Growth Caffeine

Pixis

Through working with some of the fast growing companies on the planet, we have learned there are two things that separate companies that scale vs. those that don't 1. Those that effectively use AI to optimize their marketing campaigns 2. Those that have a a design-first approach toward building applications On this podcast, we will simplify the seemingly complex topics of AI and UI/UX by interviewing some of the great minds behind companies that have successfully scaled their marketing efforts. If you're interested in this and more, this podcast was made for you.

  1. #14: Tech that drives: Crafting campaigns that resonate

    08/30/2022

    #14: Tech that drives: Crafting campaigns that resonate

    On this episode we have Kevin Howard, Executive Director - Digital Strategy & Growth Marketing at Ally, throwing light on forming a strong foundation of building advanced marketing capabilities by understanding consumer personas to produce conversions at scale. A leader of marketing strategy and digital innovation at the top digital financial services company, Kevin brings to desk future forward thinking to solve complex marketing challenges as the advertising landscape evolves. He’s well versed in Data, Adtech/Martech, and organizational structure with an eye on creativity. Kevin frequently engages with peers and marketing enthusiasts as a speaker who discusses digital transformation passionately and as an advisory member for many industry organizations that are defining the future of advertising. Follow Kevin on LinkedIn __ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here

    17 min
  2. #13: Putting consumer-first strategies at work

    07/20/2022

    #13: Putting consumer-first strategies at work

    In this episode, we have Tana Davila, Chief Marketing Officer at P. F. Chang’s, talking about the importance of adopting technology for the growth of the brand, and how understanding the trend adoption curve can help brands tap into customer sentiments and sustain brand identity and credibility. Speaker Bio Tana Davila comes with 20 years of tangible experience in the marketing space. Throughout her tenure as a marketing maestro, Tana has garnered great rewards and laurels for her work, built strong teams across industries and has gained significant appreciation from peers and experts. Having pursued Business Law and MBA academically, Tana’s quite passionate about devising high-impact brand strategies and forming seamless customer journeys to boost LTV. In 2021, Tana was listed amidst the ‘Top Women in Restaurant Technology’. Follow Tana on LinkedIn! __   Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here

    18 min
  3. #12: Data Relevancy: The Secrets to Marketing Optimization

    06/27/2022

    #12: Data Relevancy: The Secrets to Marketing Optimization

    In this episode, we have Mark Mansfield, SVP of Strategic Growth and Partnerships at BrandTotal, talking about the importance of data in conceptualizing and planning marketing campaigns, ensuring marketing agility through data resources, and why exploring an omnichannel marketing strategy is essential for marketers. Speaker Bio Mark is an expert in providing strategic growth assistance to brands. He is extremely passionate about helping businesses outperform their goals and attain paramount success. and has Mark possesses quality  experience in digital consumer experience, consumer research , D2C, and E-commerce marketing space. This, coupled with his knack of  building and implementing business strategies has helped him lead several award-winning campaigns, build strong teams, work with noteworthy clients and strengthen work relationships with them. Expertise Strategic Partnerships Competitive Analysis Business Development Customer Relationship Management (CRM) Digital Marketing Lead Generation E-commerce Advertising Mark’s LinkedIn Profile __ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here

    13 min
  4. #11: Bringing Automation to Marketing Operations

    06/17/2022

    #11: Bringing Automation to Marketing Operations

    On this episode we have Himanshu Sinha, VP - Digital Growth & E-commerce at Allbirds throwing light on building powerful, data-backed and contextual campaigns that maximize conversions and help brands scale higher. Speaker Bio Himanshu is an experienced product developer and unconventional leader in the marketing space. His core competencies lie in building cutting-edge omnichannel customer acquisition, retention and engagement strategies and conducting market research to understand customers’ needs deeply. In the past, Himanshu has demonstrated immense growth in product, engineering, marketing, data science and analytics fields for prominent, global E-commerce brands. Follow Himanshu on LinkedIn __ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here

