The GROW & Flourish Podcast

Heather Falls
  • 5.0 (5)
  • Entrepreneurship
  • Updated Weekly

  Welcome to the GROW & Flourish Co. Podcast — a space for women who want a successful business and a beautiful life without sacrificing their values. Hosted by business growth strategist, speaker, and CEO/Founder of GROW & Flourish Co, Heather Falls.  This show is for ambitious, heart-centered women who are building purpose-driven businesses that reflect their values. Whether you’re raising a family, working from home, working a 9-5 with a side hustle, or scaling to seven figures, you’ll feel seen, supported, and strategically equipped here. Every episode is packed with tools and conversations that help you: Grow a sustainable, profitable business that honors your lifeOutsource and delegate with confidence (even on a budget)Use automation and AI intentionally, not as a shortcut, but as supportSet boundaries and simplify your path to growthAlign your business with your vision, lifestyle, and energy We’re here for the women who want to reach seven figures without sacrificing their values, women who believe in freedom over hustle, family first, and doing business in a way that actually feels good.  Inside every episode, you’ll find a mix of practical strategy, honest mindset talk, and the kind of encouragement that reminds you: you’re not doing this alone.  

  1. Sep 4

    From Bookseller to Social Media Manager: How Unexpected Opportunities Built My Business with Madelyn Victoria

    Send us Fan Mail Have you ever looked back and realized the opportunities that built your business weren’t part of the plan at all? Sometimes entrepreneurship starts with a big vision. Other times, it starts with a side hustle, a part-time job, and the willingness to walk through the doors that keep opening. In this episode of the GROW & Flourish Podcast, Heather Falls sits down with Madelyn Victoria, social media manager and founder of Madelyn Victoria Co., to talk about her journey from working behind the counter of a small-town Alabama bookstore to building a social media management business serving clients across the country. Madelyn shares why she calls herself an “accidental entrepreneur,” how working at a bookstore during the excitement surrounding HGTV’s Home Town Takeover gave her unexpected opportunities to create content and market events with bestselling authors, and how those experiences helped shape the people-first marketing strategies she uses with service providers today. Together, Heather and Madelyn explore why business owners don’t need to chase viral content to build a successful online presence, how consistency creates trust and keeps your business top of mind, and why showing up consistently doesn’t have to mean posting every day. If you’ve ever felt overwhelmed by the pressure to constantly create more content, this conversation will remind you that consistency doesn’t have to look like everyone else’s. It just needs to be something you can actually sustain. What You'll Learn: ● How Madelyn went from small-town bookseller to full-time social media manager ● How unexpected opportunities helped shape the business she runs today ● Why attention and viral content don’t always translate into trust, clients, or revenue ● How consistent social media content helps service providers stay top of mind ● Why two or three quality posts a week can be more effective than an unsustainable posting schedule ● How to repurpose content and create repeatable posts instead of constantly starting from scratch ● How to use social media to warm up your audience before launching a new offer or membership Key Takeaway You don’t have to go viral to build a business people remember. Madelyn’s story is a reminder that growth often comes from recognizing the opportunities already in front of you and that when it comes to marketing, consistently building trust with the right people can matter far more than reaching the most people. Action Step Take a look at the way you’re currently showing up on social media and ask yourself: 1. What does consistency realistically look like for me and my business? 2. What content have I already created that I could repurpose instead of starting from scratch? 3. What is one question my clients or potential clients ask me all the time? Take that question and turn it into a simple talking reel this week. Use the question as your hook and answer it the same way you would if someone asked you directly. 🎁 Learn More from Madelyn at the Secret Membership Summit Madelyn is one of 20 expert speakers joining us for the Secret Membership Summit, September 14–17. During her workshop, Madelyn is diving deeper into how to stay consistent on social media while marketing your membership—including five repeatable posts you can use every month and how to film a month of content in approximately 20 minutes. Join the waitlist for your free ticket here: www.growflourishco.com/sms If you’re ready to simplify your business and create more time freedom: ✨ Join the Focus & Flourish Circle™ A supportive space to plan your marketing, learn how to build with automations, AI, and systems to get your time back, gain clarity, and grow your business with intention. www.growflourishco.com/grow ✨ Connect with us: Instagram: https://www.instagram.com/growflourishco Personal IG: https://www.instagram.com/heatherschlickfalls Facebook: https://www.facebook.com/growflourishco 🔗 Connect With Madelyn: Instagram:  https://www.instagram.com/madelynvictoriaco  Madelyn Victoria Co. is a social media manager for busy service providers and coaches who want to be seen online, but don't have the time to do it themselves. She takes everything social media-related off your plate, including coming up with the strategy, making content, editing reels, and scheduling it all, so you can get consistent leads and focus on running your business. She'll even help you get found when people search online or ask ChatGPT who to hire. Find her at madelynvictoriaco.com

