GLF Podcast

Sasha Berson, Grow Law Firm
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY
GLF Podcast

The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

  1. Build a $1M+ Legal Tech Startup in 18 Months - Insights from Karl Seelbach

    1 HR. AGO

    Build a $1M+ Legal Tech Startup in 18 Months - Insights from Karl Seelbach

    Join Sasha Berson as he speaks with Karl Seelbach, Co-founder of Scribe and Managing Partner at Doyle & Seelbach 👉 Sasha and Karl explore: — Why the traditional court reporting model hasn’t changed in over 150 years and is ripe for disruption. — Insights into starting and scaling a legal-tech startup to seven figures in just over a year. — A platform that integrates seamlessly with Zoom to deliver high-quality testimony reporting at less than half the cost and 10x the speed. — Why Karl believes more attorneys should embrace innovation to simplify and enhance their practice. 👉 Main Takeaways from the Episode: — Attorneys face long delays for transcripts and inconsistent service quality. — Legal tech like Scribe isn’t just about cost savings; it’s about enhancing client service by delivering faster and more reliable results. — Legal tech doesn’t just simplify workflows; it enhances client experience and attorney productivity. — Tech adoption doesn’t mean leaving the law behind—it can complement your practice and expand your impact. 📰 About Karl Seelbach: Karl Seelbach is a seasoned litigation defense attorney with nearly 20 years of experience. As managing partner at Doyle & Seelbach, he oversees a 30-person firm specializing in personal injury defense. An early tech adopter and serial entrepreneur, Karl has founded three startups, with Scribe being his latest and most impactful venture. 📞 Connect with Karl Seelbach: • Website: https://skribe.ai/  • LinkedIn: https://www.linkedin.com/in/kwseelbach  • Twitter: https://x.com/KarlSeelbach/status/1877004675842539646  📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    31 min
  2. How Attorneys Can Gain More Clients and Credibility with a Book – Insights from Melanie Herschorn

    JAN 29

    How Attorneys Can Gain More Clients and Credibility with a Book – Insights from Melanie Herschorn

    Join Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books 👉 Sasha and Melanie explore: — Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding. — The misconceptions attorneys have about self-publishing and how to protect their intellectual property while publishing independently. — How to transform a book into a marketing engine that drives thought leadership, client engagement, and business growth. — Real-life lessons from Melanie’s own experiences with predatory publishers and how those lessons inspired her mission. 👉 Main Takeaways from the Episode: — Self-publishing gives attorneys control over their intellectual property and royalties while establishing their authority in the field. — Avoid “publishers” who overpromise and underdeliver, independent publishing is a safer and more rewarding path. — A book is more than just a product; it’s a tool for content marketing. Leverage excerpts, blog posts, and social media to maximize its impact. — Clear, relatable content can bridge the divide between complex legal concepts and the needs of prospective clients. 📰 About Melanie Herschorn: Melanie Herschorn is the Founder of Big Impact Books, a company dedicated to helping professionals publish and market books that establish them as thought leaders. Melanie has worked with countless attorneys, guiding them to use their expertise to write compelling, market-driven books. Her background in PR and journalism shapes her mission to help others amplify their voices authentically. 📞 Connect with Melanie Herschorn: • Website: https://yourbigimpactbook.com/  • LinkedIn: https://www.linkedin.com/in/melanie-herschorn/  • Facebook: https://www.facebook.com/melherschorn/  • Twitter: https://x.com/i/flow/login?redirect_after_login=%2FMelHerschorn  📞 Connect with Sasha Berson: • LinkedIn: Sasha Berson • Instagram: @grow_lawfirm • YouTube: GrowLawFirm • Facebook: GrowLawFirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    27 min
  3. 18 Minutes to More Referrals: Ben Paul’s Proven Formula for Lawyers

    JAN 22

    18 Minutes to More Referrals: Ben Paul’s Proven Formula for Lawyers

    Join Sasha Berson as he speaks with Ben Paul, Founder of BD Ladder 👉 Sasha and Ben explore: — The surprising impact of spending just 18 minutes daily on business development, adding up to over 70 hours a year of focused growth. — Why starting business development early in your career is a game-changer. — Strategies to overcome fear of rejection and make networking an easy habit. — How being genuine and generous in your professional relationships can lead to a steady flow of referrals. 👉 Main Takeaways from the Episode: — Whether you’re fresh out of law school or a seasoned attorney, the best time to build connections is today. — Schedule business development on your calendar and treat it as untouchable. — Be generous with your time, expertise, and connections to establish trust. — Keep track of your business development efforts to see how small daily actions add up over months and years. 📰 About Ben Paul: Ben Paul is the Founder of BD Ladder, a consultancy dedicated to helping lawyers and other professionals excel in business development. With years of expertise, Ben provides actionable strategies to make business growth manageable and effective. 📞 Connect with Ben Paul: • Website: https://www.bdladder.com/ben-paul  • LinkedIn: https://www.linkedin.com/in/benpaulbdm/  • Facebook: https://www.facebook.com/BDLadder  • Twitter: https://x.com/BdLadder  📞 Connect with Sasha Berson: • LinkedIn: Sasha Berson • Instagram: @grow_lawfirm • YouTube: GrowLawFirm • Facebook: GrowLawFirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    48 min
  4. Learn Legal Advertising Hacks from Harlan Schillinger [125+ Law Firms Transformed!]

