusion. Instead of creating twenty offers that overwhelm customers, a single strong entry point makes your whole sale easier to understand. People take action when the choice is simple. With Black Friday and Cyber Monday growing rapidly in Australia, clarity is now a competitive advantage. If people can understand your offer in a second, they are far more likely to engage, click, and buy. I am Bruhith Indiresh, a marketing consultant and Growth Marketing Partner based in Canberra. I help Australian small businesses build simple, clear Black Friday strategies that actually convert. Portfolio link https://bruhith.com/?utm_source=spotify&utm_medium=bfcm_pickright

    28 s

  2. TRÁILER DE LA TEMPORADA 3, EPISODIO 1

    Black Friday 2025 . Loss Leader Technique . Technique 1

    The Loss Leader Technique is one of the most reliable Black Friday 2025 strategies for small businesses in Australia. It works by choosing one well known product and reducing the price more than people expect. This single offer becomes the entry point that brings people through the door. Once they arrive, they often buy additional full priced products that make up the real profit. Most businesses feel pressure to discount everything during Black Friday and Cyber Monday. The truth is that a single Loss Leader can outperform a long list of discounts. People respond to clarity. When the hero product is familiar, trusted, and priced lower than usual, the buying decision becomes easy. This technique also helps you avoid cutting prices across your entire catalogue. Instead of lowering margins everywhere, you protect your revenue by letting one strategic offer carry the weight. It creates traffic, triggers curiosity, and starts the shopping journey. Once customers are inside your ecosystem, the rest of your range works naturally. The Loss Leader Technique is effective for both product based and service based Australian businesses. Retail, beauty, fitness, electronics, home goods, hospitality, and even local services can use this approach to bring in new customers without sacrificing the entire month’s profit. Black Friday 2025 in Australia will be competitive, and brands that guide customers clearly will win. A strong Loss Leader cuts through the noise, builds trust quickly, and gives people a reason to choose you over another business offering generic discounts. I am Bruhith Indiresh, a marketing consultant and Growth Marketing Partner based in Canberra. I help small Australian businesses plan simple and effective Black Friday strategies that increase traffic without damaging margins. Portfolio link https://bruhith.com/?utm_source=spotify&utm_medium=bfcm_lossleader

    26 s

  3. HACE 4 DÍAS

    9 Black Friday Techniques Every Business Should Use in 2025

    Black Friday and Cyber Monday are getting louder every year. More ads, more discounts, more competition. Most businesses try to beat the noise by cutting prices. The smart ones use better structure. In this video I break down nine simple techniques you can use to plan a cleaner, stronger Black Friday campaign in 2025. Nothing complicated. Just clear ideas that help people understand your offer faster. Here is what we cover. Loss Leader Technique Pick the Right Product Technique Splinter Offer Technique Gift Card Play Technique Limited Premium Spot Technique Prepay Bonus Technique Fund Your Launch Technique Magic Wrapper Technique Name Your Offer Technique Each technique shows you a different way to shape your offer so customers find it easier to choose. Better framing means better results. I am Bruhith Indiresh, a Growth Marketing Partner based in Canberra helping Australian small businesses plan smarter campaigns. Portfolio link https://bruhith.com/?utm_source=spotify&utm_medium=bfcm_fullvideo

    3 min

  4. 2 SEP

    Asset Studio K: Google Ads Just Became a Full Creative Suite

    In this episode, Canberra-based digital marketing specialist Bruhith Indiresh explores how Google’s new Asset Studio K is turning Google Ads into a full-blown creative powerhouse. From one product image, you can now generate lifestyle visuals, short-form videos, ad variations in different sizes — and even A/B test them instantly. Combined with tools like Veo for video generation and Imagen for photorealistic creative, this update gives small businesses the firepower of a full design team — minus the cost. This is about speed, scale, and smart creative production. No camera crews. No back-and-forth revisions. Just AI, doing the heavy lifting. If you're running ads in 2025, this tool might be your new creative director. ♻️ Repost this to help more businesses grow smarter, not harder. #digitalmarketing #digitalmarketingincanberra #digitalmarketingaustralia #digitalmarketingtips #bruhithindiresh