  2. Jun 18

    From Etsy Seller to Systems Strategist: What if You're Meant For Something Different? With Beth Kocol

    Send us Fan Mail Have you ever built something successful and still felt like it wasn't quite the right fit anymore? Many women entrepreneurs start a business with one vision, only to discover along the way that their strengths, passions, and priorities have evolved. The question becomes: Do you stay where you're comfortable, or do you give yourself permission to pivot? In this episode of the GROW & Flourish Podcast, Heather Falls sits down with Beth Kocol, founder of Studio320 Virtual Solutions, to talk about her entrepreneurial journey from being laid off while pregnant to building a thriving Etsy shop, and ultimately transitioning into a business built around systems, strategy, and helping other business owners create more freedom. Beth shares how she learned to pay attention to what energized her, why she walked away from a successful Etsy business, and how finding her niche allowed her to build a business that better aligned with her strengths, family, and goals. Together, Heather and Beth explore what it looks like to create a business that fits your life instead of consuming it, why niching down can feel scary, and how authentic marketing, relationships, and systems can support sustainable business growth. If you've ever wondered whether it's time for a change, this conversation will remind you that your business can evolve as you do. What You'll Learn: ● How Beth turned a corporate layoff into an entrepreneurial opportunity ● The unexpected lessons she learned building a successful Etsy business ● Why success doesn't always mean you're doing the work you love ● Why niching down can help you grow with more confidence and clarity ● The importance of building a business around your strengths ● How systems and automation can support more freedom and flexibility Key Takeaway Sometimes the next level of growth isn't about working harder—it's about getting honest about what truly lights you up. Beth's story is a reminder that you don't have to stay where you started. As your life changes, your business can change too. Action Step Ask yourself: 1. What part of my business gives me the most energy? 2. And what part feels heavy, draining, or no longer aligned? 3. Identify one small step you can take toward building a business that better reflects who you are today. 🎁 Free Resource from Beth Kocol Automations You Didn't Know Were Possible If you're carrying your entire business around in your head, this free guide is for you. Discover simple automations that can help you save time, reduce overwhelm, improve consistency, and create more freedom in your schedule. Get your free copy here: https://studio320vs.com/gfpodcast If you’re ready to simplify your business and create more time freedom: ✨ Join the Focus & Flourish Circle™ A supportive space to plan your week, gain clarity, and grow your business with intention  www.growflourishco.com/grow ✨ Explore the GROW & Flourish™ Suite & Community Your all-in-one platform to schedule content, automate your marketing, and grow your business without working 24/7 (first month for $1) www.growflourishco.com/grow-flourish-tools ✨ Connect with us: Instagram: https://www.instagram.com/growflourishco Personal IG: https://www.instagram.com/heatherschlickfalls Facebook: https://www.facebook.com/growflourishco 🔗 Connect With Beth: Website: https://studio320vs.com Free Guide: https://studio320vs.com/gfpodcast

  3. Apr 24

    You Don’t Need a Perfect Instagram Feed to Grow a Successful Business

    Send us Fan Mail Do you feel like your Instagram feed has to look perfect in order to grow your business? In this episode, I’m sharing what happened when I tried to do everything “right”, like posting every day, perfecting my content, and chasing a polished Instagram feed… while feeling overwhelmed, distracted, and pulled away from what actually mattered most.  If you’re a woman entrepreneur trying to balance your business, your family, and your time, this conversation will help you rethink what really drives growth. We’re talking about the pressure to always show up, how perfectionism can quietly lead to burnout, and why more content isn’t always the answer. I’ll walk you through what I did to create more time freedom and sustainable business growth. This is for the woman who is ready to stop doing it all and start building a business that actually supports her life. You don’t need a perfect Instagram feed. You need a business that works for you. What You’ll Learn:  Why a perfect Instagram feed isn’t required to grow your business  How perfectionism in content creation leads to burnout in business   How to create time freedom as a mom and business owner  Why systems and scheduling content can support work-life balance  How to step away from social media without losing momentum Key Takeaway You don’t need a perfect Instagram feed to be successful — you need simple systems, support, and a business that fits your life. Action Step Ask yourself:  “Am I spending more time trying to make my Instagram look perfect… or actually growing my business?” Choose one task this week you can simplify, schedule, or get support with. If you’re ready to simplify your business and create more time freedom: ✨ Join the Focus & Flourish Circle™ A supportive space to plan your week, gain clarity, and grow your business with intention www.growflourishco.com/grow ✨ Explore the GROW & Flourish™ Suite & Community Your all-in-one platform to schedule content, automate your marketing, and grow your business without working 24/7 (first month for $1) www.growflourishco.com/grow-flourish-tools ✨ Connect with us: Instagram: https://www.instagram.com/growflourishco Personal IG: https://www.instagram.com/heatherschlickfalls Facebook: https://www.facebook.com/growflourishco

