GLF Podcast

Sasha Berson, Grow Law Firm
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY
GLF Podcast

The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

  1. Law Firm Client Intake That Wins Business with Liz Wendling

    1D AGO

    Law Firm Client Intake That Wins Business with Liz Wendling

    In this episode, Sasha Berson sits down with Liz Wendling, founder of The Rainmaking Coach, and one of the few experts laser-focused on the two most critical and overlooked moments in the client journey: the intake call and the consultation. If you think you're losing clients because of your marketing, you're probably wrong. You're losing them on the phone, before your attorneys even get a chance. So if you're tired of consultations that ghost or intake calls that go nowhere, this episode is the wake-up call your law firm needs. 📰 About Liz Wendling: Liz is the go-to consultant for law firms who want to stop leaving money on the table and start converting more leads into paying clients. She’s a sales coach for attorneys, without the sleaze. For the last 17+ years, Liz has been showing law firms how to turn intake and consultations into high-converting, human-first experiences. 👉 Sasha and Liz explore: — What “being your highest and best self” during consultations really means. — How to create an experience that makes prospects say: “I already like this firm.” — Why your receptionist might be costing you a million bucks. — Secret shopping: what it reveals, and why every firm should do it. — The difference between marketing that gets leads, and systems that close them. 👉 Main Takeaways from the Episode: — Create intake calls that make potential clients feel seen, heard, and understood before you dive into the legal stuff. — Train your team to connect on a human level. Practice it regularly. Systematize it so it happens every single time. — Engineer “wow” moments during client intake and consultations to instantly build trust, because trust is what gets them to sign. — Leverage the fact that most firms ignore this. Stand out by being the one that doesn’t. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/ 📞 Connect with Liz Wendling: • Website: https://www.therainmakingcoach.com/  • LinkedIn: https://www.linkedin.com/in/lizwendling/  📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube:https://www.youtube.com/@growlawfirm • Facebook:https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    56 min
  2. Get Legal Referrals: The 70/80 Rule for Attorney Growth by Jason Levin

    APR 16

    Get Legal Referrals: The 70/80 Rule for Attorney Growth by Jason Levin

    In this episode, Sasha Berson sits down with Jason Levin, keynote speaker, author of Relationships to Infinity, and founder of Ready Set Launch, to talk about the real reason your law firm might not be growing: you're not staying in touch. If your inbox is full but your pipeline is dry, if you know a thousand people but barely talk to ten, this episode is a must-listen. 📰 About Jason Levin: Jason is the founder of Ready Set Launch, where he helps attorneys and other professionals grow their practices through intentional relationship-building. He’s worked with partners, counsel, and managing partners to develop business, grow revenue, and even transition into retirement – all by leveraging one core skill: keeping in touch. 👉 Sasha and Jason explore: — Why “keep in touch” is the most broken promise in business, and how to fix it. — The #1 way attorneys sabotage their own legal business development and how to turn it around. — How to grow your law firm without changing who you are, introvert or extrovert. — The ideal client profile: why it matters more than any pitch deck or marketing funnel. — Why your network is your net worth, especially in law. 👉 Main Takeaways from the Episode: — Stay visible in your network, or risk being forgotten in a relationship-driven business. — Build a networking system that fits your personality, no ninja skills required. — Practice listening and connecting with intention, it’s a business skill and a life skill. — Show up consistently, because the best rainmakers win with steady effort, not volume. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/ 📞 Connect with Jason Levin: • Website: https://readysetlaunch.net/ • LinkedIn: https://www.linkedin.com/in/jasonlevinspeakertrainercoach/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    28 min

  3. APR 9

    5 Keys to Running Your Law Firm Like a Real Business with Elizabeth Miller

    Are you running a law firm… or is your law firm running you? If you’re stuck working 60, 70, even 90 hours a week, wearing all the hats, and still feeling like you’re not getting ahead, this episode is a must-listen. In this episode, Sasha Berson sits down with Elizabeth Miller, the founder of From Lawyer to Law Firm Consulting Group. Elizabeth shares insights from her 10+ years of experience helping solo and small law firm owners step out of survival mode and start running their firms like real businesses. 📰 About Elizabeth Miller: Elizabeth is the founder of From Lawyer to Law Firm Consulting Group. With over a decade of experience helping small and mid-size law firms run smoother and scale smarter, she’s on a mission to help attorneys become business owners without losing their sanity. 👉 Sasha and Elizabeth explore: — Why attorney billing is the #1 problem holding most law firms back. — How to collect more of what you bill without chasing clients. — Why your staffing issues might be your fault, and how to fix them. — How bringing in the right administrator can free you up to focus on practicing law. 👉 Main Takeaways from the Episode: — If you don’t get paid, you don’t have a law firm, you have a hobby. Fix your billing. — Staffing isn’t just about finding people. It’s about keeping them, and that starts with you. — Post-COVID staffing expectations have changed. If you’re not adapting, you’re falling behind. — You can’t scale your firm if you’re stuck doing everything yourself. — A law firm that runs like a business is worth more, whether you want to sell it one day or just get your life back. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/. 📞 Connect with Elizabeth Miller: • Website: https://fromlawyertolawfirm.com/ • LinkedIn: https://www.linkedin.com/in/elizabeth-m-miller-mba-5b644b21/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    22 min
  4. Building a Law Firm That Works for You With Gary Mitchell

