Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

Christina Rizakos
  • 5.0 (5)
  • MARKETING
  • UPDATED SEMIWEEKLY

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare's marketing. The online space is where your ideal families are hanging around and guess what? If you don't leverage your online platforms then you will struggle to put your program on the map! This podcast will focus on increasing traffic to your website, paid traffic, social media, tours and so much more! Make sure you drop by my website for more info on how we can help you fully book your childcare business . Website: www.childcarebusinessmarketing.com

  1. DEC 14

    Before You Plan 2026, Fix This One Marketing Habit

    Before You Plan 2026, Fix This One Marketing Habit Feeling behind on your marketing as the year wraps up? In this short but powerful episode, Christina breaks down the single habit shift every childcare provider needs before setting 2026 goals: stop treating marketing like a giant project and start treating it as a tiny, repeatable daily habit. You’ll learn why “post more” and “be more consistent next year” never work, how to break the all-or-nothing cycle, and how a simple 2-minute daily action can change your visibility dramatically. This episode also sets the stage for Christina’s brand-new live workshop on January 6th, where she’ll walk you through her easy, realistic 2-Minute Social Media System designed specifically for busy childcare providers. What You’ll LearnWhy lack of consistency isn’t your fault The real reason marketing feels overwhelming The shift from “big project” thinking to “tiny habit” thinking Examples of quick 2-minute marketing actions you can do today Why January is the month parents make childcare decisions How to show up online without spending hours on content Perfect For You If You Are:A childcare center owner or in-home provider Feeling guilty for not posting enough Overwhelmed with marketing tasks Ready to show up intentionally in 2026 without burnout Next Steps / Links Mentioned Join the LIVE Workshop (January 6th) The 2-Minute Social Media System Learn how to create content in a simple daily rhythm that takes minutes, not hours. 👉 https://www.childcarebusinessmarketing.com/workshop 🏫 Join the Childcare Business Marketing SKOOL Community Get monthly strategies, templates, plug-and-play posts, tech tutorials, and a FREE 7-day trial. 👉 https://childcarebusinessmarketing.skool.com (Choose any membership tier — you can upgrade or downgrade anytime.) Done-For-You Marketing Services (DFY) For childcare center owners ready to hand off their marketing completely. DFY social media, Google Business Profile optimization, Facebook Ads, growth campaigns, and more. 👉 https://www.childcarebusinessmarketing.com/dfy Let’s Connect Instagram: @childcarebusinessmarketing Facebook: Childcare Business Marketing Website: https://www.childcarebusinessmarketing.com Final Note You don’t need a perfectly polished marketing plan to start 2026 strong. You just need a tiny, consistent system that works with your real day-to-day life. Start today… and let the January 6th workshop give you the routine that finally sticks. Ready to show up with ease? I’ll see you inside. ✨ Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency

    3 min
  2. Why Social Media Isn’t Working for Your Program — and What to Do Instead

    DEC 10

    Why Social Media Isn’t Working for Your Program — and What to Do Instead

    If social media feels like a frustrating guessing game that never leads to enrollments — you’re not alone. Most childcare providers are told they “need to post more,” but never given a system that actually works. In this short and honest episode, Christina breaks down: Why your posts aren’t leading to parent inquiries The biggest mistake most providers are making with content What to do when you’re too busy to “show up online” A sneak peek into a simple 2-minute daily strategy that actually works If you’ve ever skipped posting because you didn’t know what to say — or you posted something and heard crickets — this episode will shift everything. 👉 Want to learn the full system? Join Christina’s LIVE workshop: https://www.childcarebusinessmarketing.com/workshop The 2-Minute Social Media System 🗓️ Tuesday, January 6th at 1 PM EST 📥 PD credit + replay included 🎟️ Tickets are $9

    3 min
  3. Close the Year Strong: A Simple 7-Step Planning Framework for Childcare Owners

    DEC 2

    Close the Year Strong: A Simple 7-Step Planning Framework for Childcare Owners

    Feeling scattered as the year wraps up? In this powerful solo episode, Christina Rizakos shares a simple yet transformative 7-step framework to help childcare center owners reflect, regroup, and map out their next 90 days with purpose and clarity. You’ll learn how to: Evaluate what energized or drained you this year Audit your finances to see where your real growth came from Brainstorm fresh ideas that align with your goals Use AI tools like ChatGPT for quick niche research Create a 90-day action plan tailored to your daycare Reverse engineer your big goals into weekly tasks Lock it all into your calendar to eliminate overwhelm Whether you're aiming to revamp your classrooms, increase enrollment, or launch a new program, this episode gives you the clarity and momentum you need to finish strong and start the new year with confidence. Download your worksheet here >>> HERE 👉 Join the community for more support: https://www.skool.com/childcaremarketing/about 👉 Need 1:1 strategy help? Visit: https://www.childcarebusinessmarketing.com/done-for-you-services 📩 Questions? Email us at info@childcarebusinessmarketing.com 📺 Watch this episode on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

    19 min
  4. Do ads guarantee enrollments?

    NOV 26

    Do ads guarantee enrollments?

