Growth Boss

Gerrid Smith
  • 5.0 (8)
  • Marketing

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!

  1. Season 2 Trailer

    YOUR MARKETING TEAM HAS A REPLACEMENT | Growth Boss S2 EP7 Teaser

    He let go of four marketing hires. Not one of them was replaced by a person. Cody Schneider has been building AI marketing products since October 2022. Before ChatGPT even launched. And he says most businesses are still thinking about growth the wrong way. Tomorrow on Growth Boss he breaks down exactly how. →  The four marketing roles being replaced right now. → The exact stack he uses to deploy agents in five business days. →  Why most AI marketing tools are just slop generators without the right data pipeline. →  And the one thing every business owner can do today to start without touching a single line of code. Drop a comment if you want the link the moment it goes live. #aiagents #marketingautomation #facebookads #googleads #aimarketing #growthboss  🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/    🔗 Website: https://gerrid.com/    🔗 Podcast Website: https://growthboss.tv/    🔗 Digital Marketing Website: https://fortressgrowth.com/

    1 min

  2. Jun 24

    The Future of Business Has No Employees | Jace Kovacevich

    Most agency owners know AI is important, but many get stuck trying to figure out where to start. They hear about AI agents, workflows, automation, and custom setups, then end up overwhelmed by all the possibilities. The businesses seeing the biggest gains are not replacing people with AI. They are using AI to eliminate repetitive work, empower their teams, and create systems that scale without sacrificing the human touch. In this episode, Jace Kovacevich breaks down how he is transforming a traditional marketing agency into an AI-powered ecosystem. He explains how AI agents can function like digital employees, the best place to start when implementing AI in your business, why context and training data matter more than prompts, and how to use AI to analyze customer conversations, improve marketing performance, and generate better content ideas. Jace also shares his vision for the future of work, where professionals manage teams of specialized AI agents that collaborate together to execute projects, solve problems, and drive business growth. Jace Kovacevich is the founder of Dine Line and Dishio, where he helps restaurants acquire and retain more customers through a combination of marketing services and technology. With more than a decade of experience in customer acquisition, he is now focused on building AI-powered systems that help businesses scale faster while keeping humans at the center of the process. Timestamps: 00:00 Intro 00:33 Jace Kovacevich Background 01:05 From Traditional Agency to AI-Powered Ecosystem 03:09 The First Step to Implementing AI in Your Business 04:31 How to Think About AI Like Hiring an Employee 05:35 Building Your First AI Agent 06:34 Web-Based AI vs Local Hardware AI 09:28 How Beginners Should Start Learning AI 11:18 High-Impact AI Use Cases for Marketing 12:31 What AI Tools to Use to Analyze Sales Calls and Customer Feedback 14:14 AI, Social Media, and Human Content 16:10 Using AI for Content Research and Ideation 18:16 The Process of Building an AI-Powered Business 21:00 The Importance of Context and Training Data for AI Agents 23:52 Biggest Challenges with AI Adoption 25:24 Lessons Learned After Building AI Systems 26:23 Inside Jace's AI Agent Ecosystem 27:27 The Future of Managing Teams of AI Agents 29:01 How Long It Took to Build the System 29:46 Advice for Business Owners Getting Started 31:18 How to Connect with Jace Kovacevich  Connect with Jace Kovacevich  🔗 Instagram: https://www.instagram.com/jacekovacevich/   🔗 LinkedIn: https://www.linkedin.com/in/jacekovacevich/   🔗 Facebook: https://www.facebook.com/jacekov/   🔗 Dine Line: https://dineline.co/   🔗 Dishio: https://get.dish.io/   Keywords: AI agents, AI-powered ecosystem, business automation, AI workflows, agency automation, Claude AI, ChatGPT, AI for marketing, AI employees, customer acquisition, AI content creation, AI systems, workflow automation, AI strategy, agency growth #aiagents #businessautomation #aiworkflows #agencygrowth #artificialintelligence  ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/    🔗 Website: https://gerrid.com/    🔗 Podcast Website: https://growthboss.tv/    🔗 Digital Marketing Website: https://fortressgrowth.com/

