GLF Podcast

Sasha Berson, Grow Law Firm
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY
GLF Podcast

The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

  1. Get More Qualified Leads for Just $35/Lead – Ted DeBettencourt’s Juvo Chat Secret

    DEC 18

    Get More Qualified Leads for Just $35/Lead – Ted DeBettencourt’s Juvo Chat Secret

    Join Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat 👉 Sasha and Ted explore:  — The impact of automation on content creation and distribution. — Ted's approach to using data-driven insights for marketing decisions. — The future of personalized customer experiences in digital marketing. — Why businesses need to adapt quickly to stay competitive in the AI-driven world. — The role of Juvo Chat in revolutionizing customer support and engagement. — How Juvo Leads Chat uses AI to streamline communication and enhance user experience. 👉 Main Takeaways from the Episode:  — Juvo Leads Chat offers incredible value at just $35 per qualified lead with a no-risk trial. — Personalized, human-driven chats increase lead quality and conversion rates. — The service operates 24/7 with native speakers, offering a smooth experience for potential clients. — Law firms can see a 50%+ boost in qualified leads without any upfront cost. — The 97% client retention rate speaks volumes about Juvo Leads Chat’s long-term value. 📰 About Ted DeBettencourt: Ted DeBettencourt is the Co-Founder of Juvo Leads Chat, a cutting-edge lead generation service that helps law firms boost their qualified lead volume through personalized, human-driven chat. With a focus on high-quality, empathy-driven interactions, Ted and his team have revolutionized how law firms connect with potential clients. Juvo’s innovative model, which guarantees 50% more qualified leads at an affordable price, has quickly become a trusted solution for law firms looking to scale efficiently and sustainably. 📞 Connect with Ted DeBettencourt: • Website: https://juvoleads.com/  • LinkedIn: https://www.linkedin.com/in/theodoremdebettencourt/  📞 Connect with Sasha Berson: • LinkedIn: Sasha Berson • Instagram: @grow_lawfirm • YouTube: GrowLawFirm • Facebook: GrowLawFirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LeadGeneration #LawFirmMarketing #QualifiedLeads #ChatMarketing #LawFirmGrowth If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    24 min
  2. Insider Look at the Growth of a Multi-Million Dollar Family Law Firm

    DEC 4

    Insider Look at the Growth of a Multi-Million Dollar Family Law Firm

    Join Sasha Berson as he speaks with Russell Knight, Founder of The Law Office Of Russell D. Knight 👉 Sasha and Russell explore: — The challenges of scaling a multi-million dollar law firm. — How to manage wearing multiple hats, like marketing, sales, HR, and leadership. — The importance of delegation in sustaining firm growth. — Russell’s experience working with a business coach and sales consultant. — Lessons learned from balancing client service and firm management. — Key strategies for overcoming growth plateaus in legal practices. 👉 Main Takeaways from the Episode: — Delegate and trust others to help scale your law firm. — Prioritize SEO and marketing for maximum profitability. — Seek guidance from coaches and mentors to refine strategies and accelerate growth. — Invest your time and resources into marketing, especially SEO, for the best return on investment. 📰 About Russell Knight: Russell Knight is the founder of The Law Office of Russell D. Knight, a highly profitable family law firm. Employing eight lawyers and five support staff, his firm is a standout example of growth, having expanded significantly thanks to a combination of smart business strategies, relentless marketing efforts, and the guidance of top-tier business coaches. With a strong focus on SEO, sales, and leadership, Russell has transformed his firm into a well-oiled machine with a multi-million-dollar turnover. 📞 Connect with Russell Knight: • Website: https://rdklegal.com/  • LinkedIn: https://www.linkedin.com/in/russell-d-knight  • Facebook: https://www.facebook.com/LawOfficeofRussellDKnight/  • Instagram: https://www.instagram.com/divorceattorneyknight/?hl=en-gb   📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com  • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    34 min
  3. The Secrets Behind The Ward Law Group's $250M Success with Greg Ward