  4. Apr 5

    The Messaging Mistake Service Providers Make As They Grow (And Why It’s Hurting Your Sales)

    Send us Fan Mail If your services aren’t selling like they used to, your messaging may be the problem, not your offer. This episode is for service providers who have grown their skills and offers but are still attracting the wrong clients or experiencing inconsistent sales. In this episode, I’m breaking down why your message may be out of alignment and sharing three simple shifts to help you communicate your value clearly, attract better-fit clients, and create more consistent income. I’m also sharing insights from a training with messaging expert Melissa Mackey.  Inside the GROW & Flourish community, I see this all the time. Women are showing up, doing the work, and still feeling like something is off. More often than not, it comes down to this: your messaging still reflects an earlier version of your business. You’re not behind. Your messaging just needs to catch up to where you are. 💡 What You’ll Learn:  How to know if your messaging is out of alignment with your current services The difference between selling tasks vs. selling transformation How outdated messaging attracts misaligned or lower-budget clients  How to clearly communicate the outcome your client actually wants Why speaking to the wrong audience leads to slower sales and burnout ✅Action Step Rewrite one sentence so it clearly communicates:  The transformation you provide  The level of client you serve  The value of working with you now Subscribe and watch the LIVE training with Melissa Mackey here. Follow Melissa on Instagram here. 🔗 Join Us: Focus & Flourish Circle™  A space for women entrepreneurs who are ready to stop overthinking, get clear on their goals, and build real momentum in life and business with consistent support and planning.  👉 www.growflourishco.com/grow The GROW & Flourish™ Suite & Community (Get your first month for $1)  An all-in-one marketing platform with simple tools to grow your business, paired with the Focus & Flourish Circle for planning, support, and consistent momentum.  👉 www.growflourishco.com/grow-flourish-tools 🔗 Follow and Connect: Facebook: https://www.facebook.com/growflourishco IG: https://www.instagram.com/growflourishco IG: https://www.instagram.com/heatherschlickfalls TT: https://www.tiktok.com/@growflourishco LinkedIn: https://www.linkedin.com/company/grow-flourish-co

  5. Mar 30

    Women Who Turned One Idea Into a Global Brand | Women’s History Month

    Send us Fan Mail Women haven’t always had the opportunity to take an idea and turn it into something bigger. The brands, platforms, and opportunities we see today exist because of women before us who were brave enough to take one idea and take action. In this Women’s History Month episode, we’re honoring three women who started with a simple idea and built it into something much bigger than themselves. From creating community-centered brands and amplifying women’s voices to building companies that connect people to real opportunities, their stories remind us that one idea can create lasting impact. I’m also sharing a personal reflection after hosting our 2nd annual GROW & Flourish Business Summit, which we intentionally held during Women’s History Month and International Women’s Week, a space filled with like minded ambitious, heart centered women learning, growing, and building businesses together. 💡What You’ll LearnHow women turned one idea into a global brand without having everything figured out How Kendra Scott built a business rooted in community and giving back How Reese Witherspoon created opportunities by telling women’s stories How Janice Bryant Howroyd built a global company starting from her kitchen table Why taking action on one idea can create opportunities for othersThe connection between Women’s History Month and modern women entrepreneurs Why your idea could grow into something that impacts more than just your life✅Action Step Take a moment to write down one idea you’ve been thinking about. Then ask yourself: What is one small step I can take toward this idea this week? 🔗 Join Us Focus & Flourish Circle™ A space for women entrepreneurs who are ready to stop overthinking, get clear on their goals, and build real momentum in life and business with consistent support and planning. 👉 www.growflourishco.com/grow The GROW & Flourish Suite™ & Community (Get your first month for $1) An all-in-one marketing platform featuring simple tools to grow your business, paired with our Focus & Flourish Circle™ for planning, support, and consistent momentum. 👉 www.growflourishco.com/grow-flourish-tools 🔗 Connect With UsFacebook: https://www.facebook.com/growflourishco IG: https://www.instagram.com/growflourishco IG: https://www.instagram.com/heatherschlickfalls TikTok: https://www.tiktok.com/@growflourishco LinkedIn: https://www.linkedin.com/company/grow-flourish-co