    Do ads guarantee enrollments? Listen in as I answer this question.  💡 Want Help with Your Marketing? ✅ Join the SKOOL community for support and real feedback on your bios, flyers, and messaging: https://www.skool.com/childcaremarketing/about 📬 For 1:1 copy support or full messaging strategy: https://www.childcarebusinessmarketing.com/done-for-you-services or email info@childcarebusinessmarketing.com 📺 Subscribe on YouTube for visual breakdowns and bonus training https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

    10 min
  5. How to Stand Out When Every Daycare Says ‘Safe and Loving’ | Grow Your Daycare Podcast

    NOV 24

    How to Stand Out When Every Daycare Says ‘Safe and Loving’ | Grow Your Daycare Podcast

    📄 Episode Description Let’s be honest — nearly every childcare center claims to be “safe and loving.” And while that should be true, it’s not what makes your center stand out. In this episode, Christina shares 3 proven ways to elevate your messaging and show families why you’re the clear choice. You’ll learn: ✅ How to craft a strong “Only We” statement that differentiates you in your local market ✅ The power of showing — not telling — what makes your care special ✅ How to leverage parent testimonials and 5-star reviews for instant trust ✅ The one Instagram bio tweak that can instantly boost your credibility 🎯 Action Step: Open your bio. If it says “safe and loving,” rewrite it to reflect what only you offer or use a real parent quote. 🔗 Listen Now  💡 Want Help with Your Messaging? ✅ Join the SKOOL community for support and real feedback on your bios, flyers, and messaging: https://www.skool.com/childcaremarketing/about 📬 For 1:1 copy support or full messaging strategy: https://www.childcarebusinessmarketing.com/done-for-you-services or email info@childcarebusinessmarketing.com 📺 Subscribe on YouTube for visual breakdowns and bonus training https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

    4 min
  6. Boost Enrollment This Holiday Season with Local Promo Hacks

    NOV 19

    Boost Enrollment This Holiday Season with Local Promo Hacks

    📄 Episode Description Hey friends! Christina here, and today we’re diving into one of my FAVORITE topics — holiday marketing for your daycare or childcare center. 🎄✨ If you’ve got empty spots to fill and a holiday event on the calendar, this episode is your playbook. I’m giving you three low-lift, high-impact tactics you can start this week to turn local visibility into full enrollment pipelines. In this episode, you’ll learn: 🎁 How to partner with local businesses for instant community visibility 👨‍👩‍👧‍👦 The easiest way to run a “Give $25, Get $25” referral drive during the holidays 🎅 Why simple holiday events like Cocoa & Crafts or Photos with Santa create warm leads fast 📲 How to use QR codes, personal DMs, and festive flyers to capture parent interest with zero pressure Choose ONE tactic and take action this week. Visibility is everything! And if you need help pulling it all off, I’ve got full flyer templates, social captions, and event checklists waiting for you inside the SKOOL group. 📌 Listen in and walk away with actionable steps to make growth feel possible again. 👉 Join our SKOOL community for daycare owners and childcare professionals over at https://www.skool.com/childcaremarketing/about — connect, share wins, ask questions. 👉 Want 1:1 support to put these strategies into practice? Visit https://www.childcarebusinessmarketing.com/done-for-you-services or email info@childcarebusinessmarketing.com to explore how we can help. 👉 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ for visual breakdowns and bonus content. 👉 If you found value in this episode, please rate ★ ★ ★ ★ ★ and leave a review on your favourite podcast app — it helps other childcare professionals discover the show.

    7 min
  7. 3 Childcare Marketing Trends You Can’t Ignore in 2026: Local Ads, Reels, and AI Tools

    NOV 17

    3 Childcare Marketing Trends You Can’t Ignore in 2026: Local Ads, Reels, and AI Tools

    Feeling like your daycare marketing is stuck in 2020? In this episode of the Grow Your Daycare Podcast, Christina breaks down 3 must-use marketing trends for 2026 that will help you attract local families, build trust fast, and save time with smart tools. We’ll cover: ✅ How to use local Meta ads with Instant Forms to capture leads in just two clicks ✅ Why short-form video (Reels > everything) is your new best friend for enrollment ✅ The top AI and automation tools that let you market consistently—without burnout If you’re still relying on word-of-mouth or one-off posts, it’s time to evolve. Learn what’s working right now to fill your daycare—and what will keep working into the future. 👉 Action Step: Pick one trend and try it this week. Whether it’s recording a Reel or launching your first Instant Form ad, momentum starts with one step! 🚀 Want to go further? 🎯 Join our free SKOOL community for templates, trainings, and support: https://www.skool.com/childcaremarketing/about  📩 Get 1:1 help at: https://www.childcarebusinessmarketing.com/done-for-you-services  📧 Email Christina at: info@childcarebusinessmarketing.com  📺 Watch us on YouTube: Grow Your Daycare Channel

    9 min
  8. This one thing is costing you enrollment!

    NOV 12

    This one thing is costing you enrollment!

    In this episode I share how a case study from a  client that's been with my agency for about 2 months. He has been getting a steady 3 new leads per day while investing $15/day on Facebook ads but enrollment is still low. I share how that's an easy fix by tweaking a few things. Hope you fund value in this episode! Christina __________   Need personalized support? This is for daycare owners who are serious about growth. You’ll receive direct coaching, custom strategies, and access to our Done-For-You Marketing Services to accelerate your enrollment and streamline your operations. 🛠️ No matter your level, you don’t have to do this alone. You have support, strategy, and community right at your fingertips. 🔗 Join the SKOOL Community: 👉 https://www.skool.com/childcaremarketing/about 📬 Need help or have questions? Email: info@childcarebusinessmarketing.com 📈 Want 1:1 support? Explore our services: https://www.childcarebusinessmarketing.com/done-for-you-services 📺 Subscribe on YouTube for weekly trainings: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ Let’s grow your daycare – together. 💪

    12 min
See All (201)

5
out of 5
5 Ratings

About

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare's marketing. The online space is where your ideal families are hanging around and guess what? If you don't leverage your online platforms then you will struggle to put your program on the map! This podcast will focus on increasing traffic to your website, paid traffic, social media, tours and so much more! Make sure you drop by my website for more info on how we can help you fully book your childcare business . Website: www.childcarebusinessmarketing.com

Information

You Might Also Like