Grow Up

Jason Parkinson & Mark Hemmer
  • 4.9 (39)
  • MARKETING

Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.

  1. 12/03/2019

    Nothing Works: Why Marketing Needs To Be Customized

    Jason and Mark discuss the importance of a custom marketing strategy in this episode of Grow Up. Learn why it's a bad idea to listen to outside noise about what strategies or tactics are “dead” or to follow hot trends blindly.

    12 min

  2. 11/26/2019

    How ONEFIRE Uses Databox Visualization To Track Marketing Performance

    In this episode, Jason and Mark talk about Databox with ONEFIRE analytics expert Adam Bockler. Adam explains the benefits of Databox, what similar tools can do for your business, and how ONEFIRE uses data to show client success.

    11 min

  3. 11/19/2019

    Lessons To Learn From FACEBOOK's Rebrand

    What can your business learn from Facebook’s rebrand? In this episode, Jason and Mark discuss Facebook, the recent rebrand, and lessons that any business can learn and apply in their own rebranding efforts

    15 min

  4. 11/13/2019

    How Google's New BERT Search Algorithm Update May Affect Your SEO

    In this episode, Jason and Mark break down Google’s latest algorithm change: BERT. What does BERT mean for your business and your approach to marketing for search and SEO? Find out on Grow Up.

    15 min

  5. 11/05/2019

    Has Your Business Started Marketing To Gen Z?

    We're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience. Generation Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers.  This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many businesses are still largely talking about that group and not thinking about the next group that's coming through High School and College right now. Join Jason & Mark as they do a deep dive into a cohort with over $44 billion in spending power. Show Links: Grow-Up Podcast Feedback

    13 min

  6. 10/29/2019

    Technology in eSports goes beyond the games that are played

    We're heading back to the Grow Up archives for today's episode which aired last season. While the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are played competitively and Nations is turning this captive audience into revenue through online and in-person sales of gaming merch. Founder & CEO Patrick Mahoney got his start in the world of music merchandising for bands like the Mighty Mighty Bosstones and Oasis. When he saw the opportunity to expand this business into Esports, he jumped on the opportunity.  Technology has made the barrier to entry for online businesses lower than ever. Show Links: We Are Nations Manhead Shopify

    20 min

  7. 10/22/2019

    How A PR Strategy and Influencer Marketing Can Help Your Business Grow Better

    We're digging back into the Grow Up archives to resurface this important interview with Michelle Mekky about Public Relations & Influencer marketing. Influencer Marketing. How can you get started using this modern method for marketing your business? Jason and Mark are joined by Michelle Mekky from Mekky Media to talk through influencer relations and how specific brands are using this form of marketing to grow better. Learn practical advice for how you can leverage influencers as part of your marketing strategy. Show Links: Michelle Mekky LinkedIn - https://www.linkedin.com/in/michellemekky/ Mekky Media Relations - http://www.mekkymedia.com/ Mekky Facebook - https://www.facebook.com/mekkymedia ONEFIRE - https://onefire.com

    28 min

  8. 10/15/2019

    Don’t Overlook These Opportunities to Remove Friction from the Customer Experience

    In this episode of Grow Up, Jason and Mark share some easy to use free tools that businesses can deploy today to remove friction from the customer experience. Learn how you can take advantage of quick-win opportunities for your business.

    15 min
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Trailer

4.9
out of 5
39 Ratings

About

Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.

Information

  • Creator
    Jason Parkinson & Mark Hemmer
  • Years Active
    2018 - 2019
  • Episodes
    73
  • Rating
    Clean
  • Copyright
    © 2026 Grow Up
  • Show Website
    Grow Up