The Edward Show

Edward Sturm
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Founder and go-to-market stories from the lens of a world-class marketer.

  1. -1 Ч

    3 SEO Epiphanies That Changed Everything (and Helped Me Outrank the NYT)

    E810: I share three of the biggest SEO epiphanies I’ve ever had. These discoveries completely changed how I approach ranking on Google - and they’ve helped me get results faster and more effectively than ever before. One of these insights even allowed me to outrank The New York Times within just five minutes of publishing a page. Another revealed why a certain type of content is dominating Google right now - and why ignoring it means leaving traffic and customers on the table. The third completely shifted the way I think about one of the most overhyped aspects of SEO. If you’ve been told SEO is all about one thing, or if you’ve felt stuck trying to figure out why your content isn’t ranking, these lessons will help you see the bigger picture. They’ll show you how to approach search engine optimization in 2025 and beyond - in a way that actually works today, not in theory or based on outdated advice. If you’re ready to stop wasting time on strategies that don’t deliver and start focusing on what actually moves the needle, this episode will give you the clarity you need. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: My Three Biggest SEO Epiphanies 00:17 Keyword Placement 02:14 Social Videos 05:29 Backlinks 08:43 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #backlinks #searchengineoptimization #digitalmarketing

    10 мин.

  2. -1 ДН.

    Google Kills 100-Result Pages: SEO Tools in Chaos

    E809: Google just killed the &num=100 parameter - no more 100-result SERPs.  Search results are now capped at 10 per page, and the fallout is shaking the SEO industry. Rank tracking tools like Ahrefs and Semrush are struggling, Google Search Console data looks broken, and SEOs everywhere are scrambling to make sense of the changes. In this episode, I break down: - Why Google removed 100-result pages (and what it means) - How this impacts impressions, rankings, and reporting - The real effect on SEO tools and data accuracy - What SEOs should focus on moving forward If your impressions tanked overnight or your rank tracking went haywire, this is why. Here’s everything you need to know about Google’s latest curveball. ⭐️ Ahrefs post - https://x.com/ahrefs/status/1968832257109508208 ⭐️ Chris Long’s post - https://www.linkedin.com/posts/chris-long-marketing_seo-psa-if-you-see-a-huge-drop-in-impressions-activity-7373322250575560704-5Z57/ ⭐️ Reddit discussion - https://www.reddit.com/r/SEO/comments/1nkz6jt/from_ahrefs/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 SEO Panic: Google's New SERP Cap 00:21 Impact on Rank Trackers and SEO Tools 01:03 Community Reactions and Concerns 02:09 Technical Implications of the Change 04:30 Expert Opinions and Future Outlook 05:10 Adapting SEO Strategies 08:46 Final Thoughts and Episode Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketing #marketingnews #performancemarketing

    10 мин.

  3. -2 ДН.

    Cloud Links Explained: What They Are, How They Work, and If You Should Use Them

    E808: Cloud links are popping up everywhere in SEO circles - but are they a smart way to build authority, or just another risky black hat tactic? Jesper Nissen joins to break down exactly what cloud links are, how they’re built on platforms like Amazon, Google, and Azure, why SEOs use them, and the real risks vs. rewards. We cover: - What cloud links are and how they work - Why some SEOs swear by them for local rankings - How to get them indexed (and the tools people use) - Whether they’re safe, risky, or worth your time If you’ve heard the buzz around cloud links and want to know if they’re a legit strategy or a trap, this episode has the answers. ⭐️ Jesper's first appearance on The Edward Show - https://youtu.be/Z_ASSaa1bxQ ⭐️ Yacss - https://yacss.site/ ⭐️ Jesper Nissen on 𝕏 - https://x.com/JespernissenSEO ⭐️ Jesper Nissen on Facebook - https://www.facebook.com/jespernissenseo ⭐️ Jesper Nissen on YouTube - https://www.youtube.com/@JesperNissenSEO ⭐️ Jesper Nissen on LinkedIn - https://www.linkedin.com/in/jesper-nissen-9508794/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Cloud Links 00:28 What Are Cloud Links? 01:06 Benefits of Cloud Links 02:00 Creating and Using Cloud Links 09:00 Indexing and Local SEO 14:30 Safety and Effectiveness of Cloud Links 17:00 Conclusion and Future Episodes The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #blackhatseo #searchengineoptimization

    18 мин.

  4. -3 ДН.

