Grow Your Wellth

Reena Goodwin
  • 5.0 (16)
  • MARKETING

Welcome to Grow Your Wellth—the podcast where growing a successful brand and your wellness go hand-in-hand. Forget survival mode – to build a business that builds a fulfilling life, you owe it to yourself to thrive. We’re flipping the script on hustle culture, proving you don’t have to burn out to build your brand. Hosted by FACTEUR PR Founder & CEO, Reena Goodwin, expect power-packed tips on branding, marketing, and business growth, plus actionable wellness practices from the trailblazers who are striving to master the balance. If you’re ready to level up your biz and your life, let's GROW.

  1. 2D AGO

    Why Mom Influencers Are One of the Most Powerful Marketing Channels Today with Chelsea Clark

    In this episode of Grow Your Wellth, I’m joined by Chelsea Clark, founder of Momfluence, to talk about the incredible power of mom influencers and why brands should be paying much closer attention to this community. Chelsea shares how she built Momfluence to connect brands with authentic mom creators, and why moms remain one of the most influential consumer groups in the world. We dive into the psychology behind why moms drive so many household purchasing decisions, what brands often get wrong about influencer marketing, and how gifting products can often be a smarter first step than jumping straight into paid partnerships. We also talk about the importance of authenticity, aesthetics, and community when it comes to influencer collaborations. From color palettes to product storytelling, Chelsea explains why the brands that succeed today are the ones that understand how moms actually share and recommend products. If you're a founder, marketer, or brand builder looking for cost-effective ways to grow awareness and sales, this episode will open your eyes to the true potential of mom-driven influencer marketing. Learn more at https://momfluence.co Show links: ⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠Get the Authority Toolkit at ⁠⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect: Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

    48 min

  2. MAR 4

    How to 7x Your Business With Less Founder Involvement with Jesse P. Gilmore

    In this episode of Grow Your Wellth, I’m joined by Jesse P. Gilmore, founder of Niche in Control and creator of the Leverage for Growth® method, to talk about what most agency owners don’t plan for or get stuck on: how to scale your business without staying stuck at the center of it. If you’ve ever felt like your business can’t move without you — or worse, that your success is completely dependent on your time and energy – Jesse is here to shift your perspective. We explore the mindset and systems required to move from overworked operator to visionary CEO. From value streams and onboarding to bottlenecks and business architecture, Jesse breaks down what makes a company scalable, sellable, and sustainable, so you can finally build something that gives you freedom, not just more responsibility. Get in touch with Jesse at www.nicheincontrol.com Show links: ⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠Get the Authority Toolkit at ⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect: Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

    44 min

  3. FEB 25

    🎙️ How I Prioritize My Week as a Busy CEO and Mama

    In this episode of Grow Your Wellth, I’m pulling back the curtain and sharing exactly how I structure my week as a CEO, a mom of two, and someone deeply committed to building a business that supports my life, not competes with it. With the energy of a new year and this idea of stepping into our highest selves, I’ve been thinking a lot about how our day-to-day habits shape who we become. There’s no magic productivity hack here. What I share is something much simpler and more powerful: alignment. I walk you through how I batch my client calls, protect my deep work time, structure team meetings, and build in CEO days. I also talk about energy management, non-negotiables like sleep and workouts, why I finally hired an executive assistant after 10 years, and how I try (not perfectly, but intentionally) to be fully present at work and fully present at home. This isn’t about having a perfectly color-coded calendar. It’s about designing your week around your priorities instead of living in reaction mode. If you’re feeling stretched between ambition and motherhood… growth and burnout… vision and reality… this episode will help you zoom out and ask: Does my schedule reflect the outcomes I actually want? Show links: ⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠Get the Authority Toolkit at ⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect: Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

    33 min

  4. FEB 18

    What Happens to Your Business If Something Happens to You? with Benjamin Turshen of Solace Estate Planning

    Nobody enjoys thinking about death or disability. But today, we’re going there. Let’s talk about the plan you hope you’ll never need or at least not anytime soon – a plan for what happens to your business if something happens to you or if you pass away unexpectedly. In this episode of Grow Your Wellth, I’m joined by estate planning attorney Benjamin Turshen of Solace Estate Planning to have a conversation that every founder, parent, and partner needs to hear: What happens to your business, your assets, and your loved ones if life doesn’t go as planned? After his own life-threatening wake-up call, Benjamin shares his own turning point that shifted him from a high-powered legal career in asset management to helping people create peace of mind through intentional estate and succession planning. We dive into the real reasons people avoid this kind of planning — and how it’s not about death, it’s about protecting everything you’re working so hard to build while you’re still here. This episode will challenge you (in a good way) to stop procrastinating, start communicating, and make sure your business, your family, and your legacy are protected no matter what. Get in touch with Ben at www.solaceestateplanning.com Show links: ⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect: Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