    JAN 15

    Learn Legal Advertising Hacks from Harlan Schillinger [125+ Law Firms Transformed!]

    Join Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger 👉 Sasha and Harlan explore: — The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979. — The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's focus on digital and social media strategies. — The importance of integrity and client service in building a lasting reputation in legal practice. — How processes, from intake to case handling, are essential to scaling any law firm, whether it’s a solo practice or a multi-state operation. 👉 Main Takeaways from the Episode: — Before diving into marketing, focus on becoming an exceptional lawyer. Delivering outstanding client outcomes naturally generates word-of-mouth referrals and builds a strong reputation. — Invest in a client-focused website that speaks to your audience’s needs, not just your accolades. — Treat your advertising like you’re presenting a case to a jury. Be likable, credible, and authentic. — With changes in ownership laws in Arizona and Utah, private equity could soon enter the legal industry, making it crucial for firms to adopt scalable processes and systems. 📰 About Harlan Schillinger: Harlan Schillinger, often called the grandfather of legal advertising, has been shaping the legal marketing industry since 1978. Over 46 years, he’s mentored law firms, produced groundbreaking TV ads, and set benchmarks for integrity and innovation. Harlan remains an active thought leader, sharing his expertise at major legal conferences and through private consulting. 📞 Connect with Harlan Schillinger: • Website: https://www.harlanschillinger.com/  • LinkedIn: https://www.linkedin.com/in/harer54215/  • Facebook: https://www.facebook.com/Harlan.Schillinger.Legal.Marketing.Expert/  📞 Connect with Sasha Berson: • LinkedIn: Sasha Berson • Instagram: @grow_lawfirm • YouTube: GrowLawFirm • Facebook: GrowLawFirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    50 min
  5. Instagram Strategy for Lawyers to Hit 250K Followers from Joe McCarthy

    JAN 8

    Instagram Strategy for Lawyers to Hit 250K Followers from Joe McCarthy

    Join Sasha Berson as he speaks with Joe McCarthy, Founder of JEM Social 👉 Sasha and Joe explore: — The importance of authentic content and messaging over superficial production quality. — Practical strategies for creating a content calendar and consistent posting schedule. — How investing strategically in your social media presence can accelerate results. — Why Instagram is a crucial platform for law firms looking to expand their reach. — How social media can indirectly generate leads, even if they don't originate directly from the platform. 👉 Main Takeaways from the Episode: — Create content that causes a change in perspective rather than just surface-level tips. — Budget 4-8 hours per month for content creation, planning, and strategy. Time investment on your calendar must be as important as the cases you work on. — Think of your social media presence as a "digital resume" that builds trust and credibility with potential clients. — Successful law firms and lawyers invest tens of thousands of dollars into their social media to get real results. 📰 About Joe McCarthy: Joe McCarthy is a dynamic digital marketing expert who transitioned from a personal passion for online growth to revolutionizing how businesses, particularly law firms, leverage social media. Through his company, JEM Social, Joe has empowered numerous clients to move beyond vanity metrics and achieve tangible increases in brand visibility, engagement, and client acquisition. 📞 Connect with Joe McCarthy: • Website: https://www.jemsocial.com/ • LinkedIn: https://www.linkedin.com/in/joe-mccarthy-7b691518a  • Facebook: https://www.facebook.com/joe.mccarthy.7564/  • Twitter: https://twitter.com/realjoe_mac  • Instagram: @realJoeMcCarthy 📞 Connect with Sasha Berson: • LinkedIn: Sasha Berson • Instagram: @grow_lawfirm • YouTube: GrowLawFirm • Facebook: GrowLawFirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawFirmMarketing #SocialMediaMarketing #LeadGeneration #LegalIndustry #DigitalStrategy If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    32 min
  6. How Ben Leader Boosted Conversions from 50 to 80% and Quadrupled Case Volume