    Link Building in 2025: First 10 Links, Linkable Assets & HCU Wins (w/ Cyrus Shepard)

    E807: The link game has changed. Cyrus Shepard breaks down how to get your first 10 backlinks fast, build linkable assets that earn links on autopilot, and recover (for real) after Google’s Helpful Content Update - plus why personal experience now beats keyword stuffing. What you’ll learn - The “first 10 links” playbook: friends, partners, Chamber of Commerce, directories, press releases (just enough to get indexed) - Linkable assets that actually attract links in 2025: original data studies, lightweight tools/web apps, and smart launch tactics - Outreach vs. earning: why inserting links is low-ROI and how to make assets that get cited repeatedly - HCU recovery: business models Google favors, the power of experience-first content, and realistic recovery benchmarks - AI Overviews & SEO: falling CTRs, why video/podcasts are rising, and how transcripts feed LLM citations - On-page moves that move the needle: title tag tweaks (the “free” story), hub/category page upgrades, mobile-first UX - Internal linking (de-optimize!): fewer global nav links, less exact match anchors, more focus on what’s genuinely useful - Content refresh strategy: when to update dates, what to change, and how refresh cadence helps - Tech pitfalls & quick crawls: robots.txt gotchas, homepage linking to “nudge” Google, and GSC Crawl Stats - Tools talk: Moz vs Ahrefs, keyword history, on-page change history, SERP analysis, and brand/authority signals ⭐️ Cyrus Shepard on LinkedIn - https://www.linkedin.com/in/cyrusshepard/ ⭐️ Cyrus Shepard on 𝕏 - https://x.com/CyrusShepard ⭐️ Cyrus Shepard on Threads - https://www.threads.com/@cyrusshepard ⭐️ Cyrus Shepard’s agency - https://zyppy.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Foundational Links for New Websites 03:16 Unique Research and Data as Linkable Assets 05:02 SEO Tools and Their Impact 10:06 Competitor Analysis and Keyword Strategy 16:38 Personal Experience in SEO Content 28:15 Mobile-First Approach and Quality Raters’ Insights 34:20 Google Search Console's Crawl Stats 34:49 Strategies for Getting Google to Crawl Your Links 35:11 Effective Use of Sitemaps and URL Structures 36:00 Tips for Newbie SEOs 36:25 The Importance of Homepage Links 37:23 Utilizing Hub Pages and Category Pages 38:57 Content is King: Myth or Reality? 39:54 The Cyrus Shepard Method of SEO 40:52 Content Refresh Strategies 43:09 Recovering from Google's Helpful Content Update 46:32 Overcomplicating SEO: Common Pitfalls 51:33 The Power of Social Sharing for SEO 54:31 Linkable Assets: A Game-Changer for SEO 01:02:11 Final Thoughts and Practical Advice The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization

    1 ч. 6 мин.

  5. -4 ДН.

    Schema Is Useless for LLMs: The SEO Lie That’s Finally Exposed

    E806: Since the release of ChatGPT, SEO influencers and agencies have been pushing the idea that schema is essential for LLMs - and as it turns out, this is a complete lie. I break down the viral studies proving that structured data does not help with AI Search visibility, and why agencies charging thousands for “schema for LLMs” are selling snake oil. You’ll hear: - The evidence showing ChatGPT and Gemini ignore schema during tokenization - Why structured data gets destroyed in LLM training - What to focus on instead if you actually want visibility in AI search - Easy, actionable steps to get mentioned more often by AI tools like ChatGPT, Perplexity, and Claude Stop wasting time (and money) on schema hype. Learn the strategies that actually drive visibility and sales in the age of AI search. ⭐️ Structured Data Does Not Help With Visibility In AI Search - https://www.seroundtable.com/structured-data-schema-ai-search-visibility-40099.html ⭐️ Visual explanation showing ChatGPT destroying schema - https://www.linkedin.com/posts/markseo_seo-activity-7363511170965630984-OZtu/ ⭐️ Schema LLMs experiment - https://www.linkedin.com/posts/julio-guevara_this-is-just-wrong-i-have-seen-this-advice-activity-7371443709680185345-Zpci/ ⭐️ Hidden Text Experiment showing - https://www.searchpilot.com/resources/case-studies/seo-split-test-lessons-bringing-content-out-of-tabs ⭐️ Hidden Text Experiment from SEO Experiments - https://seosherpa.com/seo-experiments/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Controversial Stand on Schema and LLMs 01:13 SEO Community Reactions and Studies 02:02 Understanding LLMs, Tokenization, and Schema 05:23 Practical SEO Tips for AI Visibility 08:33 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing

    9 мин.

  6. -5 ДН.

