Grow & Thrive: A Call to Action

Bri Amarillas, Laura Mae Smith
  • 5.0 (6)
  • Marketing

On this show, hosts Bri Amarillas and Laura Mae Smith of Intuit provide marketers and communicators with the most cutting edge ways of thinking about and engaging in the craft of marketing and communications. They talk to internal leaders, external influencers, and challenge you, the listener, with a call to action.

  1. 07/31/2023

    Making Impact in the Increasingly Competitive World of Social Media Marketing

    The social media market is more fragmented - and more sophisticated - than ever before. How do brands decide on a social strategy that fits with their broader organizational goals, while cutting out the noise? Lauren Thomas develops social media strategies for billion dollar brands, and is currently the Head of Social Media for Intuit TurboTax. She shares her insights on knowing when there’s a growing audience on a new channel, how to keep an authentic presence for the brand, and how to handle the higher content volume and trend turnover in this fast-paced corner of the marketing and communications world.

    38 min

  2. 06/20/2023

    What Behavioral Science Means for Marketers and Communicators

    Influencing behavior is at the core of what marketers and communicators must do, but many don’t keep up with the latest research around behavioral science. Working at the intersection of psychology, sociology, economics and more, Intuit’s Jaime Kornick explains how insights from the behavioral science field can improve marketers’ jobs and the impact they have - in both big and small ways.

    27 min

  3. 04/11/2023

    A Growth Mindset Leads to Meaningful Work Experiences

    In this episode, we welcome new co-host Laura Mae Smith to the show, and turn the tables to put former host Mos' Okediji, director of marketing and communications for learning, growth and development at Intuit, in the hot seat. We speak with her about applying design thinking to your career, the gift of feedback, people skills as a source of power, and more.

    33 min

  4. 02/08/2023

    The Art of Building Trust and Managing Brand Reputation

    Few organizations have mastered the art of responding with intent to reputational threats - being proactive instead of reactive. Derrick Plummer, Director of Corporate Communications at Intuit, says the key is to have integrity, empathy and to build trust with customers throughout your relationship with them.  Plummer has consulted with companies from Delta to Nissan to Arby’s to Mailchimp, and worked on the Kerry/Edwards presidential campaign as well as in the Obama administration.

    32 min

  5. 01/17/2023

    Purpose-Driven Brand Marketing at Intuit Mailchimp

    The award winning Intuit Mailchimp brand marketing and corporate citizenship team talks to us about what it means to purposely practice your craft as a marketer and communicator.  In this episode, we speak with Michael Mitchell, who leads brand marketing and the content studio at Mailchimp; Lain Shakespeare, who is responsible for Mailchimp’s corporate citizenship platform Big Change Starts Small; and Megan Spellman, who led a partnership with the Black in Fashion Council in a collaboration at New York Fashion Week.

    36 min

  6. 12/13/2022

    Reflections and Predictions from Intuit CMO Lara Balazs

    Intuit’s best-in-class approach to the marketing and communications craft comes from a culture created at the top. In this episode, we speak with Lara Balazs, our Executive Vice President, General Manager, and Chief Marketing Officer, as she reflects on her career, the company’s achievements this year, and shares actionable insights that marketers and communicators can leverage in 2023.

    29 min

  7. 10/04/2022

    Why Marketing Teams Need Metaverse Strategies Today

    While it grabs many headlines, for many, the metaverse still feels far off. It’s important for those in the marketing and communications fields to pay attention to how the metaverse is developing, though, and take a strategic approach. But those strategies can’t be about the technology first - they have to start with customer problems and pain points. We speak to Toby Daniels, former chief innovation officer at AdWeek, about where to start.

    37 min

  8. 06/10/2022

    Unlocking the Full Potential of Product Marketing

    Product marketing is a vital part of so many businesses - but exactly what that job entails differs from organization to organization. At Intuit, we’re all about customer-centered design, and that means the way we do product marketing is unique. In this roundtable, we’ll hear from three internal product marketing experts on what they’ve learned through trial and error: Andrea Bekhazi, group product marketing manager; Jessica Cheng, a product marketing manager;  and Justin Brock, who recently transitioned from marketing into product at TurboTax and Credit Karma.

    36 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

On this show, hosts Bri Amarillas and Laura Mae Smith of Intuit provide marketers and communicators with the most cutting edge ways of thinking about and engaging in the craft of marketing and communications. They talk to internal leaders, external influencers, and challenge you, the listener, with a call to action.

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