    NOV 29

    The Secrets Behind The Ward Law Group's $250M Success with Greg Ward

    Join Sasha Berson as he speaks with Greg Ward, the Founder and Managing Partner of The Ward Law Group 👉 Sasha and Greg explore: — The entrepreneurial journey from solopreneur to scaling a successful law firm — Niche marketing strategies targeting Spanish-speaking communities — Effective marketing and client acquisition techniques — The importance of core values in business growth — Scaling challenges and solutions in the legal services industry 👉 Main takeaways from the episode: — Commit deeply to your chosen niche rather than trying to serve everyone — Prioritize client service over immediate financial gains — Build a team that shares your core values and mission — Continuously test and refine your marketing strategies 📰 About Greg Ward: Gregory Ward is the Founder and Managing Partner of The Ward Law Group, a leading personal injury law firm dedicated to serving Spanish-speaking communities. Starting from a modest 200 sq. ft office, Ward and his wife Jany Martinez-Ward have grown the firm to a nationwide practice recovering over $500 million in settlements. Their commitment to serving Spanish-speaking accident victims has driven their remarkable 40%-50% annual growth, making them a beacon of justice for a vulnerable population. 📞 Connect with Greg Ward: • Website: https://www.855dolor55.com/  • LinkedIn: https://www.linkedin.com/in/gwardlaw/  • Facebook: https://www.facebook.com/TheWardLawGroup/  • Instagram: https://www.instagram.com/attorneygregward/  📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com  • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    1h 7m
  4. Optimizing Your Law Firm's Financial Engine with John Scott, Partner at Anders CPAs and Advisors

    JUL 24

    Optimizing Your Law Firm's Financial Engine with John Scott, Partner at Anders CPAs and Advisors

    Join Sasha Berson as he speaks with John Scott, Partner at Anders CPAs and Advisors 👉 Sasha and John explore: — The importance of paying attention to data and testing different marketing strategies to see what works best for your firm — How legal businesses, like any service business, can scale if there is demand and supply — The ability to replicate a successful process-driven service model within a geographic area or new cities — Focusing on cash, financials, production, and pipeline metrics on a weekly basis — Utilizing a consultant to develop KPIs and focus on priority areas needing attention — Benchmarking your firm's financial data against industry peers through a customized accounting structure 👉 Main takeaways from the episode: — Law firm growth is attainable through strategic scaling of proven internal processes, not reliance on reputation alone — Tracking metrics over time via recurring reviews reveals trends and priorities for targeted improvement — Standardizing operations while customizing analytics benchmarks performance for maximum competitive advantage — Consultants expedite progress by documenting workflows, analyzing finances, and recruiting to expand capabilities 📰 About John Scott: John Scott is a Partner in Tax at Anders CPAs & Advisors. As the leader of the firm's virtual CFO team for legal clients, John draws on his wealth of experience in helping law firms optimize their financial management. He works closely with attorney and business owner clients to address complex tax, estate planning, and valuation issues.  John employs a collaborative approach, partnering clients with other advisors to accomplish their goals in a cost-effective manner. With a focus on profitability, John provides dedicated resources and critical thinking to make law practices more efficient and competitive. His expertise benefits both established and emerging firms seeking to maximize performance. 📞 Connect with John Scott: • Website: https://anderscpa.com/  • LinkedIn: https://www.linkedin.com/in/john-c-scott-cpa/  • Facebook: https://www.facebook.com/AndersCPA  • Twitter: https://twitter.com/anderscpa  • Instagram: https://www.instagram.com/anderscpa/  📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com  • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    40 min
  5. What Every Law Firm Leader Needs to Know Before Acquiring: Tom Lenfestey, CEO of The Law Practice Exchange

    JUL 17

    What Every Law Firm Leader Needs to Know Before Acquiring: Tom Lenfestey, CEO of The Law Practice Exchange

