Google's Unhelpful Content Update with Lily Ray

Welcome to another episode of The Publisher's Playbook—the podcast where we dive deep into the strategies and stories shaping the world of publishing. Today, I'm thrilled to have SEO expert Lily Ray with us. If you've been navigating the turbulent waters of Google's algorithm updates, this episode is for you.

Lily's been at the forefront of SEO for over 15 years, helping brands stay on top of their game in an ever-evolving landscape. In this episode, we break down the nuances of Google's recent helpful content update, the recovery strategies that actually work, and why SEO isn't just about numbers—it's about passion, creativity, and staying true to your brand's voice. Whether you're a seasoned publisher or just starting out, you're going to want to take notes on this one.

Follow Lily Ray on LinkedIn and on X @lilyraynyc