Growing Startups with Evelyn Cools

Evelyn Cools
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Growing Startups is a podcast where we have candid conversations with marketing and growth leaders about how to grow startups from the ground up. Hosted by startup marketer Evelyn Cools, this podcast is made for founders with a non-marketing background, first marketing hires, and anyone on the growth team of a fast-moving startup.

  1. 6D AGO

    The Power of Intentional Networking & How to Get Better At It

    What if you looked forward to networking instead of avoiding it? In this episode of Growing Startups, I sit down with Carly Valancy, Founder of Reach Out Party and Tether, to explore a more creative and human approach to connecting with people. We talk about how building intentional relationships can open doors, create momentum, and transform your career. Connect with Carly on LinkedIn Join Reach Out Party & Try Tether Connect with Evelyn on LinkedIn Book a free marketing strategy call with Evelyn

    48 min

  2. FEB 4

    Introducing Season 2: Personal Updates, 2026 Marketing Bets, and My Tech Stack

    In this solo kickoff to season two of Growing Startups, I share some big personal and career updates, marketing bets I’m focusing on in 2026, and the top 5 the tools that make up my current tech stack. If you’re a B2B founder or marketer thinking about what’s next, this episode sets the tone for the season ahead. Book a free strategy call Visit my website Connect with Evelyn on LinkedIn

    23 min

  3. JAN 27

    Alice Ko: What Every Founder Needs to Know About Leadership

    How much of your startup’s success is dependent on management? I sit down with Alice Ko, Executive Startup Coach, to unpack what every founder needs to know about leadership as their company grows. We talk about taking a preventative approach to coaching, why leadership has to start top down, the way feedback and prioritization impacts teams, and how CliftonStrengths helps founders lead in a way that actually sticks. Curious how I help B2B startups take marketing from zero to one? Visit evelyncools.com. Connect with Evelyn on LinkedIn Connect with Alice on LinkedIn

    1h 13m

  4. JAN 8

    Claire Hueg: Mastering Organic Social

    In this episode of Growing Startups, I sit down with Claire Hueg, Founder of Persephone Planet, a community-centered marketing agency for social impact startups, to talk about what it really takes to build organic social that feels human. We dig into creating a “better internet,” why community management is a startup’s free focus group, and how small, thoughtful interactions can turn followers into advocates. Are you an early-stage B2B founder ready to make your marketing work? Visit evelyncools.com. Connect with Evelyn on LinkedIn Connect with Claire on LinkedIn Check our Persephone Planet

    59 min

  5. 12/11/2025

    Asaf Wolff: Scaling a Startup With (Almost) No Budget

    In this episode of Growing Startups, I sit down with Asaf Wolff, Co-founder & Chief Growth Officer at University of the People, to talk about how he helped grow the university from a small basement team to one of the largest in the US. We get into scaling with almost no budget, building trust for a “too good to be true” offer, and why great customer experience fuels fast growth. We also explore how marketers can adapt to a rapidly evolving landscape, from shifting consumer behavior to integrating AI tools in meaningful ways. Need marketing support as you grow your B2B startup? Visit evelyncools.com. Connect with Evelyn on LinkedIn Connect with Asaf on LinkedIn

    38 min

  6. 10/24/2025

    Esther Andries: Building Memorable Brands in a World of Endless Notifications

    In today’s world of constant emails, ads, and pop-ups, how can startups stand out without adding to the noise? In this episode of Growing Startups, I sit down with Esther Andries, Founder of Aestetik Agency, to talk about how to create memorable brands, engage your audience thoughtfully, and turn trust into long-term loyalty. We also explore the power of community, experiential events, and what it really takes to create authentic connection in the digital era. Connect with Evelyn on LinkedIn Connect with Esther on LinkedIn Evelyn Cools helps early-stage B2B startups take marketing from zero to one. Learn more at evelyncools.com

    39 min

  7. 10/08/2025

    Sarah Kuntsal: From Aerospace Engineer to Product Marketer

    In this episode, I chat with Sarah Kuntsal about her journey from aerospace engineer to product marketer—and what she’s learned along the way. We swap stories about collaborating across departments, what really makes a case study effective, and how to position disruptive products in traditional markets. We also get into the culture side of growth, why early-stage startups are so rewarding, and what to ask if you’re thinking about joining one as a product marketer. Connect with Evelyn on LinkedIn Connect with Sarah on LinkedIn

    39 min

  8. 09/17/2025

    Matt Tatum: 8 Reasons Why Startups Fail

    What are the biggest mistakes that hold startups back from growing? In this episode of Growing Startups, I chat with Matt Tatum, VP of Business Development at TSC, about 8 of the most common GTM pitfalls—from poor positioning and muddled messaging to chasing the wrong market and underestimating brand. This conversation is full of practical advice for founders and first marketers building stronger growth foundations. Connect with Evelyn on LinkedIn Connect with Matt on LinkedIn

    49 min
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About

Growing Startups is a podcast where we have candid conversations with marketing and growth leaders about how to grow startups from the ground up. Hosted by startup marketer Evelyn Cools, this podcast is made for founders with a non-marketing background, first marketing hires, and anyone on the growth team of a fast-moving startup.

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