    APR 2

    Building a Law Firm That Works for You With Gary Mitchell

    In this episode, Sasha Berson sits down with Gary Mitchell of OnTrackCoach, a pioneer in coaching lawyers and law firm owners for nearly two decades. In this episode, they break down how to escape the traditional, burnout-driven law firm model and create a business that works for attorneys. If you’re tired of feeling stuck in your own firm, this episode is for you!  📰 About Gary Mitchell: Gary Mitchell is a law firm coach, author, and speaker who has spent the last 20 years helping law firm owners break free from the old, burnout-inducing firm model. Through his coaching, he enables attorneys to design firms that provide financial success and the lifestyle they want. He’s also the author of multiple books, with his latest, Growing a Law Firm to Suit Your Lifestyle, currently in the final editing stages. 👉 Sasha and Gary explore: — Why so many lawyers feel trapped in their firms and how they can escape the grind. — The biggest mistakes lawyers make when trying to grow their firms. — Why the traditional law firm model is broken and what to do instead. — How COVID-19 changed the legal industry and brought self-care to the forefront. — Why a fulfilling life outside of law leads to a more profitable practice. 👉 Main Takeaways from the Episode: — You don’t have to sacrifice your personal life to run a successful law firm. — The most successful law firm owners prioritize leadership, HR, and law firm management, not just getting more clients. — If your firm isn’t structured around your lifestyle, you’re setting yourself up for burnout.  — Build a fulfilling life outside of your law firm to enhance your productivity and satisfaction.  — A law firm that works for you instead of controlling you is possible; you just need the right strategy. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/ 📞 Connect with Gary Mitchell: • Website: https://ontraccoach.com/lawyer-coach/  • LinkedIn: https://www.linkedin.com/in/garyemitchell/?originalSubdomain=ca  • Instagram: https://www.instagram.com/ontrac_coach/  📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 • Phone: (312) 854-7724

    34 min
  5. 7 Insider Tips to Buy or Sell a Law Firm Smarter with Jeremy Poock

    MAR 26

    7 Insider Tips to Buy or Sell a Law Firm Smarter with Jeremy Poock

    Have you ever thought about buying a law firm to grow your current business? Or maybe you’ve considered selling your law firm and cashing in on the years of hard work you’ve put in? Either way, this episode is a must-listen.  In this episode, Sasha Berson sits down with Jeremy Poock, Esq., the founder of Senior Attorney Match, a leading platform and brokerage focused on law firm sales and acquisitions. Jeremy shares insights from his 12+ years of experience helping small and mid-sized law firm owners navigate successful sales and purchases. 📰 About Jeremy Poock: Jeremy Poock is an attorney and the founder of Senior Attorney Match. Since 2013, he’s helped dozens of law firm owners sell and buy firms, focusing on small business law firms with revenues typically under $10 million. Jeremy’s hands-on approach and deep understanding of law firm valuations and succession planning have made him a trusted advisor in the legal space. 👉 Sasha and Jeremy explore: — Why most law firm owners overlook the opportunity to sell their practice. — How law firm sales are evolving from “Law Firm Sales 1.0” (book of business) to “2.0” (brand and digital value). — Why many lawyers are hesitant to buy firms, and how to overcome that mindset. — How alternative business structures (ABS) and changes in regulations may reshape the legal industry. — The role of personal goodwill in law firm valuation and how it impacts sales. 👉 Main Takeaways from the Episode: — Growth through acquisition is an underrated strategy for law firm owners, but that’s changing fast. — Many law firms are more valuable than their owners realize. Planning ahead can maximize the sale price. — Culture fit is critical in any law firm sale. A mismatch can sink a deal, no matter how good it looks on paper. — The legal industry is slowly moving toward greater acceptance of private equity and non-lawyer ownership, creating new opportunities (and risks) for law firms. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/ 📞 Connect with Jeremy Poock: • Website: https://www.seniorattorneymatch.com/ • LinkedIn: https://www.linkedin.com/in/jeremypoock/  📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    43 min
  6. Hiring Law Firm Employees to Triple Your Revenue with Steve Riley