    SEO Isn’t Dead - It’s Just Your Rankings Collapsed

    E805: A co-founder of a billion-dollar content marketing company and CRM went on a huge business podcast and blamed AI for their traffic collapse. But the truth is simple: they lost rankings, and fewer clicks followed. I dive into the reality behind the latest “SEO is dead” claims. Everyone loves to blame AI, ChatGPT, and Google’s new AI Overviews for falling organic traffic, but the data tells a different story. This company once peaked at 24 million monthly clicks from Google and ranked for 5.5 million keywords - today, they’re down to 4 million clicks and 2.3 million keywords. That’s not AI killing SEO, that’s rankings dropping. We’ll break down: - Why SEO is not dead in 2025 (it’s actually at peak interest according to Google Trends). - How keyword rankings directly drive clicks and why losing top 3 positions kills traffic. - The myth that AI tools are stealing all search traffic. - Why anyone can fact-check SEO performance with free tools like Semrush. If you’ve ever heard that “SEO is dead” or that “AI killed search,” this episode will set the record straight. Search is alive and still the most powerful digital marketing channel when done right. 👉 Subscribe for daily SEO insights, digital marketing strategies, and unfiltered takes on what’s really happening in the world of search. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Rant Setup 00:23 The Controversial Claim: SEO is Dead 00:37 Analyzing the Data: Traffic and Keywords 01:05 The Blame on AI: A Misrepresentation 02:43 Debunking the Myth: SEO is Alive and Well 03:08 Personal Take and Conclusion 04:03 Final Thoughts and Sign-Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketing #seotips #marketingstrategy

    5 мин.

  7. -6 ДН.

    Local SEO in 2025: What Actually Works (w/ Joy Hawkins)

    E804: Local SEO is changing fast in 2025 - AI Overviews, reviews, hours, link building, service area pages… what actually works right now? Joy Hawkins, founder of Sterling Sky and one of the leading experts in local SEO, joins the podcast! We cover: - How AI Overviews are influencing local rankings - The #1 local SEO mistake most businesses make (and how to fix it) - Reviews, recency, and why “open hours” can make or break your rankings - Multi-location SEO done right (without doorway pages) - Press releases, expired domains, and other link building tests - White-hat vs. shortcuts: what really lasts long term If you run a local business or do SEO for clients, this episode is packed with practical strategies you can put to work immediately. ⭐️ Joy’s Agency - Sterling Sky: www.sterlingsky.ca ⭐️ Joy’s YouTube - https://www.youtube.com/c/SterlingSkyInc ⭐️ Joy’s LinkedIn - https://www.linkedin.com/in/joyhawkins/ ⭐️ Local Search Forum - http://localsearchforum.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Shared SERPs 00:07 Link Echoes and YouTube SEO 02:18 AI and SEO: Current Trends 02:57 Link Building Strategies 04:19 Internal Links 05:43 Review Recency and Google Business Profile 12:22 Press Releases in 2025 28:25 Local SEO and Multi-location Strategies 34:02 Google's Manual Penalties and Scaled Content Abuse 34:36 Service Area Pages: Hit or Miss? 35:57 Scaling SEO Efforts Proportionally 37:26 Holistic SEO: Beyond Traditional Methods 38:06 Reddit AMAs for SEO Benefits 41:48 White Hat SEO: The Long-Term Approach 42:46 Link Building Mistakes and Effective Tactics 47:17 Guest Posting for Small Businesses 54:27 Expired Domains and Redirects 01:02:54 Local SEO: Common Mistakes and Best Practices The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #seotips #searchengineoptimization #sweatystartup

    1 ч. 6 мин.

  8. 15 СЕНТ.

    Google’s War on Scaled AI Content: The Rise and Fall of AInvest

    E803: Google is pursuing AI-generated content hard in its recent Spam Update. I share the dramatic collapse of AInvest, the AI-generated financial news site that rocketed from 275,000 to 9.6 million monthly clicks in just two months - and now has come crashing down. We’ll cover: - How AInvest scaled AI content to dominate Google search - Why the August Spam Update may have triggered their downfall - The risks of mass AI content and Google’s scaled content abuse policy - Key lessons SEOs can take from AInvest’s rise and fall If you’re in SEO or digital marketing, this is THE cautionary tale of 2025: Google is making its stance on unchecked AI content clearer than ever. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Rise and Fall of AInvest 01:54 The Downfall: Google's Spam Update 03:43 The Secrets Behind AInvest's Success 08:56 Should You Use AI Generated Content? 11:27 SEO Tips The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #scaledcontentabuse #blackhatseo #searchengineoptimization #digitalmarketing

    14 мин.
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Founder and go-to-market stories from the lens of a world-class marketer.

Информация

  • Автор
    Edward Sturm
  • Годы выхода
    2023 - 2025
  • Выпуски
    808
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2023
  • Сайт подкаста
    The Edward Show

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