    1 min

  5. 26 AGO

    Agentic Ads Are Here – Google Just Let AI Handle Checkout

    What if your ads didn’t just attract attention… but actually completed the sale? That’s exactly what Google’s new agentic ad experience is built for — and in this episode, Canberra-based digital marketing specialist Bruhith Indiresh breaks it all down. Your customer clicks “Buy for me” — and the AI handles everything. From selecting the right size and colour, to checking out, to sending the confirmation. Friction gone. Funnels collapsed. Results? Way faster. This is not a marketing trend — this is a total shift in how online conversion works. If you want fewer clicks, shorter journeys, and more revenue in 2025, you need to understand what Google’s building here. ♻️ Repost this to help more businesses grow smarter, not harder. #digitalmarketing #digitalmarketingincanberra #digitalmarketingaustralia #digitalmarketingtips #bruhithindiresh

    1 min

  6. 19 AGO

    Smart Bidding Just Got Smarter – Google Finds Winning Keywords For You

    In this episode, Canberra-based digital marketing specialist Bruhith Indiresh unpacks Google’s most underrated update of 2025 — Smart Bidding Exploration. You no longer need to chase keywords or guess what might convert. Google’s AI now explores on your behalf — finding high-performing queries based on your goals, even if you’ve never targeted them before. Set your target ROAS, let the AI explore, and watch your campaigns pick up performance you didn’t even know was on the table. This is how smart marketers scale without micromanaging campaigns every day. If you’re serious about performance marketing in 2025, this update is a cheat code. ♻️ Repost this to help more businesses grow smarter, not harder. #digitalmarketing #digitalmarketingincanberra #digitalmarketingaustralia #digitalmarketingtips #bruhithindiresh

    1 min

  7. 12 AGO

    Google’s Power Pack Is Here – The New AI Ad System You Need

    Google just introduced the Power Pack — and it's a total game-changer for digital advertisers. In this episode, Canberra-based digital marketing specialist Bruhith Indiresh breaks down how PMax, AI Max for Search, and Demand Gen now work together under one smart system. This trio gives you full coverage across Search, YouTube, Shopping, and discovery — powered entirely by AI. It’s not about running more ads. It’s about making them work together. This is the future of campaign automation — and it’s already here. If you’re a founder or marketing manager trying to simplify and scale your ad strategy in 2025, this is one update you can’t ignore. ♻️ Repost this to help more businesses grow smarter, not harder. #digitalmarketing #digitalmarketingincanberra #digitalmarketingaustralia #digitalmarketingtips #bruhithindiresh

    1 min

  8. 4 AGO

    Marketing Tip 21 – High-Ticket Doesn’t Mean High-Effort

    Selling high-ticket? You don’t need a 90-minute webinar. You need trust — and you need it fast. In this 30-second tip, Bruhith Indiresh, a digital marketing specialist based in Canberra, breaks down one of the most important digital marketing tips for 2025: how to convert high-ticket clients without high-effort funnels. You’ll learn: Why long funnels don’t always mean higher trust The three things high-ticket buyers actually care about How to build instant credibility in one sharp message Because selling high-ticket isn’t about saying more — it’s about saying the right thing to the right person. ♻️ Repost this to help more businesses grow smarter, not harder. #digitalmarketing #digitalmarketingincanberra #digitalmarketingaustralia #digitalmarketingtips #bruhithindiresh

    1 min
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I’ve worked behind the scenes with business owners, marketers, and growing teams — launching campaigns, fixing what’s broken, and figuring out what actually drives results. Over time, I realised the real value wasn’t in the tactics, but in the thinking behind them. "Break It. Run It. Use It." is where I unpack that. The bold decisions, the hard calls, the mindset shifts — the stuff people rarely talk about. I’m not here to preach. I’m here to figure it out with you, one honest conversation at a time. If this hits you where you are, hit follow. That’s how we keep it going.

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