    12/26/2024

    How Ben Leader Boosted Conversions from 50 to 80% and Quadrupled Case Volume

    Join Sasha Berson as he speaks with Ben Leader, Partner at Elrod Pope Law Firm 👉 Sasha and Ben explore: — The pivotal role of joining mastermind groups to accelerate firm growth. — How shifting focus from practicing law to marketing and intake management transformed Ben’s law firm. — Strategies to optimize marketing spending for better ROI. — The impact of data-driven decisions on lead generation and client intake. — Building a centralized system for intake and case management. 👉 Main Takeaways from the Episode: — Ben shares how re-evaluating marketing strategies led to reallocating budgets from ineffective campaigns, saving six figures while significantly increasing case volume. — Joining the PILMA Mastermind group helped Ben build a roadmap for scaling his firm's intake and marketing efforts. — Investing in intake management and systems integration can yield up to a 270% increase in lead-to-case conversions, dramatically impacting revenue. — Firms that focus on business management, rather than just case handling, often see exponential growth. 📰 About Ben Leader: Ben Leader is a dynamic legal professional who pivoted from a traditional practice to revolutionizing his firm's operations. After joining his father’s firm, originally founded in 1980, Ben took charge of marketing and intake management. His innovative approach resulted in quadrupling the firm’s case volume, streamlining operations, and significantly enhancing profitability. 📞 Connect with Ben Leader: • Website:  https://elrodpope.com/about-us/our-attorneys/ben-leader/ • LinkedIn: https://www.linkedin.com/in/ben-leader-50b5371b/  📞 Connect with Sasha Berson: • LinkedIn: Sasha Berson • Instagram: @grow_lawfirm • YouTube: GrowLawFirm • Facebook: GrowLawFirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawFirmMarketing #IntakeManagement #BusinessGrowth #LegalIndustryInsights If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    49 min
  7. Get More Qualified Leads for Just $35/Lead – Ted DeBettencourt’s Juvo Chat Secret

    12/18/2024

    Get More Qualified Leads for Just $35/Lead – Ted DeBettencourt’s Juvo Chat Secret

    Join Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat 👉 Sasha and Ted explore:  — The impact of automation on content creation and distribution. — Ted's approach to using data-driven insights for marketing decisions. — The future of personalized customer experiences in digital marketing. — Why businesses need to adapt quickly to stay competitive in the AI-driven world. — The role of Juvo Chat in revolutionizing customer support and engagement. — How Juvo Leads Chat uses AI to streamline communication and enhance user experience. 👉 Main Takeaways from the Episode:  — Juvo Leads Chat offers incredible value at just $35 per qualified lead with a no-risk trial. — Personalized, human-driven chats increase lead quality and conversion rates. — The service operates 24/7 with native speakers, offering a smooth experience for potential clients. — Law firms can see a 50%+ boost in qualified leads without any upfront cost. — The 97% client retention rate speaks volumes about Juvo Leads Chat’s long-term value. 📰 About Ted DeBettencourt: Ted DeBettencourt is the Co-Founder of Juvo Leads Chat, a cutting-edge lead generation service that helps law firms boost their qualified lead volume through personalized, human-driven chat. With a focus on high-quality, empathy-driven interactions, Ted and his team have revolutionized how law firms connect with potential clients. Juvo’s innovative model, which guarantees 50% more qualified leads at an affordable price, has quickly become a trusted solution for law firms looking to scale efficiently and sustainably. 📞 Connect with Ted DeBettencourt: • Website: https://juvoleads.com/  • LinkedIn: https://www.linkedin.com/in/theodoremdebettencourt/  📞 Connect with Sasha Berson: • LinkedIn: Sasha Berson • Instagram: @grow_lawfirm • YouTube: GrowLawFirm • Facebook: GrowLawFirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LeadGeneration #LawFirmMarketing #QualifiedLeads #ChatMarketing #LawFirmGrowth If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    24 min
  8. Insider Look at the Growth of a Multi-Million Dollar Family Law Firm

    12/04/2024

    Insider Look at the Growth of a Multi-Million Dollar Family Law Firm

    Join Sasha Berson as he speaks with Russell Knight, Founder of The Law Office Of Russell D. Knight 👉 Sasha and Russell explore: — The challenges of scaling a multi-million dollar law firm. — How to manage wearing multiple hats, like marketing, sales, HR, and leadership. — The importance of delegation in sustaining firm growth. — Russell’s experience working with a business coach and sales consultant. — Lessons learned from balancing client service and firm management. — Key strategies for overcoming growth plateaus in legal practices. 👉 Main Takeaways from the Episode: — Delegate and trust others to help scale your law firm. — Prioritize SEO and marketing for maximum profitability. — Seek guidance from coaches and mentors to refine strategies and accelerate growth. — Invest your time and resources into marketing, especially SEO, for the best return on investment. 📰 About Russell Knight: Russell Knight is the founder of The Law Office of Russell D. Knight, a highly profitable family law firm. Employing eight lawyers and five support staff, his firm is a standout example of growth, having expanded significantly thanks to a combination of smart business strategies, relentless marketing efforts, and the guidance of top-tier business coaches. With a strong focus on SEO, sales, and leadership, Russell has transformed his firm into a well-oiled machine with a multi-million-dollar turnover. 📞 Connect with Russell Knight: • Website: https://rdklegal.com/  • LinkedIn: https://www.linkedin.com/in/russell-d-knight  • Facebook: https://www.facebook.com/LawOfficeofRussellDKnight/  • Instagram: https://www.instagram.com/divorceattorneyknight/?hl=en-gb   📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com  • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    34 min
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About

The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

Information

  • Creator
    Sasha Berson, Grow Law Firm
  • Years Active
    2022 - 2025
  • Episodes
    83
  • Rating
    Clean
  • Copyright
    Copyright © 2025
  • Show Website
    GLF Podcast

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