Greensider Stories

Greensider Foundation

By sharing green career stories, we hope to inspire more people to work for a greener future. Greensider Foundation is a non-profit organisation with a mission to grow and empower the green workforce. To achieve this, we are building a green career platform where you can find green jobs, discover like-minded people and organisations, listen to career stories and come together in our online community and book club. Visit us at https://greensider.org for more sustainability events and content!

  1. Episode 21: Grace on Impactful Storytelling and Environmental Journalism

    09/09/2024

    Episode 21: Grace on Impactful Storytelling and Environmental Journalism

    In this episode, our guest Grace Chua talks us through her work as the Head of Writing and Storytelling at Kite Insights, as well as her previous experience as an environmental journalist. We discuss our perceptions of using AI, strategies to avoid greenwashing for clients, issues of misinterpreting scientific findings etc. For readings on sustainability, Grace recommends ⁠What If We Get It Right?⁠, ⁠Climate Action for Busy People⁠, ⁠Braiding Sweetgrass⁠, ⁠The Field⁠ and an essay on ⁠Solarpunk⁠. When it comes to climate-friendly food, she enjoys recipes from ⁠Plantasia⁠. Tune in to learn more! Chapters (00:00) Introduction (00:47) About Kite Insights where Grace works (03:43) Grace's job as the Head of Storytelling (04:46) Favourite part of the job: ongoing learning (05:20) Previous experience in journalism (07:42) Transition from journalism to Kite (08:59) Transferrable skills: ethos of trying to serve people and curiosity (10:59) AI's impact on Grace's work (15:09) How can storytelling bring us to a more sustainable future? (16:42) Example of climate messages and how to avoid greenwashing for clients (20:04) What was it like to be an environmental journalist (22:08) Misinterpretation in reporting science (25:36) Technical background and tips for asking questions (27:48) Books recommendation: What If We Get It Right?, Climate Action for Busy People, Braiding Sweetgrass, The Field, an essay on solarpunk (31:09) Grace's favourite climate-friendly food: recipes from Plantasia

    34 min

About

By sharing green career stories, we hope to inspire more people to work for a greener future. Greensider Foundation is a non-profit organisation with a mission to grow and empower the green workforce. To achieve this, we are building a green career platform where you can find green jobs, discover like-minded people and organisations, listen to career stories and come together in our online community and book club. Visit us at https://greensider.org for more sustainability events and content!