    32 min

  3. Season 2 Trailer

    THIS IS WHAT AN AI ECOSYSTEM LOOKS LIKE | Growth Boss S2 EP6 Teaser

    He was on a plane. His agents were back home working. Jace Kovacevich has spent over a decade helping restaurants acquire and retain customers. Now he is building something most agency owners have never considered. A full AI powered ecosystem where specialized agents handle research, emails, ads, finance, content, and development. And they collaborate with each other the same way a real team would. Tomorrow on Growth Boss he breaks down exactly how. → Where to start when everything feels overwhelming. → Why context and training data matter more than prompts. → How he uses AI to analyze sales calls and generate better marketing ideas. → And his vision for the future where professionals show up to work with their own team of agents. Drop a comment if you want the link the moment it goes live. #aiagents #businessautomation #aiworkflows #agencygrowth #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/    🔗 Website: https://gerrid.com/    🔗 Podcast Website: https://growthboss.tv/    🔗 Digital Marketing Website: https://fortressgrowth.com/

    1 min

  4. Jun 17

    What Happens When You Give Claude 40 Marketing Skills | Corey Haines

    Most marketers are still copy-pasting between AI and their tools, acting as the middleman in a process that should already be running itself. The ones pulling ahead are not working harder. They are installing the right systems, connecting their tools directly to AI, and letting it do the work while they oversee the output. The difference between those two approaches is not talent. It is knowing what skills to install and how to use them. In this episode, Corey Haines breaks down the marketing skills repo he built that went viral overnight and now has over 40 skills and counting. He covers what a skill actually is and why most people are thinking about it wrong, how to install Claude Code in your terminal without losing your mind, which skills deliver the biggest results right away, and how connecting your actual tools to AI removes you as the bottleneck entirely. Corey also shares the programmatic SEO skill that can build thousands of pages in minutes, the copywriting skill that never sounds like AI, and why he says he has gotten more done in the last six months than in the previous six years. Corey Haines is a B2B SaaS marketer who spent seven years as a non-technical marketer before teaching himself to code at a two-week boot camp in someone's garage. He now runs Conversion Factory, a marketing agency where he tests and proves everything he builds, and is the creator of the open source marketing skills repo at marketing-skills.com and the founder of Magister, a hosted platform with all his marketing skills and tool integrations pre-built. Timestamps 00:00 Intro 00:40 Background of Corey Haines 03:21 What Are Claude Skills 05:55 How To Start with Claude Skills 09:11 How To Find and Install Claude Skills From the Marketplace 10:21 How To Know Which Claude Skills To Use 13:53 How To Learn How To Use a Claude Skill 17:06 The Biggest Challenge When Getting Started with Claude Skills 20:18 The Best Claude Skills To Start With 22:45 The SEO Audit Skill That Found Ten Critical Errors on His Own Site 23:10 The Copywriting Skill That Never Sounds Like AI 24:59 What Programmatic SEO Is and Why It Matters 27:59 How Long Does A Claude Skill Take to Create 29:31 What Claude Skills Are Coming Next: SMS and Prospecting 30:45 The Social Claude Skill  31:31 Connecting Your Tools Directly to AI and Removing Yourself as the Middleman 34:11 How Much More Productive You’ll Be with Claude Skills 34:56 Common Mistakes and Security Issues To Avoid 40:02 Connect with Corey Haines Connect with Corey Haines 🔗 Website: https://www.corey.co/   🔗 X: https://x.com/coreyhainesco/   🔗 Marketing-Skills: https://marketing-skills.com/  🔗 Conversion Factory: https://conversionfactory.co/  Keywords Claude skills, marketing automation, AI marketing tools, programmatic SEO, Claude Code, marketing skills repo, agentic AI workflows, SEO audit, copywriting AI, B2B marketing #claudeskills #aimarketing #aiworkflows #claudecode #marketingautomation ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/    🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/    🔗 Digital Marketing Website: https://fortressgrowth.com/

