Graeme Codrington's Future of Work Graeme Codrington

A special bonus edition to introduce our new Podcast to you.

Sign up now so you don't miss any of the episodes of The TomorrowToday Podcast. Buhle Dlamini and I are the co-hosts, mapping the future of business for you and your team. Our goal is to show you what it will take to build an organisation that can handle the rest of this decade and the 2030s.

We will show you what a true future-proof business looks like, and what changes you need to make now to build one. Each episode highlights key research and our experiences, providing resources and actionable insights.

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This is the final episode of Season 4 of ThrowForward Thursday. It's a longer episode today, as we review the most significant theme of the last 40 episodes.
This is your reminder that the future isn't just written in data — it's shaped by those who know how to use it. Lead with data, and let it lead you to unprecedented success.

Download the Strategic Imagination Toolkit at http://bit.ly/SIToolkit 
 

Come with me to the future, where we realise that Artificial General Intelligence is not just an improvement on Generative AI but something different, developed on a different path.

GenAI / LLMs are brilliant. They're amazing tools, taking the sum of human knowledge (including all the incorrect stuff lots of people believe) and making it very accessible. Keep using and improving GenAI, but don't get sucked in by the hype of AGI just yet.

AGI is coming. But it is coming down a different path than we are on right now. 

Imagine a world where the boring parts of learning - the dumping data into our brains - is all done easily using neural transfers, augmentation and technology assistants. What's left is for the human brain to do what it does best: creative thinking, problem solving, idea generation, and more.

This week's leap into the future takes a view that Generative AI is not actually that intelligent - it just has access to all the data. When human beings have access to the same data, we will come up with much better new ideas, insights and wisdom than GenAI seems capable of now. The future is bionic: humans and machines working together, each doing what they do best to move our world forward.

Imagine the Indian elections in 2052 taking just 5 minutes to process, rather than the 6 weeks it takes this year. The vision is of digital first, ubiquitous, secure, personal technology connections in every sector and industry, reducing friction, demolishing time scales, flattening barriers.   

Ageing musicians still touring, and ageing fans still wanting to go to their concerts, might prefer an afternoon start time rather than waiting until 9pm or later for the main event. It's not just Festivals that should schedule afternoon concerts - maybe every band should do so.
 
The theme of this week's "jump into the future" is that we should be open to questioning what is considered "normal" in our industries, especially when doing so could open us up to new opportunities, markets and customers. What's "normal" in your industry? And what experiments could you try to see how you could change that?