  6. Mar 19

    They Didn’t Grow Alone: The Women Who Created Opportunities for Other Women | Women’s History Month

    Send us Fan Mail Women haven’t always had the opportunity to start businesses, lead companies, or create financial independence. The flexibility, time freedom, and work-life balance so many women entrepreneurs are working toward today exist because of women who chose to build something bigger than themselves. In this Women’s History Month episode, we’re honoring the women in history who didn’t just build successful businesses, they created opportunities for other women to grow, earn, and lead. You’ll hear the stories of three women who turned their own challenges into businesses that empowered thousands of women. From building sales networks and mentoring women in business to creating systems that support flexibility and family, their impact is still shaping how women entrepreneurs grow today. I’m also sharing a personal reflection after hosting our 2nd annual GROW & Flourish Business Summit, which we intentionally held during Women’s History Month and International Women’s Day.  💡What You’ll Learn How early women entrepreneurs created opportunities for other women when options were limited Why women supporting women has always been key to business growth and community How building opportunities for others can expand your impact as a business owner The connection between Women’s History Month and modern women entrepreneurs Why your business could be part of a bigger legacy of women creating opportunities for others✅Action Step Take a moment to think about one woman who has supported or encouraged you in your business. Reach out and thank her or pay it forward by encouraging another woman this week. 🔗 Join Us:  Focus & Flourish Circle™ :  A space for women entrepreneurs who are ready to stop overthinking, get clear on their goals, and build real momentum in life and business with consistent support and planning. www.growflourishco.com/grow The GROW & Flourish™ Suite & Community (Get your first month for $1): An all-in-one marketing platform with simple tools to grow your business, paired with the Focus & Flourish Circle for planning, support, and consistent momentum. www.growflourishco.com/grow-flourish-tools 🔗 Connect With Us:  Facebook:  https://www.facebook.com/growflourishco IG: https://www.instagram.com/growflourishco IG: https://www.instagram.com/heatherschlickfalls TT: https://www.tiktok.com/@growflourishco LinkedIn: https://www.linkedin.com/company/grow-flourish-co

  7. Mar 5

    How I Took 2 Months Off My Business After a Family Loss Without Losing Income

    Send us Fan Mail Episode Summary: In January, I stepped away from this podcast after losing both of my grandparents within three days. I didn’t batch content. I didn’t push through. I paused. In this episode, I’m sharing exactly how I protected my family time without hurting my business and the simple systems that made that possible. If you’re a woman entrepreneur trying to balance family and business, this conversation will show you how to: Set clear weekly prioritiesStop overcommittingProtect your calendarFocus on one goal at a timeBuild a business that supports your lifeYou can have both an amazing life and a profitable business. But you have to plan for it. ✨ What You’ll Learn ✅ How I chose my weekly non-negotiables (family, client calls, rest) ✅ The exact way I use Google Calendar to time block my priorities ✅ Why I paused new clients and projects during a hard season ✅ How choosing one SMART goal per week kept revenue steady ✅ Why most women don’t need another course, they just need structure ✅ How accountability inside a membership creates follow-through ✅ Why boundaries protect your business long term 📌 Action Step If it’s not necessary this week, it doesn’t belong on your calendar. Brain Dump everything on your plate, then choose the top 3 that will create real progress this week. Circle those 3. Do them first. When they’re complete, choose the next 3. 🔗 Connect With Us 🌿 Join our free monthly planning call inside the Grow & Flourish Community Hub 🔗 https://members.growflourishco.com/communities/groups/grow-and-flourish-hub/home 🌸 Learn about mentorship + join the Focus & Flourish Circle 🔗 www.growflourishco.com/grow 📲 Instagram: @growflourishco Episode Highlights: 00:00:00 - Introduction to Grow & Flourish Podcast Heather Falls introduces the podcast and shares her mission to help women entrepreneurs grow and flourish in life and business. 00:01:15 - Taking Time for Personal Priorities Heather discusses her recent personal challenges and the importance of prioritizing family and self-care during difficult times. 00:03:32 - Balancing Life and Business She explores how to build a business that supports personal life rather than taking it over, emphasizing the need for alignment with values. 00:06:14 - Time Blocking and SMART Goals Heather explains her strategies for time management, including time blocking and setting SMART goals to maintain focus and productivity. 00:10:37 - Building Community and Accountability She highlights the significance of community support and accountability in achieving business goals while maintaining personal well-being.