    41 min

  5. Season 2 Trailer

    YOUR MARKETING TEAM IS MISSING THIS | Growth Boss S2 EP5 Teaser

    Most marketers use AI as a chatbot. Corey Haines uses it as an entire marketing department. He spent seven years as a non-technical marketer. Then he taught himself to code in a stranger's garage over two weeks. And then he built forty open source marketing skills for Claude that automate the work most marketers are still doing by hand. Tomorrow on Growth Boss he breaks down exactly how. → The Claude skills stack that runs his entire marketing operation. → The SEO audit that found ten critical errors on a site he was proud of. → The copywriting skill that never sounds like AI. → And how he removed himself as the middleman between AI and every tool he uses. Drop a comment if you want the link the moment it goes live. #claudeskills #aimarketing #aiworkflows #claudecode #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/    🔗 Website: https://gerrid.com/    🔗 Podcast Website: https://growthboss.tv/    🔗 Digital Marketing Website: https://fortressgrowth.com/

    1 min

  6. Jun 10

    The App Strategy Behind 1.5M Downloads | Jibran Khalil

    Most app developers build their product first and figure out marketing later. That gap between building and distributing is exactly why most apps never break through. The founders who hit number one do not treat these as two separate things. They think about distribution from the first line of code and never stop iterating until the numbers prove something is working. In this episode, Jibran Khalil breaks down how he built the number one app in the App Store, beating ChatGPT and Gemini, and generated 1.5 million downloads in just a few days with 2025 Wrapped. He covers why building for everyone guarantees you will reach no one, how he went from posting bedroom TikToks to running an army of UGC creators, and the exact process he uses to find the right creators before the big brands do. Jibran also shares how he built Lightreel, an AI tool that watches TikTok for you so you never have to spend hundreds of hours scrolling to figure out what is actually working. Jibran Khalil has been building apps for over 10 years, starting in high school and going number one in health and fitness his sophomore year of college with My Workout Group. He has since built multiple top-charting apps and is now the founder of Lightreel, an AI-powered platform that helps founders find viral hooks, surface the right creators, and understand what is making content explode before their competitors do. Timestamps: 00:00 Intro 00:32 Background of Jibran Khalil 01:16 The Apps Created by Jibran That Hit Number One 01:57 How The Process for Building Apps Has Transformed 03:06 Where App Ideas Come From 04:42 The Starting Steps and First Version 06:01 How To Come Up With TikTok Content Ideas 07:32 Brand Content vs UGC Creators 08:24 How to Know If an App Is a Flop or Just Needs Time 09:36 How Long To Give It Before You Evaluate 11:20 When To Scale Your Creator Program 12:32 Briefs and Scripts For Creators 13:33 Where To Find the Best UGC Creators 14:39 How AI Entered His Workflow 17:07 What Is Lightreel and How It Was Built 20:08 What the Data Shows Actually Makes Videos Go Viral 20:58 How Lightreel Analyzes the Full Video Not Just the Hook 21:30 The Three Things That Give Your App the Best Chance 23:20 Other AI Tools in His Workflow 24:04 Biggest Mistakes App Developers Make 24:31 Where To Connect With Jibran Khalil 24:56 Which Platforms Actually Convert and Which Go Viral Connect with Jibran Khalil 🔗 LinkedIn: https://www.linkedin.com/in/jibran-khalil/   🔗 X: https://x.com/Jibran_05/   🔗 Lightreel: https://lightreel.ai/   Keywords  app store marketing, UGC creators, TikTok viral strategy, app development, number one app store, Lightreel AI, viral hooks, consumer apps, organic growth, content distribution #appmarketing #ugccreators #tiktokmarketing #viralcontent #appstore ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/    🔗 Website: https://gerrid.com/    🔗 Podcast Website: https://growthboss.tv/    🔗 Digital Marketing Website: https://fortressgrowth.com/