    MAR 25

    Hiring Law Firm Employees to Triple Your Revenue with Steve Riley

    In this episode, Sasha Berson and Steve Riley of Atticus reveal how hiring legal assistants strategically can transform your law firm’s growth. Learn which key roles drive sustainable revenue, how to build capacity before scaling, and the management systems needed for long-term success. 📰 About Steve Riley: Steve Riley is a practice advisor at Atticus, where he helps lawyers build great practices and fulfilling lives. After practicing trial law and then transitioning to estate planning, Steve sold his firm and joined Atticus to guide other lawyers in scaling their firms sustainably. He brings decades of experience in law and practice management to his coaching and consulting. 👉 Sasha and Steve explore: — Steve's journey from trial lawyer to estate planning firm owner to law practice advisor. — The challenges he faced managing growing teams and how he overcame them. — Why most lawyers struggle with growth and how to build the capacity needed for sustainable revenue. — The importance of cultivating a great life to support a great practice. — How to build effective management infrastructure and develop leaders within a law firm. 👉 Main Takeaways from the episode: — To double revenue, you must first build an effective HR system and the capacity, hire and train people before the revenue surge. — Manage the people and let them manage the cases.  — Scaling requires tightening client intake to ensure only A+ clients are accepted.  — Build a fulfilling life outside of your law firm to enhance your productivity and satisfaction.  — After all, the key to growth is strong management systems and well-trained team leaders, not just marketing and sales.  If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/ 📞 Connect with Steve Riley: • Website: https://atticusadvantage.com/team/steve-riley/  • LinkedIn: https://www.linkedin.com/in/stevenpriley/   • Steve’s Podcast: https://podcasts.apple.com/us/podcast/great-practice-great-life-by-atticus/id1636511715  📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    53 min
  7. Master Your Law Firm Accounting and Legal Bookkeeping with Brandy Derrick

    MAR 19

    Master Your Law Firm Accounting and Legal Bookkeeping with Brandy Derrick

    Running a law firm is tough, scratch that, really tough. You're handling clients, cases, marketing, operations… and let’s not even get started on the financials. But what if you didn’t have to wear all those hats? In this episode, Sasha Berson sits with Brandy Derrick, founder of Legal Ease Bookkeeping, a firm dedicated to helping law firm owners regain their sanity when it comes to bookkeeping and financial reporting 📰 About Brandy Derrick: Brandy Derrick is the founder of Legal Ease Bookkeeping, a firm dedicated to helping small law firm owners take control of their finances without stress. With years of experience in bookkeeping and accounting, Brandy specializes in simplifying financial management for attorneys who’d rather focus on practicing law than crunching numbers. She’s passionate about making bookkeeping easy, efficient, and enjoyable, so law firm owners can make smarter financial decisions and grow their businesses with confidence. 👉 Sasha and Brandy Explore: — Why weekly bookkeeping is a game changer (yes, weekly—trust us on this). — The most common financial mistakes law firm owners make. — How proper bookkeeping can actually increase your revenue. — The difference between basic bookkeeping and strategic financial advising. — Why investing in professional bookkeeping is one of the smartest moves you can make. 👉 Main Takeaways from the Episode: — If you're a lawyer who "hates numbers," you're not alone, but ignoring them is costing you money.  — The right financial cadence (hint: not once a year when tax season rolls around) keeps your business healthy and growing.  — A great bookkeeper doesn’t just track expenses, they help you understand your numbers so you can make smarter business decisions.  — Hiring a professional law firm bookkeeping service is not an expense, it’s an investment with a serious ROI. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/ 📞 Connect with Brandy Derrick: • Website: https://legaleasebookkeeping.com/  • LinkedIn: https://www.linkedin.com/in/brandyderrick/  📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    31 min
  8. Running a Law Firm with Family and Winning Big – with Robert Simon

    MAR 6

    Running a Law Firm with Family and Winning Big – with Robert Simon

    Join Sasha Berson as he speaks with Robert Simon, Co-founder of the Simon Law Group 👉 Sasha and Robert explore: — How Robert built a thriving law firm with his twin brother and the importance of family in business. — The unique challenges of managing multiple businesses and family dynamics. — How Robert stays happy and focused while growing his empire with his wife, kids, and extended family. — What he would do if he had to start over from scratch and why failure is part of the process. 👉 Main Takeaways from the Episode: — Progress comes from taking risks and making decisions, even when they don’t go according to plan.  — Managing a law firm with multiple family members requires balancing professional and personal dynamics, but the payoff is incredible.  — Family-first mentality: Robert's ability to maintain a close-knit team with his family members and inspire them to succeed.  — Success isn't just about the money, it’s about the joy and satisfaction of creating something that makes a difference.  — If you want to grow a business, sometimes you just need to start before you're "ready”.  📰 About Robert Simon: Robert Simon is the co-founder of The Simon Law Group (The Justice Team). He built his law firm from the ground up, working alongside his twin brother, family members, and an incredible team. In addition to the law firm, Robert has grown several successful businesses, all while maintaining a family-first approach to business. 📞 Connect with Robert Simon: • Website: https://www.thesimonlawgroup.com/about-us/our-team/robert-t-simon/  • LinkedIn: https://www.linkedin.com/in/roberttsimon?trk=org-employees  • Facebook: https://www.facebook.com/@planetfunbob/   • Instagram: https://www.instagram.com/planetfunbob/?hl=en   📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    42 min
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    6 Ratings

    About

    The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

    Information

    • Creator
      Sasha Berson, Grow Law Firm
    • Years Active
      2022 - 2025
    • Episodes
      94
    • Rating
      Clean
    • Copyright
      Copyright © 2025
    • Show Website
      GLF Podcast

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