    20 min
  5. #10: Building a futuristic AI stack for sustainable marketing

    05/26/2022

    #10: Building a futuristic AI stack for sustainable marketing

    On this episode, we have Sanup Pillai, Digital and Technology Strategist at DHL, throwing light on why it is important to educate internal stakeholders and simplify technology for marketing to understand the psyche of the audiences and make it easier to approach them. Speaker Bio Sanup is an integrated media planner with 12+ years of experience, and a big-time AI and ML enthusiast. Over the years, he has worked on marketing tasks like strategy, research, insights, client management, media operations, fiscal operations and project management. His fascination with AI, ML and blockchain in marketing and advertising has helped him bring several improvements in digital marketing ROIs, and drive innovations and automate marketing campaigns. Sanup’s LinkedIn Profile ___ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here

    16 min
  6. #9: Building Leak Proof Marketing Funnels

    05/02/2022

    #9: Building Leak Proof Marketing Funnels

    On this episode we have Fred Neil, VP - Growth Marketing at Omada Health, throwing light on how the healthcare industry is advancing on the back of technology and the importance of creating individualized customer journeys for seamless customer experience and increased, steady ROI. Fred is a results-oriented senior executive with 25+ years of demonstrated accomplishments in consulting services. Over years he has also garnered ample  client side experience in fast paced start-up and established companies. His excellency in strategic planning has helped Fred to manage large teams and budgets, consistently producing YoY surge in revenue growth. B2C & B2B multi-channel marketing, business development and strategic planning are some of the divisions Fred has casted a huge impact on, globally. ____ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in California. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here

    22 min
  7. #8: Customer Listening: A Conventional Tool for Modern marketers

    03/07/2022

    #8: Customer Listening: A Conventional Tool for Modern marketers

    Welcome to Season 2 of the Growth Caffeine podcast by Pixis. Every week, we'll be bringing you interviews with the foremost of marketing leaders and diving into their exact processes and strategies for successful marketing campaigns. On this episode, we were super lucky to be joined by Amy Martin Zigenfuss, who's a Senior Vice President of Global Brand and Enterprise Marketing at Hilton Hotels. In our conversation,  we covered Amy's exact processes to accelerate the customer journeys of their audiences, all the way from from awareness right through to conversion and retention. You definitely will want to stay tuned right to the end, because Amy shares several examples of her secret sauce of using data, to come up with innovative content that resonates with their audiences. ____ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here

    27 min
  8. #7: Optimizing Marketing with CDP - Randa McMinn (CMO at Reali)

    03/01/2022

    #7: Optimizing Marketing with CDP - Randa McMinn (CMO at Reali)

    Welcome to Season 2 of the Growth Caffeine podcast by Pixis. Every week, we'll be bringing you interviews with the foremost of marketing leaders and diving into their exact processes and strategies for successful marketing campaigns. On this episode, we were lucky enough to be joined by Randa McMinn, whos the Chief Marketing Officer at Reali. Reali is a technology company that is making buying and selling homes in the US extremely simple, and entirely digital. And as you can imagine, since their audiences are both buyers and sellers of real estate, their prospective customers range in the hundreds of thousands. How do you manage that size of an audience? how do you make sure to personalize the experience for each one of them, so that they feel cared for and ultimately convert into a customer? One Mechanism is by using a Customer Data Platform. And this episode will surround exactly how to use a CDP to utilize the data you're getting from all of your channels as effectively as possible. We’ll be exploring Reali’s exact process to gather data, segment that data into personas and campaigns, and ultimately execute those campaigns. ____ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here

    21 min
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About

Through working with some of the fast growing companies on the planet, we have learned there are two things that separate companies that scale vs. those that don't 1. Those that effectively use AI to optimize their marketing campaigns 2. Those that have a a design-first approach toward building applications On this podcast, we will simplify the seemingly complex topics of AI and UI/UX by interviewing some of the great minds behind companies that have successfully scaled their marketing efforts. If you're interested in this and more, this podcast was made for you.

Information

  • Creator
    Pixis
  • Years Active
    2021 - 2022
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Pixis
  • Show Website
    Growth Caffeine