    27 min

  7. Season 2 Trailer

    NOBODY BUILDS AN APP LIKE THIS | Growth Boss S2 EP4 Teaser

    He knocked ChatGPT out of the number one spot. Nobody saw it coming. Jibran Khalil has been building apps since high school. His sophomore year of college he hit number one in health and fitness. Then he did it again. And again. Until 2025 Wrapped hit 1.5 million downloads in just a few days and knocked ChatGPT out of the top spot entirely. Tomorrow on Growth Boss he breaks down exactly how. → Why building for everyone guarantees you reach no one. → How he went from posting bedroom TikToks to running an army of UGC creators. → And the AI tool he built that watches TikTok for you so you never have to figure out what is working on your own. Drop a comment if you want the link the moment it goes live. #appmarketing #ugccreators #tiktokmarketing #viralcontent #appstore #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/    🔗 Website: https://gerrid.com/    🔗 Podcast Website: https://growthboss.tv/    🔗 Digital Marketing Website: https://fortressgrowth.com/

    1 min

  8. Jun 3

    The Fear That Built a $500K Business | Sanaya Mirpuri

    Most businesses try to scale by spending more on ads before they have the right message. They get people in the door once and never see them again. The businesses that actually grow are the ones that build a story worth following, show up consistently across multiple channels, and give customers a reason to come back before they even think about going somewhere else. In this episode, Sanaya Mirpuri shares the multi-touchpoint strategy that took Park and Bark from zero to $500,000 in its second year. She breaks down why most brands make the mistake of selling features instead of building around a fear, how she used guerrilla marketing, Google ads, Facebook groups, branded vans, and email campaigns together to build a funnel that converts, and what finally got her customers to stop being one-time visitors and start becoming loyal regulars. Sanaya also covers how she pivoted her entire brand identity after the data told her the original messaging was not working, and why right now she is betting big on UGC content and a custom-built AI agent to handle customer service in her own voice. Sanaya Mirpuri is the founder of Park and Bark, a mobile pet care company she started after a traumatic grooming experience with her dog Milo. A former product marketer turned software engineer, she brings a rare combination of technical skill, data-driven thinking, and brand obsession to building one of the most personality-driven businesses in the pet care space. Timestamps: 00:00 Intro 00:31 Background of Sanaya Mirpuri 01:10 How She Went From Tech to Pet Care 02:26 What Is a Multi-Touchpoint Strategy 03:45 How Many Touch Points Does It Actually Take 04:23 Where To Start: Messaging and Story Before Anything Else 08:49 How She Knew It Was Time To Pivot Her Messaging 10:44 How To Refine Your Brand When You Are Already In Business 13:48 Building the Multi-Touchpoint Funnel Step by Step 16:52 How To Choose Which Touch Points To Start With 19:23 How The Strategy Has Evolved Into Year Three 21:42 Grassroots Marketing 22:58 The Biggest Marketing Mistakes Business Owners Make 24:50 What To Do If You Do Not Have a Clear Brand Story 26:48 Where Sanaya Is Spending Most of Her Marketing Time Now 27:49 What Is UGC and How To Use It 29:47 How She Uses AI in Her Marketing Strategy 31:21 Build Around a Fear, Not a Feature 33:19 Connect with Sanaya Mirpuri Connect with Sanaya Mirpuri  🔗 Website: www.parkandbark.com  🔗 Instagram: https://www.instagram.com/ssmirpuri/   🔗 LinkedIn: https://www.linkedin.com/in/sanayamirpuri/   🔗 TikTok: https://www.tiktok.com/@sanaya_m/   Keywords  multi-touchpoint marketing, brand storytelling, guerrilla marketing, mobile pet care, UGC strategy, customer retention, email marketing, Facebook ads, obsession-worthy brand, scaling a service business #multitouchpointmarketing #brandstrategy #smallbusinessgrowth #marketingstrategy #growthboss  ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/    🔗 Website: https://gerrid.com/    🔗 Podcast Website: https://growthboss.tv/    🔗 Digital Marketing Website: https://fortressgrowth.com/

    34 min
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About

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!

Information

  • Creator
    Gerrid Smith
  • Years Active
    2024 - 2026
  • Episodes
    167
  • Rating
    Clean
  • Copyright
    © Gerrid Smith
  • Show Website
    Growth Boss