    51 min

  5. FEB 11

    Clarity Scales: Why You Don’t Need More Marketing, You Need Better Positioning

    In this episode of Grow Your Wellth, I’m sharing why clarity scales, and why more marketing isn’t always the answer to your business growth problems, especially if your positioning isn’t clear. I take you behind the scenes of FACTEUR’s 2025 repositioning, moving from offering PR services to owning a clear category with Path to PRominence, and how shifting our focus from outputs to outcomes changed everything. I talk about why niching down matters, how strong positioning shortens sales cycles, and what I’ve learned about client discovery in the AI era.  If your business is growing but feels heavier than it should, this episode will help you assess whether it’s time to refine your positioning, simplify your operations, and evolve in a way that supports long-term growth and alignment. Show links: Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect: Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

    27 min

  6. FEB 4

    Become the Influencer in Your Business: Kayleigh Keen on Viral Content & Beauty Growth

    In this episode of Grow Your Wellth, I sit down with Kayleigh Keen — makeup artist, coach, and educational content creator — to unpack what’s actually working on social media for beauty professionals – really any professional! – today. Kayleigh shares her own journey navigating the ever-changing world of content creation, including her shift to long-form YouTube, the rise of TikTok-style algorithms, and why follower count is no longer the strongest indicator of success. We dive into common content mistakes, the power of personal branding, and how to become the influencer of your own business — even if you don’t consider yourself a content creator. Kayleigh also opens up about generational shifts, mindset work, and the importance of showing up authentically to build real relationships (and revenue) online. Whether you’re a solo beauty pro, service provider, or creative entrepreneur — this episode is packed with clarity, encouragement, and action steps to help you grow with purpose (not pressure). Follow Kayleigh: https://www.instagram.com/kayleighkmuahttps://www.youtube.com/@by.kayleigh Show links: Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect: Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

    55 min

  7. JAN 28

    Want to Get on Podcasts? Stop Pitching Yourself.

    Want to get booked on more podcasts but keep hearing crickets? Most podcast pitches fall flat, not because the person lacks credibility, but because they are pitching the wrong thing. In this episode, I share five simple shifts that change everything.   Especially in the AI era, podcasts remain one of the most powerful ways to build trust, create real human connections, and drive meaningful ROI. I have personally landed multiple retainer clients from a single podcast appearance, and I break down why it worked. As both a podcast host and someone who pitches podcasts professionally, I see firsthand what gets ignored and what gets a yes. I explain why I turn down nearly 80% of the pitches that land in my inbox, and what actually makes a pitch stand out. If you want podcast visibility that goes deeper, builds authority, and converts into real opportunity, this episode will change how you approach pitching and positioning. Get the Authority Toolkit at therealfluence.com/toolkit Show links: Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect: Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

    16 min

  8. JAN 21

    From Music Exec to Creator Economy Powerhouse: Barbara Jones of Outshine Talent on Building Influence & Legacy

    What do you do when you're laid off during a recession — and the entire industry you’ve worked in is shifting beneath your feet? If you’re Barbara Jones, you build what’s next. In this episode of Grow Your Wellth, I sit down with Barbara Jones, founder and CEO of Outshine Talent, the first talent management firm to recognize the rise and relevance of TikTok in popular culture. We trace her remarkable journey from the traditional music industry to the forefront of the creator economy. Barbara shares how she went from working with artists at Columbia and Warner to spotting the earliest waves of creator culture — even before TikTok and brand deals were mainstream. We talk about what it really takes to manage talent in today’s digital landscape, why relationships still matter more than algorithms, and how Outshine has built a reputation for growing brands and protecting creators. Barbara opens up about her leadership philosophy and the importance of keeping both your team and your talent healthy in a burnout-prone industry. She also shares valuable tips and insights for relationship building too. If you’re in marketing, media, or building a personal brand of your own, this episode is packed with wisdom on staying ahead of the curve without losing yourself along the way. Follow Barbara: @barbarajones @outshinetalent  www.outshinetalent.com Show links: Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect: Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

    47 min
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5
out of 5
16 Ratings

About

Welcome to Grow Your Wellth—the podcast where growing a successful brand and your wellness go hand-in-hand. Forget survival mode – to build a business that builds a fulfilling life, you owe it to yourself to thrive. We’re flipping the script on hustle culture, proving you don’t have to burn out to build your brand. Hosted by FACTEUR PR Founder & CEO, Reena Goodwin, expect power-packed tips on branding, marketing, and business growth, plus actionable wellness practices from the trailblazers who are striving to master the balance. If you’re ready to level up your biz and your life, let's GROW.

Information

  • Creator
    Reena Goodwin
  • Years Active
    2024 - 2026
  • Episodes
    62
  • Rating
    Explicit
  • Copyright
    © Reena Goodwin
  • Show Website
    Grow Your Wellth