  8. 11/20/2025

    How This Veteran and Haircare Professional Turned a Pain Point Into 3 Profitable Courses with Keyani Washington

    Send us Fan Mail In this episode, Heather sits down with Keyani Washington, founder of Chatskin & Hair Co., a multi-passionate entrepreneur, wife, veteran, and mom who went from repeating herself in client conversations… to launching three powerful online courses that solve real gaps in the beauty education industry. Keyani shares how a military injury shifted her path, why the hair and skin care industry’s education system is due for a revamp, and how she found clarity, momentum, and strategy inside the GROW & Flourish Co. community. You’ll hear how she embraced digital products, learned to stop overthinking (hello, perfectionism!), and leaned into consistent coaching to get her time and confidence back. Whether you're a beauty professional, service-based entrepreneur, or just tired of repeating yourself to clients—you’re going to feel seen in this one. What You’ll Learn: Why outdated education systems are holding back growth in the beauty industryWhat sparked Keyani’s decision to shift from a service and product-based business to a courseHow she mapped her real-world client experience into 3 distinct offersThe community that helped her launch imperfectly and keep movingWhy consistent community, support, and the right tools made all the difference.Highlights: 03:50 — Why creating another product wasn’t the solution she thought it would be05:24 — The 3-course journey: how they came to life and who they serve09:30 — When you’re tempted to overdeliver…10:35 — The power of feedback, structure, and flexible strategy15:34 — Advice for anyone who keeps repeating themselves in their businessAction Step: If you're constantly repeating yourself to clients or answering the same questions in your DMs, it’s time to package your expertise. This week, take 30 minutes to:  → Write down the top 5 questions you get asked over and over again  → Ask yourself: Could this be turned into a course, workshop, or training? Then, join us for Open Office Hours to brainstorm how you can turn that repeat content into a scalable digital offer. Start creating once, and serving many. Your future self will thank you Resources & Links Mentioned: Join the Grow Inner Circle: Our private community for women entrepreneurs ready to grow and scale with planning, accountability, time-saving systems, and support www.growflourishco.com/growJoin us for Free Office Hours (Tuesdays + Thursdays at 9am CST): https://members.growflourishco.com/communities/groups/grow-and-flourish-hub/homeLearn the 3 Core Principles that can help you finally understand your hair, get consistent results, and stop wasting time and money. chatshco.com/free-haircare-courseLearn Pilonomy for Scalp & Hair Wellness: chatshco.com/haircare-practitioner-courseFind Keyani on Instagram: https://www.instagram.com/chatshco/Follow + Subscribe for more episodes packed with real-life business stories of other women making impact in their industries, time-saving business and marketing tips, and community wins.

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Ratings & Reviews

5
out of 5
5 Ratings

About

  Welcome to the GROW & Flourish Co. Podcast — a space for women who want a successful business and a beautiful life without sacrificing their values. Hosted by business growth strategist, speaker, and CEO/Founder of GROW & Flourish Co, Heather Falls.  This show is for ambitious, heart-centered women who are building purpose-driven businesses that reflect their values. Whether you’re raising a family, working from home, working a 9-5 with a side hustle, or scaling to seven figures, you’ll feel seen, supported, and strategically equipped here. Every episode is packed with tools and conversations that help you: Grow a sustainable, profitable business that honors your lifeOutsource and delegate with confidence (even on a budget)Use automation and AI intentionally, not as a shortcut, but as supportSet boundaries and simplify your path to growthAlign your business with your vision, lifestyle, and energy We’re here for the women who want to reach seven figures without sacrificing their values, women who believe in freedom over hustle, family first, and doing business in a way that actually feels good.  Inside every episode, you’ll find a mix of practical strategy, honest mindset talk, and the kind of encouragement that reminds you: you’re not doing this alone.  

Information

  • Creator
    Heather Falls
  • Years Active
    2024 - 2026
  • Episodes
    56
  • Rating
    Clean
  • Copyright
    © 2026 The GROW & Flourish Podcast
  • Show Website
    The GROW & Flourish Podcast