The Digiday Podcast

Digiday
  • 4,4 (103)
  • MARKETING
  • SEMANAL

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

  1. How to build an AI-generated focus group

    HÁ 2 DIAS

    How to build an AI-generated focus group

    This week’s episode recaps the YouTube TV-Disney distribution standoff (5:50), Netflix’s interest in acquiring Warner Bros. Discovery (14:50) and the rising revenue Google and Meta are reaping from their respective short-form video platforms (20:00). Then Tracy Yaverbaun, gm of The Times and Sunday Times, joins the show to talk about the British news publisher’s work with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel (27:20).

    50min
  2. How Kalen Allen navigates brand safety and cultural polarization in the creator economy

    28 DE OUT.

    How Kalen Allen navigates brand safety and cultural polarization in the creator economy

    On this week's episode, digital creator and actor Kalen Allen talks navigating brand safety and the so-called culture wars in the creator economy (24:50). Plus, what WPP Open Pro launch says about the agency AI arms race, Reddit’s Perplexity lawsuit and the future AI framework, and the latest on the Warner Bros. Discovery possible sale.

    56min
  3. How brand-creator deal dynamics need to evolve

    21 DE OUT.

    How brand-creator deal dynamics need to evolve

    This week's episode pours one out for Google's Privacy Sandbox as the saga comes to an end and takes a look at the rise of agentic AI while Pinterest tries to curb its AI slop. Then (21:24), David Huntzinger, an agent at talent management firm Night, joins the show to make sense of how the creator economy is positioning itself as a media channel.

    56min
  4. The Sora-TikTok U.S. era of short-form video

    14 DE OUT.

    The Sora-TikTok U.S. era of short-form video

    This week’s episode recaps Instagram eyeing the launch of a CTV app and Perplexity putting its ad business on pause. Then Digiday platforms reporter Krystal Scanlon joins the show to to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray alongside the impending TikTok U.S.

    46min
  5. The Trade Desk under pressure

    7 DE OUT.

    The Trade Desk under pressure

    This week’s episode unpacks OpenAI’s launch of the Sora app and what it reveals about the company’s push into advertising (2:39). We also dive into Meta’s plan to use AI chatbot data for ad targeting (12:59), and Paramount’s acquisition of The Free Press, with founder Bari Weiss set to lead CBS News as editor-in-chief (16:14). Then, Digiday’s Seb Joseph and Ronan Shields join the show to discuss The Trade Desk’s growing challenges (21:50).

    51min
  6. OpenAI’s ad plan, Meta’s Vibes + a day in the life of Eater’s Stephanie Wu

    30 DE SET.

    OpenAI’s ad plan, Meta’s Vibes + a day in the life of Eater’s Stephanie Wu

    This week’s episode recaps OpenAI’s latest steps towards launching an advertising business (2:25), new details about ByteDance’s reported involvement in TikTok U.S. (10:21) and Meta’s introduction of an all AI-generated content platform with Vibes (14:34). Then Eater’s editor-in-chief Stephanie Wu joins the show to share her systems and tips for getting through the average work day (23:58).

    57min
  7. TikTok U.S., Disney-Kimmel + WTF is a chief AI officer with The Washington Post’s Sam Han

    23 DE SET.

    TikTok U.S., Disney-Kimmel + WTF is a chief AI officer with The Washington Post’s Sam Han

    This week’s episode recaps the deal for a U.S.-only version of TikTok (4:15), Disney’s Jimmy Kimmel controversy (10:27) and Meta’s talks to license content from publishers (18:21). Then The Washington Post’s Sam Han joins the show to explain what the role of chief AI officer actually entails and why a media company would want to appoint an AI overseer (26:26). Related stories Even with a new U.S. TikTok deal in sight, marketers feel uneasy Overheard at the Digiday Publishing Summit, September 2025 Google search edition

    48min
  8. Ferrero's Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise

    16 DE SET.

    Ferrero's Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise

    Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open up ad inventory across the internet. It’s a push to get advertisers to see RMNs as full funnel marketing channels as opposed to a search and display one trick pony. Now, if advertisers like Ferrero see it as such, that’s still up for debate (18:29). Also on this episode, why Paramount Skydance is eyeing a bid for Warner Bros Discovery (3:18), what the Amazon and Netflix DSP deal could mean for The Trade Desk (8:47) and inside the FTC’s latest big tech probe (14:30).

    42min
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Sobre

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

Informações

  • Criado por
    Digiday
  • Anos de atividade
    2015 - 2025
  • Episódios
    465
  • Classificação
    Livre
  • Site do podcast
    The Digiday Podcast

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