    Join Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange 👉 Sasha and Tom explore: — The importance of strategic fit in law firm acquisitions — Developing a clear acquisition plan aligned with growth goals — The process of searching for the right acquisition opportunity — Financial considerations and funding in law firm acquisitions — Buy-sell agreements for solo practitioners and small partnerships — The significance of thorough transition planning and post-acquisition integration 👉 Main takeaways from the episode: — Firms should avoid stretching into new practice areas just because opportunities arise and instead ensure strategic fit with their goals. — Solo practitioners can facilitate succession planning through buy-sell agreements with respected peer attorneys — Valuation analyses are needed to avoid killed deals from unrealistic price expectations on the part of sellers — Thorough transition planning and open communication between parties make post-acquisition integration infinitely easier 📰 About Tom Lenfestey: Tom Lenfestey is the Founder and CEO of The Law Practice Exchange, a leading platform facilitating law firm sales, mergers, and succession planning. A practicing attorney and licensed CPA, Tom recognized the legal profession lacked resources for practice transitions. He founded LPE in 2013 to fill this void, providing services to guide lawyers through succession planning, exits, and acquisitions.  With vast expertise in evaluating law firm transactions, Tom consults firms on valuation, integration, and long-term strategy. As an accomplished speaker, he regularly shares insights with legal associations on topics including succession planning and law practice sales. Clients praise Tom for his expertise and personalized guidance. 📞 Connect with Tom Lenfestey: • Website:  https://thelawpracticeexchange.com/  • LinkedIn: https://www.linkedin.com/in/tomlenfestey/  • Facebook: https://www.facebook.com/lawpracticeexchange/  • Twitter: https://twitter.com/LawPracticeExch  📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com  • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    59 min
  6. Doubling Your Law Firm Profits by Working Less with Chris Guymon, the Founder of Time Freedom for Lawyers

    JUL 10

    Doubling Your Law Firm Profits by Working Less with Chris Guymon, the Founder of Time Freedom for Lawyers

    Join Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers 👉 Sasha and Chris explore: — How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters — Common exceptions to the four-hour rule for certain practice areas like personal injury or contingency fees — The benefits of the four-hour rule like being able to collect payment on nearly all hours worked and not losing money on employees. — How there is a lot of opportunity in law through inefficiency and solving clients' pain points in new ways without needing fancy business expertise. — The idea that with some innovative approaches, attorneys can make good money with less effort by addressing client needs instead of just replicating typical practices. 👉 Main takeaways from the episode: — Adopting strategies like the four-hour rule that focus attorneys' work on paid cases can significantly increase revenue by collecting payment on nearly all billable hours. — Simplifying processes, like completing divorces in three months through flat fees and limiting pre-mediation work, leads to better client outcomes at lower costs. — Non-traditional approaches to law practice, such as Chris' move into coaching, can improve work-life balance while maintaining or increasing income. — With innovative thinking, attorneys have opportunities to earn more per hour worked by addressing inefficiencies compared to typical billable hour models. 📰 About Chris Guymon: Chris Guymon is a seasoned marketing strategist specializing in legal services. With over 15 years of experience, he has a proven track record of boosting client acquisition and enhancing brand visibility for law firms. Chris is passionate about leveraging innovative marketing techniques to deliver measurable ROI and sustainable growth for his clients. 📞 Connect with Chris Guymon: • Website: https://www.crc.law/  • LinkedIn: https://www.linkedin.com/in/chris-guymon-tfl  • Facebook: https://www.facebook.com/groups/timefreedomforlawyers/  📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    43 min
  7. Growing from Self-Actualization to Rainmaking with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt

    JUL 3

    Growing from Self-Actualization to Rainmaking with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt

    Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt 👉 Sasha and Stuart explore: — The importance of continuously developing legal and advocacy skills throughout one's career — The challenges of balancing both the professional obligations and business demands of running a small law firm — Finding fulfillment through upholding the principles and integrity of the legal profession — The misconception some have that personal injury law is merely "ambulance chasing" and lacks complexity — How taking risks and working diligently on cases contributes to positive outcomes over superficial resolutions — Striking the right equilibrium between practicing law competently while also sustaining the business needs of a firm 👉 Main takeaways from the episode: — Both competence in legal advocacy and strong networking skills are necessary for a sustainable small firm practice — Viewing legal work as a meaningful pursuit beyond just money and business requires embracing both craft and humanity — Taking pride in working hard each day with fairness and honesty builds rewarding careers and serves clients well in the long run 📰 About Stuart Ratzan: Stuart Ratzan is the founding partner of Ratzan Weissman & Boldt, a Miami personal injury law firm. As a renowned trial lawyer, he has secured multimillion-dollar settlements in high-profile medical malpractice and catastrophic injury cases. Ratzan believes strongly in bringing wrongdoers to account through impactful jury verdicts. He is committed to public safety and ensuring access to healthcare. Ratzan has earned many accolades, including recognition as one of Florida's top attorneys by Best Lawyers. 📞 Connect with Stuart Ratzan: • Website: https://www.rwblawyers.com/  • LinkedIn: https://www.linkedin.com/in/stuartratzan/  • Facebook: https://www.facebook.com/rwblawyers/  • Twitter: https://twitter.com/ratzanlaw  • Instagram: https://www.instagram.com/rwblawyers/  📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    32 min
  8. Achieving Business Growth Through Proper Budgeting and Intake Management with Chris Dreyer, CEO of Rankings.io

    JUN 26

    Achieving Business Growth Through Proper Budgeting and Intake Management with Chris Dreyer, CEO of Rankings.io

    Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io 👉 Sasha and Chris explore: — The importance of proper capital allocation for marketing, especially for originating new cases — How direct response marketing requires short-term spending while brand building is long-term — Best practices for intake systems and client experience to generate reviews — The "profit first" mindset of allocating a percentage of revenue to profit upfront to force profitability and efficiency — Features of excellent intake systems like training, personality assessments, and an emphasis on care and client happiness — The need to substantially invest in major market campaigns, often over $1 million monthly, to stand out competitively 👉 Main takeaways from the episode: — Proper capital allocation for marketing is crucial, especially early on, to generate cases and data to gauge effectiveness — Building a long-term brand requires substantial, ongoing investment though it leads to cheaper client acquisition over the long run — Intake systems deeply impact client experience and retention, potentially costing or earning firms millions each year — Establishing financial targets, cutting costs strategically, and planning growth over multiple years with a fractional CFO's help can substantially increase law firm wealth 📰 About Chris Dreyer: Chris Dreyer is the CEO and founder of Rankings.io, an SEO agency that specializes in helping elite personal injury law firms generate cases through organic search on Google. His company has been named to the Inc. 5000 list five years consecutively, recognizing its impressive growth. After competing globally in collectible card games and poker as a youth, he earned a degree in history education but found his true calling in digital marketing. Starting with an affiliate marketing side hustle during spare time from his teaching job, he grew it into a full-time venture. When changes in search engine algorithms impacted his business, he pivoted to legal marketing, leveraging his SEO expertise. As the founder and CEO of Rankings.io, he has scaled the agency significantly year over year, achieving eight-figure revenues through his data-driven approach and dedicated team. 📞 Connect with Chris Dreyer: • Website: https://rankings.io/  • LinkedIn: https://www.linkedin.com/in/chrisdreyerco/  • Facebook: https://www.facebook.com/chrisdreyerco/  • Twitter: https://x.com/Rankingsio  • Instagram: https://www.instagram.com/chrisdreyerco/  📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    47 min
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About

The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

Information

  • Creator
    Sasha Berson, Grow Law Firm
  • Years Active
    2022 - 2024
  • Episodes
    77
  • Rating
    Clean
  • Copyright
    Copyright © 2024
  • Show Website
    GLF Podcast

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