42 episodes

For nonprofit marketers, Groupthinkers by RKD Group is a must-listen experience of thought-provoking content that inspires strategic decisions and insight on the industry.
Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.

Groupthinkers RKD Group

    • Business
    • 5.0 • 5 Ratings

For nonprofit marketers, Groupthinkers by RKD Group is a must-listen experience of thought-provoking content that inspires strategic decisions and insight on the industry.
Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.

    Season 6 – Jarred Schremmer and Tim Kachuriak think about Gen X’s digital divide

    Season 6 – Jarred Schremmer and Tim Kachuriak think about Gen X’s digital divide

    Jarred Schremmer is the Vice President of Strategy and Digital Media at RKD Group. Tim Kachuriak is the Chief Innovation & Optimization Officer at NextAfter.

    On this episode of Groupthinkers, host Justin McCord visits with Jarred and Tim to better understand the digital divide found within RKD’s latest study, “Don’t You Forget About Me: The Nonprofit Marketer’s Guide to Generation X.”

    Follow Groupthinkers on Twitter/Instagram @groupthinkers.

    For more information visit rkdgroup.com/podcast.

    • 45 min
    Season 5 - Shannon McCracken, Max Bunch & Josh McQueen think about the end of 2020

    Season 5 - Shannon McCracken, Max Bunch & Josh McQueen think about the end of 2020

    Shannon McCracken is the CEO of The Nonprofit Alliance. Max Bunch is an EVP with RKD Group. And Josh McQueen is the founder of McQueen, Mackin & Associates.

    On this episode of of Groupthinkers, host Justin McCord visits with Shannon, Max & Josh to discuss recently published research on donor sentiment and its impact on fundraising in the last quarter of 2020.

    Follow Groupthinkers on Twitter/Instagram @groupthinkers.

    For more information visit rkdgroup.com/podcast.

    • 54 min
    Season 5 - Andrea Howe & Karla Baldelli think about trust in relationships

    Season 5 - Andrea Howe & Karla Baldelli think about trust in relationships

    Andrea Howe (founder of The Get Real Project) and Karla Baldelli (Vice President of Donor Engagement for RKD Group) are experts on trust.

    On this episode of of Groupthinkers, host Justin McCord visits with Andrea and Karla to discuss the role that trust plays in all relationships, and how nonprofits can better leverage trustworthiness in building deeper relationships with donors.

    Follow Groupthinkers on Twitter/Instagram @groupthinkers.

    For more information visit rkdgroup.com/podcast.

    • 1 hr 5 min
    Season 5 - Justin Wheeler thinks about agility in marketing

    Season 5 - Justin Wheeler thinks about agility in marketing

    Justin Wheeler is the Co-Founder and CEO of Funraise, an all-in-one marketing CRM for nonprofits.

    On this episode of Groupthinkers, host Justin McCord shares two conversations with Wheeler--before and after the COVID-19 pandemic. McCord and Wheeler discuss the advancement of digital adoption and how nonprofits should be preparing for Q4 2020.

    Follow Groupthinkers on Twitter/Instagram @groupthinkers.

    For more information visit rkdgroup.com/podcast.

    • 1 hr 9 min
    Season 5 - Nate Andorsky thinks about behavioral science

    Season 5 - Nate Andorsky thinks about behavioral science

    Nate Andorsky is the CEO of Creative Science and author of "Decoding the Why."

    On this episode of Groupthinkers, host Justin McCord visits with Nate about the principles of behavioral science and how to apply academic ideas into real life marketing strategies.

    Follow Groupthinkers on Twitter/Instagram @groupthinkers.

    For more information visit rkdgroup.com/podcast.

    • 27 min
    Season 5 - Cathy Folkes thinks about risk management and nonprofit data

    Season 5 - Cathy Folkes thinks about risk management and nonprofit data

    Cathy Folkes is the Chief Data Officer of RKD Group.

    On this episode of Groupthinkers, host Justin McCord visits with Cathy about data and risk management. On the heels of increasing ransonware attacks, nonprofits must take steps to better secure and steward the data that donors entrust to them. Cathy shares specific steps on better data management and data strategy.

    Follow Groupthinkers on Twitter/Instagram @groupthinkers.

    For more information visit rkdgroup.com/podcast.

    • 24 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

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